We are Directive.

A team of search marketing savants, creatives, and technical specialists
who love helping in-house teams excel in competitive markets.

Built to serve enterprise brands.

Every agency has a “proven process” but only we clearly connect the dots between your search marketing and revenue growth.

So whether you need to generate marketing qualified leads or help your whole brand (not just your website) get discovered in search…

Directive is here for you.

The little differences that have a big
impact on your bottom line.

Short-term ROI setting the stage
for long-term sustainability.

We break tasks into weekly sprints, monthly analysis reports, and quarterly strategy reviews.

You get to see your ROI increase week after week, as the KPIs you care about continue to climb, all with a speed of execution that would give other agencies whiplash.

Trackable and attributable results.

Every opportunity we chase is part of a larger plan for success, built upon your internal objectives, a deep understanding of your target audience, and rigorous A/B testing.

As a result, you get more SERP visibility, higher conversions, and a lower cost per opportunity—plus a dashboard that shows you how every penny spent is used to grow your business.

Mission control for all of your
search marketing, on call 24/7.

Your account is assigned a small army of experts: account manager, PPC and SEO specialists, data analyst, and designer.

That team is always working for you behind the scenes—and they’re equipped with the best software in the industry—so every one of your campaigns turns into a success story.

Meet our team. All in-house.
All pulling for you.

Our team is comprised of people from all walks of life-every one of them in-house and a specialist in their field.

Garrett Mehrguth

Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion.

Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women.

As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc.

Additionally, he has been a guest speaker on the following podcasts: The DigitalMarketer Podcast, Salesforce, Mixergy – Startup Stories with 1000+ entrepreneurs and businesses, The Growth TL;DR, Edge of the Web and more.

He earned a bachelor’s degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.

Tanner Shaffer

Tanner Shaffer is the co-founder and Chief Operations Officer of Directive. Tanner, inspired by search marketing and its role on our society, has helped Directive reach new heights and even moved to Austin, Texas to build the agency’s presence there.

Tanner is extremely driven and thrives off of hitting client goals. From SEO to PPC to account management, he has refined each deliverable to provide more value in an ever-changing industry. Currently, he leads a group of directors who are continually inspiring a team of talented marketers to innovate their craft. With a 300 percent year-over-year growth rate, he is fixated on filling the company with people who have integrity and aspire to be great.

Tanner began his professional career by earning a bachelor’s degree in marketing from Azusa Pacific University. When he is not in meetings and working through excel spreadsheets, he enjoys surfing, dirt-biking, and growing his relationship with God, his loving wife, and family.

Brady Cramm
Director of PPC

Director of PPC Brady Cramm began his journey at Directive over three years ago as the first and original PPC specialist. With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and now heads up the PPC department. By keeping a pulse on client competition and assisting his team in the art of crafting no-brainer CTAs, Brady has been able to add his personal touch to every client that enters Directive’s portfolio.

Outside of work, you can find Brady reminding people that he wants to get a dog and drinking far too much nitro cold brew.

Olivia Ross
Director of CRO

Bringing more than eight years of experience in graphic design and conversion rate optimization to the table, Director of CRO Olivia Ross, knows how to make people say “yes” and increase her clients’ conversion rates. Olivia has managed large teams in the execution of various landing page and website tests that have successfully increased conversions for more than 175 clients. Where there is a “will,” Olivia will find a “way” to make sure your landing pages are optimized to succeed.

When Olivia is not optimizing everything around her, you can find her watching films, playing video games with friends, or trying out new and delicious restaurants.

Jesse Seilhan
Managing Director

Jesse Seilhan is the Managing Director of the Orange County office. He wakes up every day to help his team grow, his clients succeed, and be home in time for dinner. Since joining the team in 2017, he has helped Directive expand, define, and perfect the role of an account strategist at a digital agency, which now boasts a team of over a dozen account managers that help achieve growth and sustainability for nearly 100 clients.

Jesse started down his digital marketing journey in 2014, running all SEO and PPC projects for a boutique digital agency in Orange County. He studied journalism at California State University, Chico and turned that passion into a project, as he regularly reviews, photographs, and interviews some of the top recording artists in the world. When he’s not working or at a concert, he’s watching the Philadelphia Flyers, playing video games, or taking a trip around the country with his girlfriend.

