Author: Kylie Ora Lobell

There is never-ending competition in the B2B industry.

You’re probably up against dozens of companies that provide the same product or service as you. In your campaigns, you’re saying the same things and providing similar solutions. You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging.

As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company.

One tactic that can help you stand out from other businesses is to utilize influencer marketing in your campaigns.

What is influencer marketing?

Influencer marketing is tapping into the power of influencers in your niche to boost your campaigns. Perhaps you pay these influencers to talk about your brand. Or maybe your publish such outstanding content it compels them to share it.

These influencers are leaders in your niche who have a proven track record among their large base of followers. People are familiar with and trust them for this reason, and will listen to what they have to say. If they say jump, their followers will jump.

How effective is influencer marketing?

Influencer marketing is the chosen course of action for many B2B companies in 2017 because it is effective. According to statistics from Influencer Orchestration Network, for every $1 that businesses spend on influencer marketing, $6.50 is made in return. More than 80% of marketers report that influencer marketing campaigns drive engagement and awareness and 75% of marketers say that influencer marketing is great for generating leads.

Now, let’s take a look at some of the ways you can use influencer marketing in your B2B campaigns to increase your leads and generate more revenue

Tactic #1: Get them to retweet you

Twitter is one of the best platforms for B2B and influencer marketing. Sixty-eight percent of communications professionals say that Twitter is the key channel for influencer engagement campaigns, after all. Plus, 87% of B2B marketers use Twitter to promote their content, and they rate Twitter as the second most effective social media website.

There are various methods for getting retweeted by influencers. First and foremost, make sure you follow them and engage with them on a regular basis. This means that you retweet them, promote their content, and like and reply to their tweets. Show them that you are interested in what they have to say and you want to help spread the word about what they are doing. If they follow you back and you post something that is relevant to them, they will be likely to retweet you.

Another strategy is to collaborate with them on content and then tag them in your post when you tweet out said content. The goal is to gain some of their followers who will be interested in your products and services.

Tactic #2: Ask them to write a testimonial

Testimonials are crucial to the success of your B2B company. According to Boast, 89% of marketers say that customer testimonials are one of the most effective content marketing tactics, and 85% of customers report they will read up to 10 reviews before they can trust a business.

If influencers have used your products or services, ask them to write testimonials about how their experiences were. Display their quotes on your website, specifically your landing and service pages, and complement their testimonials with case studies you have that highlight how you worked with them. If leads are hesitant about converting, written testimonials from influencers will give them that extra push they need to take a chance on you.

Tactic #3: Ask them to give you a video testimonial

People trust video testimonials even more than written testimonials. Why? Because they can see customers faces’ and hear their experiences from them personally. One study from WebDam found that videos that appear on landing pages will increase conversions by a whopping 86 percent.

In your influencer marketing campaigns, reach out to your influential customers and see if they’d be willing to give an on-camera testimonial about your products and services. Then, post the video on your landing page, services page, YouTube channel, and social media platforms

Tactic #4: Get them to promote a blog post 

Content marketing is the backbone of many marketing campaigns nowadays. Making sure your content engages with your target audience can be a huge ranking factor. Ensuring your content promotion is relevant can grow your pipeline, broaden your funnel, and grow your brand authority. Nowadays, B2B buyers are relying on content to research products and services they consider purchasing. According to Demand Gen Report, 51% of buyers will research content before making a purchasing decision. While 47% will view three to five pieces of content before they connect with a sales representative.

When you create a blog post, you have to promote it on B2B marketing platforms like Twitter, LinkedIn, and industry-specific forums. Aside from actively distributing it and hoping that influencers notice enough to repost it, you should also include them in your blog. This might mean you write a post that’s comprised of a list of industry predictions from influencers, or you do a one-on-one interview with an influencer. Be creative about it and once your blog goes live, make sure the influencer has actually followed through with distribution.

Tactic #5: Collaborate with them on a video

In 2016, 62% of B2B marketers said that video was an effective content marketing tactic. This year, video content will represent 74% of all the traffic on the internet.

Video is dominating marketing, and this is not going to change anytime soon. In fact, by 2019, 80% of all the internet traffic will come from videos.

