Meet Our Customer Generation Agency

We use our Customer Generation methodology to build 
marketing strategies that grow with your company.
We break through growth efficiency barriers to 
bring you  customers and users for life.
We use financial modeling to make sure you 
reach the revenue goals  you're after.

Our Values

Values that align with your team, your goals, and the way you do business in the tech space.

Specialization.

We're tech marketing experts that specialize in Customer Generation.

We have one focus: ensure revenue growth through data-backed marketing strategies. We deliver growth efficiency that you can rely on in the ever-changing tech space.

Ownership.

We take ownership over everything we do. It's a key component to our success.

Our team consists of high achievers that step up to each challenge and take ownership from day one. Every team member takes responsibility of the outcomes, so you can take pride in the results.

Communication.

We are proactive, prepared, and always ready to show numbers.

Stay connected at all times with fast and transparent communication. We've got your back in Slack. We spitball ideas between our regular call-ins. We deliver results and next steps backed by data during meetings.

Results

We focus on your customer base so you can reach your revenue goals.

You have a customer base to grow and retain. You have bottom-line goals to reach. You have promises to deliver on. That's why we have value-building processes for every stage of your customer lifecycle. They are designed for one thing: making more revenue for your business.

It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.

We had a 70% increase in sales from our SEO and paid search activity.

Jon Peacock

Director of Marketing Tech and Analytics, Procare

Say

Hello

Real people creating real growth.

Meet the Directive Team.

Garrett Mehrguth

CEO

Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion. Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The DigitalMarketer Podcast, Salesforce, Mixergy - Startup Stories with 1000+ entrepreneurs and businesses, The Growth TL;DR, Edge of the Web and more. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.

Tanner Shaffer

Managing Partner, Operations

Tanner Shaffer is the Managing Partner, Operations of Directive. Tanner, inspired by search marketing and its role on our society, has helped Directive reach new heights and even moved to Austin, Texas to build the agency’s presence there. Tanner is extremely driven and thrives off of hitting client goals. From SEO to PPC to account management, he has refined each deliverable to provide more value in an ever-changing industry. Currently, he leads a group of directors who are continually inspiring a team of talented marketers to innovate their craft. With a 300 percent year-over-year growth rate, he is fixated on filling the company with people who have integrity and aspire to be great. Tanner began his professional career by earning a bachelor's degree in marketing from Azusa Pacific University. When he is not in meetings and working through excel spreadsheets, he enjoys surfing, dirt-biking, and growing his relationship with God, his loving wife, and family.

Caitie Collins

COO

Caitie is the Chief Operating Officer at Directive. She has had a multi-faceted career, starting in Financial Technology, moving into the DTC global advertising space, and now her proven track record of leadership and operational excellence has followed her to Directive. Caitie loves efficiency and facilitating processes, management strategies, and methodologies for business optimization. She brings leading-edge innovation to operational best practices and constantly challenges herself to find a better way. Caitie began her professional career by earning a bachelor's degree in operational communications and journalism from the University of Connecticut. When she is not in meetings and working through communication strategies, she enjoys her Peloton, going for long runs and unwinding with Bravo.

Sean Dooley

VP of Finance

At his core, Sean is a builder and collaborator with a proven track record of stewarding the financial health and growth of leading global organizations. He oversees all aspects of Directive’s Accounting, Finance, Legal, Risk, Corp Dev, and Treasury functions, always with an eye toward long-term financial health and sustainable growth. Sean’s education background of dual BBAs in Finance and Marketing from Texas A&M University is a perfect fit for where he is today. He began his career as a Financial Analyst for a global leader in aerospace and defense technology before pivoting to a successful financial leadership with a hyper-growth technology startup where he was the third employee. After work, he enjoys mixed martial arts and has been training in Brazilian jiu-jitsu, boxing, and Muay Thai since 2017.

Derek Gerber

VP of Growth

Derek is an accomplished, growth-focused leader with +15 years of success in creating bottom-line impact through targeted marketing and sales initiatives aligned with emergent business strategies. Forbes, HubSpot, and others have featured his work as best practices. His contagious leadership and results are why organizations trust Derek to deliver solutions that grow revenue, build brand awareness, and create engaging content. He has maintained a track record of establishing and directing various marketing campaigns and sales programs to elevate brand awareness and reach. Derek's unique expertise in generating demand for offered products and services by employing digital, social, affiliate, and influencer marketing initiatives sets him apart. Derek loves analyzing new markets, trends, and consumer needs to develop and employ competitive marketing strategies and campaigns that accelerate business growth and expand footprints. Employers recognize Derek for his skills in building, training, and mentoring cross-functional teams worldwide that accomplish performance goals. He is an articulate communicator with a credible history of cultivating positive business partnerships with colleagues, management peers, and key global stakeholders to realize strategic business goals. Derek's background includes being interviewed on live TV, being featured as a host speaker for large audiences, and building campaigns with the NFL LA Chargers, NHL Anaheim Ducks, MLS LA Galaxy, and the PGA TOUR.

Larissa Williams

Director of SEO

Larissa joined Directive as Director of SEO in 2022. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands In the world across finance, insurance, social media, and of course, household names in B2B SaaS. Larissa’s research background has informed her data-driven approach to digital marketing. Larissa gets her energy from driving client success and forming lasting partnerships, as well as championing fresh faces in SEO. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her work focused on audiences, objectivity, and branding in media credibility research. In her free time, you’ll find Larissa baking up a storm from vintage cookbooks or watching the latest horror movie.

