Finance and Insurance

The World Runs on Finance.The World Needs You.

Securing the economy is a full-time job. You manage the wealth that keeps businesses and people thriving. We’ll build the marketing strategies to make sure everybody knows about you.

We helped these trusted Finance companies to drive growth.

Tackling Finance and Insurance Marketing Challenges.

How We Do It

Finance comes with unique challenges: regulatory compliance, risk management, evolving fintech disruptions, data security concerns, and the constant need to build consumer trust.

At Directive, we understand these nuanced pain points and answer them with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation to ensure you own your market. Whether launching a new service or building brand awareness for your financial institution, we have you covered at every step.

Why
Choose Us.

We are Directive: The Finance industry’s top choice for proven marketing solutions and revenue generation

No One-Size-Fits-All Strategies

We’ve taken the time to understand the nuances of the finance industry, from regulatory compliance to aligning with customer trust and expectations.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Allstate, Betterment, Bill.com, and more meet and exceed goals.

Build credibility, rise above the competition, and turn customers into advocates with the right marketing solutions.

Our Services
In the evolving world of finance, marketing leaders face challenges that need tailored solutions. As regulations change and consumer expectations shift, so do the strategies needed to market and sell financial services effectively. Our strategic marketing approach ensures you’re ready for any challenge.

Drive high-net-worth individuals and business clients to your financial services with laser-focused paid campaigns.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Build trust with authoritative content and SEO strategies that position your firm as a leader in finance and insurance.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Increase policy sign-ups, loan applications, and financial service inquiries with user-friendly, high-converting digital experiences.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Ensure compliance while optimizing performance with a marketing infrastructure tailored for the complexities of financial services.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Gain market share and establish credibility with growth strategies designed for the finance and insurance sectors.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Drive high-net-worth individuals and business clients to your financial services with laser-focused paid campaigns.

  • Paid Search
  • Paid Social
  • Account Based Marketing
  • Programmatic
  • Retargeting
  • Performance Reporting

Build trust with authoritative content and SEO strategies that position your firm as a leader in finance and insurance.

  • On-Page SEO
  • Content Marketing
  • CRO
  • Technical SEO
  • Content Production

Increase policy sign-ups, loan applications, and financial service inquiries with user-friendly, high-converting digital experiences.

  • CRO
  • Performance Analytics
  • Image Ads
  • Split Testing
  • Landing Pages
  • Social Motion & Static Ad Sets

Ensure compliance while optimizing performance with a marketing infrastructure tailored for the complexities of financial services.

  • MAP Audit & Optimization
  • Lifecycle Visualization
  • Offline Conversion Tracking & Reporting
  • Lead Scoring & Lead Routing
  • Integrations & ABM
  • Pipeline Nurture & Email Campaigns

Gain market share and establish credibility with growth strategies designed for the finance and insurance sectors.

  • Competitor Assessments
  • 1st-Party Data Collection
  • TAM Identification
  • Financial Modeling
  • Persona Development
  • Deliverable Strategies

Experts at the ready.

Meet the heart of Directive.
Andrew Finkenbinder
Associate Director of Paid Media & Strategy
Mike Matta
Account Director, Paid Media
McKenzie Stinson
Senior Paid Media Strategist
Jon Taylor
Senior Account Strategist, Paid Media
Rachel Cribby
Senior SEO Account Strategist
Desh Chaudhuri
Demand Generation Manager
Maru Nieves
Digital Designer
Fahima Miah
Senior Account Strategist
Angie Glass-Liu
Paid Media Strategist

Elevate your Finance marketing performance.

Garrett Mehrguth
CEO

team bio