SAAS MARKETING AGENCY

We're the performance marketing
agency for SaaS that delivers what
others only promise..

Accepting challenges other agencies don’t understand.
Breaking growth barriers with results they can’t get.
Making you look like a genius for switching.

This is Directive.

This is Directive.

This is Directive.

Our Values

Our Values

Our Values

Values that align with your team, your goals, and the way you do business.

  • Proactively communicate with clarity and empathy.
  • People first.
  • Transparency is our default.
  • Ownership breeds excellence.
  • Embrace reality. Don’t manipulate it.
  • Balance is our choice.
  • Perception is reality.

Specialization.

Specialization.

Specialization.

Be understood. Then, be blown away.

A do-it-all agency will keep the lights on... but settling for "good enough" isn't in your job description. We're software industry experts. We specialize in lead generation. And we have one focus; filling your sales pipeline with hungry, qualified leads.

Ownership.

Ownership.

Ownership.

Stress less about the outcomes with leadership at every level.

We only hire high achievers who'd rather step up to the challenge and solve a problem than point fingers. Every team member takes ownership of the outcomes, so you can take pride in the results.

Communication.

Communication.

Communication.

Be proactive, prepared, and always ready to show numbers.

We've got your back in Slack. Spitball ideas between our weekly call-ins or get a number you need for a meeting in minutes. Never be out of the loop with fast, transparent communication between the whole team or one-on-one.

Results

Results

Results

Get more of the leads your sales team loves.

Your CMO doesn't care about keyword rankings and form fills. You have SQL numbers to hit and an entire sales team relying on you to hit them. That's why we have specialized processes for every lead generation channel, designed for one thing: making more revenue for your software business.

It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.

40% increase in SEO MQLs. 70% increase in same month sales from our SEO and paid search activity.

Jon Peacock

Director of Marketing Tech and Analytics, Procare
Say
Hello

Real people creating real growth in the most challenging software spaces.

Every face here has spent years making measurable impacts on software companies like yours. We look forward to meeting you—and you’ll look forward to every meeting.

