Paid Search
When your customers search for solutions with the intent to buy, they find you.
Launch PPC ads that qualified leads are ready to see and eager to click wherever they are in your sales funnel.
Campaigns that engage your customers, where they are, with the offer they need.
When your customers search for solutions with the intent to buy, they find you.
Connect with your customers on every social media platform that matters to them.
Extend brand reach to your ideal customers by combining 1st Party Data, brand creative, and a spectrum of media channels.
Identify and convert your key target accounts with personalized marketing.
Be discoverable on the sites where your customers self-educate and compare solutions.
High-impact ads designed for your customers, on the channels they use.
Directive's strategic approach to PPC is designed for scalable ROI in the most competitive software spaces.
Turn data into dollars
Your paid ad strategy is the result of comprehensive research into your competitor campaigns, market behavior, and sales cycle.
Target the right people and get high-intent clicks.
We use techniques such as LTV:CaC projection, negative keyword additions, and n-gram analysis to expand your markets while reducing ad spend.
Spend every ad dollar strategically.
Instead of adhering to CPC, we explore advanced bidding techniques like targeted CPA to find the most effective and efficient method of achieving your goals.
Capture every possible opportunity.
We create campaigns centered around your big-picture business goals by combining PPC with display ads, retargeting, CRO, and landing page optimization.