Hannah Mans
Director of Marketing

A professional hustler and wordsmith with an affinity for strategy and high conversion rates, Hannah manages the internal marketing team at Directive, a search marketing agency for enterprise brands headquartered in Irvine, California.

On a mission to change the world, Hannah began her career with the United Nations where she functioned as a communications consultant for the World Food Programme. She then pivoted into the marketing technology space, where she has spent the last four years.

Hannah’s passion for people and travel lead her to pursue a bachelor’s of science in international affairs from Florida State University where she graduated with honors in 2012. She continued her academic career obtaining a master’s of business administration from Florida International University in 2015, in between and shortly after crossing 12 countries off her bucket list of the world.

A Panama native new to California, Hannah enjoys spending her free time exploring her new home of Orange County and playing beach volleyball with her friends.

Andy Monte
Director of SEO

Andy Monte is the Director of SEO at Directive, a search marketing agency for enterprise brands, headquartered in Irvine, California. He is passionate about creating a world-class SEO team to help their clients capture more leads through their organic channels. Since joining the team in 2017, he has helped shape the department and created a culture of learning, growth, and innovation.

Andy started his journey as a web developer, and after diving more into the analytical side of SEO, wanted to learn more about how he could leverage his technical knowledge with the creative aspect of digital marketing. Outside of work, you can find Andy checking out new restaurants, playing music, or just traveling around the U.S.

Kyle Willis
Director of Sales Development

Kyle Willis heads up sales development at Directive, bringing world-class SEO and PPC services to some of the strongest brands in the world. With his heart set on people, Kyle strives daily to leave a lasting impact on everyone that he meets.

Fun Fact: He once jumped on a pogo stick for an hour straight and won a motorcycle of his choice. Ask him about it.

In his free time, Kyle enjoys spending time with his wife, golfing, reading, working out, and eating lots of fruits and vegetables.

Andrew Choco
Account Executive

Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients. After a few months he moved into a sales role, performing PPC and SEO audits for prospective clients. From there, he jumped straight into the account manager role, where he led strategy for enterprise clients including Cisco, Allstate, SentinelOne, and ClearCompany.

After working directly on the client side, Andrew moved back into a sales position where he finds opportunities for growth in any enterprise brands he gets a chance to audit.

When he’s not busy on discovery calls or building out proposals, Andrew loves discovering new music, following the downfall of all Seattle sports teams (are the MLB playoffs even a thing anymore?), and looking at pictures/videos of corgis.

Ashton Meisner
Lead Digital PR Strategist

As a communication professional in the space since 2011, Ashton Meisner has extensive experience working in public relations with agencies in Arizona and California and also with Adidas. Additionally, she’s held positions in community relations with the Arizona Diamondbacks and in marketing and broadcasting with the Los Angeles Dodgers and Chicago White Sox, to name a few.

Currently, Ashton is the lead digital PR strategist at Directive, a search marketing agency for enterprise brands based out of Irvine, CA. In this role, she creates and implements link building strategies to make her clients known worldwide.

When Ashton is away from her day job, she spends her time teaching yoga, cheering on the ASU Sun Devils and drinking numerous cups of coffee.

Miranda Alzaiem
Lead Content Strategist

Miranda Alzaiem graduated from California State University – Fullerton in 2016 and immediately landed a job in the digital marketing realm. Here, she developed a passion for the field and dove right in, learning the dynamics of building functional websites and helping clients exceed their business goals.

At Directive, she has moved up continuously starting off as a PR/link building specialist to lead SEO and now holds the title of lead content strategist. In her role, Miranda runs the entire content department by managing incoming projects, conducting weekly trainings, and supporting team members build out client strategies for quality content that increases organic traffic and leads.

Outside of work, Miranda loves to discover new places to eat, read novels, bake the best cookies in the world (watch out Mrs. Fields), and stay busy to ensure she lives life with zero regrets!

Brian Bui
Senior Account Strategist

Brian Bui is a senior account strategist at Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Brian began his career as a PPC specialist where he developed a devotion to building innovative ROI-driven campaigns. He then jumped into account management where he was able to work directly with clients and various team members to deliver results.

Brian’s favorite part about digital marketing is the constant push to be better each and every day. He’s grateful he’s able to work alongside some of the top companies and marketers in the world and is fascinated with the solutions his clients’ products are able to provide.