Garrett Mehrguth
CEO
Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion. Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The DigitalMarketer Podcast, Salesforce, Mixergy - Startup Stories with 1000+ entrepreneurs and businesses, The Growth TL;DR, Edge of the Web and more. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.
Tanner Shaffer
Managing Partner, Operations
Tanner Shaffer is the Managing Partner, Operations of Directive. Tanner, inspired by search marketing and its role on our society, has helped Directive reach new heights and even moved to Austin, Texas to build the agency’s presence there. Tanner is extremely driven and thrives off of hitting client goals. From SEO to PPC to account management, he has refined each deliverable to provide more value in an ever-changing industry. Currently, he leads a group of directors who are continually inspiring a team of talented marketers to innovate their craft. With a 300 percent year-over-year growth rate, he is fixated on filling the company with people who have integrity and aspire to be great. Tanner began his professional career by earning a bachelor's degree in marketing from Azusa Pacific University. When he is not in meetings and working through excel spreadsheets, he enjoys surfing, dirt-biking, and growing his relationship with God, his loving wife, and family.
Caitie Collins
COO
Caitie is the Chief Operating Officer at Directive. She has had a multi-faceted career, starting in Financial Technology, moving into the DTC global advertising space, and now her proven track record of leadership and operational excellence has followed her to Directive. Caitie loves efficiency and facilitating processes, management strategies, and methodologies for business optimization. She brings leading-edge innovation to operational best practices and constantly challenges herself to find a better way. Caitie began her professional career by earning a bachelor's degree in operational communications and journalism from the University of Connecticut. When she is not in meetings and working through communication strategies, she enjoys her Peloton, going for long runs and unwinding with Bravo.
Jesse Seilhan
SVP of Operations
Jesse Seilhan is the Senior Vice President of Operations at Directive. He wakes up every day to help his team grow, his clients succeed, and be home in time for dinner. Since joining the team in 2017, he has helped Directive expand, define, and perfect the definition of how to service an account at a digital agency, including recording 40+ lessons for Institute, Directive's learning management system. Jesse started down his digital marketing journey in 2014, running all SEO and PPC projects for a boutique digital agency in Orange County. He studied journalism at California State University-Chico and turned that passion into a project, as he regularly reviewed, photographed, and interviewed some of the top recording artists in the world. When he’s not working or at a concert, he’s watching the Philadelphia Flyers, playing video games, or taking a trip around the country with his wife.
Laurent Matson
VP of Client Strategy
Laurent is the VP of Client Strategy. He enjoys the pursuit of innovation in business strategy and organizational leadership, and helping great brands and people grow smarter. He's worked with Fortune 500s, unicorns and startups from Australia to Europe to New York City - and is thankful that they trust him with their most important business and marketing initiatives. He earned a B.A from the University of Connecticut, and Executive MBA from Quantic University of Business & Technology. Outside of work, he spends a lot of time... outside; surfing, fly-fishing, and playing soccer.
Brady Cramm
VP of Strategic Engagements
Brady Cramm began his journey at Directive over seven years ago as the first and original paid media specialist. With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and is now VP of Strategic Engagement. By keeping a pulse on client strategy as well as industry trends, Brady plays a strategic role in the sales and onboarding of new clients. Outside of work, Brady enjoys traveling with his wife, landscape photography, and playing golf whenever he can.
Sean Dooley
VP of Finance
At his core, Sean is a builder and collaborator with a proven track record of stewarding the financial health and growth of leading global organizations. He oversees all aspects of Directive’s Accounting, Finance, Legal, Risk, Corp Dev, and Treasury functions, always with an eye toward long-term financial health and sustainable growth. Sean’s education background of dual BBAs in Finance and Marketing from Texas A&M University is a perfect fit for where he is today. He began his career as a Financial Analyst for a global leader in aerospace and defense technology before pivoting to a successful financial leadership with a hyper-growth technology startup where he was the third employee. After work, he enjoys mixed martial arts and has been training in Brazilian jiu-jitsu, boxing, and Muay Thai since 2017.
Vytas Lenauskas
VP of Client Partnerships
Vytas Lenauskas brings over 15+ years of experience. His domain expertise in marketing, sales, and client services are invaluable to Directive Consulting, and his ability to grow and scale revenue for SaaS companies is evident in the work he's done within his career. When he's not helping companies become the better version of themselves, he finds time to mentor young entrepreneurs. For fun, Vytas likes alpine mountaineering, beach volleyball, playing golf, and spending time with his family.
Andrew Choco
Sr. Director of Growth
Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients. After a few months he moved into a sales role, performing PPC and SEO audits for prospective clients. From there, he jumped straight into the account manager role, where he led strategy for enterprise clients including Cisco, Allstate, SentinelOne, and ClearCompany. After working directly on the client side, Andrew moved back into a sales position where he finds opportunities for growth in any enterprise brands he gets a chance to audit. When he’s not busy on discovery calls or building out proposals, Andrew loves discovering new music, following the downfall of all Seattle sports teams (are the MLB playoffs even a thing anymore?), and looking at pictures/videos of corgis.
Mel Dale
Head of People Operations
Mel Dale is the Head of People Operations at Directive. His experience ranges from leading teams at one of the largest and most respected companies in the world, to building departments at a bootstrapped SaaS startup. Either way, he is deeply committed to ensuring everyone he serves receives the fairness, equity, and justice they deserve. Mel currently lives in Austin, TX, and spends his time away from work playing silly games with his toddler, exploring coffee shops with his wife, and reading way too many comic books.
Adrian Landrum
Director of Paid Media
Adrian Landrum is the Director of Paid Media at Directive. She has over 9 years of experience in the industry across a variety of verticals, including retail, hospitality, and B2B SaaS. She specializes in media strategy & full-funnel planning. She earned her undergraduate degree from the University of Virginia and her MS in Management from Wake Forest University. Adrian lives in Richmond, VA with her husband Andrew & their two cats, Panda & Jar Jar Binks.
Larissa Williams
Director of SEO
Larissa joined Directive as Director of SEO in 2022. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands In the world across finance, insurance, social media, and of course, household names in B2B SaaS. Larissa’s research background has informed her data-driven approach to digital marketing. Larissa gets her energy from driving client success and forming lasting partnerships, as well as championing fresh faces in SEO. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her work focused on audiences, objectivity, and branding in media credibility research. In her free time, you’ll find Larissa baking up a storm from vintage cookbooks or watching the latest horror movie.
Deven Pearson
Director of Revenue Operations