In your influencer marketing campaigns, you should create videos that include influencers. You could conduct interviews with influencers or quote them in your videos. Then, once the videos are online, you can post them on your promotional channels and ask them to share the videos on their platforms as well

Tactic #6: Ask them to be a guest on your webinar

Webinars are one of the most popular platforms for B2B marketing. According to eMarketer, two-thirds of B2B marketers say that producing webinars is an effective content marketing tactic. Also, it’s ranked the second most effective tactic right behind videos. In 2014, 62% of B2B marketers utilized webinars in their lead nurture campaigns.

When you hold a webinar, you need to find ways to incorporate influencer marketing. A few ideas include holding live events and inviting influencers to give seminars and presentations and interviewing influencers as well as quoting their findings and research on your webinar. You could also promote influencers’ products and services as a way to plug and flatter them.

Tactic #7: Guest post on their blog

Guest posting on influencers’ blogs is going to expand your reach as well as contribute to your search engine optimization ranking. You’ll be able to broaden the visibility of your content for more clicks and reads. You’ll also be able to generate more social engagements to improve those rankings. But, most of all, leveraging social influencers is a great way to build your brand’s authority. Today, users trust the thought leaders they find themselves. You will tap into the influencers’ reader base, have the opportunity to demonstrate your thought leadership, and likely be able to promote your business in your biography at the end of the post.

In your guest post, you should touch upon industry pain points and how to solve them. Don’t be overly promotional, because your post will likely get rejected. Simply walk the readers through the problem they are facing and a valuable solution.

Include legitimate links from trusted resources to back up your solutions, and ask the influencer if you can include a call to action to check out your website at the end of the blog. Make sure you link to your company’s landing page or services page in your bio as well and follow all the best practices and editorial guidelines that the influencers send you.

Tactic #8: Pay them to create content for you

If organic opportunities are not proving to be effective, or you want to guarantee participation from an influencer, pay them to work with you. Perhaps you have a blog and want them to guest post or you’d like your product or service to be featured on their Twitter feed.

The top influencers are too busy to work for free, so they will request a fee for their promotional efforts. Though it may be pricey – celebrities like Kim Kardashian charge $10,000 per tweet for instance – the payoff will be that you increase your follower base immensely and stand to collect a ton of leads.

When you pay influencers, you have to ensure that the promotions and content they come up with seem genuine. Their guest posts should have real value and they need to seem honest in their testimonials. If they are simply telling people to buy your product or service without showing how it’s helped them and how it will help your customers, then nobody is going to show interest in your company. Always make sure they keep it real.

Getting started with influencer marketing

Your B2B buyers are constantly inundated with information and offers from other B2B companies. As more B2B marketers tap into the power of content marketing, you are going to need to use influencer marketing to get your message across.

Whether you’re doing organic reach or paid influencer marketing, strive to create unique and valuable content and marketing messages that will demonstrate why you are different from your competitors. It’s what is going to connect with B2B buyers and ensure they get started in your B2B sales funnel.

These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and advertising, but now the paradigm has shifted, and many prefer inbound marketing instead to attract leads.

Content marketing is currently dominating the B2B industry. According to Curata, 80% of B2B marketers have a content marketing strategy in place. In 2016, 51% of B2B buyers relied more on content to research their buying decisions than a year prior. Additionally, 47% of B2B decision makers will engage with three to five pieces of content before they talk to a salesperson.

Providing stellar content is important throughout the sales funnel. Depending on where your leads are – whether they’re at the top of the funnel, or they’re marketing or sales-qualified – you need to create different types of content to appeal to them during the sales process.

 

The B2B sales funnel

Top Of The Funnel Content

When you’re seeking out leads to get started in your funnel at the beginning of the sales process, you can create content and promote it on the various platforms your leads are on.

Some of these platforms include:

• LinkedIn, which is the number one social media site for B2B professionals. According to LinkedIn itself, 93% of B2B marketers report that social media is their number one tactic when it comes to content production and distribution. Additionally, 79% of B2B marketers say that going on LinkedIn is an effective way to generate B2B leads.

• This social media platform has proven to be extremely valuable for B2B marketers. Eighty-seven percent of B2B marketers utilize the site to distribute content, and about 13% of all social media leads come from Twitter. Also, B2B marketers who use Twitter generate twice as many leads as those who do not, and B2B marketers report that Twitter is the second most effective social media site.

• Your company blog. Your blog will bring more traffic to your website and increase your search engine optimization rankings. According to Neil Patel, 76% of B2B marketers blog, and according to Curata, blogging is one of the top B2B content marketing tactics.