Overall, Brian’s mission is to overcome as many challenges as possible to discover how to effectively grow any type of business. Outside of work, he enjoys golfing with his co-workers, dancing, and watching movies.

Josh Nelson
Lead PPC

Josh Nelson is a lead PPC at Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. His interest in marketing began in college where he became fascinated with the intersection of human psychology and marketing. Josh started his digital marketing career as a social media administrator at one of the world’s leading wine and spirits companies where he worked with iconic beer brands like Corona Extra, Modelo, and Pacifico.

Josh took his talents to Directive, doing both SEO and PPC, but eventually gravitated towards doing just PPC because the blend of creativity and analytics was a perfect fit for him. As a lead PPC, Josh enjoys overseeing PPC strategy process for clients, from the initial planning stages all the way to evaluating campaign performance. He also works closely with the director of PPC to improve processes and efficiency of the department.

When Josh is not optimizing everything around him, you can find him playing video games, enjoying a craft beer, or spending time outdoors hiking or camping.

Anh Dang
Lead PPC

Anh Dang is a San Francisco native who enjoys nothing more than practicing her PPC magic at Directive in sunny Irvine, California. Despite having graduated UCI with a degree in pharmaceutical science, Anh had a gut wrenching feeling that it was not something she wanted to pursue. After dipping her toes in the digital marketing space as an analyst for a start-up agency, she knew she was headed in the right direction.

After landing her initial role as a PPC specialist at Directive soon after, she was emerged even further into the world of paid advertising, thanks to her empowering leaders and exceptional team. Her renewed passion and drive, paired with a never-ending curiosity, led her to her current role as a PPC lead. She strives to drive impactful results for her clients everyday through creative strategies, “big picture” thinking, and a customer-first approach.

When she’s not busy making data-driven decisions and A/B split testing, Anh enjoys traveling, practicing aerial silks/hoop, drinking boba, or just simply enjoying new experiences.

Jordan Matsunaga
Lead of Client Services

Jordan began his digital marketing career as a paid search specialist, but his passion for constant improvement and guiding strategy led him down his next path as an account manager, where he focused on building strong relationships with his clients and delivering even stronger results.

Today, as the lead of client services, Jordan works closely with the director of client services to improve the processes and efficiency of the department and training of new account managers, taking Directive and the world of search marketing to the next level.

When not in the office, you can find Jordan playing hockey or doing nature walks with his dog, Miki.

Blake Smart
Account Strategist

After becoming hooked on Season 1 of Mad Men, Blake Smart knew his career would take him to the world of marketing. Equipped with a degree in marketing along with an MBA from Cal Baptist University, Blake began his career at Directive in early 2018 as an SEO Specialist at the ripe ole’ age of 22.

Since then, Blake has learned the ins and outs of SEO, successfully turned 23, and has taken his skill-set to account management. As an account strategist, Blake is simultaneously guiding and executing strategies in order to get the best results possible, not just for his clients but for himself as well. Through successful communication, time management, and an assortment of “Dad Jokes,” Blake makes sure each client has a one-of-a-kind experience that exceeds their goals overall.

Outside of work, you can find Blake running around Huntington Beach, trying new foods, and STILL talking about the Philadelphia Eagles miraculous 2017 Super Bowl run.

Grace Pan
CRO Designer

Grace Pan is a CRO designer at Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. After graduating from Biola University with a bachelor’s degree in fine arts in 2016, Grace continued to pursue learning how to cohesively integrate design and business.

Through different touchpoints, Grace discovered CRO design and became even more absorbed in understanding the human psychology behind how customers and businesses interact with other businesses (B2B).

Combining her print and digital design knowledge and experience, Grace now serves both Directive and its clients to create impactful designs by applying top-of-the-line CRO practices, overall increasing conversions and exceeding business goals.

Outside of work, you can find Grace attending concerts, watching her favorite artists talking about their work, obsessing over good food, and traveling to do missions work in Japan. She enjoys creating and being around others who are also passionate about their creative pursuits in life.