Deven is the Director of Revenue Operations. Deven is a process-driven revenue strategy and technology SME who brings over 20 years of sales, marketing, and SaaS expertise to help clients create operational excellence for their cross-functional revenue teams.
Jess Browder
Director of Design
Jess began their career as part of Directive's internship program, quickly falling in love with creative strategy and the fast pace of working with different clients every day. They've since worked their way up to the role of Director of Design where their main focuses now include demonstrating the value of design to clients and mentoring their team on how to do the same. Before receiving their BFA in Communication Design from Texas State University, Jess worked at a local animal rescue for several years, where they perfected the art of herding cats (both literal and figurative). Currently, Jess lives in their hometown of Austin, TX with their wife and four bad cats. When not at work, they can be found hiking the greenbelts, reading sci-fi and fantasy novels, or making too much food for two people to reasonably consume.
Tucker Hassler
Director of Creative Operations
Tucker is an internationally-awarded Creative Director with a vision for bringing strategy together with integrated storytelling principles. His wealth of national and global brand experience spans notable enterprise accounts, such as Samsung, Giro, Harley Davidson, Norwegian Cruise Line, Daikin, American Airlines, and Florida’s Coalition Against Human Trafficking. With over 20 years of agency experience, he's skilled at turning insights into engaging stories and digital experiences that drive consumer behavior and action. Tucker heads up a dynamic group of videographers and digital designers across Directive’s international network, bringing SaaS brands to life in all mediums that matter. He attended University of Memphis on a full musical scholarship, and later attended Portfolio Center for advertising in Atlanta, Georgia, where he graduated with honors. Tucker now resides in Portland Oregon with his wife Julie and four children. As a past adrenalin junkie and avid skydiver, he now fulfills his inner thrill-seeker with traveling, scuba diving, skiing, hiking, golfing, and as much beach Frisbee as time allows.
Jason Moulder
Director of Strategic Engagements
Jason is the Director of Strategic Engagements and has 15+ years plus of running omni-channel tactics and developing GTM strategies with an emphasis on customer segmentation and analysis.
Andrew Finkenbinder
Director of Strategy
Andrew is the Director of Strategy and sets out to blend creative, data, and business goals into cohesive plans teams can understand and achieve. He loves spreadsheets, tennis, mountains, and unhealthy amounts of coffee.
Michael Twelftree
Managing Director of EMEA and APAC
Michael Twelftree, Managing Director of EMEA and APAC, joins to make the Directive methodology available to the rest of the global SaaS community. With experience in global market analytics in the majority of the largest FMCG companies, together with his expertise in marketing strategies and sales enablement, he is able to establish excellent strategic global partnerships and ensure our customers have the best one-of-a-kind experience possible by working closely with his team to unlock scaled growth for our clients. His extensive knowledge and enthusiasm for digital marketing enable him to understand objectives and lead our customers on the Directive path to success. Outside of work, you will find Michael spending time with his young family or reminiscing about Disney movies. (This isn't because of his children)
Sara Nigro
Global Head of Partnerships
As the Global Head of Partnerships at Directive, Sara leads the growth and scale of our referral and software partnerships. Her passion for the role comes from her many years of experience managing agency and client relationships, while developing strategies for revenue growth and project execution. Sara leaves no stone unturned when developing our strategic partner plans!
Derek Gerber
Global Head of Demand Generation
Derek is an accomplished, growth-focused leader with +15 years of success in creating bottom-line impact through targeted marketing and sales initiatives aligned with emergent business strategies. Forbes, HubSpot, and others have featured his work as best practices. His contagious leadership and results are why organizations trust Derek to deliver solutions that grow revenue, build brand awareness, and create engaging content. He has maintained a track record of establishing and directing various marketing campaigns and sales programs to elevate brand awareness and reach. Derek's unique expertise in generating demand for offered products and services by employing digital, social, affiliate, and influencer marketing initiatives sets him apart. Derek loves analyzing new markets, trends, and consumer needs to develop and employ competitive marketing strategies and campaigns that accelerate business growth and expand footprints. Employers recognize Derek for his skills in building, training, and mentoring cross-functional teams worldwide that accomplish performance goals. He is an articulate communicator with a credible history of cultivating positive business partnerships with colleagues, management peers, and key global stakeholders to realize strategic business goals. Derek's background includes being interviewed on live TV, being featured as a host speaker for large audiences, and building campaigns with the NFL LA Chargers, NHL Anaheim Ducks, MLS LA Galaxy, and the PGA TOUR.
Tim Davidson
Senior Director of Performance Marketing & Brand
Tim went to school for Zoology, while there he started investing $1,000 of his own money in Google Ads to sell vintage toys and caught the marketing bug. Since then he has shaken that sour taste to drive quality leads for B2B companies with search, social, ABM, and more. Outside of work, he stills has his ebay store where he sells Nerf Guns and Pokemon cards. You can also find him trying out the latest bio hack so he live to 150 years old. Funny thing is, we won't know if he gets there or not.
Spencer Brennan
Director of Agency Sales & Marketing, Canada
With over a decade of Sales experience in industries like Transportation, Commercial Real Estate, Software as well as both Experiential and Digital Marketing; Spencer brings a diverse and highly consultative perspective to every client relationship. Here at Directive, Spencer is leading the charge with our expansion into the Canadian market, working to bring our Customer Generation methodology to fast-growing companies North of the Border. When he's not helping clients turn their Digital Marketing strategy into a lever for Revenue Growth, he can be found on the golf course, or spending time with his wife and daughter exploring some of the best outdoor activities Canada has to offer!
Tiffany Stroud Patel
Director of Employee Experience
Tiffany Stroud Patel graduated from Illinois State University with a Bachelor’s Degree in Human Resource Management. Over the last 12 years, she has specialized in talent acquisition and human resources at advertising agencies of all sizes. In her current role as Director of Employee Experience at Directive, she influences all parts of the employee journey post-hire. In 2020, she completed Leadership’s Calling, a comprehensive learning program with an overarching goal of building leadership capacity. She is a Certified Personal Trainer (CPT) with a passion for wellness, is forever curious about the world, and enjoys spending time with her husband, dog, and on the Peloton!
Haley Killion
Director of Talent Acquisition
Haley is our Director of Talent Acquisition, she has spent the greater of 10 years working with different organizations to find top talent for their teams. From the beginning of her career, she has always been passionate about people- she loves leading & being a piece of their story. Campus recruiting is what sparked her true passion for acquiring talent, from that moment on, she knew this would be her career and has never looked back. You can find Haley spending time with her family when she isn't working. Taking adventures with her partner in life & 2 year old. They enjoy traveling, outdoors & an occasional shopping trip to Target is always welcomed.
Jordan Matsunaga
Director of Learning & Development
