Barnabás Kállai

Barnabás Kállai is the Associate Director of Demand Generation at Directive, where he leads strategic growth initiatives that drive qualified pipeline and accelerate revenue for B2B brands. With extensive experience in performance marketing, campaign architecture, and marketing automation, Barnabás builds and scales full-funnel programs that bridge the gap between marketing and sales. He is passionate about leveraging data to fuel smarter decisions, optimizing every stage of the buyer journey, and turning interest into measurable outcomes. At Directive, Barnabás plays a pivotal role in shaping demand generation strategy and delivering results that matter.