Soroosh Nikaein
Data Analyst

Specialized in marketing analytics, Soroosh Nikaein obtains a knowledgeable background in CRM modeling, data modeling, dashboard design, API programing, and in multiple programming languages. Each day, Soroosh provides accurate and useful dashboards for executives and ensures they have the data they need to hit goals and improve ROI. Soroosh also enjoys finding different ways to design proprietary technology to constantly stay ahead of the curve and increase efficiency in all of his daily tasks.

Soroosh graduated from Cal State Fullerton in 2018 with a bachelor’s degree in marketing and information systems. Beyond undergrad, he is pursuing a masters degree in statistics to solidify his dream of designing machine learning technologies.

Jason Rankin
Account Strategist

Not much of runner himself (he prefers surfing), Jason Rankin was born to run campaigns and make people laugh. As an account strategist, he never gets sick of seeing new lead notifications pop in his inbox for his clients or working strategically with his teams to be on point.

Since joining Directive in 2018, he’s become the only member of the tri-department department – which is famous for being a member of the SEO, PPC, and account strategist teams…all at the same time.

Before Directive, Jason earned his B.A. in business from Vanguard University and M.S. in management and organizations, with honors, from University of Colorado at Denver. When not at the office, Jason enjoys hanging with his four little rockstars (kids not bandmates). He also enjoys kicking dust off his boots at country music concerts or surfing con los primos down in Mexico.

Davit Aleksanyan
Account Strategist

Davit Aleksanyan is an account strategist at Directive, a search marketing agency for enterprise brands, headquartered in Irvine, California.

Davit began his career as a PPC specialist, where he helped clients increase marketing performance across all channels of paid search/social and consistently meet specific company goals. Shortly after, Davit transitioned to account strategist, where he leads campaigns and builds bulletproof relationships with clients.

Davit’s education in marketing and economics (Bachelor of Science from University of Nevada, Reno), background in sales and business development, make him an unstoppable force for achieving digital growth and sustainability.

Outside of work, Davit enjoys testing creativity with cinematography, travelling the world, playing soccer, and spending time with his family and friends.

Hadassah Pegado
Senior SEO Specialist

Born in Brazil, yet raised in California and New York, Hadassah Pegado’s parents constantly instilled in her heart that the key to success is to stay humble, be thankful, and remember where you came from. As a digital marketing professional, this has inspired her daily routine.

Hadassah’s passion towards digital marketing started right after she graduated college in San Francisco and worked at a website company, where she learned how to maintain websites for clients and the very basics of SEO. From there, she realized she wanted to expand her knowledge in the industry. After gaining experience, she began her career as an SEO specialist at Directive in 2018. There, she works hard to find top-of-the-line strategies and tactics to exceed her clients organic traffic and conversions.

In her free time, you can catch Hadassah spending time with her fiance, friends, and family; hiking; listening to music; watching movies and HBO shows; and just living life to the absolute fullest.

Sam Becker-Miyadai
Account Strategist

Raised in Ohio and Japan, Sam is a proud half-japanese dude of many experiences in international taste-testing, foodie explorations, volunteer work, and digital marketing.

After graduating from Biola University with a degree in business marketing, Sam started his career at Directive after freelance marketing work and helping part-time on an organic farm. Sam is a utility player and has filled a variety of roles at Directive, where he started off as an SEO specialist. He quickly moved to the PPC department and then hopped and skipped into outbound sales next. He didn’t stop there as he pivoted to assisting the CRO design team, and finally landed with the account strategist team, which he currently calls home.

Beyond his role at Directive, you can catch him outside surfing on his new orange longboard named Tang, making friends at local farmers markets, or volunteering with the non-profit, Harvest Craft, to help design and implement sustainable food production systems for under-resourced communities.

Interesting fact, Sam is the unofficial “plant dad” in the office with his desk full of plants. Ask Jordan, his fellow desk neighbor, about the plant encroaching on his desk space.

Rhett Hartsfield
Account Strategist

Rhett Hartsfield is a data-driven digital marketing professional with over eight years of experience defining strategies that generate leads, building online awareness, and increasing conversions. Over time, Rhett has gained valuable experience working with ad agencies, startups and Fortune 500 companies alike.

Prior to fully diving into digital marketing, Rhett worked for various sport broadcast networks including ESPN, Fox Sports, MLB Network, and NFL Network, to produce live televised events for California sports teams (NFL Chargers, NBA Lakers, NBA Clippers, MLB Dodgers, NHL Kings).

