We use our Customer Generation methodology to build
marketing strategies that grow with your company.
Our Values
Our Values
Our Values
Values that align with your team, your goals, and the way you do business in the tech space.
MEET OUR CUSTOMER GENERATION AGENCY
We're the Customer Generation agency for tech companies that delivers on our promise: results.
We break through growth efficiency barriers to
bring you customers and users for life.
We use financial modeling to make sure you
reach the revenue goals you're after.
Specialization.
Specialization.
Specialization.
We're tech marketing experts that specialize in Customer Generation.
We have one focus: ensure revenue growth through data-backed marketing strategies. We deliver growth efficiency that you can rely on in the ever-changing tech space.
Ownership.
Ownership.
Ownership.
We take ownership over everything we do. It's a key component to our success.
Our team consists of high achievers that step up to each challenge and take ownership from day one. Every team member takes responsibility of the outcomes, so you can take pride in the results.
Communication.
Communication.
Communication.
We are proactive, prepared, and always ready to show numbers.
Stay connected at all times with fast and transparent communication. We've got your back in Slack. We spitball ideas between our regular call-ins. We deliver results and next steps backed by data during meetings.
Results
Results
Results
We focus on your customer base so you can reach your revenue goals.
You have a customer base to grow and retain. You have bottom-line goals to reach. You have promises to deliver on. That's why we have value-building processes for every stage of your customer lifecycle. They are designed for one thing: making more revenue for your business.
It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.
We had a 70% increase in sales from our SEO and paid search activity.
Jon Peacock
Director of Marketing Tech and Analytics, Procare
Garrett Mehrguth
CEO
Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion.
Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women.
As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc.
Additionally, he has been a guest speaker on the following podcasts: The DigitalMarketer Podcast, Salesforce, Mixergy - Startup Stories with 1000+ entrepreneurs and businesses, The Growth TL;DR, Edge of the Web and more.
He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.
Tanner Shaffer
Managing Partner, Operations
Tanner Shaffer is the Managing Partner, Operations of Directive. Tanner, inspired by search marketing and its role on our society, has helped Directive reach new heights and even moved to Austin, Texas to build the agency’s presence there.
Tanner is extremely driven and thrives off of hitting client goals. From SEO to PPC to account management, he has refined each deliverable to provide more value in an ever-changing industry. Currently, he leads a group of directors who are continually inspiring a team of talented marketers to innovate their craft. With a 300 percent year-over-year growth rate, he is fixated on filling the company with people who have integrity and aspire to be great.
Tanner began his professional career by earning a bachelor's degree in marketing from Azusa Pacific University. When he is not in meetings and working through excel spreadsheets, he enjoys surfing, dirt-biking, and growing his relationship with God, his loving wife, and family.
Caitie Collins
COO
Caitie is the Chief Operating Officer at Directive. She has had a multi-faceted career, starting in Financial Technology, moving into the DTC global advertising space, and now her proven track record of leadership and operational excellence has followed her to Directive. Caitie loves efficiency and facilitating processes, management strategies, and methodologies for business optimization.
She brings leading-edge innovation to operational best practices and constantly challenges herself to find a better way. Caitie began her professional career by earning a bachelor's degree in operational communications and journalism from the University of Connecticut.
When she is not in meetings and working through communication strategies, she enjoys her Peloton, going for long runs and unwinding with Bravo.
Sean Dooley
VP of Finance
At his core, Sean is a builder and collaborator with a proven track record of stewarding the financial health and growth of leading global organizations. He oversees all aspects of Directive’s Accounting, Finance, Legal, Risk, Corp Dev, and Treasury functions, always with an eye toward long-term financial health and sustainable growth. Sean’s education background of dual BBAs in Finance and Marketing from Texas A&M University is a perfect fit for where he is today. He began his career as a Financial Analyst for a global leader in aerospace and defense technology before pivoting to a successful financial leadership with a hyper-growth technology startup where he was the third employee. After work, he enjoys mixed martial arts and has been training in Brazilian jiu-jitsu, boxing, and Muay Thai since 2017.
Derek Gerber
VP of Growth
Derek is an accomplished, growth-focused leader with +15 years of success in creating bottom-line impact through targeted marketing and sales initiatives aligned with emergent business strategies. Forbes, HubSpot, and others have featured his work as best practices. His contagious leadership and results are why organizations trust Derek to deliver solutions that grow revenue, build brand awareness, and create engaging content. He has maintained a track record of establishing and directing various marketing campaigns and sales programs to elevate brand awareness and reach. Derek's unique expertise in generating demand for offered products and services by employing digital, social, affiliate, and influencer marketing initiatives sets him apart. Derek loves analyzing new markets, trends, and consumer needs to develop and employ competitive marketing strategies and campaigns that accelerate business growth and expand footprints. Employers recognize Derek for his skills in building, training, and mentoring cross-functional teams worldwide that accomplish performance goals. He is an articulate communicator with a credible history of cultivating positive business partnerships with colleagues, management peers, and key global stakeholders to realize strategic business goals. Derek's background includes being interviewed on live TV, being featured as a host speaker for large audiences, and building campaigns with the NFL LA Chargers, NHL Anaheim Ducks, MLS LA Galaxy, and the PGA TOUR.
Larissa Williams
VP, Performance Marketing
Larissa joined Directive in 2022 and went on to be promoted to VP, Performance Marketing. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands In the world across finance, insurance, social media, and of course, household names in B2B SaaS. Larissa’s research background has informed her data-driven approach to digital marketing. Larissa gets her energy from driving client success and forming lasting partnerships, as well as championing fresh faces in SEO. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her work focused on audiences, objectivity, and branding in media credibility research. In her free time, you’ll find Larissa baking up a storm from vintage cookbooks or watching the latest horror movie.
Jesse Seilhan
SVP of Operations
Jesse Seilhan is the Senior Vice President of Operations at Directive. He wakes up every day to help his team grow, his clients succeed, and be home in time for dinner. Since joining the team in 2017, he has helped Directive expand, define, and perfect the definition of how to service an account at a digital agency, including recording 40+ lessons for Institute, Directive's learning management system.
Jesse started down his digital marketing journey in 2014, running all SEO and PPC projects for a boutique digital agency in Orange County. He studied journalism at California State University-Chico and turned that passion into a project, as he regularly reviewed, photographed, and interviewed some of the top recording artists in the world. When he’s not working or at a concert, he’s watching the Philadelphia Flyers, playing video games, or taking a trip around the country with his wife.