Jordan started his journey with Directive in 2016 as a paid media specialist before moving into a strategic role as an Account Director. His passion for people and upholding Directive's standards led him to launch the L&D department at Directive, where he oversees the development and growth of new and existing team members. Outside the virtual office, you can find Jordan playing hockey, improving his cooking skills, or hanging out with his two Shiba Inus Miki and Kitt.
Max Serrato
Associate Director, Strategy
It all began in 92’. Though curious since birth, Max Serrato found his passion in marketing at Cal State University – Fullerton, and was driven to find new ways to reach the right audience, with the right message, at the right time. After getting experience in the digital world running an E-commerce business and dipping his toes in marketing at an ad agency in the foodservice industry, he began his work at Directive in 2018. There, he works hard to discover creative, out-of-the-box strategies to increase lead volume and slash CPA, overall exceeding client goals. In his free time, Max enjoys watching the San Jose Sharks (not so much these days), listening to music, playing guitar, and trying to calm his incredibly hyper and needy dog down.
Katie Rossi
Associate Director, Paid Media
Katie is an Associate Director in Paid Media with an incredible passion for her team and clients. Katie has been in the Digital Marketing Field for over 12 years and prides herself on paying close attention to her partner's business models—how they are performing, and what success looks like to them, regarding their aims. More than anything, Katie values community, and it drives every action she makes. Outside of work, you can find Katie teaching indoor cycling classes, baking and spending her free time with her two fur babies, Luna and Monster.
Clara Metcalf
Associate Director, SEO
Clara brings with her a decade-worth of agency experience, spanning many roles. Through numerous algorithm changes and years of troubleshooting an array of SEO needs and in a wide variety of industries, Clara has established herself as an SEO wizard of sorts, backed with time-tested methods and a dash of magic. Clara is passionate about building trusting and meaningful relationships with clients, which allows her to work as an integral part of their team.
Ryan Young
Associate Director, Video
Ryan has a passion for producing engaging visuals through motion graphics and animation. Armed with a business degree from Baylor University and a portfolio of both live-action and motion graphics, Ryan now helps bring Directive and its clients high-quality creative. He loves seeing well-strategized design and motion translate into tangible business results. Whether it's an infographic or a brand video, Ryan puts the same creative effort and attention to detail into every project he's a part of. Even though he'll tell you he adores all types of videos equally, he's especially fond of the projects that get customers pumped. He likes to think of himself as a hype man for SaaS brands. If he's not pushing keyframes, you'll most likely find him at a taco truck, playing guitar, or watching a good TV show.
Sara Miller
Associate Director, SEO
Sara comes an Associate Director in our SEO Department. She has extensive digital marketing experience across industries including destination marketing, software, gaming, and insurance. Following her time at the University of Nevada, Reno, Sara spent 6 years in Washington, D.C. working for the U.S. Senate Majority Leader, editing for PR Newswire, and later moved back to Reno to take on the role of Director of Marketing for a SaaS company. Outside of work, Sara enjoys hiking, traveling, working out, photography, and spending time outside with Toby, her soft-coated wheaten terrier.
Tyler Thompson
Associate Director, SEO
Tyler Thompson is an Associate Director in our SEO Department. He is a dedicated Digital Marketer with a demonstrated history of success working in the online marketing and web development industry. His passion is growing businesses and brands through effective marketing and storytelling, and leading projects and teams to success. He graduated with a B.S in Business Administration from the University of North Florida. Over his 6 year career, he has partnered with a variety of notable names including Premier Thermal, Rulon International Inc., The Tom Coughlin Jay Fund, All Pro Dad, Habitat for Humanity and Striplings General Store. Outside of work, you can find Tyler playing golf or basketball, working his tech blog, walking his dog, Rudy, and following his favorite sports teams (IU Hoosiers, Indianapolis Colts, Indiana Pacers).
Kylie Fahey
Associate Director, SEO
With nearly ten years of experience in the marketing field, Kylie is known for providing advisement, education, and support to clients as she develops strategic marketing plans that drive results. With an agency background, she's worked in various industries including healthcare, higher education, consumer goods, and commercial real estate. She considers herself a life-long learner and is always continuing to research the ever-changing digital landscape. Outside of work, she enjoys traveling and exploring the local foodie scene with her family and Frenchie pup, Rigby.
Kristina Brown
Associate Director, Revenue Operations
Kristina is the Associate Director of Revenue Operations. Throughout her career, she has always been data-driven, process-focused, and intrigued by all business operations. Kristina brings a diverse background of experience to Directive, working within and leading teams in both sales and marketing. She is focused on providing Revenue Operations excellence across our client base. Kristina lives in Canada and loves nature, animals, and outdoor activities. She spends her spare time fostering dogs and taking her dog on walks and on the ski hill (hiking in the summer and skiing in the winter!).
Amanda Krause
Associate Director, Paid Media
Amanda Krause brings over 19 years’ digital marketing and paid advertising experience to the Directive team with 8 years of specialized B2B experience in paid search, digital marketing, programmatic and ABM strategies for enterprises with complex sales cycles.
Lubin Louis
Associate Director, Design
Lubin has been in the design field for over ten years. He has led teams in the development, design, and production of sales-driving, brand-extending, and cross-channel campaigns, including websites, mobile/desktop applications, display/print/television ads, motion graphics, product launches, and more. Apart from his undying enthusiasm for design, he likes to ride motorbikes, train for Muay Thai, or shred some powder.
Evan Kurland
Associate Director, Paid Media
Evan Kurland is an Associate Director in our Paid Media Department. He is a veteran marketing strategist who specializes in seeing the big picture of growing a client's business. He enjoys all the details that connect a business to a consumer and focuses on creative ways to deliver high-quality consumer experiences. Outside of work, you can find Evan trying to learn everything A-Z about basketball strategy and figuring out how we can give forever homes to all the dogs who need them.
Ben Sottek
Associate Director, Paid Media
Ben is a Nashville native and current resident. After graduating from the University of Tennessee with a degree in Business Analytics and a minor in Marketing, he found that digital marketing is a great blend of the two disciplines. Ben has led paid media efforts in-house, in a consulting capacity, and in agencies for a wide list of verticals for the last 5 years. He takes the approach of a data-driven people person - prioritizing innovative growth and a valuable customer and client experience.
Josh Nelson
Innovation Manager
Josh Nelson is the Innovation Manager at Directive. Since joining the team in 2016 as a paid media specialist, his obsession with efficiency and process grew beyond managing ad campaigns and led him to his role today. In his role, he enjoys working with department heads to shape the quality of Directive’s deliverables and streamline efficiency with the use of technology. Outside of work, Josh enjoys dirt biking, the outdoors, playing video games, and spending time with his dog, Serena.
Katie Knoll