Jesse Seilhan

SVP of Operations

Jesse Seilhan is the Senior Vice President of Operations at Directive. He wakes up every day to help his team grow, his clients succeed, and be home in time for dinner. Since joining the team in 2017, he has helped Directive expand, define, and perfect the definition of how to service an account at a digital agency, including recording 40+ lessons for Institute, Directive's learning management system.

Jesse started down his digital marketing journey in 2014, running all SEO and PPC projects for a boutique digital agency in Orange County. He studied journalism at California State University-Chico and turned that passion into a project, as he regularly reviewed, photographed, and interviewed some of the top recording artists in the world. When he’s not working or at a concert, he’s watching the Philadelphia Flyers, playing video games, or taking a trip around the country with his wife.

Andrew Finkenbinder

Director of Strategy

Andrew is the Director of Strategy and sets out to blend creative, data, and business goals into cohesive plans teams can understand and achieve. He loves spreadsheets, tennis, mountains, and unhealthy amounts of coffee.

Drew Choco

Sr. Director of Sales

Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients. After a few months he moved into a sales role, performing PPC and SEO audits for prospective clients. From there, he jumped straight into the account manager role, where he led strategy for enterprise clients including Cisco, Allstate, SentinelOne, and ClearCompany. After working directly on the client side, Andrew moved back into a sales position where he finds opportunities for growth in any enterprise brands he gets a chance to audit. When he’s not busy on discovery calls or building out proposals, Andrew loves discovering new music, following the downfall of all Seattle sports teams (are the MLB playoffs even a thing anymore?), and looking at pictures/videos of corgis.

Spencer Brennan

Director of Agency Sales & Marketing, Canada

With over a decade of Sales experience in industries like Transportation, Commercial Real Estate, Software as well as both Experiential and Digital Marketing; Spencer brings a diverse and highly consultative perspective to every client relationship. Here at Directive, Spencer is leading the charge with our expansion into the Canadian market, working to bring our Customer Generation methodology to fast-growing companies North of the Border. When he's not helping clients turn their Digital Marketing strategy into a lever for Revenue Growth, he can be found on the golf course, or spending time with his wife and daughter exploring some of the best outdoor activities Canada has to offer!

Alex Reyes

Senior Account Executive

Alex Reyes is a Senior Account Executive and brings over 7+ years of experience in Sales Leadership, Enterprise SaaS Sales, and Strategic Relationship Development. Alex prides himself on his ability to build lasting, meaningful relationships with our customers, making Directive an invaluable asset to their company. Outside of work, he enjoys playing golf, going camping, and spending time with his family.

Gil Figueroa

Director of Finance

Gil is a financial planning professional passionate about challenging the status quo, helping others progress and achieving difficult goals. He had helped key areas of companies in diverse industry sectors to lead the commercial agenda of the business (FMCG, market research, consultancy, IT). His previous experience includes financial roles at Kantar, WPP, Unilever and Cadbury. Gil has contributed to deploy successful go to market strategies in multiple countries and coached teams in Latin America, USA and Mexico. He holds an MBA from EGADE Business School and a bachelor's in business administration from Tec de Monterrey. When away from the office, Gil likes to spend time with his family, practice sports (tennis, baseball, motocross, ski), catch up on some reading and good music.

Kristina Brown

Associate Director, Revenue Operations

Kristina is the Associate Director of Revenue Operations. Throughout her career, she has always been data-driven, process-focused, and intrigued by all business operations. Kristina brings a diverse background of experience to Directive, working within and leading teams in both sales and marketing. She is focused on providing Revenue Operations excellence across our client base. Kristina lives in Canada and loves nature, animals, and outdoor activities. She spends her spare time fostering dogs and taking her dog on walks and on the ski hill (hiking in the summer and skiing in the winter!).

Shelley Stone

Associate Director, Paid Media

Shelley Stone is the Associate Director of Paid Media and has been in the digital space since 2011. Her mission is to inspire and motivate others to view Programmatic as a craft, not a job. Media Buying is an Art and Science and tapping into both is the most rewarding career in AdTech. In 2021, she made the short list of Exchange Wire’s Rising Star which was a huge accomplishment for her and everyone who believed in Shelley. She values curiosity, contributions, empathy and blazing paths! Shelley's personal life includes enjoying her four beloved cats, reading, Formula1, cooking and weekends at the beach in Ocean City, Maryland.

Laurent Matson

VP of Client Strategy

Laurent is the VP of Client Strategy. He enjoys the pursuit of innovation in business strategy and organizational leadership, and helping great brands and people grow smarter. He's worked with Fortune 500s, unicorns and startups from Australia to Europe to New York City - and is thankful that they trust him with their most important business and marketing initiatives. He earned a B.A from the University of Connecticut, and Executive MBA from Quantic University of Business & Technology. Outside of work, he spends a lot of time... outside; surfing, fly-fishing, and playing soccer.

Shannon Dwyer

Senior Client Partner

Shannon started with Directive as an Account Strategist in our Paid Media Department and brought with her digital marketing experience with in-house teams and agencies (both smaller and larger teams). Shannon enjoys building strong working relationships to fully understand the companies she works with to attend to their needs and help grow their business. In her spare time, Shannon enjoys time with her husband and their fur babies, Gus and Sturgill, playing volleyball and anything sports-related.

Mel Dale

Head of People Operations

Mel Dale is the Head of People Operations at Directive. His experience ranges from leading teams at one of the largest and most respected companies in the world, to building departments at a bootstrapped SaaS startup. Either way, he is deeply committed to ensuring everyone he serves receives the fairness, equity, and justice they deserve. Mel currently lives in Austin, TX, and spends his time away from work playing silly games with his toddler, exploring coffee shops with his wife, and reading way too many comic books.