Jessica Cogswell
VP of Creative Strategy
Jess is the Vice President of Creative Strategy and an innovative, culture-oriented Design leader with over a decade and a half of experience building teams, creating brands, and crafting emotional experiences. Working with creatives is her passion.
She has worked leading advertising efforts for some of the world's largest brands like Coke, Nintendo, and TikTok and highly regarded gaming IP's like Call of Duty and Fortnite. Gaming continues to be her passion, along with her efforts to save the lives of domesticated rabbits. She lives in Boston, MA with her rescue bunny, Chicken, and her boyfriend and animal activist, Pete.
She has learned one of the Japanese alphabets, Hiragana, knows a little of many other languages, and loves playing video games. She believes kindness can change the world and plans on giving a TedTalk one day.
Brady Cramm
VP of Strategic Engagements
Brady Cramm began his journey at Directive over seven years ago as the first and original paid media specialist.
With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and is now VP of Strategic Engagement. By keeping a pulse on client strategy as well as industry trends, Brady plays a strategic role in the sales and onboarding of new clients.
Outside of work, Brady enjoys traveling with his wife, landscape photography, and playing golf whenever he can.
Laurent Matson
VP of Client Strategy
Laurent is the VP of Client Strategy. He enjoys the pursuit of innovation in business strategy and organizational leadership, and helping great brands and people grow smarter. He's worked with Fortune 500s, unicorns and startups from Australia to Europe to New York City - and is thankful that they trust him with their most important business and marketing initiatives. He earned a B.A from the University of Connecticut, and Executive MBA from Quantic University of Business & Technology. Outside of work, he spends a lot of time... outside; surfing, fly-fishing, and playing soccer.
Paulina Fernandez
VP Operations LATAM
Paulina is the VP of Operations for LATAM at Directive. She has had a disruptive career working in different global advertising agencies for more than 15 years, managing and building teams for different types of clients, business models, and regions. She considers herself a mentor and coach. Her passion is to inspire and motivate her teams to become the very best versions of themselves. Her mantras are teamwork, innovation, processes, and strategic thinking. She lives in Mexico City with her daughter and two dogs. She is a Certificated Pilates teacher and believes in the power of energy and intention. She lives in the present and tries to make every day count. One of her dreams is to write a book about her life.
Mel Dale
Head of People Operations
Mel Dale is the Head of People Operations at Directive. His experience ranges from leading teams at one of the largest and most respected companies in the world, to building departments at a bootstrapped SaaS startup. Either way, he is deeply committed to ensuring everyone he serves receives the fairness, equity, and justice they deserve. Mel currently lives in Austin, TX, and spends his time away from work playing silly games with his toddler, exploring coffee shops with his wife, and reading way too many comic books.
Andrew Finkenbinder
Director of Strategy
Andrew is the Director of Strategy and sets out to blend creative, data, and business goals into cohesive plans teams can understand and achieve. He loves spreadsheets, tennis, mountains, and unhealthy amounts of coffee.
Drew Choco
Sr. Director of Sales
Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients. After a few months he moved into a sales role, performing PPC and SEO audits for prospective clients. From there, he jumped straight into the account manager role, where he led strategy for enterprise clients including Cisco, Allstate, SentinelOne, and ClearCompany.
After working directly on the client side, Andrew moved back into a sales position where he finds opportunities for growth in any enterprise brands he gets a chance to audit.
When he’s not busy on discovery calls or building out proposals, Andrew loves discovering new music, following the downfall of all Seattle sports teams (are the MLB playoffs even a thing anymore?), and looking at pictures/videos of corgis.
Kristina Brown
Associate Director, Revenue Operations
Kristina is the Associate Director of Revenue Operations. Throughout her career, she has always been data-driven, process-focused, and intrigued by all business operations. Kristina brings a diverse background of experience to Directive, working within and leading teams in both sales and marketing. She is focused on providing Revenue Operations excellence across our client base.
Kristina lives in Canada and loves nature, animals, and outdoor activities. She spends her spare time fostering dogs and taking her dog on walks and on the ski hill (hiking in the summer and skiing in the winter!).
Dan Kostecke Jr
Director of Paid Media
Dan is the Director of Paid Media at Directive and has a proven track record of generating results for clients and the teams he leads. For over a decade, Dan has focused extensively on relationship building, branding/awareness, product development, and user experience. Dan has a wide range of technical skills and finds great joy in not only solving problems but also teaching others. He enjoys spending time with his wife and three kids, building websites, and playing drums.
Robert James
Senior Client Partner
Robert joined Directive as a Senior Client Partner in 2021, bringing over a decade of experience successfully building lasting client relationships as a key account manager and sales executive in the beverage supply industry. Robert is the key to unlocking growth potential with each partnership he supports, ensuring Directive delivers on the brand promise of reaching opportunities that other agencies miss. Robert’s unique background, both from his Bachelor of Science in Kinesiology and his early days as a veterinary assistant, bring both energy and empathy to every relationship at Directive. In his free time, Robert enjoys spending time with his family and his two Rhodesian Ridgeback dogs.
Shelley Stone
Associate Director, Paid Media
Shelley Stone is the Associate Director of Paid Media and has been in the digital space since 2011. Her mission is to inspire and motivate others to view Programmatic as a craft, not a job. Media Buying is an Art and Science and tapping into both is the most rewarding career in AdTech. In 2021, she made the short list of Exchange Wire’s Rising Star which was a huge accomplishment for her and everyone who believed in Shelley. She values curiosity, contributions, empathy and blazing paths! Shelley's personal life includes enjoying her four beloved cats, reading, Formula1, cooking and weekends at the beach in Ocean City, Maryland.
Kristy Kuntz
Director of SEO
Kristy joined Directive in 2022 and was promoted to Director of SEO. Her leadership experience spans a wide array of industries and teams. Her specialty areas include consulting, analytics, and content strategy. She loves geeking out on new and innovative solutions to meet client needs.
Kristy graduated with degrees in psychology and journalism from the University of Missouri. She is currently located in the Seattle area after living out much of her professional career in Southern California.
She enjoys yoga, health/wellness, and being outdoors.
Marlee Seidman
Head of Marketing
Before joining Directive as a Paid Media Strategist, Marlee lived and worked in Mexico City for eight years.
