Paid Search
When your customers search for solutions with the intent to buy, they will find you.
Launch PPC ads that create targeted brand awareness, warmer audiences, and higher conversions with Customer Generation.
Deploy paid ad campaigns that build relationships from the start.
When your customers search for solutions with the intent to buy, they will find you.
Connect with your users on every social media platform that matters to them.
Extend brand reach to your ideal customers by combining 1st party data, brand creative, and a spectrum of media channels.
Identify and convert your key target accounts with personalized marketing campaigns.
Be discoverable on the sites where your users self-educate and compare solutions.
Build high-impact ads designed for your customer base & promote them on the channels they use.
Directive’s strategic approach to PPC is designed for scalable ROI in the most competitive tech spaces.
Turn data into dollars.
Research into audience behavior, jobs to be done (JTBD), and customer voice data helps us create the messaging that generates customers and users.
Target the right people and get high-intent clicks.
We use techniques such as LTV:CAC projection, negative keyword additions, and n-gram analysis to expand your markets while reducing ad spend.
Spend every ad dollar strategically.
Instead of adhering to CPC, we explore advanced bidding techniques like targeted CPA to find the most effective and efficient method of achieving your revenue goals.
Focus on the right opportunities in software and tech.
We create campaigns centered around customer and user intelligence for highly relevant and personalized impressions for the ROI-drivers of your funnel.