James Muir

VP of Paid Media

James Muir is the VP of Paid Media at Directive Consulting. He has worked in paid media for over 14 years on clients such as Indeed.com, Adidas, Subaru, and Major League Baseball. Him and his wife, Megan, have three children and enjoy watching the Magic Kingdom fireworks from their front porch.

Robert James

Senior Client Partner

Robert joined Directive as a Senior Client Partner in 2021, bringing over a decade of experience successfully building lasting client relationships as a key account manager and sales executive in the beverage supply industry. Robert is the key to unlocking growth potential with each partnership he supports, ensuring Directive delivers on the brand promise of reaching opportunities that other agencies miss. Robert’s unique background, both from his Bachelor of Science in Kinesiology and his early days as a veterinary assistant, bring both energy and empathy to every relationship at Directive. In his free time, Robert enjoys spending time with his family and his two Rhodesian Ridgeback dogs.

Jessica Cogswell

VP of Creative Strategy

Jess is the Vice President of Creative Strategy and an innovative, culture-oriented Design leader with over a decade and a half of experience building teams, creating brands, and crafting emotional experiences. Working with creatives is her passion. She has worked leading advertising efforts for some of the world's largest brands like Coke, Nintendo, and TikTok and highly regarded gaming IP's like Call of Duty and Fortnite. Gaming continues to be her passion, along with her efforts to save the lives of domesticated rabbits. She lives in Boston, MA with her rescue bunny, Chicken, and her boyfriend and animal activist, Pete. She has learned one of the Japanese alphabets, Hiragana, knows a little of many other languages, and loves playing video games. She believes kindness can change the world and plans on giving a TedTalk one day.

Paulina Fernandez

VP Operations LATAM

Paulina is the VP of Operations for LATAM at Directive. She has had a disruptive career working in different global advertising agencies for more than 15 years, managing and building teams for different types of clients, business models, and regions. She considers herself a mentor and coach. Her passion is to inspire and motivate her teams to become the very best versions of themselves. Her mantras are teamwork, innovation, processes, and strategic thinking. She lives in Mexico City with her daughter and two dogs. She is a Certificated Pilates teacher and believes in the power of energy and intention. She lives in the present and tries to make every day count. One of her dreams is to write a book about her life.

Blake Smart

Client Partner

After becoming a Senior Account Strategist, Blake needed a new challenge. This is what brought him to sales. Equipped with subject matter expertise and a great sense of humor, Blake committed himself to showcasing what life with Directive would be like for each person he talks to.

Brady Cramm

VP of Strategic Engagements

Brady Cramm began his journey at Directive over seven years ago as the first and original paid media specialist. With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and is now VP of Strategic Engagement. By keeping a pulse on client strategy as well as industry trends, Brady plays a strategic role in the sales and onboarding of new clients. Outside of work, Brady enjoys traveling with his wife, landscape photography, and playing golf whenever he can.

Adrian Landrum

Director of Paid Media

Adrian Landrum is the Director of Paid Media at Directive. She has over 9 years of experience in the industry across a variety of verticals, including retail, hospitality, and B2B SaaS. She specializes in media strategy & full-funnel planning. She earned her undergraduate degree from the University of Virginia and her MS in Management from Wake Forest University. Adrian lives in Richmond, VA with her husband Andrew & their two cats, Panda & Jar Jar Binks.

Dan Kostecke Jr

Director of Paid Media

Dan is the Director of Paid Media at Directive and has a proven track record of generating results for clients and the teams he leads. For over a decade, Dan has focused extensively on relationship building, branding/awareness, product development, and user experience. Dan has a wide range of technical skills and finds great joy in not only solving problems but also teaching others. He enjoys spending time with his wife and three kids, building websites, and playing drums.

Tucker Hassler

Director of Creative Operations

Tucker is an internationally-awarded Creative Director with a vision for bringing strategy together with integrated storytelling principles. His wealth of national and global brand experience spans notable enterprise accounts, such as Samsung, Giro, Harley Davidson, Norwegian Cruise Line, Daikin, American Airlines, and Florida’s Coalition Against Human Trafficking. With over 20 years of agency experience, he's skilled at turning insights into engaging stories and digital experiences that drive consumer behavior and action. Tucker heads up a dynamic group of videographers and digital designers across Directive’s international network, bringing SaaS brands to life in all mediums that matter. He attended University of Memphis on a full musical scholarship, and later attended Portfolio Center for advertising in Atlanta, Georgia, where he graduated with honors. Tucker now resides in Portland Oregon with his wife Julie and four children. As a past adrenalin junkie and avid skydiver, he now fulfills his inner thrill-seeker with traveling, scuba diving, skiing, hiking, golfing, and as much beach Frisbee as time allows.

Jason Moulder

Director of Strategic Engagements

Jason is the Director of Strategic Engagements and has 15+ years plus of running omni-channel tactics and developing GTM strategies with an emphasis on customer segmentation and analysis.

Tim Davidson

Senior Director of Digital Marketing

Tim is the Sr. Director of Digital Marketing, speaker and very active on LinkedIn. In his free time, he likes to travel, hike and be active with wife and dog, Finnegan.

Tiffany Stroud Patel

Director of Employee Experience

Tiffany Stroud Patel graduated from Illinois State University with a Bachelor’s Degree in Human Resource Management. Over the last 12 years, she has specialized in talent acquisition and human resources at advertising agencies of all sizes. In her current role as Director of Employee Experience at Directive, she influences all parts of the employee journey post-hire. In 2020, she completed Leadership’s Calling, a comprehensive learning program with an overarching goal of building leadership capacity. She is a Certified Personal Trainer (CPT) with a passion for wellness, is forever curious about the world, and enjoys spending time with her husband, dog, and on the Peloton!