• Industry blogs. B2B marketers target industry blogs for thought leader guest posts. Getting published on these blogs leads to a higher search engine ranking because it gives marketers an opportunity to include backlinks to their own content and websites.

• Industry forums. Industry forums are essential for connecting with leads and other professionals as well as promoting blog content. It is where B2B marketers demonstrate their expertise and show that they are leaders within their niches.

• B2B blog posts and webinars are often accompanied by SlideShare presentations. According to DMR, 41% of B2B marketers in North America use SlideShare to distribute content, and 17% utilize SlideShare for product launches.

• YouTube is the biggest video platform, and B2B marketers have fully embraced it. According to HubSpot, 96% of B2B organizations utilize video in their marketing campaigns and 73% of these organizations say they’ve seen a positive ROI from their efforts.

 

After you determine which platforms you’re going to use, you can then create content specifically for said platforms, or simply promote your content on them.

For top of the funnel content at the start of the sales process, you want to aim to spread awareness, educate your leads, and provide valuable insights and opinions.

You can take the following ideas into consideration:

• Write a whitepaper for your website that highlights industry pain points and how to solve them or educates the reader on how to perform a certain task. For example, take a look at Directive Consulting’s whitepaper, “Integrate Organic Traffic with Paid Search for Multi Channel Success.” Ask your readers for their email addresses so you can get them started in the sales funnel by sending them more helpful content and marketing messages.

• Make a shareable infographic that includes your company information at the bottom. Make sure to insert original insights and data points within your infographic, like the infographic, “The State of Digital Marketing 2016” by Smart Insights.

• Produce a how-to video for YouTube that teaches your leads something valuable they can use in their own campaigns. A good example of this is Coach David Brown Lee’s video, “4 Essentials On How To Market Your Company.” Include links to your company website and contact in the information box below your video so leads can learn more and get in touch.

A whitepaper sign-up page from Directive Consulting. 

Now that you’ve figured out what kinds of content to create and the platforms you want to use, it’s time to determine how to take your leads to the middle of the funnel and one step closer to converting.

Middle Of The Funnel Content  

At this point in the sales process, your leads are aware of your brand and want to learn more. The middle of the funnel stage is where they evaluate whether or not they want to work with your company.

You can use the same platforms as before, along with direct emails and messages if your leads have provided their contact information to you.

The different types of content you should be producing in the middle of the funnel sales process are:

• Case studies. At the top of the funnel, you’ve offered general, essential industry information and education. Now, you want to prove to the potential B2B buyers why they should choose you over your competitors. Demonstrating your expertise with case studies that produced excellent results for your customers is going to push them to the next stage of the funnel. For an example, take a look at Canvas’, “Home Builders Heaven: How Streamlining Inspections Increased Sales by $1M in 12 Months.”

• Demo videos. B2B buyers don’t want to necessarily read about how great your products are. They want to see them in action. Make sure your demo videos are scripted, tell a story, and have a high production value. They should clearly demonstrate your product’s worth and how it can improve the lives of your buyers by making certain processes easier. Look at Gobza’s demo video for an example.

• Data sheets. These are written pieces of content that buyers can read to learn all about your products and services. Again, you should highlight exactly how you can help them out at this stage in the sales process. One example of an excellent data sheet is from B2B data exchange company Informatica.

A case study from Canvas

Up next in the sales process is the point at which you take your marketing-qualified leads and transform them into sales-qualified leads through bottom of the funnel content.

Bottom Of The Funnel Content

Utilizing all the aforementioned platforms, you can now generate bottom of the funnel content that will convince your leads to convert. At this stage, you want to come out with content that is going to give the buyers a solid reason to try out your product. The messaging will be specifically targeted to these leads and more personal than previous content.

Some of the bottom of the funnel content for this step in the sales process includes:

• A free trial. Give your sales-qualified leads limited or full access to your products. Let them try it out for a determined period of time, and then follow up with them during this period to make sure they are using their trials. You can send content to them such as how-to guides for the trial and FAQ about the trials/products just to guarantee that they have all the information they need to succeed. Check out the Oracle Cloud free trial page for ideas on how to structure your products’ free trials.

• A live product demonstration. Your sales-qualified leads may not be ready to purchase your product because they want to see a live demonstration of it from someone at your company. During this live demo, your leads should be able to send in questions about the products and have them answered. When the demo ends, you can follow up and ensure that leads have all the information they need before trying out your product. For a great example, look at one of Marketo’s live demos.