Strategy Phase Manager, SEO
Katie Knoll has over ten years of experience across multiple industries in the digital marketing space. After graduating from Chapman University with a degree in Business Administration in 2010, Katie embarked on a career in search engine marketing. With a passion for life-long learning and growth, Katie believes that almost anything is attainable with the right attitude and a bit of luck. At Directive, she helps businesses reach their marketing goals through proven strategies and a wealth of technical SEO knowledge. When she's not devoting time in the office, you can find Katie in a variety of yoga positions, watching live music, or 20 ft in the air on a rock climbing wall.
Ryan Allen
Strategy Phase Lead, Paid Media
Ryan Allen is the Strategy Phase Lead for our Paid Media Department. After graduating with a master’s degree in English, Ryan moved to Austin, Texas, where he worked in state government for five years before pivoting to a rewarding career in digital marketing. Over the ensuing years, Ryan managed paid media in-house at a number of businesses, developing effective growth marketing, customer retention, and lead generation strategies for B2B, B2C, SaaS, and e-commerce companies. Today, he uses that portfolio of proven tactics to help Directive’s clients reach their marketing goals and grow their businesses. Ryan spends his leisure time going to see live music and theatre, exploring the local food scene, watching sports, and playing video and board games. In all his endeavors, he enjoys the love and support of his wife and two dogs.
Jacob Henderson
Operations Resourcing Manager
Introducing your Operation Resourcing Manager, Jacob Henderson. He is your typical Tampa marketer daydreaming of a galaxy far, far away and attempting to take over the world one website at a time. His goal in life, both through work and play, is to challenge popular beliefs and push the limits of what's possible. The web developer in him geeks out over a beautiful and fast site. While the account manager in him loves organization and a well-prepared strategy.
Alex Slade
Creative Project Manager
Alex Slade is a Creative Project Manager at Directive, hailing from San Diego, CA. Her creative career began in live production as a Lead Producer and, what the crew would lovingly call her, ‘set mom’. While slightly different than set life, her role still consists of managing all things video production logistics, client collaboration, and timeline management. When she’s not managing video production, she’s likely spending time at home watching Seinfeld with her boyfriend, playing fetch with her hyperactive dog, going out for brunch, or traveling.
Natasha DeAlmeida-Atwal
Intern Program Manager
Natasha DeAlmeida-Atwal is the Intern Program Manager here at Directive. Natasha has over 8+ years of experience in higher education workforce and career development. A Bay Area native, Natasha received her Master's Degree in Educational Leadership from Mills College along with her Bachelor's Degree from the University of California, Berkeley. Outside of work, Natasha enjoys spending time at home working on an HGTV-inspired home project, finding new restaurants, watching movies, or traveling with her touring musician husband and energetic border collie Charlie.
Chiquita Quintor
Senior Corporate Accountant
Chiquita has an elite background in Communications and Client Services. These skills allowed her to travel the US West Coast for large retailers such as Adidas and Levis, where she gained her title as Client Service Manager. Throughout the ten years as a regional trainer, she began discovering the effect of successful client interactions that later turned into numbers (ie $$$). This is when Chiquita then went into Accounting, later earning her Masters in Accountancy from Golden Gate University. Her love for social interaction and numbers ultimately mixed leading her to an Accounting and Treasury role with Directive. Off hours you will surely find Chiquita lifting weights with her husband - however, good luck finding her during the summers, as she will likely be off the grid backpacking somewhere between Yosemite and the Swiss Alps.
Blake Smart
Account Executive
After becoming a Senior Account Strategist, Blake needed a new challenge. This is what brought him to sales. Equipped with subject matter expertise and a great sense of humor, Blake committed himself to showcasing what life with Directive would be like for each person he talks to.
Shannon Dwyer
Senior Client Partner
Amanda Lopez
Senior Account Strategist, Paid Media
Amanda is a Senior Account Strategist in our Paid Media Department. She has over 9 years of experience ranging from paid search/social marketing, affiliate marketing, and data analysis. Amanda graduated from Seton Hall University and is based out of New Jersey.
Nate Ramirez
Account Strategist, SEO
Mike Fortunato
Motion Graphics Designer
Mike has over 10 years experience working in the advertising & marketing field as a creative professional specializing in motion graphic design and creative editorial. Having worked with a wide variety of brands such as Google, YouTube and Microsoft, Mike has the experience and knowledge set to bring Directive's video team to the next level. His two boys always keep him on his toes and very, very busy.
Eliza Miller
Account Director, Paid Media
Despite earning a degree in finance, Eliza fell into her career in digital marketing immediately after graduating and hasn't looked back. She started working in the B2C space but has since shifted into B2B and loves the pace, accounts, and people that she has gotten to work with as a result. She began with Directive as a Senior Paid Media Strategist and has worked her way up to Account Director in the Paid department, taking on a more strategic role on her accounts. Outside of Directive, Eliza loves to read (with cat in lap), cook delicious meals, and spend time outdoors with her husband and dog.
Mike Shinnick
Senior Account Strategist, Paid Media
Mike has been in the industry for over 20 years, going back to when there was an actual Help Wanted section in the newspaper. He got his start working with clients in HR Communications, and then spent over six years on the client side in the Insurance industry. For the last 12 years Mike has been in the digital marketing space working primarily with clients in the tech B2B space. Mike has a wife, three kids, and two cats and spends his free time coaching hockey, watching hockey, and occasionally sprinkling in a little football and baseball.
Sam Calhoun
Senior Account Strategist, Paid Media
Sam is a Senior Account Strategist based in Colorado Springs, CO and is passionate about helping clients achieve their goals. He carries this same passion over into his part-time role as a CrossFit coach at his local box. He enjoys hiking, reading, working out, cooking, and podcasting.
Marlee Seidman
LATAM Integration Manager
Before joining Directive as a Paid Media Strategist, Marlee lived and worked in Mexico City for eight years. She moved there on a Binational Business Fulbright Scholarship and spent a year working on the Marketing & Ancillary Revenue team at one of Mexico's largest airlines while taking MBA courses at the Tecnológico de Monterrey. After the program, she found her way into the Music and Water Purification industries, eventually co-founding Smart Filter Technologies to help homes and businesses go plastic free with safe and sustainable water filtration solutions. In collaboration with clients in construction, hospitality, event production and more, Smart Filter helped save millions of plastic water bottles from our oceans and landfills. Marlee is excited to merge her past experience in Mexico and present experience at Directive in her new role as LATAM Integration Manager. Outside of work, Marlee enjoys traveling, cooking with friends and family, and hanging out in the mountains, where she loves to snowboard/ski/hike and tries to keep up with her dad and brother on a mountain bike.
Ashlee Sinnott
Account Strategist, SEO