Haley Killion

Director of Talent Acquisition

Haley is our Director of Talent Acquisition, she has spent the greater of 10 years working with different organizations to find top talent for their teams. From the beginning of her career, she has always been passionate about people- she loves leading & being a piece of their story. Campus recruiting is what sparked her true passion for acquiring talent, from that moment on, she knew this would be her career and has never looked back. You can find Haley spending time with her family when she isn't working. Taking adventures with her partner in life & 2 year old. They enjoy traveling, outdoors & an occasional shopping trip to Target is always welcomed.

Jordan Matsunaga

Director of Accounts

Jordan started his journey with Directive in 2016 and has worn many hats at the organization starting as a paid media specialist, to strategic roles focusing on enterprise accounts, to launching the L&D department, and now settling into his current role as the Director of Accounts where he focuses on providing an exceptional experience and driving results for Directive’s largest accounts. Outside the virtual office, you can find Jordan playing hockey, improving his cooking skills, or hanging out with his two Shiba Inus Miki and Kitt.

Max Serrato

Associate Director, Strategy

It all began in 92’. Though curious since birth, Max Serrato found his passion in marketing at Cal State University – Fullerton, and was driven to find new ways to reach the right audience, with the right message, at the right time. After getting experience in the digital world running an E-commerce business and dipping his toes in marketing at an ad agency in the foodservice industry, he began his work at Directive in 2018. There, he works hard to discover creative, out-of-the-box strategies to increase lead volume and slash CPA, overall exceeding client goals. In his free time, Max enjoys watching the San Jose Sharks (not so much these days), listening to music, playing guitar, and trying to calm his incredibly hyper and needy dog down.

Ryan Young

Video Art Director

Ryan is a Video Art Director at Directive. He has a passion for producing engaging videos that resonate with viewers and strategically align with business goals. Armed with a decade of experience in live-action video production and motion graphics, Ryan has had the privilege of working with a diverse range of organizations spanning the SaaS, education, tech, sports, and non-profit sectors. Specializing in the development of 2D and 3D motion graphics, Ryan takes immense pride in seeing well-strategized design and motion graphics translate into tangible results. His unwavering dedication to delivering high-quality creative content for Directive and its clients has led to the creation of award-winning work that has helped shape businesses and fostered positive growth. When he's not working on videos, you'll find Ryan playing his guitar, cooking up a new recipe, or roaming the streets of a new city.

Tyler Thompson

Associate Director, SEO

Tyler Thompson is an Associate Director in our SEO Department. He is a dedicated Digital Marketer with a demonstrated history of success working in the online marketing and web development industry. His passion is growing businesses and brands through effective marketing and storytelling, and leading projects and teams to success. He graduated with a B.S in Business Administration from the University of North Florida. Over his 6 year career, he has partnered with a variety of notable names including Premier Thermal, Rulon International Inc., The Tom Coughlin Jay Fund, All Pro Dad, Habitat for Humanity and Striplings General Store. Outside of work, you can find Tyler playing golf or basketball, working his tech blog, walking his dog, Rudy, and following his favorite sports teams (IU Hoosiers, Indianapolis Colts, Indiana Pacers).

Kylie Fahey

Associate Director, SEO

With nearly ten years of experience in the marketing field, Kylie is known for providing advisement, education, and support to clients as she develops strategic marketing plans that drive results. With an agency background, she's worked in various industries including healthcare, higher education, consumer goods, and commercial real estate. She considers herself a life-long learner and is always continuing to research the ever-changing digital landscape. Outside of work, she enjoys traveling and exploring the local foodie scene with her family and Frenchie pup, Rigby.

Amanda Krause

Director of Project Management

Amanda Krause brings over 19 years’ digital marketing and paid advertising experience to the Directive team with 8 years of specialized B2B experience in paid search, digital marketing, programmatic and ABM strategies for enterprises with complex sales cycles.

Evan Kurland

Associate Director, Paid Media

Evan Kurland is an Associate Director in our Paid Media Department. He is a veteran marketing strategist who specializes in seeing the big picture of growing a client's business. He enjoys all the details that connect a business to a consumer and focuses on creative ways to deliver high-quality consumer experiences.

Ben Sottek

Associate Director, Paid Media

Ben is a Nashville native and current resident. After graduating from the University of Tennessee with a degree in Business Analytics and a minor in Marketing, he found that digital marketing is a great blend of the two disciplines. Ben has led paid media efforts in-house, in a consulting capacity, and in agencies for a wide list of verticals for the last 5 years. He takes the approach of a data-driven people person - prioritizing innovative growth and a valuable customer and client experience.

Kristy Kuntz

Associate Director, SEO & Content

Kristy is an Associate Director of SEO and Content. Her leadership experience spans a wide array of industries and teams. Her specialty areas include consulting, analytics, and content strategy. She loves geeking out on new and innovative solutions to meet client needs. Kristy graduated with degrees in psychology and journalism from the University of Missouri. She is currently located in the Seattle area after living out much of her professional career in Southern California. She enjoys yoga, health/wellness, and being outdoors.

Josh Nelson

Innovation Manager

Josh Nelson is the Innovation Manager at Directive. Since joining the team in 2016 as a paid media specialist, his obsession with efficiency and process grew beyond managing ad campaigns and led him to his role today. In his role, he enjoys working with department heads to shape the quality of Directive’s deliverables and streamline efficiency with the use of technology. Outside of work, Josh enjoys dirt biking, the outdoors, playing video games, and spending time with his dog, Serena.

