Barb Rozman is a professional dot-connector. People, opportunities, careers, culture — if it can be connected, Barb’s already three steps ahead, making it happen. As Associate Director, Talent Acquisition at Directive, Barb brings 20+ years of relationships and reputation in the marketing and advertising world.
Her superpower? Finding the right person for the right opportunity at exactly the right time. At Directive, people come first, and Barb doesn’t just believe that mantra, she’s built her entire career on it.Before Directive, Barb spent years leading recruiting, talent, and culture across Interpublic agencies, racking up the kind of industry experience you can’t fake. She’s embraces a growth mindset, with degrees from both Michigan State and Duke. Barb’s talents don’t clock out when the day ends at Directive.
She supports others as a career and leadership coach, helping mid-career professionals and executives level up, and sits on the executive board of Adcraft Detroit — the oldest and largest professional marketing association in the country. When she’s off the clock, you’ll find her rink-side cheering on her kids, leading a yoga or pilates class, or hunting down Detroit’s latest can’t-miss restaurant.