Pay-per-click spending decreased by 20% and conversion rate increased by 4% immediately after signing Directive Consulting.
Show up for the right audience.
Get the most leads at the lowest cost.
Have every channel working together.
Go from counting clicks against your budget to counting sales towards your revenue.
Gain higher-quality leads in larger volumes without the bidding war.
Directive's strategic approach to PPC is designed for scalable ROI in the most competitive software spaces.
Here’s what our approach to PPC did for
Take a look behind the curtain at our PPC process for software companies.
Find the winning angle for your PPC ads without the guesswork.
Turn data into dollars
Your paid ad strategy is the result of comprehensive research into your competitor campaigns, market behavior, and sales cycle.
Get advanced keyword research and targeting strategies.
Target the right people and get high-intent clicks.
We use techniques such as single keyword ad groups (SKAGs), smart broad campaigns, negative keyword additions, and n-gram analysis to expand your markets while reducing ad spend.
Maximize your SQLs with competitive bidding techniques.
Spend every ad dollar strategically.
Instead of adhering to CPC, we explore advanced bidding techniques like targeted CPA to find the most effective and efficient method of achieving your goals.
Launch full-funnel campaigns with integrated marketing strategies.
Capture every possible opportunity.
We create campaigns centered around your big-picture business goals by combining PPC with display ads, retargeting, CRO, and landing page optimization.