SOFTWARE & TECH PPC AGENCY

Eliminate wasteful ad spending.
Maximize the potential of every click.

Launch PPC ads that create targeted brand awareness, warmer audiences, and higher conversions with Customer Generation.

Pay-per-click spending decreased by 20% and conversion rate increased by 4% immediately after signing Directive Consulting.

PPC

PPC

PPC

Deploy paid ad campaigns that build relationships from the start.

PAID MEDIA
SEO
STRATEGY
Customer-Led
REVENUE OPERATIONS
DESIGN
VIDEO

Paid Search

When your customers and users search for solutions with the intent to buy, they will find you.

Paid Social

Connect with your customers and users on every social media platform that matters to them.

Programmatic

Extend brand reach to your ideal customers and users by combining 1st party data, brand creative, and a spectrum of media channels.

Account Based Marketing

Identify and convert your key target accounts with personalized marketing campaigns.

Review & Directory Sites

Be discoverable on the sites where your customers and users self-educate and compare solutions.

Performance Creative

Build high-impact ads designed for your customers and users & promote them on the channels they use.

Paid Search

When your customers and users search for solutions with the intent to buy, they will find you.

Paid Social

Connect with your customers and users on every social media platform that matters to them.

Programmatic

Extend brand reach to your ideal customers and users by combining 1st party data, brand creative, and a spectrum of media channels.

Account Based Marketing

Identify and convert your key target accounts with personalized marketing campaigns.

Review & Directory Sites

Be discoverable on the sites where your customers and users self-educate and compare solutions.

Performance Creative

Build high-impact ads designed for your customers and users & promote them on the channels they use.

PPC
PPC

Go from counting clicks against your budget to counting sales toward your revenue.

Gain higher-quality leads in larger volumes without the bidding war.

Directive’s strategic approach to PPC is designed for scalable ROI in the most competitive software and tech spaces.

Here’s what our approach to PPC did for

Aegis Software Logo
“Everything is going up.
We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. We were getting results I could brag about within 60 days.

Shaun Black

Director of Global Marketing
148%
Increase in conversions
147%
Decrease in Adwords CPA
457%
Increase in monthly paid leads

Stop guessing and start predicting PPC ROI.

Turn data into dollars.
Research into audience behavior, jobs to be done (JTBD), and customer voice data helps us create the messaging that generates customers and users.

Get advanced keyword research and targeting strategies.

Target the right people and get high-intent clicks.
We use techniques such as LTV:CAC projection, negative keyword additions, and n-gram analysis to expand your markets while reducing ad spend.

Maximize your ROI with competitive bidding techniques.

Spend every ad dollar strategically.
Instead of adhering to CPC, we explore advanced bidding techniques like targeted CPA to find the most effective and efficient method of achieving your revenue goals.

Launch strategic global campaigns at scale.

Focus on the right opportunities in software and tech.
We create campaigns centered around customer and user intelligence for highly relevant and personalized impressions for the ROI-drivers of your funnel.

PPC campaigns don't have to
feel like a gamble.

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