Ashlee is an Account Strategist in our SEO Department. She has three years of digital marketing experience working across various industries, including insurance, language translation, technology consulting, and manufacturing. Previously coming from an agency where she wore many different hats, she focuses on building close relationships with her clients. With a passion for growing her client's business and helping them reach their goals, Ashlee makes sure her clients feel like she is truly an extension of their marketing team.
Matt Morran
Senior Account Strategist, Paid Media
Matt Morran is a Senior Account Strategist in our Paid Media Department. Matt lives in Pittsburgh, PA and has over 10 years of experience in different verticles of Digital Marketing, including B2B PPC and SEO in the music, retail, and apparel industries. He earned his undergrad from Liberty University with a focus in Graphic Communications. Outside of work, Matt spends his free time with his family and friends, and enjoys being outside and attending sports & music events. He also enjoys gaming/streaming and is an avid movie watcher who writes movie reviews.
Abe Escarda
Account Strategist, Paid Media
Abe lives in the Milwaukee area and serves as an Account Strategist in the Paid Media department. When he is not working, he enjoys spending time with his family and coaching lacrosse with his former college team.
Jessica Rolnick
Account Strategist, Paid Media
Jessica Rolnick is an Account Strategist in our Paid Media Department. She received her BS in Marketing from Florida State University and her MBA from Florida State University (Go Noles!). Outside of her passion for the marketing industry, Jessica is an avid photographer and foodie and loves spending time with friends and family.
McKenzie Stinson
Account Strategist, Paid Media
McKenzie is a Paid Media Strategist that started her journey as one of Directive's first interns. McKenzie is currently pursuing her Professional MBA through the University of Oklahoma.
Helena Esparza
Account Strategist, Paid Media
Helena Esparza is an Account Strategist on our Paid Media team. She received her BS and MS in Digital Marketing and Analytics at St. Edwards University and her Post-Graduate degree in data science at UT Austin. Outside of work and school, Helena loves to go hiking with her dog, read English literature novels, eat good tacos, and plant vegetables.
Loren Jemison
Learning and Development Specialist
Loren is a Learning and Development Specialist at Directive. He has dedicated over a decade of his professional career to adult education. From training employees to educating customers, he has a deep love and passion for supporting people. You can find him bouncing back and forth between Southern California and New Orleans, Louisiana, looking for his next favorite meal. He also geeks out over the latest innovations in tech and the newest Marvel movies and TV shows. He tries to stay active by training in Brazilian Jiu-Jitsu and chasing his corgi, Norbert, around the house.
Amber Fletcher
Senior Recruiter
Amber is based in Austin Texas and is a Senior Recruiter at Directive. With a background in Social Listening and Research and over 6 years of agency recruiting, she now focuses on finding the perfect candidates for creative and marketing roles. Not a big fan of the outdoors, Amber spends most of her free time to sitting in the dark, watching Tales from the Darkside reruns and lying to others about her active social life.
Macy Myhill
Senior Account Strategist, SEO
Macy Myhill is a Senior Account Strategist in our SEO Department. With nearly 4 years of experience in digital marketing and SEO, Macy got her start in Orlando as link builder. She has worked both in-house and on the agency side and has experience in several different fields including healthcare, legal, and Real Estate. Originally from the Austin area, she graduated from Texas Tech (Wreck Em’ Tech!) with a BBA in Marketing. When Macy isn’t working you can find her taking hikes with her family and Golden Retriever or checking out the local food and craft beer scene. Fun fact: She also worked at Disney World post-grad.
Gabby Gurrister
Account Strategist, SEO
Alex Reyes
Senior Account Executive
Alex Reyes is a Senior Account Executive and brings over 7+ years of experience in Sales Leadership, Enterprise SaaS Sales, and Strategic Relationship Development. Alex prides himself on his ability to build lasting, meaningful relationships with our customers, making Directive an invaluable asset to their company. Outside of work, he enjoys playing golf, going camping, and spending time with his family.
Scarlett Aiello
Executive Assistant to CEO
Scarlett has been a C-Level Executive Assistant for six years now and is extremely dedicated to her work. She loves spending time with family and is an avid pilates girl. She is a dedicated dog mama and any chance she gets, she will be by the beach.
Abbie Niderberg
Senior Recruiter
Abbie is a Senior Recruiter at Directive with a passion for finding exceptional talent around the globe. Abbie is no stranger to building best-in-class marketing teams, having developed and implemented successful hiring strategies at multiple award-winning agencies. She’s thrilled to find her home at Directive, whose people-first approach aligns with her love of helping others reach their ultimate professional potential. When she’s not filling the virtual halls of Directive with the brightest strategists and leaders in the game, you’ll find her traveling the world and making connections with new people and cultures.
Kyle Brink
Account Strategist, Paid Media
As a “Swiss army knife” digital marketer, Kyle has 4+ years’ worth of experience working with a wide variety of clientele covering nearly all industries by strategizing, implementing, and optimizing campaigns for optimal success. He received a BA in Business Administration with an emphasis in Marketing from the Leeds School of Business at the University of Colorado Boulder. He has working knowledge and experience in email marketing, social media, SEO, CRO, marketing automation, CRM, website development, and paid media. Kyle is happiest when experiencing the world as an endless opportunity for learning, discovery, and truth-seeking, which translates nicely into his digital marketing “best-practice” strategies. In his spare time, Kyle enjoys spending time with his friends and family, going to amusement parks, and anything with a thrill. He has a passion for competitive cheerleading with 13+ years of experience where he’s earned himself many national titles, as well as both Silver and Gold World championship titles.
Brandi LaDue
Employee and Client Experience Manager
Brandi Ladue is the Employee and Client Experience Manager at Directive. She has over 10 years of experience working in Marketing and Event Operations. She is excited to utilize her industry knowledge, detail-oriented approach, and customer service skills to create customized experiences with client satisfaction being the ultimate objective. Brandi lives in North Carolina with her husband and daughter. She loves spending time with friends and family, watching her daughter play volleyball, and spoiling her Aussiedoodle, Scout. She also enjoys sampling craft beer, traveling to the beach and mountains, and finding new items at HomeGoods!
Dominique Barbagallo
Senior Account Strategist, Paid Media
Dominique is an enthusiastic, hard-working senior level marketing professional who's been in the game for 7 years now. She comes to Directive with a hefty portfolio of marketing experience across many verticals and within various industries. Graduating with a BA in Communications from SUNY New Paltz & boasting a 3.6 GPA, Dominique became passionate about marketing from the 1st day of her very 1st marketing class after not knowing what she wanted to pursue after college. Born and raised in NY, Dominique moved to sunny Nashville, TN just over 3 years ago now and is loving every minute of it.
Erika Braeger
Account Strategist, SEO
Erika is an Account Strategist in our SEO Department. She has been in the digital marketing world for over five years, with diverse experiences across copywriting, content strategy, and SEO. She has helped clients across B2B and B2C industries elevate their online presence and achieve their growth goals through her detail-oriented approach to research and project management. Erika is passionate about crafting SEO strategies that exceed expectations and create a buzz beyond the digital space. Based in the Tampa Bay area, you might spot Erika zipping around the sunny trails on her bicycle.