She moved there on a Binational Business Fulbright Scholarship and spent a year working on the Marketing & Ancillary Revenue team at one of Mexico's largest airlines while taking MBA courses at the Tecnológico de Monterrey. After the program, she found her way into the Music and Water Purification industries, eventually co-founding Smart Filter Technologies to help homes and businesses go plastic free with safe and sustainable water filtration solutions. In collaboration with clients in construction, hospitality, event production and more, Smart Filter helped save millions of plastic water bottles from our oceans and landfills.
Marlee is excited to merge her past experience in Mexico and present experience at Directive in her new role as LATAM Integration Manager.
Outside of work, Marlee enjoys traveling, cooking with friends and family, and hanging out in the mountains, where she loves to snowboard/ski/hike and tries to keep up with her dad and brother on a mountain bike.
Haley Killion
Director of Talent Acquisition
Haley is our Director of Talent Acquisition, she has spent the greater of 10 years working with different organizations to find top talent for their teams. From the beginning of her career, she has always been passionate about people- she loves leading & being a piece of their story. Campus recruiting is what sparked her true passion for acquiring talent, from that moment on, she knew this would be her career and has never looked back.
You can find Haley spending time with her family when she isn't working. Taking adventures with her partner in life & 2 year old. They enjoy traveling, outdoors & an occasional shopping trip to Target is always welcomed.
Jordan Matsunaga
Director of Accounts
Jordan started his journey with Directive in 2016 and has worn many hats at the organization starting as a paid media specialist, to strategic roles focusing on enterprise accounts, to launching the L&D department, and now settling into his current role as the Director of Accounts where he focuses on providing an exceptional experience and driving results for Directive’s largest accounts.
Outside the virtual office, you can find Jordan playing hockey, improving his cooking skills, or hanging out with his two Shiba Inus Miki and Kitt.
Tiffany Stroud Patel
Director of Employee Experience
Tiffany Stroud Patel graduated from Illinois State University with a Bachelor’s Degree in Human Resource Management. Over the last 12 years, she has specialized in talent acquisition and human resources at advertising agencies of all sizes.
In her current role as Director of Employee Experience at Directive, she influences all parts of the employee journey post-hire. In 2020, she completed Leadership’s Calling, a comprehensive learning program with an overarching goal of building leadership capacity.
She is a Certified Personal Trainer (CPT) with a passion for wellness, is forever curious about the world, and enjoys spending time with her husband, dog, and on the Peloton!
Max Serrato
Associate Director, Strategy
It all began in 92’. Though curious since birth, Max Serrato found his passion in marketing at Cal State University – Fullerton, and was driven to find new ways to reach the right audience, with the right message, at the right time.
After getting experience in the digital world running an E-commerce business and dipping his toes in marketing at an ad agency in the foodservice industry, he began his work at Directive in 2018. There, he works hard to discover creative, out-of-the-box strategies to increase lead volume and slash CPA, overall exceeding client goals.
In his free time, Max enjoys watching the San Jose Sharks (not so much these days), listening to music, playing guitar, and trying to calm his incredibly hyper and needy dog down.
Kylie Fahey
Associate Director, SEO
With nearly ten years of experience in the marketing field, Kylie is known for providing advisement, education, and support to clients as she develops strategic marketing plans that drive results. With an agency background, she's worked in various industries including healthcare, higher education, consumer goods, and commercial real estate. She considers herself a life-long learner and is always continuing to research the ever-changing digital landscape. Outside of work, she enjoys traveling and exploring the local foodie scene with her family and Frenchie pup, Rigby.
Amanda Krause
Director of Project Management
Amanda Krause brings over 19 years’ digital marketing and paid advertising experience to the Directive team with 8 years of specialized B2B experience in paid search, digital marketing, programmatic and ABM strategies for enterprises with complex sales cycles.
Josh Nelson
Innovation Manager
Josh Nelson is the Innovation Manager at Directive. Since joining the team in 2016 as a paid media specialist, his obsession with efficiency and process grew beyond managing ad campaigns and led him to his role today. In his role, he enjoys working with department heads to shape the quality of Directive’s deliverables and streamline efficiency with the use of technology. Outside of work, Josh enjoys dirt biking, the outdoors, playing video games, and spending time with his dog, Serena.
Katie Knoll
SEO Operations Lead
Katie Knoll has over ten years of experience across multiple industries in the digital marketing space. After graduating from Chapman University with a degree in Business Administration in 2010, Katie embarked on a career in search engine marketing.
With a passion for life-long learning and growth, Katie believes that almost anything is attainable with the right attitude and a bit of luck. At Directive, she helps businesses reach their marketing goals through proven strategies and a wealth of technical SEO knowledge.
When she's not devoting time in the office, you can find Katie in a variety of yoga positions, watching live music, or 20 ft in the air on a rock climbing wall.
Jacob Henderson
Operations Resourcing Manager
Introducing your Operation Resourcing Manager, Jacob Henderson. He is your typical Tampa marketer daydreaming of a galaxy far, far away and attempting to take over the world one website at a time. His goal in life, both through work and play, is to challenge popular beliefs and push the limits of what's possible. The web developer in him geeks out over a beautiful and fast site. While the account manager in him loves organization and a well-prepared strategy.
Alex Slade
Creative Project Manager
Alex Slade is a Creative Project Manager at Directive, hailing from San Diego, CA. Her creative career began in live production as a Lead Producer and, what the crew would lovingly call her, ‘set mom’. While slightly different than set life, her role still consists of managing all things video production logistics, client collaboration, and timeline management. When she’s not managing video production, she’s likely spending time at home watching Seinfeld with her boyfriend, playing fetch with her hyperactive dog, going out for brunch, or traveling.
Chiquita Quintor
Senior Corporate Accountant
Chiquita has an elite background in Communications and Client Services. These skills allowed her to travel the US West Coast for large retailers such as Adidas and Levis, where she gained her title as Client Service Manager.
Throughout the ten years as a regional trainer, she began discovering the effect of successful client interactions that later turned into numbers (ie $$$). This is when Chiquita then went into Accounting, later earning her Masters in Accountancy from Golden Gate University. Her love for social interaction and numbers ultimately mixed leading her to an Accounting and Treasury role with Directive.
Off hours you will surely find Chiquita lifting weights with her husband - however, good luck finding her during the summers, as she will likely be off the grid backpacking somewhere between Yosemite and the Swiss Alps.