Sean Aiken

Leadership Development Coach

Sean is the Leadership Development Coach at Directive. He is a published author with Penguin-Random House, a formally trained Executive Coach through the Co-Active Training Institute, and has inspired hundreds of audiences at conferences, companies, and schools as an accomplished speaker, workshop facilitator and 1:1 coach. He has been featured in The New York Times, TIME Magazine, Wall Street Journal, and been interviewed on CNN, Good Morning America, Rachel Ray Show, and countless other media outlets around the world. Sean began his professional journey by earning a bachelor's degree in business administration (marketing & finance) from Capilano University where he graduated top of his class with a 4.0 GPA and was named the class valedictorian. He loves learning new things, designing moments that inspire meaningful action, and spending time in nature with his wife and three children.

Katie Knoll

Strategy Phase Manager, SEO

Katie Knoll has over ten years of experience across multiple industries in the digital marketing space. After graduating from Chapman University with a degree in Business Administration in 2010, Katie embarked on a career in search engine marketing. With a passion for life-long learning and growth, Katie believes that almost anything is attainable with the right attitude and a bit of luck. At Directive, she helps businesses reach their marketing goals through proven strategies and a wealth of technical SEO knowledge. When she's not devoting time in the office, you can find Katie in a variety of yoga positions, watching live music, or 20 ft in the air on a rock climbing wall.

Jacob Henderson

Operations Resourcing Manager

Introducing your Operation Resourcing Manager, Jacob Henderson. He is your typical Tampa marketer daydreaming of a galaxy far, far away and attempting to take over the world one website at a time. His goal in life, both through work and play, is to challenge popular beliefs and push the limits of what's possible. The web developer in him geeks out over a beautiful and fast site. While the account manager in him loves organization and a well-prepared strategy.

Alex Slade

Creative Project Manager

Alex Slade is a Creative Project Manager at Directive, hailing from San Diego, CA. Her creative career began in live production as a Lead Producer and, what the crew would lovingly call her, ‘set mom’. While slightly different than set life, her role still consists of managing all things video production logistics, client collaboration, and timeline management. When she’s not managing video production, she’s likely spending time at home watching Seinfeld with her boyfriend, playing fetch with her hyperactive dog, going out for brunch, or traveling.

Chiquita Quintor

Senior Corporate Accountant

Chiquita has an elite background in Communications and Client Services. These skills allowed her to travel the US West Coast for large retailers such as Adidas and Levis, where she gained her title as Client Service Manager. Throughout the ten years as a regional trainer, she began discovering the effect of successful client interactions that later turned into numbers (ie $$$). This is when Chiquita then went into Accounting, later earning her Masters in Accountancy from Golden Gate University. Her love for social interaction and numbers ultimately mixed leading her to an Accounting and Treasury role with Directive. Off hours you will surely find Chiquita lifting weights with her husband - however, good luck finding her during the summers, as she will likely be off the grid backpacking somewhere between Yosemite and the Swiss Alps.

Amanda Lopez

Senior Account Strategist, Paid Media

Amanda is a Senior Account Strategist in our Paid Media Department. She has over 9 years of experience ranging from paid search/social marketing, affiliate marketing, and data analysis. Amanda graduated from Seton Hall University and is based out of New Jersey.

Eliza Miller

Account Director, Paid Media

Despite earning a degree in finance, Eliza fell into her career in digital marketing immediately after graduating and hasn't looked back. She started working in the B2C space but has since shifted into B2B and loves the pace, accounts, and people that she has gotten to work with as a result. She began with Directive as a Senior Paid Media Strategist and has worked her way up to Account Director in the Paid department, taking on a more strategic role on her accounts. Outside of Directive, Eliza loves to read (with cat in lap), cook delicious meals, and spend time outdoors with her husband and dog.

Mike Shinnick

Senior Account Strategist, Paid Media

Mike has been in the industry for over 20 years, going back to when there was an actual Help Wanted section in the newspaper. He got his start working with clients in HR Communications, and then spent over six years on the client side in the Insurance industry. For the last 12 years Mike has been in the digital marketing space working primarily with clients in the tech B2B space. Mike has a wife, three kids, and two cats and spends his free time coaching hockey, watching hockey, and occasionally sprinkling in a little football and baseball.

Sam Calhoun

Associate Director, Paid Media

Sam is a Senior Account Strategist based in Colorado Springs, CO and is passionate about helping clients achieve their goals. He carries this same passion over into his part-time role as a CrossFit coach at his local box. He enjoys hiking, reading, working out, cooking, and podcasting.

John Annesley

Account Director, EMEA

Based in Ireland John brings nearly 20 years of Sales Leadership, Account Management, Business acumen and Digital Marketing experience to Directive. Boasting considerable experience in Sales Process and Client Relationship Management, John was nominated for the British Excellence in Sales and Marketing Awards (BESMA) during his tenure in Yell which celebrates Elite level sales professionals in the UK and Ireland. He is also a Meta Blueprint and Google Ads certified Professional with a keen interest in all aspects of Digital Marketing. John has two beautiful daughters and loves spending time with them, whilst enjoying a passion for football (or soccer if you're in the states!) and working out to stay fit.