• A live, one-on-one consultation. Your leads want to know that your company is going to provide support if they use your products. During this final step of the sales process, you can show this by letting them sign up for live, one-on-one video consultations with one of your sales representatives. This is where your salespeople will shine and take the leads to the ends of their journeys.

A free trial page from Oracle

Getting Started With Your B2B Content

Content marketing is crucial to the success of your B2B company. Now that you know which kind of content you’re going to create for your various promotional platforms, you can go out into the world, find your leads, and take customers to the end of the sales funnel and beyond.

Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services.

Without data science, tech marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.

What is data science?

Data science is a process that involves utilizing automated approaches to scour through and analyze a large amount of data. Once you look over this data, you can then draw conclusions from it.

Since data science has made its way into the business world, it has become interdisciplinary, incorporating elements of mathematics, analytics, computer science, modeling and statistics.

The big data and data science statistics

Big data and data science are exploding because more data is being generated than ever before. This data gives marketers valuable insight into whom their customers are and what types of products and services they are interested in. Just take a look at these eye-opening facts

• By 2020, people around the world will generate 50 times more data than they did just six years ago.

• By that same year, digital data will grow to about 44 zettabytes, which equals 44 trillion gigabytes.

• There are more than 1 billion Google searches made every single day.

• Every minute, Facebook users send about 31.25 million messages and watch 2.77 million videos.

• Fortune 1000 companies that pursue a 10% increase in data accessibility will bring in more than $65 million additional net income.

Data science is crucial to your B2B organization’s success. Here are some specific ways that you can use it to boost your bottom line.

 

1. You can find leads

As a B2B marketer, you’re probably using account-based marketing at this point. It’s proven to be one of the most reliable and effective forms of generating leads and cultivating relationships with leads.

Data science gives you the power to narrowly target your leads and find specific details about their business practices. For example, with data, you may be able to determine what companies they’ve used in the past year and what their exact business needs are.

To locate the best leads, all you have to do is use your own in-house data scientists or sign up with a lead database service like SimilarTech or SalesRipe, which scour the data for you. For example, here is what happens when you look up DirectiveConsulting.com on SimilarTech.

2. You can figure out personas

B2B marketing is all about coming up with specific personas to market your product to. You’re constantly creating specific lists of people to communicate with and target. For example, you may come up with a list like, “CMOs that Read Forbes and Convince and Convert and listen to Marketing Podcasts” to effectively market your products and services to them. You’re all about specificity because it’s the most effective B2B marketing tactic.

With data science, you can determine which personas you need to be targeting. You can figure out how many personas there are and what kinds of characteristics they have to create your customer base.

The data you can utilize to designate your personas will come from current customer surveys, a collection of in-person and phone interviews and web surveys. Here’s an example of a customer survey you could look to in your own campaigns.

3. You can create relevant content

Throughout every step of the sales funnel, you have to deliver relevant and valuable content to your leads and customers. Extracting data about your audience will help you come up with the best content for each and every person who you hope to take on a journey.

You can collect data on the types of visitors coming to your website as well as see where they are coming from. For example, if they came from Google because they searched a certain keyword, you now know to use that keyword more in your content. You should also look at what content attracts the most likes, shares and follows on your social media pages, and collect data on guests posts that you write for other websites. If you send content through email, you’d need to log into your email subscription provider like Mail Chimp and gather the necessary data on there as well. Here’s an example of the backend of MailChimp.

4. You can see how your content is working

It’s not enough to put the content out there. You have to go back and gather information on whether or not your leads and customers enjoyed the content you gave them. Data science plays a key role in extracting these insights and guiding future content marketing campaigns.

The process for this is similar to the previous one. You should collect data on your blog posts, videos, pictures, infographics and more through your website, email newsletters and social media. See how many mentions you garner on social media and the number of backlinks you generate because of your content. Look at whether or not you increased your following because of a piece of content. See how many comments you got on a blog or video. Your goal is to ensure that your business visibility continues to be raised.

5. You can perform sentiment analysis 

Data science enables you to do sentiment analysis. This means you can gain better insight into your leads and customers’ attitudes, beliefs and opinions. You are also able to see how they are reacting to your marketing campaigns and whether or not they’re engaging with your business.

To extract sentiment analysis about your audience, you can use a Google Prediction API. Google suggests collecting hundreds or thousands of pieces of sentiment data to analyze. You can do this through various platforms like Twitter, Facebook and email newsletters. If you don’t want to use Google, there are tools like RapidMiner and Python for data mining as well.