Amanda Lopez
Senior Account Strategist, Paid Media
Amanda is a Senior Account Strategist in our Paid Media Department. She has over 9 years of experience ranging from paid search/social marketing, affiliate marketing, and data analysis. Amanda graduated from Seton Hall University and is based out of New Jersey.
Eliza Miller
Account Director, Paid Media
Despite earning a degree in finance, Eliza fell into her career in digital marketing immediately after graduating and hasn't looked back. She started working in the B2C space but has since shifted into B2B and loves the pace, accounts, and people that she has gotten to work with as a result.
She began with Directive as a Senior Paid Media Strategist and has worked her way up to Account Director in the Paid department, taking on a more strategic role on her accounts.
Outside of Directive, Eliza loves to read (with cat in lap), cook delicious meals, and spend time outdoors with her husband and dog.
Tim Davidson
Senior Director of Digital Marketing
Tim is the Sr. Director of Digital Marketing, speaker and very active on LinkedIn. In his free time, he likes to travel, hike and be active with wife and dog, Finnegan.
Sam Calhoun
Associate Director, Paid Media
Sam is a Senior Account Strategist based in Colorado Springs, CO and is passionate about helping clients achieve their goals. He carries this same passion over into his part-time role as a CrossFit coach at his local box. He enjoys hiking, reading, working out, cooking, and podcasting.
John Annesley
Account Director, EMEA
Based in Ireland John brings nearly 20 years of Sales Leadership, Account Management, Business acumen and Digital Marketing experience to Directive.
Boasting considerable experience in Sales Process and Client Relationship Management, John was nominated for the British Excellence in Sales and Marketing Awards (BESMA) during his tenure in Yell which celebrates Elite level sales professionals in the UK and Ireland. He is also a Meta Blueprint and Google Ads certified Professional with a keen interest in all aspects of Digital Marketing.
John has two beautiful daughters and loves spending time with them, whilst enjoying a passion for football (or soccer if you're in the states!) and working out to stay fit.
Ashlee Sinnott
Account Strategist, SEO
Ashlee is an Account Strategist in our SEO Department. She has three years of digital marketing experience working across various industries, including insurance, language translation, technology consulting, and manufacturing. Previously coming from an agency where she wore many different hats, she focuses on building close relationships with her clients. With a passion for growing her client's business and helping them reach their goals, Ashlee makes sure her clients feel like she is truly an extension of their marketing team.
McKenzie Stinson
Account Strategist, Paid Media
McKenzie is a Paid Media Strategist that started her journey as one of Directive's first interns almost 2 years ago. She earned her undergraduate degree from the Auburn University and recently received her Professional MBA through the University of Oklahoma. Outside the virtual office, you can find McKenzie traveling the country, skiing or fly fishing depending on the time of year, or hanging out with her Goldador, Ford.
Helena Esparza
Account Strategist, Paid Media
Helena Esparza is an Account Strategist on our Paid Media team. She received her BS and MS in Digital Marketing and Analytics at St. Edwards University and her Post-Graduate degree in data science at UT Austin.
Outside of work and school, Helena loves to go hiking with her dog, read English literature novels, eat good tacos, and plant vegetables.
Loren Jemison
IT Manager
Loren is a IT Manager at Directive. He has dedicated over a decade of his professional career to adult education and Tech. From training employees to educating customers, he has a deep love and passion for supporting people. You can find him bouncing back and forth between Southern California and New Orleans, Louisiana, looking for his next favorite meal. He also geeks out over the latest innovations in tech and the newest Marvel movies and TV shows. He tries to stay active by training in Brazilian Jiu-Jitsu and chasing his corgis, Norbert and Fawkes, around the house.
Amber Fletcher
Senior Recruiter
Amber is based in Austin Texas and is a Senior Recruiter at Directive. With a background in Social Listening and Research and over 6 years of agency recruiting, she now focuses on finding the perfect candidates for creative and marketing roles. Not a big fan of the outdoors, Amber spends most of her free time to sitting in the dark, watching Tales from the Darkside reruns and lying to others about her active social life.
Macy Myhill
Associate Director, SEO
Macy Myhill started Directive as a Senior Account Strategist in our SEO Department and quickly rose to an Associate Director of SEO. With nearly 4 years of experience in digital marketing and SEO, Macy got her start in Orlando as link builder. She has worked both in-house and on the agency side and has experience in several different fields including healthcare, legal, and Real Estate. Originally from the Austin area, she graduated from Texas Tech (Wreck Em’ Tech!) with a BBA in Marketing. When Macy isn’t working you can find her taking hikes with her family and Golden Retriever or checking out the local food and craft beer scene. Fun fact: She also worked at Disney World post-grad.
Gabby Gurrister
Account Strategist, SEO
Scarlett Aiello
Executive Assistant to CEO
Scarlett has been a C-Level Executive Assistant for six years now and is extremely dedicated to her work. She loves spending time with family and is an avid pilates girl. She is a dedicated dog mama and any chance she gets, she will be by the beach.
Abbie Niderberg
Senior Recruiter
Abbie is a Senior Recruiter at Directive with a passion for finding exceptional talent around the globe. Abbie is no stranger to building best-in-class marketing teams, having developed and implemented successful hiring strategies at multiple award-winning agencies. She’s thrilled to find her home at Directive, whose people-first approach aligns with her love of helping others reach their ultimate professional potential. When she’s not filling the virtual halls of Directive with the brightest strategists and leaders in the game, you’ll find her traveling the world and making connections with new people and cultures.
Kyle Brink
Senior Account Strategist, Paid Media
As a “Swiss army knife” digital marketer, Kyle has 4+ years’ worth of experience working with a wide variety of clientele covering nearly all industries by strategizing, implementing, and optimizing campaigns for optimal success. He received a BA in Business Administration with an emphasis in Marketing from the Leeds School of Business at the University of Colorado Boulder. He has working knowledge and experience in email marketing, social media, SEO, CRO, marketing automation, CRM, website development, and paid media. Kyle is happiest when experiencing the world as an endless opportunity for learning, discovery, and truth-seeking, which translates nicely into his digital marketing “best-practice” strategies. In his spare time, Kyle enjoys spending time with his friends and family, going to amusement parks, and anything with a thrill. He has a passion for competitive cheerleading with 13+ years of experience where he’s earned himself many national titles, as well as both Silver and Gold World championship titles.