Previously, Rhett received his BA in advertising from California State University – Fullerton in 2010. When Rhett isn’t immersed in analytics, optimizing conversions or crafting digital strategies with his team, you can find him exploring Southern California, flying drones, and spending time with family and friends.

Byron Ramos
Account Strategist

Byron, born and raised in Los Angeles, went to school to study history but was captivated by the field of marketing. While attending California Baptist University, he started his career in marketing through social media (@goatloversanonymous).

After graduating from CBU in 2016, he jumped right into marketing by working in-house then onto the agency life. From working with small businesses to international companies, he has helped them develop their strategy, content, and overall marketing goals.

Outside of hustling and helping clients make money, Byron loves to travel with his wife, go to concerts, and exercise. He also just adopted a dog who he loves going on long runs with.

Sarah Drake
Sales Development Representative

Sarah Drake is a sales development representative who’s primary focus is sourcing the business of Directive’s ideal accounts. Her continued success in this role stems from her experience in professional sales, as well as her education. She received a degree in business administration with an emphasis in marketing from California State University – Fullerton.

Sarah was drawn to the world of sales due to the industry’s fast-paced environment and her passion for people. In addition to her daily responsibilities, she focuses her efforts on producing thoughtful content to further her career. You can find her most recent articles published on Outreach and G2’s blogs respectively.

Outside of work, you can find Sarah traveling, throwing down in the kitchen, or getting zen at a local yoga studio.

Tyler Johnson
Sales Development Representative

Tyler Johnson is a sales development representative for Directive. He received his degree in accounting and also attained his MBA at California Baptist University, all while playing baseball. Tyler started his career after college at a regional accounting firm, located in the Irvine area, with the goal of learning business from the inside.

After more than a year of auditing financial statements he decided to change careers to something that would suit his relationship-driven lifestyle and outgoing charisma. From there, he started his wild ride as an SDR at Directive! Today, his sights are set on Northstar metrics fueled by a desire to move the needle.

Outside of call rooms, Tyler enjoys playing soccer, baiting a hook and the occasional ill-performed Kelly Clarkson tribute at a karaoke bar.

Vanessa Charette
SEO Specialist

Vanessa Charette began her digital marketing career at ESG School of Management as a team captain in the 2016 “Google Online Marketing Challenge” – where she grabbed her spot in the top 10 winners in the entire North American continent. As a winner, she got her first taste for embracing online digital challenges and wanted to take on more.

Vanessa was born and raised in Montreal, Canada, where she eventually graduated university with a BBA in marketing. In 2018, she relocated to Orange County, California, where she gained her first SEO and social media experience at Directive, a search marketing agency for enterprise brands, headquartered in Irvine, California.

Her favorite aspect of her role is finding groundbreaking strategies that help drive results for her clients. She enjoys knowing the “why” behind every strategy she takes on and possesses a deep love for crafting and perfecting different forms of content.

Outside of the office, you can find Vanessa speaking French, planning her next trip around the world, tasting her way through wine country, or taking pictures of everything and anything.

Robin Ching
Account Strategist

Robin Ching is a digital marketer by day, hip-hop choreographer by night. With his artistic mindset stemming from dance, he first got a taste of digital marketing through designing and building websites. Over time, he found himself being an avid reader of SEO, social media and PPC blogs.

After working freelance for a short period, he found himself at Directive, a search marketing agency for enterprise brands. As an SEO specialist, he lead strategy in growing clients’ organic traffic and conversions and eventually moved to his current role as an account strategist.

Outside of work and dance, you can find Robin playing basketball at a local park, at a trendy coffee shop reading a book, or at home watching the TV show FRIENDS for the 10th time.

Cassie Wiley
PPC Specialist

Cassie Wiley is a PPC specialist at Directive where she helps clients reach their business goals each month through strategic testing methods.

She is well-versed in both PPC and SEO with experience working with clients for both the organic and paid side of search marketing.

Outside of work, Cassie spends her free time rooting for the Browns and Razorback football teams and dominating the court in volleyball.

Athena Pham
PPC Specialist

Athena Pham began her experience in digital marketing as a freelancer during her third year as a psychology student. During that time she worked with leading retailers, restaurant powerhouses, influencers, and local small businesses, which allowed her to create personalized marketing plans to break through those competitive markets.

