Glossary

Discover search marketing terms

A

Anchor Text

Anchor text is the text that appears highlighted in a hyperlink. When clicked, it opens up another web page on any domain.

B

Black Hat SEO

Black hat SEO is the practice of increasing a site’s authority or ability to rank on Google through techniques that violate their terms of service.

C

Click Through Rate (CTR)

Click through rate (CTR) is a marketing term that refers to the percentage of people visiting a web page from an advertisement or organic search result.

Content Syndication

Content syndication refers to when any web-based content is re-published by a third-party website. Learn more about the SEO impact of syndicated content!

Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) is a marketing metric that measures the total cost to acquire a single paying customer for a campaign or marketing channel.

L

Long Tail Keywords

Long tail keywords are keywords that are on the long tail of the demand curve, meaning that they have a low monthly search volume.

S

Split Testing

Split testing is a method of conducting a randomized experiment with two variants in order to statistically test a hypothesis.

W

Website Analytics

Website analytics is the collection, measurement, analysis, and reporting of data in order to understand user interaction with your website.

White Hat SEO

White hat SEO refers to any SEO (search engine optimization) strategy or tactic that has been approved by major search engines, such as Google and Bing.