6. You can focus on the best leads

 By utilizing predictive analytics, which is one of the components of data science, you can take data and learn which leads are going to give you the most return on your investment. You can analyze the characteristics of the accounts you closed in the past to figure out which ones will be likely to close in the future.

There are a number of software programs and platforms out there that will give you the chance to run predictive analytics. IBM, SAS and SAP are the leaders in the predictive analytics field, but there’s also RapidMiner, Alteryx and Oracle.

7. You can save time on research

B2B marketers used to have to do hours and hours of research on their leads to see if they would be worth pitching to. Now, thanks to data science, these marketers can simply collect data and automatically have it analyzed. The gather the necessary information about their leads and see whether to proceed with them in no time.

It takes some investment, but all you have to do is sign up for a data collection service like Smarta, BlueVenn or any of the providers mentioned in the previous section. You can make your data collection process automated and have it conjure and store all the data while you sleep.

8. You can collect data on current customers

Data science is useful in growing your relationships with current customers as well. You can scour through data to see if customers are using your products and services and if your products and services are still serving them well. If the answer is no, you can go in and see how you can improve your offerings for them.

To collect data on your current customers, you can look at the advanced segmentation part of Google Analytics to see the average revenue and transactions for each customer, how many new and repeat customers you have and which customers use your products and services the most. You can also use any of the aforementioned data collection programs to do the same.

9. You can improve your digital marketing platforms

B2B marketers aren’t only collecting data to see if their leads and customers enjoy their content. They are also attempting to figure out how all of their digital assets perform with their leads and customers.

In your own strategy, you can take data from your website and see what customers are clicking on and viewing how much time they spend on your page, for example. Then you will know what you need to boost to get more leads and customers interested in your company.

Some of the programs you can use to improve your digital marketing platforms include SimilarWeb, TrafficEstimate or Crazy Egg. These programs will enable you to determine what you have to do to bring in additional traffic or make your website more user-friendly.

10. You can analyze your social media accounts 

B2B marketers will often find and interact with their audiences on social media sites like LinkedIn and Twitter. You can use data science to see which leads and customers are following you, if they’re exploring your page, what content they clicked on and more. Then, will all this information in your back pocket, you can move forward with more relevant tweets, posts, videos and pictures.

There are platforms that collect all of this data for you like Hootsuite and Zoho, or Simply Measured for LinkedIn specifically. You can also collect data on individual platforms through Facebook Analytics and Twitter Analytics. Here is what your page analytics may look like through Twitter.

11. You can find out how to communicate with clients

By looking at the data, you are able to see how you can communicate with your prospects and customers and when. For example, you might find out that your best leads go on LinkedIn every afternoon after lunch and prefer to read insightful thought leader posts on there. By meeting prospects and customers on their level, you will be more likely to make a sale.

There are a plethora of tools out there that will show you when the most effective times for releasing your content and communicating with your audience. For example, there’s Tweriod, which analyzes your tweets and your followers’ tweets to figure out the best times to tweet. There is also Facebook Insights, which will show you when your audience is online. Here is what Facebook Insights looks like for a typical page.

12. You can empower your marketing team

Your marketing team wants to do only do marketing. They don’t want to spend their days doing hours of research that may lead nowhere.

With the right research tools and predictive analytics in their back pockets, you can help your marketing team do their jobs better. They will be more motivated to look for and keep leads and customers if they can more efficiently perform their duties.

13. You can assist your sales team

Your sales team doesn’t have the time or resources to do a ton of research on your customers. They want the marketing team to perform efficiently so they can swoop in make the sale.

Thanks to data science, you’ll be able to save your sales team a lot of headaches and still keep them up to date on how best to target your leads and customers.

14. You can predict your leads’ searches

To stay on top of the B2B marketing game, you have to be one step ahead of your leads. These days, leads are smart, and they will go onto Google to research your company and your offerings. If you use data science, you can look into what kinds of searches they are performing, and tailor your offerings based on these queries to garner their business.

Some tools for predicting your leads’ search queries include Google Trends, YouTube Trends and AdWords’ Keyword Planner. Here is what Google Trends looks like.

15. You can save money

There is a “spray-and-pray” marketing tactic that dominates the B2B industry. This means that marketers will often release blog posts, content and marketing messages to a mass audience without targeting it correctly.