Marlee Seidman

Head of Marketing

Before joining Directive as a Paid Media Strategist, Marlee lived and worked in Mexico City for eight years. She moved there on a Binational Business Fulbright Scholarship and spent a year working on the Marketing & Ancillary Revenue team at one of Mexico's largest airlines while taking MBA courses at the Tecnológico de Monterrey. After the program, she found her way into the Music and Water Purification industries, eventually co-founding Smart Filter Technologies to help homes and businesses go plastic free with safe and sustainable water filtration solutions. In collaboration with clients in construction, hospitality, event production and more, Smart Filter helped save millions of plastic water bottles from our oceans and landfills. Marlee is excited to merge her past experience in Mexico and present experience at Directive in her new role as LATAM Integration Manager. Outside of work, Marlee enjoys traveling, cooking with friends and family, and hanging out in the mountains, where she loves to snowboard/ski/hike and tries to keep up with her dad and brother on a mountain bike.

Ashlee Sinnott

Account Strategist, SEO

Ashlee is an Account Strategist in our SEO Department. She has three years of digital marketing experience working across various industries, including insurance, language translation, technology consulting, and manufacturing. Previously coming from an agency where she wore many different hats, she focuses on building close relationships with her clients. With a passion for growing her client's business and helping them reach their goals, Ashlee makes sure her clients feel like she is truly an extension of their marketing team.

McKenzie Stinson

Account Strategist, Paid Media

McKenzie is a Paid Media Strategist that started her journey as one of Directive's first interns almost 2 years ago. She earned her undergraduate degree from the Auburn University and recently received her Professional MBA through the University of Oklahoma. Outside the virtual office, you can find McKenzie traveling the country, skiing or fly fishing depending on the time of year, or hanging out with her Goldador, Ford.

Helena Esparza

Account Strategist, Paid Media

Helena Esparza is an Account Strategist on our Paid Media team. She received her BS and MS in Digital Marketing and Analytics at St. Edwards University and her Post-Graduate degree in data science at UT Austin. Outside of work and school, Helena loves to go hiking with her dog, read English literature novels, eat good tacos, and plant vegetables.

Loren Jemison

IT Manager

Loren is a IT Manager at Directive. He has dedicated over a decade of his professional career to adult education and Tech. From training employees to educating customers, he has a deep love and passion for supporting people. You can find him bouncing back and forth between Southern California and New Orleans, Louisiana, looking for his next favorite meal. He also geeks out over the latest innovations in tech and the newest Marvel movies and TV shows. He tries to stay active by training in Brazilian Jiu-Jitsu and chasing his corgis, Norbert and Fawkes, around the house.

Amber Fletcher

Senior Recruiter

Amber is based in Austin Texas and is a Senior Recruiter at Directive. With a background in Social Listening and Research and over 6 years of agency recruiting, she now focuses on finding the perfect candidates for creative and marketing roles. Not a big fan of the outdoors, Amber spends most of her free time to sitting in the dark, watching Tales from the Darkside reruns and lying to others about her active social life.

Macy Myhill

Senior Account Strategist, SEO

Macy Myhill is a Senior Account Strategist in our SEO Department. With nearly 4 years of experience in digital marketing and SEO, Macy got her start in Orlando as link builder. She has worked both in-house and on the agency side and has experience in several different fields including healthcare, legal, and Real Estate. Originally from the Austin area, she graduated from Texas Tech (Wreck Em’ Tech!) with a BBA in Marketing. When Macy isn’t working you can find her taking hikes with her family and Golden Retriever or checking out the local food and craft beer scene. Fun fact: She also worked at Disney World post-grad.

Scarlett Aiello

Executive Assistant to CEO

Scarlett has been a C-Level Executive Assistant for six years now and is extremely dedicated to her work. She loves spending time with family and is an avid pilates girl. She is a dedicated dog mama and any chance she gets, she will be by the beach.

Abbie Niderberg

Senior Recruiter

Abbie is a Senior Recruiter at Directive with a passion for finding exceptional talent around the globe. Abbie is no stranger to building best-in-class marketing teams, having developed and implemented successful hiring strategies at multiple award-winning agencies. She’s thrilled to find her home at Directive, whose people-first approach aligns with her love of helping others reach their ultimate professional potential. When she’s not filling the virtual halls of Directive with the brightest strategists and leaders in the game, you’ll find her traveling the world and making connections with new people and cultures.

Kyle Brink

Senior Account Strategist, Paid Media

As a “Swiss army knife” digital marketer, Kyle has 4+ years’ worth of experience working with a wide variety of clientele covering nearly all industries by strategizing, implementing, and optimizing campaigns for optimal success. He received a BA in Business Administration with an emphasis in Marketing from the Leeds School of Business at the University of Colorado Boulder. He has working knowledge and experience in email marketing, social media, SEO, CRO, marketing automation, CRM, website development, and paid media. Kyle is happiest when experiencing the world as an endless opportunity for learning, discovery, and truth-seeking, which translates nicely into his digital marketing “best-practice” strategies. In his spare time, Kyle enjoys spending time with his friends and family, going to amusement parks, and anything with a thrill. He has a passion for competitive cheerleading with 13+ years of experience where he’s earned himself many national titles, as well as both Silver and Gold World championship titles.

Brandi LaDue

Employee and Client Experience Manager

Brandi Ladue is the Employee and Client Experience Manager at Directive. She has over 10 years of experience working in Marketing and Event Operations. She is excited to utilize her industry knowledge, detail-oriented approach, and customer service skills to create customized experiences with client satisfaction being the ultimate objective. Brandi lives in North Carolina with her husband and daughter. She loves spending time with friends and family, watching her daughter play volleyball, and spoiling her Aussiedoodle, Scout. She also enjoys sampling craft beer, traveling to the beach and mountains, and finding new items at HomeGoods!

