Drive qualified brand awareness, pipeline, and revenue with Performance Paid Media.

As a SaaS PPC Agency, we build success on deep TAM and persona modeling, smart capital allocation, and converting buyer intent into pipeline through SQLs, demos, and trials.

We engineer paid platforms for Customer Generation—not leads.

We’ve cracked the code on how to add buyer intent and firmographic targeting on every paid media channel, bypassing MQLs and driving direct, qualified pipeline.

We integrate the best in advertising technology to power outsized performance and pipeline generation.

Capture high-intent buyers and power continual growth with strategic paid media campaigns.

Paid Search

Award-winning search campaigns designed to convert intent into purchase decisions and pipeline: competitor, branded, non-branded, Alpha Beta & Smart Broad, international, experimental, and other campaign types.

Paid Social

We leverage performance creative and incentive offers to execute campaigns with high relevancy and buyer intent. Connect with your target users on every social media platform that matters to them through firmographic targeting.


We execute hyper-targeted programmatic campaigns to increase direct, organic, and branded performance to prime your ideal users for buying. By combining 1st-party data and brand creative across numerous exchange partners, we extend your brand’s reach.

Performance Reporting

We manage over $100M in ad spend for our clients and consistently deliver 3X+ ROI through continuous data analysis and spend optimization. Get bi-weekly and monthly reporting, monthly performance analysis, and quarterly and annual business reviews.

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency and they gave us a good base for what we should be looking at going forward.

Kyle Mahoney

Director of Strategy and Innovation

I would 100% recommend Directive to anyone who needs help with any facet of marketing, especially if they have software services. They have the team that you need in place to have the best results possible, and I absolutely enjoy working with them.

Within the first quarter, we have been able to reduce spend by 55% while increase conversions by 36%.

Starza Thompson

VP of Marketing

We’re tracking a whole slew of metrics, and they almost all went up because of Directive’s work. We were getting results I could brag about within 60 days.

148% increase in conversions | 147% decrease in Adwords CPA | 457 increase in monthly paid leads

Shaun Black

Director of Global Marketing

Allocate budget and forecast revenue with high-confidence.

Financial modeling and smart capital allocation are one of our largest drivers of performance, revenue impact, and growth. We audit historical spend and performance, establish LTV:CAC estimates, determine your North Star Metric, and then continuously optimize the strategy.

Build your Paid Media strategy →

TAM accuracy is your #1 competitive advantage.

Refining and segmenting your Total Addressable Market is the cornerstone of growth efficiency. We leverage 1st-party data to verify and enhance your TAM and create precise customer segments. To maximize revenue, we regularly enrich your user list and tier out audience lists.

Find out how OneSpan increased SQLs in CA 300% →

Fine-tune every campaign variable to maximize growth.

We develop comprehensive campaign media plans with the optimal media mix to reach and convert your ICP. With a Customer Generation approach to paid media ads, you can anticipate a steady increase in conversion rates at every stage of your buyer’s lifecycle.

See how Arctic Wolf increased Closed/Won revenue 109% QoQ →

Ready to grow your customer base with a bulletproof paid media strategy?