If marketers utilize data science, they can eliminate this wasted tactic and save money by only investing where there is a real market. They won’t have to pay for Google ads for every audience, for example, but only invest in the ones that are actually going to pay off.

16. You can improve your ad offerings

One way to look at your advertising data is through Google Analytics. Here, you can see how your campaigns are doing and whether or not you’re actually getting clicks.

With data science, you are able to more specifically target your ads to customers and measure clicks and results of your campaigns, ensuring that you save money. You can make sure the right people are seeing your banner ads and your text ads on the Google search engine results page actually have a chance of being clicked.

17. You can boost your email campaigns

Every email you send out won’t appeal to every single one of your customers. However, if you utilize data science, you can figure out which emails appeal to which customers, how often and when to send them out and what kinds of content you should include in them.

You can see the data from your email campaigns within your email-marketing provider. Just go into the backend of MailChimp or your email provider and you’ll be able to locate all the necessary information. You can also do A/B testing to find out what is and isn’t effective.

18. You can convert marketing-qualified leads into sales-qualified leads

A whopping 79% of marketing-qualified leads never convert, according to statistics from 6Sense and MarketingSherpa. There is no reason for this. Data science will help you turn your MQLs into SQLs and convert.

For example, 6Sense’s client was able to boost their MQLs to SQLs conversion rate by 450x because they figured out which prospects were close to a sale and why. They could only do this because they used data science.

19. You can see where your leads are coming from

By using data science, you can analyze where your leads are coming from when they visit your website, your content or your social media pages.

Tools like Google Analytics Acquisition Reports or SimilarWeb can help you with this and show you all the crucial data you need. After viewing if your leads are coming from the web or social media or other outlets, you can invest more into the platforms that draw in the most leads 

20. You can see what’s trending in your industry 

It doesn’t help your B2B marketing efforts to only look at the data on your own company. You also have to analyze any data that’s available for your industry. Then, you can see what pain points and topics are trending and figure out how you can utilize them in your own marketing and sales efforts.

Google Trends, Trendsmap or BuzzSumo can assist you in seeing what’s trending on sites like Google, Twitter, LinkedIn, Facebook and more. This is a typical BuzzSumo page.

21. You can gain your leads’ trust

If you can see more insightful data on your leads, you can then target them with more relevant content. That will lead to an increase in trust among your leads, and encourage them to invest in your products and services.

Just make sure that you maintain your relationships with your leads and customers through customer relationship management platforms. A few tools for CRM include CRMSuite, NetSuite and Insightly.

22. You can send messages in real-time

When you utilize data science, you can deliver messages to your leads and customers in real-time automatically. By doing this, you’ll close deals faster and keep customers’ business longer.

Some platforms that allow you to send messages automatically at certain points of the day include Salesforce and FiveStreet.

23. You can speed up the sales funnel

The sales funnel can take weeks or even months for one lead to complete. If you have the right data and tools, you can speed up this process and cut down on wasted time and money trying to get them to convert.

Of course, you’re going to spend more money upfront. But in the long run, you’ll save loads of time, energy and resources. 

24. You can analyze how your team is doing

With data science, you are able to see how your team is performing and what areas they may be lacking in. Then you can try to improve performances and get your team members back on track with sales and marketing.

You should look at KPIs, or key performance indicators, to see if your business is hitting its revenue goals. If not, you can then make a plan to determine how to accomplish your goals.

25. You can determine how to improve your products and services

Data science allows you to see what you can do to improve your offerings and sell your customers better products and services. By collecting all of the data mentioned above, you can figure out what to do to sell more to your leads and customers in the future.

Conclusion

In conclusion, the impact of data science on tech marketing cannot be overstated. With the increasing availability and accessibility of data, businesses are now able to make more informed decisions about their marketing strategies, leading to better ROI and increased revenue. From predictive analytics to machine learning algorithms, data science is changing the way B2B marketers think about their target audience and their marketing campaigns. As technology continues to evolve, the role of data science in B2B marketing will only become more critical, and businesses that fail to embrace it risk being left behind. Therefore, it’s important for tech companies to invest in data science and leverage the benefits that come with it.

If you want to take your marketing efforts to the next level, you can count on our expert tech marketing team to get you there. We specialize in Customer Generation and have a proven track record of delivering exceptional results. From leveraging 1st party data to LTV:CAC financial modeling to predict revenue, analytics are critical to building on wins and minimize losses.

Book a call with us today to learn how you can drive meaningful growth and achieve your business goals with strategies backed by data!