Mike Matta
Senior Account Strategist, Paid Media
Mike is a Senior Paid Media Strategist with a background focused on performance marketing. Outside of work, Mike is often found at the race track or spending time with his partner & two beagles (Oscar & Eugene).
Mike Shaw
Senior Account Strategist, SEO
With 7+ years of SEO experience, Mike is a capable SEO Strategist who has helped over 30 clients across a variety of verticals grow their online organic presence. After graduating from Suffolk University's MBA program in 2013, he got his start as an SEO working in the Boston Ad Agency scene where he quickly developed a reputation for his client communication and problem-solving skills. Now living and working in San Diego, Mike continues to devote himself to excellence in crafting and implementing SEO strategies.
Mark Osuna Senn
Account Strategist, Paid Media
Mark is an Account Strategist in our Paid Media Department. Based out of Minneapolis, he is a seasoned, bilingual agency professional. As an expert in B2B, he is excited to put his expertise to use for SaaS growth strategy at Directive. When he's not putting the ""mark"" in marketing you can find him dancing to reggaeton in his living room."
Jon Taylor
Senior Account Strategist, Paid Media
Jon is a Senior Paid Media Strategist at Directive and comes with more than 12 years in the digital media space. He has managed accounts in various verticals from B2B SaaS, Healthcare, Education, and big box retailers. Jon is super passionate about partnering with companies and working hard to achieve their goals. His personal interests include being an amateur magician, rocking out with his cover band Jean Claude Van Jam, and playing epic games of hide-and-seek with his 3-year-old daughter.
Drew Haynes
Senior Financial Analyst
Drew is a Finance Specialist who currently works as the Senior Financial Analyst at Directive. Drew received his two Finance Undergraduate Degrees as well as his Masters in Business Administration from the University of Mississippi. Before his time at Directive, Drew helped start a record label in Nashville before eventually moving over to public accounting at Ernst & Young. He is most passionate about helping operations drive strategic initiatives through goal setting and data visualizations, as well as maintaining the utmost quality with Directive's Financial reporting and forecasting. When Drew is not working, he enjoys hanging out with friends and family in Nashville where he currently resides. He is an avid Golfer, Skier, and sushi connoisseur.
Jane Yang
Senior Digital Designer
Jane Yang is a Senior Digital Designer at Directive. She received her BA in Design and a minor in Marketing from the University of Southern California. She views design as a bridge that forms relationships and improves the connections between people and the products they use.
Sylvia Diep
Digital Designer
Sylvia Diep is a Digital Designer at Directive who joined the team right after graduating from the University of California, Irvine. After studying computer science for 3 years Sylvia decided to make the switch to Informatics and discovered UI/UX design--a field that was a perfect mesh of her academic skills and personal interests. When she's not designing, Sylvia loves traveling, cooking, and playing tennis.
Eric Haynie
Account Strategist, SEO
Eric Haynie is an Account Strategist in our SEO Department. He has 4+ years of experience working in SEO with clients across many verticals including retail, eCommerce, travel & hospitality, and software. Originally from Colorado, Eric moved to San Diego and received his undergraduate degree from Point Loma Nazarene University and his MBA from San Diego State. He now lives in Bend, Oregon, and spends his free time exploring the outdoors and playing golf.
Jared Ray
Account Director, SEO
Jared is an experiened digital marketer with a knack for SEO who has worked with and for entities of all sizes and shapes. Over the course of his 10+ year career, he has experienced the SEO world from a variety of perspectives, which give him empathy and clarity of thought. When complex challenges arise, he loves being part of the solution. Outside of work, Jared will probably be found in his garage building something. He dabbles with the guitar, but doesn't feel worthy of the title "musician" and is an avid sports enthusiast. If you ever want to see his competitive side, just say the words "Super Smash Brothers."
Robert James
Portfolio Account Executive
Robert joined Directive as a Senior Client Partner in 2021, bringing over a decade of experience successfully building lasting client relationships as a key account manager and sales executive in the beverage supply industry. Robert is the key to unlocking growth potential with each partnership he supports, ensuring Directive delivers on the brand promise of reaching opportunities that other agencies miss. Robert’s unique background, both from his Bachelor of Science in Kinesiology and his early days as a veterinary assistant, bring both energy and empathy to every relationship at Directive. In his free time, Robert enjoys spending time with his family and his two Rhodesian Ridgeback dogs
Amber Pierce
Accounting Manager
Amber is the Accounting Manager and in-house CPA at Directive. She received both her bachelor's in accounting and MBA from Oklahoma State University, and has worked in the energy and managed IT industries over the past seven years. She currently lives in Edmond, Oklahoma with her husband and two pitbulls. In her free time, she likes to play with her dogs, read, rescue any stray animal she finds, and go to 80's rock concerts with her mom.
Andrew Marks
Digital Designer
Andrew is a experienced designer with a demonstrated history of working in the marketing and advertising industry. Skilled in Visual Design, Typography + Layout, Print Design, Sketch, Adobe Creative Suite CC.
Melissa Mergenthaler
Senior Account Executive
Meredith Eddy
Account Strategist, Paid Media
Meredith Eddy is an Account Strategist in our Paid Media Team. After receiving her M.S. in Integrated Marketing Communications, Meredith began her journey into PPC and digital marketing, working primarily with clients in the tourism, manufacturing, and healthcare industries. Meredith has received certifications with Facebook, Google, and Microsoft Ads in pursuit of staying ahead of new trends and tactics. Her love of technology and all things international lead her to branch into the B2B space, seeking to work with brands competing at a global scale. Meredith is always seeking adventure and regularly visits one of the many state parks located in her current home state of West Virginia. When the time comes to recharge, Meredith enjoys a cozy night in, catching up on her latest video game obsession or cross-stitch project.
Kate Nickolaus
Account Strategist, Paid Media
Kate is an outgoing, hard-working digital marketing pro with eight years of paid media and marketing experience. Her career has led her to work with amazing clients, and she enjoys crafting her client's paid media strategies to help them reach their goals while building long-lasting relationships. Kate graduated from Drury University (Go Panthers!) in Springfield, Missouri, with 2 degrees in Advertising and Public Relations, and now resides in St. Louis. When Kate is not strategizing, she spends time at the lake with family, friends, and her dogs Murphy and Chase!
Rezwan Bari
Account Strategist, SEO
Rezwan is an SEO Strategist at Directive. He has been in the world of SEO for over five years and has worked with big-name clients such as DropBox, Intuit TurboTax, ProFlowers, Allstate, and TurtleBeach. He has experience doing local SEO, eCommerce SEO, and international SEO. Passionate about Lakers, basketball, cars, and gaming. Love spending time with my wife & family and my cats. Loves all Vince Gilligan shows (Breaking Bad & Better Call Saul).
Hien Quach
Senior Digital Designer
Hien Quach is a senior digital designer based out of Ontario, Canada. When it comes to his design philosophy, he finds the connection between creativity and strategy with intention coming together. Outside of work, you can find him watching sports and checking out bookstores.