Athena quickly realized she wanted to pursue digital marketing as a career and took a leap of faith and left formal education to take her freelancing skills to the next level. She found a home at Directive, a search marketing agency for enterprise brands based out of Irvine, CA. At Directive, she thrives as a PPC specialist and creates tangible ways to help her clients increase conversion rates.

As an inquisitive individual, Athena naturally enjoys finding new ways to resolve technical/functional issues her clients may be facing. In her free time, she enjoys singing, traveling, doing acro-yoga, eating hot cheeto-everything, and on occasions making the best charcuterie boards for her favorite people.

Jim Nguyen
Account Strategist

Jim developed an interest in marketing at a young age watching Nike commercials that featured his favorite sports athletes. He turned this into a marketing degree from the California State University of Fullerton and pursued a career in digital marketing, eventually earning a role at Directive as an SEO specialist.

In this role Jim enjoyed the creative aspects of marketing as well as the technical aspects that go into SEO. With his found passion for developing strategies, he transitioned to an account strategist where he works with his own team and implements strategies to help his clients surpass their goals.

When Jim is not working, he enjoys spending time with his family, playing basketball, watching movies/TV/anime and listening to podcasts.

Trenton Lee
PPC Specialist

Trenton Lee is a PPC specialist at Directive, a search marketing agency for enterprise brands, headquartered in Irvine, California. He discovered his devotion for marketing in college, where he held multiple marketing internships with the Denver Broncos and Colorado University – Boulder Athletics (Go Buffs!). After working in sports marketing for some time, Trenton switched up his path to test the waters in the digital side of marketing. Today, he shares his strategic skills improving Directive’s clients’ growth and cutting down their CPAs in the most efficient ways.

Previously, Trenton graduated from the University of Colorado – Boulder in May of 2018 with a degree in advertising and a minor in business analytics. Outside of work, he enjoys playing golf at the various courses in Orange County and watching his favorite hometown sports teams.

Max Serrato
PPC Specialist

It all began in 92’. Though curious since birth, Max Serrato found his passion in marketing at Cal State University – Fullerton, and was driven to find new ways to reach the right audience, with the right message, at the right time.

After getting experience in the digital world running an E-commerce business and dipping his toes in marketing at an ad agency in the food service industry, he began his work at Directive in 2018. There, he works hard to discover creative, out-of-the-box strategies to increase lead volume and slash CPA, overall exceeding client goals.

In his free time, Max enjoys watching the San Jose Sharks, listening to music, playing guitar, and petting as many dogs as he can find.

Jonathan Verstegen
Account Executive

As an account executive, Jonathan Verstegen has thrived in sales since the very beginning. As a pre-teen hungry for adventure, he joined forces with his brother and crafted a plan to earn money for his first mountain bike. No questions asked, he hustled and earned that mountain bike he wanted.

Aside from sales, Jonathan followed his passion for helping others by attaining a license as an occupational therapy assistant in the state of California. He has practiced in pediatrics, home health, and skilled nursing settings.

Jonathan was reunited with his sales career in 2018, as he, along with his colleagues, seek to develop a consistent, repeatable model for sales development for a leading enterprise search marketing agency, Directive. Jonathan is motivated by competition and the never-ending pursuit of personal development.

JD Rinehart
SEO Specialist

James Rinehart (or JD as he is known by basically everyone) is an SEO specialist at Directive. After graduating from Cal Poly San Luis Obispo with a degree in nutrition, he decided to switch course and tackle a career in sales and marketing instead of continuing on to nursing school.

JD found his love for SEO and all things digital marketing after starting with Directive in September 2017. He appreciates how SEO requires proficiency in both technical abilities and creative marketing skills to be effective. Additionally, he likes how It’s a unique field where you get to think about both sales, psychology and necessary tactics a company needs to implement so their site shows up when searched. JD is passionate about learning and is grateful he gets to work with such an talented and optimistic team everyday.

In his spare time, JD enjoys reading nonfiction, meditating with the app Headspace (690 days in a row and counting), bowling on the weekends, and watching and listening to all things stand up comedy. However, his absolute favorite thing to do is spend time with his two cats.

