A Practical Framework for Generative Engine Optimization Success Metrics
As we have all seen in the last year, impressions and clicks no longer tell the whole story. As AI
Stuart Kinsey is an Account Strategist specializing in Content & SEO at Directive, where he helps B2B brands craft and execute strategies that boost organic visibility and drive meaningful engagement. With a strong foundation in content marketing, keyword strategy, and on-site optimization, Stuart blends creative storytelling with data-backed SEO tactics to deliver measurable results. He’s passionate about creating content that not only ranks—but resonates with target audiences and supports the buyer journey. At Directive, Stuart plays a key role in aligning content and SEO efforts to fuel sustainable growth.
As we have all seen in the last year, impressions and clicks no longer tell the whole story. As AI
For decades, B2B marketing was a game of fighting for real estate on a list of ten blue links. If
Tracking SEO conversions isn’t exactly easy or fun, but seeing your blog post drive actual revenue for the company? That’s