Brandi LaDue
Employee and Client Experience Manager
Brandi Ladue is the Employee and Client Experience Manager at Directive. She has over 10 years of experience working in Marketing and Event Operations. She is excited to utilize her industry knowledge, detail-oriented approach, and customer service skills to create customized experiences with client satisfaction being the ultimate objective. Brandi lives in North Carolina with her husband and daughter. She loves spending time with friends and family, watching her daughter play volleyball, and spoiling her Aussiedoodle, Scout. She also enjoys sampling craft beer, traveling to the beach and mountains, and finding new items at HomeGoods!
Erika Braeger
Senior Account Strategist, SEO
Erika is a Senior Account Strategist in our SEO Department. She has been in the digital marketing world for over eight years, with diverse experiences across copywriting, content strategy, and SEO. She has helped clients across B2B and B2C industries elevate their online presence and achieve their growth goals through her detail-oriented approach to research and project management. Erika is passionate about crafting SEO strategies that exceed expectations and create a buzz beyond the digital space. Based in the Tampa Bay area, you might spot Erika zipping around the sunny trails on her bicycle.
Manolo Sánchez Martínez
Account Specialist, SEO
Manolo is a SEO Specialist that helps us find what makes our clients' brands unique and use it to boost their reach through creative online optimization.
He enjoys playing the piano, chess, and spending time working at his ranch in Tequisquiapan, Querétaro.
His biggest passion is Storytelling and hopes to finish his first novel soon.
Mike Matta
Senior Account Strategist, Paid Media
Mike is a Senior Paid Media Strategist with a background focused on performance marketing. Outside of work, Mike is often found at the race track or spending time with his partner & two beagles (Oscar & Eugene).
Mike Shaw
Senior Account Strategist, SEO
With 7+ years of SEO experience, Mike is a capable SEO Strategist who has helped over 30 clients across a variety of verticals grow their online organic presence. After graduating from Suffolk University's MBA program in 2013, he got his start as an SEO working in the Boston Ad Agency scene where he quickly developed a reputation for his client communication and problem-solving skills. Now living and working in San Diego, Mike continues to devote himself to excellence in crafting and implementing SEO strategies.
Mark Osuna Senn
Account Strategist, Paid Media
Mark is an Account Strategist in our Paid Media Department. Based out of Minneapolis, he is a seasoned, bilingual agency professional. As an expert in B2B, he is excited to put his expertise to use for SaaS growth strategy at Directive.
When he's not putting the "mark" in marketing you can find him dancing to reggaeton in his living room.
Jon Taylor
Senior Account Strategist, Paid Media
Jon is a Senior Paid Media Strategist at Directive and comes with more than 12 years in the digital media space. He has managed accounts in various verticals from B2B SaaS, Healthcare, Education, and big box retailers. Jon is super passionate about partnering with companies and working hard to achieve their goals.
His personal interests include being an amateur magician, rocking out with his cover band Jean Claude Van Jam, and playing epic games of hide-and-seek with his 3-year-old daughter.
Jane Yang
Senior Digital Designer
Jane Yang is a Senior Digital Designer at Directive. She received her BA in Design and a minor in Marketing from the University of Southern California. She views design as a bridge that forms relationships and improves the connections between people and the products they use.
Jared Ray
Account Director, SEO
Jared is an experienced marketer with a proven track record in enterprise SEO strategy, content marketing, and technical SEO. He serves as an SEO Account Director, delivering successful outcomes from some of Directive's high-profile clients. He loves being a father of five, turning chaos into order, and arriving at the airport at least 2 hours early for flights.
Amber Pierce
Accounting Manager
Amber is the Accounting Manager and in-house CPA at Directive. She received both her bachelor's in accounting and MBA from Oklahoma State University, and has worked in the energy and managed IT industries over the past seven years. She currently lives in Edmond, Oklahoma with her husband and two pitbulls. In her free time, she likes to play with her dogs, read, rescue any stray animal she finds, and go to 80's rock concerts with her mom.
Meredith Eddy
Account Strategist, Paid Media
Meredith Eddy is an Account Strategist in our Paid Media Team. After receiving her M.S. in Integrated Marketing Communications, Meredith began her journey into PPC and digital marketing, working primarily with clients in the tourism, manufacturing, and healthcare industries.
Meredith has received certifications with Facebook, Google, and Microsoft Ads in pursuit of staying ahead of new trends and tactics. Her love of technology and all things international lead her to branch into the B2B space, seeking to work with brands competing at a global scale.
Meredith is always seeking adventure and regularly visits one of the many state parks located in her current home state of West Virginia. When the time comes to recharge, Meredith enjoys a cozy night in, catching up on her latest video game obsession or cross-stitch project.
Hien Quach
Senior Digital Designer
Hien Quach is a senior digital designer based out of Ontario, Canada. When it comes to his design philosophy, he finds the connection between creativity and strategy with intention coming together.
Outside of work, you can find him watching sports and checking out bookstores.
Sarah Goulet
HR Generalist
As an HR generalist, Sarah is adept at improving all aspects of the employee experience by reducing friction points related to policies and procedures while removing obstacles related to managing high-performing teams. Throughout her career, Sarah has championed an inclusive environment wherever she goes, grounded in her education background in Sociology. When she’s not taking care of all things people related at the workplace, Sarah enjoys traveling, the outdoors, and spending time with her friends/family and two dogs!
Perla Carrizales Torrejón
Senior Brand Designer
Perla Carrizales is the Senior Brand Designer at Directive. After getting her Art and Design degree at UNAM in Mexico City, she started her career as an editorial designer working for magazines and editorials. Then she moved to digital marketing and has worked in the industry ever since. She has a true passion for visual communication and storytelling.
Outside of work, Perla loves cooking, drawing, and spending time outdoors.
Carson Crane
Senior Account Strategist, SEO
Born and raised an hour outside of Toronto and raised in a military family, I ranked my first website in...2004.
I took up digital marketing as a career path in 2013 and, since then have ranked everything from local law firms to the oldest (and biggest) cybersecurity services provider in North America.
When I'm not keeping the people behind Google up at night, you can find me lurking in the local library, your friendly neighbourhood boxing gyms, and the ski resorts with the shortest lineups. My mission: "Your subconscious mind is a search engine - use it". Over and out.