Dominique Barbagallo

Senior Account Strategist, Paid Media

Dominique is an enthusiastic, hard-working senior level marketing professional who's been in the game for 7 years now. She comes to Directive with a hefty portfolio of marketing experience across many verticals and within various industries. Graduating with a BA in Communications from SUNY New Paltz & boasting a 3.6 GPA, Dominique became passionate about marketing from the 1st day of her very 1st marketing class after not knowing what she wanted to pursue after college. Born and raised in NY, Dominique moved to sunny Nashville, TN just over 3 years ago now and is loving every minute of it.

Erika Braeger

Account Strategist, SEO

Erika is an Account Strategist in our SEO Department. She has been in the digital marketing world for over five years, with diverse experiences across copywriting, content strategy, and SEO. She has helped clients across B2B and B2C industries elevate their online presence and achieve their growth goals through her detail-oriented approach to research and project management. Erika is passionate about crafting SEO strategies that exceed expectations and create a buzz beyond the digital space. Based in the Tampa Bay area, you might spot Erika zipping around the sunny trails on her bicycle.

Manolo Sánchez Martínez

Account Specialist, SEO

Manolo is a SEO Specialist that helps us find what makes our clients' brands unique and use it to boost their reach through creative online optimization. He enjoys playing the piano, chess, and spending time working at his ranch in Tequisquiapan, Querétaro. His biggest passion is Storytelling and hopes to finish his first novel soon.

Mike Matta

Senior Account Strategist, Paid Media

Mike is a Senior Paid Media Strategist with a background focused on performance marketing. Outside of work, Mike is often found at the race track or spending time with his partner & two beagles (Oscar & Eugene).

Mike Shaw

Senior Account Strategist, SEO

With 7+ years of SEO experience, Mike is a capable SEO Strategist who has helped over 30 clients across a variety of verticals grow their online organic presence. After graduating from Suffolk University's MBA program in 2013, he got his start as an SEO working in the Boston Ad Agency scene where he quickly developed a reputation for his client communication and problem-solving skills. Now living and working in San Diego, Mike continues to devote himself to excellence in crafting and implementing SEO strategies.

Mark Osuna Senn

Account Strategist, Paid Media

Mark is an Account Strategist in our Paid Media Department. Based out of Minneapolis, he is a seasoned, bilingual agency professional. As an expert in B2B, he is excited to put his expertise to use for SaaS growth strategy at Directive. When he's not putting the "mark" in marketing you can find him dancing to reggaeton in his living room.

Jon Taylor

Senior Account Strategist, Paid Media

Jon is a Senior Paid Media Strategist at Directive and comes with more than 12 years in the digital media space. He has managed accounts in various verticals from B2B SaaS, Healthcare, Education, and big box retailers. Jon is super passionate about partnering with companies and working hard to achieve their goals. His personal interests include being an amateur magician, rocking out with his cover band Jean Claude Van Jam, and playing epic games of hide-and-seek with his 3-year-old daughter.

Jane Yang

Senior Digital Designer

Jane Yang is a Senior Digital Designer at Directive. She received her BA in Design and a minor in Marketing from the University of Southern California. She views design as a bridge that forms relationships and improves the connections between people and the products they use.

Sylvia Diep

UX Designer

Sylvia Diep is a UX Designer at Directive. She received her BS in Informatics from the University of California, Irvine which is where she discovered her love for design. In her free time, Sylvia loves traveling, painting, and playing video games.

Eric Haynie

Account Strategist, SEO

Eric Haynie is a seasoned Senior SEO Account Strategist with a track record of driving success for clients across industries including software, retail, eCommerce, travel & hospitality. With a keen eye for detail and a strategic mindset, Eric has led numerous SEO initiatives at Directive and other global agencies. He's delivered tangible results that have left his clients delighted, with consistent 10 NPS across the board (Net Promoter Score). Originally from Colorado, Eric has an undergraduate degree from Point Loma Nazarene University and an MBA from San Diego State, where he honed his analytical and strategic skills. His academic credentials and extensive experience enable him to craft effective and scalable SEO strategies that drive real business impact. Eric can be found exploring the great outdoors or playing golf in Bend, Oregon. His passion for adventure and dedication to achieving excellence sets him apart as a top-performing professional committed to helping his clients succeed.

Jared Ray

Account Director, SEO

Jared is an experienced marketer with a proven track record in enterprise SEO strategy, content marketing, and technical SEO. He serves as an SEO Account Director, delivering successful outcomes from some of Directive's high-profile clients. He loves being a father of five, turning chaos into order, and arriving at the airport at least 2 hours early for flights.

Amber Pierce

Accounting Manager

Amber is the Accounting Manager and in-house CPA at Directive. She received both her bachelor's in accounting and MBA from Oklahoma State University, and has worked in the energy and managed IT industries over the past seven years. She currently lives in Edmond, Oklahoma with her husband and two pitbulls. In her free time, she likes to play with her dogs, read, rescue any stray animal she finds, and go to 80's rock concerts with her mom.

Andrew Marks

Digital Designer

Andrew is a experienced designer with a demonstrated history of working in the marketing and advertising industry. Skilled in Visual Design, Typography + Layout, Print Design, Sketch, Adobe Creative Suite CC.

