Technology

The World Runs on Technology. The World Needs You.

Innovating the world is a full-time job. You develop the solutions that power the future. We’ll build the marketing strategies to make sure everybody knows about you.

We helped these trusted Technology companies to drive growth.

Tackling Technology Marketing Challenges.

How We Do It

Technology comes with unique challenges: rapid innovation cycles, intense competition, complex integrations, evolving customer expectations, and the need for continuous differentiation.

At Directive, we understand these nuanced pain points and answer them with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation to ensure you own your market. Whether launching a new product or building brand awareness for your tech brand, we have you covered at every step.

Why
Choose Us.

We are Directive: The Technology industry’s top choice for proven marketing solutions and revenue generation

No One-Size-Fits-All Strategies

We’ve taken the time to understand the nuances of the technology industry, from rapid innovation cycles to aligning with customer needs.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Artic Wolf, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Build credibility, rise above the competition, and turn customers into advocates with the right marketing solutions.

Our Services
In the evolving world of technology, marketing leaders face challenges that need tailored solutions. As innovations emerge and competition grows, so do the strategies needed to market and sell technology solutions effectively. Our strategic marketing approach ensures you’re ready for any challenge.

Eliminate wasted ad spend with high-performance campaigns that drive high-intent buyers to take action.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Capture demand and drive organic growth with data-driven SEO strategies tailored to the fast-evolving tech landscape.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Optimize user experience to convert traffic into product sign-ups, demos, and long-term customers.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Align marketing and sales with advanced automation, analytics, and CRM integration to maximize revenue potential.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Accelerate market penetration with proven strategies that position your tech brand for long-term success.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Eliminate wasted ad spend with high-performance campaigns that drive high-intent buyers to take action.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Capture demand and drive organic growth with data-driven SEO strategies tailored to the fast-evolving tech landscape.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Optimize user experience to convert traffic into product sign-ups, demos, and long-term customers.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Align marketing and sales with advanced automation, analytics, and CRM integration to maximize revenue potential.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Accelerate market penetration with proven strategies that position your tech brand for long-term success.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Experts at the ready.

Meet the heart of Directive.
Andrew Finkenbinder
Associate Director of Paid Media & Strategy
Mike Matta
Account Director, Paid Media
McKenzie Stinson
Senior Paid Media Strategist
Jon Taylor
Senior Account Strategist, Paid Media
Rachel Cribby
Senior SEO Account Strategist
Desh Chaudhuri
Demand Generation Manager
Maru Nieves
Digital Designer
Fahima Miah
Senior Account Strategist
Angie Glass-Liu
Paid Media Strategist

Elevate your Technology marketing performance.

Garrett Mehrguth
CEO

team bio