PPC
In the crowded space of today’s digital marketing world, paid search marketing...
Today we’re going to talk about SEO vs PPC and which search...
As digital marketers, we recognize how essential it is to know where...
Let’s face it. As marketers, there are a million and two initiatives...
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn...
What is Remarketing? To understand how you can utilize remarketing campaigns in...
Imagine you want to take a bath after a long day at...
During my time at Directive, I’ve come across vastly different Google Ad...
IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search...
Hey everybody. My name is Garrett Mehrguth. I am the CEO and...
Hey everyone! My name is Garrett Mehrguth. I am the co-founder and...
Today, we’re going to talk about how to reassess your Google Ads...
Today we’re going to talk about how to create a landing page...
Today we’re going to be talking about the gap between Google and...
What is B2B marketing? — It sounds like such a simple question....
Hi, everyone! Today we’re going to talk about SEM for B2B and...
Do you have a terrible lead generation landing page? Let’s find out....
Every year brings with it new and exciting developments for marketers. As...
Click-through rate (CTR) is one of the first metrics on the monthly...
While the majority of marketers are expecting increases to their marketing budget...
There are absolutely no guarantees with SEO. You could spend thousands of...
Keyword rankings used to be more important than they are today. The...
Digital marketing has been run in silos since the beginning of time....
For the average B2B company, building landing pages that convert is an...
Let’s be honest, building reports probably isn’t your favorite part of the...
B2B marketing is no easy task. There’s a constant battle between: do...
If you’re managing any form of paid digital campaign, you have probably...
Overview As an agency that specializes in B2B marketing, we’ve seen our...
The distinction between paid and organic search can be a daunting one....
Internet marketing can be a tricky business. It takes an incredible amount...
For any SEO campaign, there is a long list of metrics that...
Marketers working with a limited budget often face a tough question when...