Cassey Deveau
Senior Account Strategist, Paid Media
Cassey is originally from Cape Breton Island but is currently living in Halifax, Nova Scotia. After graduating from the Public Relations degree at Mount Saint Vincent University with a focus on marketing, she found that digital was her passion.
Quickly entranced by the fast-paced world of media, Cassey focused her experience on the Paid Media specialty, leading advertising efforts in global, national, and local agencies for the past 6 years. She believes in data-driven strategy, and loves to integrate cross-team collaboration to projects whenever possible.
When not online, you can find her learning to knit, playing basketball, or making ridiculously specific Spotify playlists.
Ishaan Bhardwaj
Senior Revenue Operations Strategist
Ishaan is a Senior Revenue Operations Strategist. They have overall more than 10 plus years of experience working with b2b SaaS technology and consulting companies. Ishaan has a deep understanding of revenue operations, digital marketing, marketing automation, and account-based marketing. They have Masters degrees in Economics, and English along with an MBA from India’s foremost management school. In their free time, Ishaan enjoys nature walks, watching movies, and reading books. Ishaan also runs a charity to teach underprivileged children in India.
Alan Campos
Marketing Operations Manager
Alan Campos is the Marketing Operations Manager of Directive. Alan has a major in Communication Sciences and started his professional career as a sports journalist in 2010, shifting to marketing a couple years later with a focus on sports marketing. Throughout the last decade Alan has worked for different industries like industrial real estate, healthcare, tourism, IT as well as agencies. He is very passionate about sports, a passion which he has taken to his professional life to achieve success.
Alejandro Ramos
Account Specialist, SEO
Alejandro or Alex, an SEO specialist, is renowned for his exceptional website development skills that have resulted in outstanding organic traffic growth for his clients. His unparalleled ability to identify and leverage the latest trends and best practices in digital marketing has enabled him to achieve remarkable success in the field.
As a passionate marketer, Alex is dedicated to staying at the forefront of the industry, continuously learning and growing his knowledge base. He is equally passionate about business and technology, keeping a keen eye on the latest advancements in these fields to stay ahead of the curve.
A true team player, Alex believes that collaboration is the key to achieving success. He values working alongside his colleagues, sharing knowledge, and contributing to a positive team environment.
In his free time, Alex enjoys indulging his personal interests. He is an avid gamer and is particularly drawn to electronic music and jazz. His passion for meeting new people has led him to develop a diverse network of connections from all walks of life.
Alexis Waggott
Account Director
Alexis is an Account Director on the integrated Accounts team. She brings 12 years of media and marketing experience with a background in paid media. Based in Vancouver, BC she has a passion for travel, food and everything outdoors!
Andrea Garcia
Digital Designer
Andrea is a highly skilled Digital Designer with a strong background in branding, corporate design, and project management. With a proven track record of delivering exceptional results, she is a goal-oriented, team player, and responsible professional who is always focused on the details and finding creative solutions to any problem that may arise. In her free time, you can find Andrea indulging in her passion for ballet dancing, or enjoying a cup of coffee while catching up on the latest design trends. She also prioritizes spending time with her family and friends, and is always available to lend a helping hand.
Andrea Vázquez
Account Strategist, Paid Media
Previously, she worked as CEO of a high-performance marketing agency in Mexico, proving to be a true leader in the industry. With over 4 years of experience, she has seen firsthand the transformative power of high performance and is passionate about creating lasting change. But for Andrea, it's not just about professional achievements. It's the thrill of working alongside a team of passionate and high-performing individuals who share her vision of excellence. Outside of work, Andrea's passions and values extend beyond the digital realm. She finds joy in traveling, spending time with her family, taking care of herself physically, mentally, and spiritually. For Andrea, there's nothing more rewarding than working hard, having passion for what she does, achieving goals, and making a difference in her environment and the world.
Angélica Ochoa
Recruiter
Angie is part of the Talent Acquisition team recruiting international and talented people to join our team. She has more than 4 years of experience, has an MBA, speaks 4 languages, and has always known she wanted to focus on a people role. For her, recruiting is an opportunity to help other people find their life path and every day she feels blessed for that.
Angie loves reading, traveling, video games, anime, and listening to comedy stand-ups!
She currently lives in Mexico and is very proud of her culture. Whenever she's not working, she's discovering new cafes in her town or being a tacos picker.
Aniela Rodriguez
Account Specialist, Paid Media
Aniela is a Paid Media Specialist for Directive based in Guadalajara, México. She's a persuasive and results-driven team player, always eager to keep learning. Throughout her career Aniela has worked for different industries like organic consumer products, retail, security and safety, and now SaaS. Besides digital marketing, yoga and wellness are her passions, she enjoys balancing her day to day with ashtanga practice and soundhealing sessions. In her free time she loves traveling, discovering new cafes/restaurants in her town, and going out dancing.
Ashleigh Kuniski
Associate Director, Paid Media
With over 8 years of experience in paid media, Ashleigh has become a specialist in all paid media platforms, including social, search, programmatic, influencer, audio etc. She has a proven track record of improving revenue for B2B SaaS clients with her specialization and background in growth marketing. She prides herself on her ability to lead, mentor and scale paid media teams. In her spare time, she can be found spoiling her Bernese Mountain Dog, Wallace.
Bárbara Gonzàlez
Account Strategist, Paid Media
Bárbara is a Paid Media Strategist based in México. She's a recent graduate of International Marketing and has spent the last two years of her career working in Paid Media primarily agency-side with industries like Education, Workspaces, Healthcare, and Tech. Throughout her career, Bárbara has worked creating strategies that generate leads across different platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and even Waze Ads. Bárbara is passionate about helping others and taking care of the environment so in her free time she spends time volunteering in different social and environmental organizations. She also loves traveling, meeting new people, and watching sports like Formula 1.
Cristina Velasco
Account Specialist, SEO
Cristina is an SEO Specialist at Directive. She has a great passion for the world of fashion and digital marketing, as well as for surfing, music and dancing.
Daniel Riojas
Senior Account Strategist, SEO
Daniel is a Senior Account Strategist in our SEO department. Throughout his career, he has developed and executed successful digital marketing campaigns across paid media, SEO, and content marketing. Daniel earned an MBA from Duke University, where he honed his strategic thinking and leadership skills. Armed with both his marketing expertise and advanced business acumen, Daniel has since spent the past 10 years working as a digital marketing professional in industries ranging from healthcare to tech startups. In his free time, Daniel enjoys reading sci-fi novels, hiking in local nature trails and traveling to culturally rich destinations.