Patrick Sakai
PPC Specialist

Patrick Sakai is a PPC specialist at Directive in Orange County, California. After graduating from UC San Diego with a degree in economics, he was initially interested in a career in finance, before learning about PPC advertising. The combination of creativity and analyzing data in the field really appealed to him, as he got his initial experience managing the PPC account for a local non-profit.

Patrick enjoys learning as much as he can about the field of PPC to find new ways to get impactful results for his clients. When not working, he enjoys photography, playing basketball and fly fishing.

Mike Salvador
Senior PPC Specialist

Studying economics in college, Mike Salvador continued to build his strengths in analyzing and manipulating data by getting started in agency work. Today, he uses his experiences and love for data as a senior PPC specialist making data-driven decisions to exceed client goals daily.

Mike formulates groundbreaking and creative strategies to crush his clients’ competition in the ad space and genuinely just loves what he does and the people he works with.

When Mike is not at his desk grinding to make the most of his work day, you can find him enjoying a friendly game of basketball at the courts in Orange County or engaging his peers in conversation about the bigger questions in life.

Liam Barnes
SEO Specialist

Liam Barnes is an SEO specialist, passionate about data science and experimentation. As an MBA candidate at the W.P. Carey School of Business, he wakes up every day looking to learn new and effective ways to benefit his clients.

He has used his skills learned as a specialist and in business analytics to discover trends in the space, as well as utilize these trends to successfully implement data-backed strategies for his clients. You can learn more about his insights from his published articles featured in Uberflip and Wordstream.

Growing up as a Navy brat, Liam has lived around the United States but claims to be a San Diego native. He enjoys his free time by playing with his blue-nose pitbull, Rory, and watching and analyzing sports as a die-hard Philadelphia sports fan.

Pouya Bavafa
Web Developer

Pouya is a web developer at Directive. After graduating from the University of California, Irvine with a bachelor’s degree in mechanical engineering in 2018, Pouya continued to pursue learning web development. Beyond undergrad, he is seeking a masters degree in software engineering.

Outside of work Pouya enjoys going on camping trips, hiking, binge-watching TV shows, playing soccer, fishing, and running with his dog around the lake next to his house.

Shannon Peters
PPC Specialist

Shannon is a PPC Specialist at Directive and originally from Los Angeles, CA. She has spent the past four years living and studying in NYC where she received a degree from Barnard College at Columbia University.

She first got a taste for digital marketing during her Sophomore year of college where she developed her own online business where she blogged and did freelance food photography for brands across the nation. Wanting to get some professional work experience and learn some new skills, she found her way back to SoCal and started working for Directive.

When she is not working, Shannon loves visiting farmers markets, hanging out at the beach, cooking and staying up to date on current events by listening to podcasts and reading.

Nicole Burson
SEO Specialist

Nicole is an SEO specialist at Directive Consulting in Irvine, CA. She discovered her passion for chasing leads and optimizing content here at Directive when she was initially hired as an intern. She enjoys learning something new every day and developing new strategies that help companies move the needle.

Nicole grew up in the small mountain town of Truckee, CA and moved to SoCal for the warm weather and to pursue degree in marketing from California State University, Long Beach. Outside the office, she is slightly obsessed with traveling the world, hiking, skiing, and chasing adrenaline rushes whenever possible.

Grace Lee
SEO Specialist

Grace is a SEO specialist at Directive Consulting in Irvine, CA. Her digital marketing journey began when she took her first digital marketing course at Biola University, where she graduated with a degree in business marketing management. Growing up in a small town in the Midwest, the fast-paced world of marketing and the creativity and versatility it entailed, captivated her interest.

Outside of the office, you can find Grace engaging in event planning gigs, exploring different coffee shops in the area, and riding the Incredicoaster at Disney’s California Adventure Park (WHOO!).



Hannah Summy
Human Resources

A native of Oklahoma and fierce adversary of the sun and anything that involves it, Hannah has learned to love life in Southern California, especially her Directive team, which she joined in 2019. Hannah found Directive after graduating from Cal State Fullerton with a degree in english literature and an emphasis in Shakespearean studies, which makes her really fun at parties!

Outside of work, Hannah is a huge bookworm. She owns every work written by both Shakespeare and Stephen King, (they’re more similar than you’d think!) She also loves watching the Dodgers and telling everyone around that THIS is their World Series year. Hannah also has four big dogs and a boyfriend, all of which demmand to be taken on hikes and dog park trips regularly!