Richard Catlett
Senior Recruiter
Richard Catlett is a Sr. Recruiter with over ten years of talent acquisition and human resource experience. He is a passionate, insightful, and driven HR professional who is skilled at hiring the right talent for the job, providing employee support, and establishing an employer brand, that contributes to the success of a company’s performance as a business and employer of choice. Outside of work, you can find him at a local brewery, hiking, biking, exploring the PNW with his dog and enjoying the great outdoors!
Van Loc
Senior Digital Designer
Van is a Senior Digital Designer whose work has intersected areas of film, multimedia art, and strategy. Knighted as “Van-gogh” in her elementary school days, her penchant for creativity spans a wide-spectrum from costume-making to animating, from startups and nonprofits to ai companies. She’s been privileged to collaborate with brands like Beats, Paprika, Adobe, Paypal, and most recently, Meta. Taking advantage of her remote career to pursue international fencing training, Van’s lived as a city skipper between Pacific Asia and NA where she loved learning about how brands we know get localized to be completely new experiences. On weekends she referees at local fencing tournaments⁠and is currently nested in Toronto, Canada.
Sarah Goulet
HR Generalist
As an HR generalist, Sarah is adept at improving all aspects of the employee experience by reducing friction points related to policies and procedures while removing obstacles related to managing high-performing teams. Throughout her career, Sarah has championed an inclusive environment wherever she goes, grounded in her education background in Sociology. When she’s not taking care of all things people related at the workplace, Sarah enjoys traveling, the outdoors, and spending time with her friends/family and two dogs!
Sheraz Khan
Senior Account Strategist, SEO
Sheraz Khan brings over five years of experience in the SEO and digital marketing world. He has had the opportunity to work with clients ranging from local niche businesses running SEO for the first to larger SaaS enterprises who are looking to supercharge their SEO efforts. Sheraz also brings strong Technical SEO knowledge to the team, helping to unlock the hidden potential and power of SEO for even the most complex websites. Besides SEO, Sheraz loves to dabble in vintage technology in his spare time, including cameras, CRT TVs, and computers. Over the last few years, Sheraz has also dedicated time in the world of cycling, helping to manage both a healthy lifestyle, but also a meditation technique day to day.
Perla Carrizales Torrejón
Senior Brand Designer
Perla Carrizales is the Senior Brand Designer at Directive. After getting her Art and Design degree at UNAM in Mexico City, she started her career as an editorial designer working for magazines and editorials. Then she moved to digital marketing and has worked in the industry ever since. She has a true passion for visual communication and storytelling. Outside of work, Perla loves cooking, drawing, and spending time outdoors.
Dillan Nardulli
Senior Account Strategist, Paid Media
Dillan started his journey in Digital Marketing Strategy after Graduating from PennWest California University (formerly California University of PA) in 2015, orchestrating complex marketing initiatives for a variety of clients across several industries. After finding his groove in B2B, Dillan joined Directive in 2022 as a Senior Account Strategist in the Paid Media Department. Outside the virtual office, you can find Dillan playing soccer & hockey with his 7-year-old son, planning their next traveling adventure with his partner Samantha or throwing the ball for their 3-year-old Golden-doodle.
Carson Crane
Senior Account Strategist, SEO
Born and raised an hour outside of Toronto and raised in a military family, I ranked my first website in...2004. I took up digital marketing as a career path in 2013 and, since then have ranked everything from local law firms to the oldest (and biggest) cybersecurity services provider in North America. When I'm not keeping the people behind Google up at night, you can find me lurking in the local library, your friendly neighbourhood boxing gyms, and the ski resorts with the shortest lineups. My mission: "Your subconscious mind is a search engine - use it". Over and out.
Jess Bannon
Senior Account Strategist, Paid Media
Jess is a Sr. Paid Media Strategist at Directive, currently living near Toronto, Canada. She is a results-driven team player who thrives at the intersection of data & creativity. Since graduating with distinction from the University of Toronto with a Management & Int’l Business BBA, her career has taken her across the globe and across dozens of industries. Now, as she pursues her Global MBA at Macquarie Business School, she is able to apply her extensive knowledge base and experience to her role here. Beyond business acumen, she strives å be more than a strategist for her clients; instead, she becomes a versatile extension of their teams. Continuous improvement is always at the forefront of her mind, and she applies it to both herself and her strategic direction. Off the clock, you’ll often find her painting, gaming, or taking the dog for a run. She’s got a fun fact for nearly any scenario and is always eager to learn more.
Kevin Farrick
Senior Account Strategist, Paid Media
As a Senior Paid Media Strategist at Directive, Kevin brings a wealth of experience from the Caribbean, Europe, and North America to inform global strategies that achieve results. Kevin started his professional career as a Sociologist and it still informs his outlook, love of travel, and curiosity into culture and group dynamics. He later completed an MBA in Portugal, and spent time as a business consultant in Italy. Today he combines these perspectives to develop unique business and customer insights for our clients. Outside of work, he can be found glued to every Lakers game, chasing unique coffee experiences, and travelling. He firmly believes that Breaking Bad is the greatest television show of all time, The Matrix (just the first one) is the greatest movie of all time, and The Last of Us is the greatest video game of all time.
Cassey Deveau
Senior Account Strategist, Paid Media
Cassey is originally from Cape Breton Island but is currently living in Halifax, Nova Scotia. After graduating from the Public Relations degree at Mount Saint Vincent University with a focus on marketing, she found that digital was her passion. Quickly entranced by the fast-paced world of media, Cassey focused her experience on the Paid Media specialty, leading advertising efforts in global, national, and local agencies for the past 6 years. She believes in data-driven strategy, and loves to integrate cross-team collaboration to projects whenever possible. When not online, you can find her learning to knit, playing basketball, or making ridiculously specific Spotify playlists.
Ishaan Bhardwaj
Senior Revenue Operations Strategist
Ishaan is a Senior Revenue Operations Strategist. They have overall more than 10 plus years of experience working with b2b SaaS technology and consulting companies. Ishaan has a deep understanding of revenue operations, digital marketing, marketing automation, and account-based marketing. They have Masters degrees in Economics, and English along with an MBA from India’s foremost management school. In their free time, Ishaan enjoys nature walks, watching movies, and reading books. Ishaan also runs a charity to teach underprivileged children in India.
Lindsay Belanger
Senior Account Strategist, Paid Media
Lindsay is a multifaceted professional with over eight years of experience in Digital Marketing and Operations. She is highly organized and strategic with an intuitive marketing mind which earned her a spot at the Directive table. Driven to use data and analytics to improve campaigns and operations, Lindsay always manages to exceed set benchmarks and makes room for new revenue generation opportunities. When Lindsay is not at her desk, she can be found outdoors, either running the track or running towards a patio for a delicious meal and drink. She's also a proud dog mom to a rescue named Franny.

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