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Garrett Mehrguth

B2B Meta Ads Strategy: How to Drive Pipeline with Facebook and Instagram Ads
A B2B Meta ads strategy that ties Facebook and Instagram spend to...
The New Rules of Twitter (X) Marketing for B2B

Most conversations about Twitter marketing start with the wrong question. Marketers want...

How to Build a B2B LinkedIn Ads Strategy That Drives Pipeline, Not Just Leads
Oftentimes as paid media marketers, it’s easy to stay inside LinkedIn’s platform...
PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan

There is a moment in every paid search program where you realize...

What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate...
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Demand generation remains one of search marketing’s most challenging pain points for...

Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While...
Top 10 Most Popular Google Display Ad Sizes in 2025
To optimize your next PPC display campaign, it's important that you choose...
​​Tips for B2B Facebook Ads: Facebook Marketing 101

Due to the nature of Facebook’s engaging and fast-paced interface, B2C companies...

5 Key Questions for Video Project Success

By now, you probably know that in the advertising space, video content...

How To Concoct a [Effective] SaaS Demand Generation Strategy📈
More customer-led marketing strategies into your SaaS demand generation campaigns will allow...
SaaS Demo Best Practices
Your demo is your make it or break it moment - let's...
4 Crucial Tips for Using Google’s Smart Bidding for SaaS Marketing

The concept of machine learning has mixed connotations, though it has come...

How To Shoot, Edit & Create a High Converting SaaS Demo Video

The days when a customer came to your SaaS website and started...

Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations...

March ’22 Pulseline SEO Market Report: Automotive Marketing Software
Customer Marketing Hero Image
What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client...

How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates

You’ve created the perfect landing page and have reached a product-market fit...

5 Reasons Why You Shouldn't Hire a SaaS SEO Agency Thumbnail
5 Reasons Why You SHOULDN’T Hire a SaaS SEO Agency

Looking for an SEO agency can be a daunting task for any...

Why Digital Marketing Needs To Be Included In Modern Marketing Degrees Thumbnail
Why Paid Media Needs to be Included in the College Marketing Degree

Marketing is undoubtedly one of the broadest industries out there. Marketers come...

Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in...

How To Refine your SEO Outreach for Link Acquisition

We are in the age of content abundance. With more than 4.4...

Measuring Customer Experience for SaaS Companies - Strategy -Thumbnail
Everything Your Saas Business Needs To Know About Customer Experience Metrics

Measuring customer experiences for SaaS companies is essential if you want your...

Staying Ahead of the Game: How to Create a Winning SaaS Content Strategy

A solid SaaS content strategy can provide value to prospective clients. However,...

common content marketing bottlenecks
5 [Non-Writing] Content Marketing Bottlenecks Slowing Down Your Publication Without Your Attention
ICP Marketing: The Precursor to Customer-Led Marketing Strategy

If you consider yourself a modern SaaS marketer with your salt, then...

How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers

We all want to milk the most value possible out of our...

January ’22 Pulseline PPC Market Report: HR Onboarding Software
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
What is CRO (Conversion Rate Optimization)?
Traffic, traffic, traffic. Marketers are always strategizing ways to get more eyes...
Customer-Led Design
Customer-Led RevOps
Customer-Led SEO Solutions
Customer-Led Paid Media Solutions
SaaS Content Marketing for Customer Generation
"It's truly amazing what can be achieved when you look at SEO...
Marketing Ops for SaaS: The All-Encompassing Guide
Start delivering on the promises Demand Generation forgot about. Start crafting strategies...