AI PR Agency for B2B
Turn Earned Media Into AI Authority
AI Made PR Faster. Earned Authority Still Matters.
AI has made public relations faster, more connected, and more commercially important. It can surface rising narratives, identify the reporters and analysts shaping them, personalize outreach, and show how earned coverage travels across search, social, and AI answer engines. It also raises the stakes. When every team has access to the same tools, speed and volume are no longer differentiators. The advantage comes from knowing which story the market will believe, which voices can validate it, and how to build authority that compounds beyond a single news cycle.
Directive combines AI-powered research, targeting, optimization, monitoring, and measurement with the media relationships and editorial judgment behind effective traditional PR. Through DiscoverabilityOS™, we earn coverage that shapes how buyers see your company, how search engines understand it, and how AI answer engines decide whether to include it.
AI Visibility Is Already Changing Which Vendors Win
Directive’s Approach to AI PR
HOW IT WORKS
Our Comprehensive AI PR Agency Services
Executive Thought Leadership
Original Research And Data Reports
AI Citation And Visibility Monitoring
Analyst And Review Site Relations
Reactive Commentary And Newsjacking
Podcast And Media Interviews
Creative PR Campaigns
PR Measurement And Pipeline Attribution
Press And Product Announcements
Modern PR With Measurable Impact
The AI PR Problems We Solve.
Missing From AI Answers
A buyer asks an AI assistant to compare solutions, explain a category, or recommend vendors, and your company never appears. The model found plenty of information, just not enough credible third-party evidence about you to recommend it for your ICP’s specific need. We earn the coverage, commentary, and references that are optimized to be cited and strengthen your authority beyond your own website.
Late To The Narrative
By the time a monthly report shows a competitor gaining coverage or a brand narrative starting to shift, the opportunity to Influence narratives and outcome becomes progressively more challenging. We monitor coverage, sentiment, competitor movement, and AI presence as the conversation develops so our team can act while attention is still available.
Expertise Stuck Inside
Your executives, customer teams, and product leaders understand the market better than most of the people commenting on it, but that knowledge remains trapped in meetings and internal documents. We turn it into timely perspectives, original research, commentary, and media opportunities the LLMscan actually discover.
Impact Leadership Cannot See
A list of placements and estimated impressions does not tell leadership whether the program changed buyer behavior. We connect earned coverage to LLM message pull-through, share of voice, branded demand, account engagement, AI referrals, and influenced pipeline.
A buyer asks an AI assistant to compare solutions, explain a category, or recommend vendors, and your company never appears. The model found plenty of information, just not enough credible third-party evidence about you to recommend it for your ICP’s specific need. We earn the coverage, commentary, and references that are optimized to be cited and strengthen your authority beyond your own website.
By the time a monthly report shows a competitor gaining coverage or a brand narrative starting to shift, the opportunity to Influence narratives and outcome becomes progressively more challenging. We monitor coverage, sentiment, competitor movement, and AI presence as the conversation develops so our team can act while attention is still available.
Your executives, customer teams, and product leaders understand the market better than most of the people commenting on it, but that knowledge remains trapped in meetings and internal documents. We turn it into timely perspectives, original research, commentary, and media opportunities the LLMscan actually discover.
A list of placements and estimated impressions does not tell leadership whether the program changed buyer behavior. We connect earned coverage to LLM message pull-through, share of voice, branded demand, account engagement, AI referrals, and influenced pipeline.
Frequently Asked Questions About AI PR
What is an AI PR agency?
How is AI changing public relations?
Why is AI-optimized PR critical for business growth?
What AI tools for public relations do you use?
How does PR affect visibility in AI search?
How do you measure the ROI of AI PR?
Build The Authority Behind Every Answer
Partner with Directive to create an AI PR program that strengthens media visibility, shapes market perception, and turns third-party credibility into AI visibility that drives measurable pipeline impact.