Dragos Marcia
Associate Director, Paid Media
I'm an Associate Director of Paid Media, located in London, UK. I've worked with esteemed clients like the UK Government and Google, specializing in biddable media. I excel in data analysis, strategic consulting, and innovative paid media procedures.
Outside work, I enjoy long cycling trips off the beaten path, exploring new landscapes. I also find solace in delving into statistics and finding insights from complex data sets. To unwind, I cherish a cozy cup of tea, finding it the perfect companion for relaxation.
Emma Colson
Senior Account Strategist, Paid Media
Emma is a Senior Paid Media Strategist with a Bachelor of Public Relations degree focused on marketing. With over a decade of experience in customer service, she developed a passion for marketing and has been in the B2B & Tech space internationally for the last 5 years.
She specializes in developing and executing high-performing campaigns across various channels, including search, social, and programmatic advertising. Her initial background in customer service has fostered her importance of understanding the customer journey and leveraging data to inform strategic decisions. Emma brings a customer-centric approach to every project and strives to deliver impactful results that drive business growth.
Evan Ullman
Copywriter
Evan is a Copywriter here at Directive. He has experience creating content for many different companies across numerous industries and loves to put his creativity to work. Outside of the office, Evan likes to stay active in the gym, play tennis when it's warm outside, and sample all the delicious restaurants that Montreal has to offer!
Federico De la Garza Lopez
SEO Strategist
Federico brings a unique blend of analytical and creative skills to help clients achieve their SEO goals. With a strong background in both digital agencies and leading in-house digital marketing teams, Federico has developed a keen sense for identifying and addressing everyday pain points to create fresh strategies that result in a better user experience. He also has over 8 years of experience in brand strategy and design, which complements his quantitative side perfectly. Federico's commitment to excellence is matched only by his passion for helping his clients achieve their KPIs. When he's off the clock, you can find Federico enjoying his weekends at music festivals or playing paddle.
Frida Garcia
Account Specialist, SEO
Frida Garcia, a Mexican SEO specialist, finds joy in balancing creativity and analytics to create effective solutions for her clients. She is grateful for the opportunity to work with amazing clients and colleagues at Directive Consulting, and considers herself fortunate to be able to pursue her passions in her career. Frida enjoys painting, dancing, and traveling in her free time.
Jasmine Preciado
Account Specialist, SEO
Jasmine Preciado is an Account Specialist in the SEO Department. She has two years of experience working in marketing and has become very passionate about SEO. She is also passionate about constantly learning new stuff and having new challenges. Jasmine lived in Florida when she was little and then moved to Mexico, and received her bachelor's degree in Marketing from The University of Guadalajara. She enjoys listening to music, and podcasts, and also spending time with the people she loves.
Juan Daniel Vélez Caro
Recruiter
Juan Daniel (Juanda) is a Mexican Recruiter for Directive, eager to bring the best of the talent to the company. He loves rooting for the Miami Dolphins and eating a good plate of boneless wings! In October 2022, he joined Directive and managed to obtain the Player of the Week recognition in less than 2 months. If any day you need help or be listened, you will always have his support.
Jubaer Prodhan
Senior Account Strategist, SEO
Jubaer is an experienced SEO strategist who has been in the field for over 10 years. Originally from Bangladesh, he now resides in Saskatoon, Canada. Jubaer's passion for SEO stems from his desire to solve searchers' queries and connect them with the right products. Throughout his career, Jubaer has worked with a diverse range of companies in-house, including a SaaS company, an EdTech platform, and several other businesses as a freelancer. His expertise in SEO and a customer-first approach has helped these companies achieve their marketing goals and increase their online presence. When he's not busy optimizing websites, Jubaer enjoys playing chess in his free time. He also loves exploring the scenic beauty of Saskatoon and the surrounding areas.
Karen Lineth Pérez Jiménez
Account Specialist, SEO
Lineth Pérez is an organic marketing specialist with 4 years of experience, and a focus in the software development industry. She has always been drawn to order and efficiency which explains her affinity for anything that involves business process improvement or automating repetitive tasks with the use of AI. Her ultimate goal is to help SaaS companies achieve their marketing goals through innovation and customer experience optimization.
Karen Flores Vega
Account Specialist, Paid Media
Karen is a marketing lover, with experience in many areas from social media to email marketing, but her specialty is paid media. She has worked with clients of different industries: e-commerce, retail, fashion, automotive sector, and B2B.
She is passionate about specialty coffee, and in her personal time, you can find her tasting coffee from Mexico, Colombia, Africa, and more.
Lichi Cuello
Digital Designer
Lichi is a Graphic Designer, branding specialized, born in Argentina and a Mexican resident by choice. He has experience working for companies in different industries and countries. His passion for the sea and the tropical heat led him to live in Mérida, where he enjoys nature, social life and food. He considers himself a great fan of photography, especially candid photography, where he can appreciate the essence in its purest form. Music is his great companion every day, teaching and allowing him to connect with the emotions of his most sensitive side. Geometric & Sayagata Dotwork Tattoo artist.
Luke Thompson
Account Strategist, Revenue Operations
Luke is a Revenue Operations Strategist with a strong background in Revenue and Marketing Operations. He lives and breathes Salesforce, HubSpot, and Pardot. Outside of work, Luke is either on the golf course or enjoying travelling and spending time with his wife and their dog, Lucy.
Manfred Birkner
Presentation Designer
Manfred is a graphic designer, specifically working as a presentation designer at Directive. He enjoys working on illustration and animation projects, and is passionate about painting and other art related fields. He enjoys watching and playing sports like basketball and football.
Marco Morás
Account Specialist, Paid Media
Marco is Paid Media Specialist at Directive. He always loves learning new things, especially if they are digital marketing, so he ventured into the world of marketing. He has 4 years of experience in digital agencies, managing campaigns in different digital media for national and international companies. He loves to help everyone and if it is within his possibilities, rest assured that it will also help you. 😉
Maria Pirvu
Senior Paid Media Strategist
Maria is a paid media specialist passionate about marketing and all things digital. She has 8 years of marketing experience and has developed a particular interest in B2B marketing. When she's not reading the latest digital marketing news or watching YouTube, she's hanging out with friends in London, UK.