Nate Torres
SEO Specialist

Nate Torres is an SEO Specialist at Directive. He joined the team immediately after graduating from USC with a degree in marketing. While in college, he utilized his classes and professors and completed various projects to help expand his marketing knowledge – creating a marketing plan for Riot Games, a consumer behavior plan for Snapchat, a digital marketing campaign for Halo Top, and an advertising campaign for Champion.

He took an interest in SEO after taking a digital marketing class and completing a digital marketing internship with the Emazing Group — the parent company of iHeartRaves, INTO THE AM, and EmazingLights. Nate enjoys the data and strategy behind each campaign and finding ways to incorporate traditional marketing campaigns/strategies with newer digital channels.

Outside of the office, Nate enjoys playing the piano, watching music videos, hanging with friends, going to concerts, and working on his photography website/Instagram. Although Nate hates social media, he is trying to get verified on Instagram within the next 5-10 years because why not. (@nate.joaquin).

Juliann Rosales
Account Strategist

Juliann Rosales is an account strategist at Directive. Previously, she has worked with large and small clients and launched her career in digital marketing by implementing SEO strategies for Marriott hotels. Along the way, she consistently increased traffic and sales for her clients in competitive markets by designing digital strategies guided by data.

After earning her B.A. in mass communication and journalism at Angelo State University, Juliann enjoyed a brief stint in TV news production before discovering her skillfulness in digital advertising. When she’s not in the office, Juliann loves traveling to tropical beaches, practicing photography, and cooking insanely spicy foods.

Brianna Thierfelder
Account Strategist

A Michigan native, Brianna has been in submerged in the SEO space since 2008, with additional experience in content creation. Having digital marketing experience both in-house (small and large) and at agencies, she has grown her passions over the years in SEO, content marketing, and writing. Though she has extensive knowledge on the technical side, her true passions are rooted in creativity and strategy.

SEO and content aren’t her only interests, to be sure. Brianna spends near all of her free time training and competing with her dogs in flyball (YouTube it. Seriously) and some frisbee. She’s also a fan of comics (shout out to Kelly Sue DeConnick!), watching the local roller derby, and being outdoors.

Jess Browder
CRO Designer

Jess is a Conversion Rate Optimization designer at Directive and a native Austin resident. Before receiving her BFA in communication design from Texas State University, she worked at a local no-kill animal shelter for several years.

Jess joined Directive through the internship program, quickly falling in love with design research and client work. After a few months, she was brought on full-time.

During her free time, Jess enjoys going to niche events like witches markets or roller derby games, playing Dungeons and Dragons, and planning out hiking trips with her wife. If you’re ever in need of a cat, she can probably hook you up.

Rosie Lowry
SEO Specialist

Rosie is an SEO specialist at Directive, a search marketing agency for enterprise brands, located in Irvine, CA. Rosie graduated from California Polytechnic University, San Luis Obispo (Go Mustangs!) with a bachelor’s degree in business administration, and an emphasis on entrepreneurship. At Cal Poly she was able to put her entrepreneurial mind to the test, working with multiple startups and building her knowledge in marketing and social media.

After completing an internship at Directive, SEO has become one of Rosie’s passions! She loves coming up with strategies and sees how search marketing can drastically make an impact on a business. Rosie enjoys learning from the talented team here and is dedicated to becoming an expert in SEO! When Rosie is not in the office, you can find her at the beach with her dog Bailey or drinking coffee (@lionandlambcoffee).

Evan Floersch
SEO Specialist

Evan is an SEO Specialist at Directive. With his collegiate soccer background, Evan always aims to add value to Directive’s winning team.

Evan first gained an interest in digital marketing when he began leveraging his men’s lifestyle brand and its platforms to help startups and influencers increase engagement on their social media platforms. He knows that every day, digital marketing is becoming more and more integral in business growth.

Outside of work, Evan can be found training for a triathlon, watching sports, enjoying music, or working on his men’s lifestyle brand.

“With a customer-first attitude, the team communicates efficiently, responsively, and promptly. Having a range of industry expertise, they’ve established themselves as a valuable partner.”

John Palmer
Digital Marketing Specialist

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