Mariana Franco
Account Strategist, SEO
Mariana is an SEO strategist (and SEO geek!) focused on helping Directive’s clients reach their full organic marketing potential. She loves playing PS5, pop culture and cooking.
Marcela Ruiz
Account Strategist, SEO
March is an SEO Strategist at Directive who is very detailed oriented and enjoys working with clients from different backgrounds. She has ample experience in KW research and has given a keynote on how to use SemRush for this process. Her passions include freediving, painting and spending time outside.
Matthew MacLeod
Senior Account Strategist, SEO
Matthew MacLeod is a Search Engine Optimization Specialist at Directive. He has experience in SEO, Paid Advertising, CRO, and Analytics and can connect the dots between platforms and how they work together. He has been in the industry for 8+ years and is continually learning to stay up to date on the field. Matthew lives in Brantford, Ontario (Canada) and spends his time watching sports, playing golf, listening to music and reading books.
Michael Beitcher
Senior Account Strategist, SEO
Mike is a digital marketing professional with a decade of experience helping clients grow their online audience, develop unique messaging that engages and excites, and generate revenue growth results. Throughout his career, he has had opportunities to apply his skills and experience in a wide variety of industries including legal, transportation, tech, education, and more.
Outside of work, Mike is a husband and father who is passionate about the outdoors, food, music, movies, and travel.
Michel Ramírez Aguilar
Account Specialist, Paid Media
Paid media specialist Michel Ramirez Aguilar, who started a career in December 2022 with Directive, is always prepared to learn and help. He's worked with many different accounts, always gives outstanding results even with small budgets, and is passionate about marketing. He is a hard worker, never gives up, is a team player, and an amazing friend.
Najam Ahmed
Senior Strategist, SEO
Najam Ahmed is a Sr. SEO Strategist at Directive based out of Vancouver, Canada. He started as a content marketer during his high school days, and eventually became curious about the impact of his writing.
This paved the way for his foray into SEO almost 8 years ago. Since then, he has worked with clients across many verticals. Most recently, he worked with B2B SaaS companies in the cloud hosting, Legaltech, Fintech, and the cybersecurity space to help them grow their organic reach.
Away from his desk, Najam loves hiking, travelling, and immersing himself in new cultures and cuisine. A fervent football fan, Najam's loyalty lies with Arsenal FC, a team he enthusiastically supports and follows.
He has a degree in Financial Accounting from the UK, and has experience in CRO, social media strategy, and analytics.
Olivia Lathangue
Account Strategist, Revenue Operations
Olivia is a revenue operations strategist from Toronto, Ontario. She studied politics at school, loves to spin, do pilates, swim, hike and travel. This year, she checked travelling every continent off her list.
Rachel Cribby
Senior Account Strategist, SEO
Rachel Cribby is a Senior SEO Account Strategist at Directive. Rachel began her SEO career in the online publishing world back in 2016, working for an educational geography site where she proudly achieved the no. 1 spot for the query, "where do hamsters live in the wild?" A graduate of the Creative Writing program at Montreal's Concordia University, Rachel combines her wordsmith skills with a keen technical eye and love for big-picture thinking. Passionate about PM, Rachel received formal training in Digital Project Management from Louder Than Ten in 2020. She loves cats and the library.
Rafik Farag
Senior Account Strategist, Paid Media
Rafik is a Senior Paid Media Strategist with an impressive track history of wow-ing clients right when they start working with him. He has pursued post graduate degrees and his MBA while managing to compete for multiple football championship awards. He has a passion for crafting the art of storytelling with data-driven strategies. In his personal time, you can find him playing football, playing tunes on his guitar, travelling and creating content for mens' fashion. Rafik's expertise in marketing strategy combined with his creative flair makes him an invaluable asset to any organization.
Rebeca Rangel
Account Specialist, Paid Media
Rebeca is an eager learner, fast adapter and a goal-oriented professional who’s passionate about Marketing, the dance music industry, and travel. With an international perspective and a commitment to constant learning, she’ll always be thrilled to meet and connect with cool people from different backgrounds.
Her goal is to stand out and build a long-term career within the digital space, while having fun in the process. Please reach out to her if you need help with anything, and if you ever find yourself in Mexico City, she'll be happy to show you around! 💃
Saleem Barnard
Senior Account Strategist, Paid Media
24 years in Marketing & Tech. Web Designer👨🎨 turned Web Developer 👨💻 always Digital Strategist 🚀
I enjoy crafting stories and finding the best place to tell that story. Bridging the gap between - Video, Design, Product, Conversion, Copy, SEO -- you name it, I've done it!
Former Marketing Director @ Venture-Funded B2B SaaS brands in YVR. Built Paid Meta Programs @ Bench Account & Clio accounting for 50%+ of MQLs.
Love learning, podcasts, marketing (obvs), friends and the beach.
Shakila Liyanage
Associate Director Paid Media
Shakila Liyanage is an Associate Director on the Paid Media team. She comes from a diverse background in digital media having exposure in SEO, SEM & Social Media Marketing. She has over 8+ years of experience on the digital marketing agency side of the business, managing People & Projects, leading full funnel integrated strategies for high end clients, specialized in DTC, E-Com & Retail. She is passionate about building high performance teams and believes that empathy & trust goes along way in ensuring Project & People success. She lives in Vancouver, BC with her Husband & Son. During her spare time she loves practicing Yoga or HIIT, reading a good book on the couch or cooking & baking yummy recipes for her family.
Shane Murphy
Senior Account Strategist, Paid Media
Shane Murphy is a Senior Paid Media Strategist currently living in Toronto, Canada. He is originally from Ireland but made the move to Toronto in 2020. Shane has worked with clients from a wide range of industries, from SaaS to wineries, building strong, successful relationships throughout.
Tony Huerta
Senior Account Strategist, Paid Media
He's a paid media strategist. Some of his biggest achievements are: traveling, building a solid career in the digital marketing industry, and surviving as an adult so far. He's always willing to help and build professional relationships along the way. One of his core values is transparency and perseverance. His personal interests go from exercising to performing arts.
Yoselin Romero
Account Specialist, Paid Media
Yoselin is a paid media specialist who is always looking to contribute more in all the activities she does. She seeks to be on trend and proposes new things that can be implemented to improve the work. She is very respectful and friendly all the time, so you can count on her to work wonderfully as a team. She is also a fan of flag football so you will find her every weekend playing or training.