Meredith Eddy

Account Strategist, Paid Media

Meredith Eddy is an Account Strategist in our Paid Media Team. After receiving her M.S. in Integrated Marketing Communications, Meredith began her journey into PPC and digital marketing, working primarily with clients in the tourism, manufacturing, and healthcare industries. Meredith has received certifications with Facebook, Google, and Microsoft Ads in pursuit of staying ahead of new trends and tactics. Her love of technology and all things international lead her to branch into the B2B space, seeking to work with brands competing at a global scale. Meredith is always seeking adventure and regularly visits one of the many state parks located in her current home state of West Virginia. When the time comes to recharge, Meredith enjoys a cozy night in, catching up on her latest video game obsession or cross-stitch project.

Kate Nickolaus

Account Strategist, Paid Media

Kate is an outgoing, hard-working digital marketing pro with eight years of paid media and marketing experience. Her career has led her to work with amazing clients, and she enjoys crafting her client's paid media strategies to help them reach their goals while building long-lasting relationships. Kate graduated from Drury University (Go Panthers!) in Springfield, Missouri, with 2 degrees in Advertising and Public Relations, and now resides in St. Louis. When Kate is not strategizing, she spends time at the lake with family, friends, and her dogs Murphy and Chase!

Hien Quach

Senior Digital Designer

Hien Quach is a senior digital designer based out of Ontario, Canada. When it comes to his design philosophy, he finds the connection between creativity and strategy with intention coming together. Outside of work, you can find him watching sports and checking out bookstores.

Richard Catlett

Senior Recruiter

Richard Catlett is a Sr. Recruiter with over ten years of talent acquisition and human resource experience. He is a passionate, insightful, and driven HR professional who is skilled at hiring the right talent for the job, providing employee support, and establishing an employer brand, that contributes to the success of a company’s performance as a business and employer of choice. Outside of work, you can find him at a local brewery, hiking, biking, exploring the PNW with his dog and enjoying the great outdoors!

Van Loc

Creative Director

Van is a Digital Designer whose work has intersected areas of film, multimedia art, and strategy. Knighted as “Van-gogh” in her elementary school days, her penchant for creativity spans a wide-spectrum from costume-making to animating, from startups and nonprofits to ai companies. She’s been privileged to collaborate with brands like Beats, Paprika, Adobe, Paypal, and most recently, Meta. Taking advantage of her remote career to pursue international fencing training, Van’s lived as a city skipper between Pacific Asia and NA where she loved learning about how brands we know get localized to be completely new experiences. On weekends she referees at local fencing tournaments⁠and is currently nested in Toronto, Canada.

Sarah Goulet

HR Generalist

As an HR generalist, Sarah is adept at improving all aspects of the employee experience by reducing friction points related to policies and procedures while removing obstacles related to managing high-performing teams. Throughout her career, Sarah has championed an inclusive environment wherever she goes, grounded in her education background in Sociology. When she’s not taking care of all things people related at the workplace, Sarah enjoys traveling, the outdoors, and spending time with her friends/family and two dogs!

Perla Carrizales Torrejón

Senior Brand Designer

Perla Carrizales is the Senior Brand Designer at Directive. After getting her Art and Design degree at UNAM in Mexico City, she started her career as an editorial designer working for magazines and editorials. Then she moved to digital marketing and has worked in the industry ever since. She has a true passion for visual communication and storytelling. Outside of work, Perla loves cooking, drawing, and spending time outdoors.

Dillan Nardulli

Senior Account Strategist, Paid Media

Dillan started his journey in Digital Marketing Strategy after Graduating from PennWest California University (formerly California University of PA) in 2015, orchestrating complex marketing initiatives for a variety of clients across several industries. After finding his groove in B2B, Dillan joined Directive in 2022 as a Senior Account Strategist in the Paid Media Department. Outside the virtual office, you can find Dillan playing soccer & hockey with his 7-year-old son, planning their next traveling adventure with his partner Samantha or throwing the ball for their 3-year-old Golden-doodle.

Carson Crane

Senior Account Strategist, SEO

Born and raised an hour outside of Toronto and raised in a military family, I ranked my first website in...2004. I took up digital marketing as a career path in 2013 and, since then have ranked everything from local law firms to the oldest (and biggest) cybersecurity services provider in North America. When I'm not keeping the people behind Google up at night, you can find me lurking in the local library, your friendly neighbourhood boxing gyms, and the ski resorts with the shortest lineups. My mission: "Your subconscious mind is a search engine - use it". Over and out.

Jess Bannon

Associate Director, Paid Media

Jess is a Sr. Paid Media Strategist at Directive, currently living near Toronto, Canada. She is a results-driven team player who thrives at the intersection of data & creativity. Since graduating with distinction from the University of Toronto with a Management & Int’l Business BBA, her career has taken her across the globe and across dozens of industries. Now, as she pursues her Global MBA at Macquarie Business School, she is able to apply her extensive knowledge base and experience to her role here. Beyond business acumen, she strives å be more than a strategist for her clients; instead, she becomes a versatile extension of their teams. Continuous improvement is always at the forefront of her mind, and she applies it to both herself and her strategic direction. Off the clock, you’ll often find her painting, gaming, or taking the dog for a run. She’s got a fun fact for nearly any scenario and is always eager to learn more.

Cassey Deveau

Senior Account Strategist, Paid Media

Cassey is originally from Cape Breton Island but is currently living in Halifax, Nova Scotia. After graduating from the Public Relations degree at Mount Saint Vincent University with a focus on marketing, she found that digital was her passion. Quickly entranced by the fast-paced world of media, Cassey focused her experience on the Paid Media specialty, leading advertising efforts in global, national, and local agencies for the past 6 years. She believes in data-driven strategy, and loves to integrate cross-team collaboration to projects whenever possible. When not online, you can find her learning to knit, playing basketball, or making ridiculously specific Spotify playlists.

Ishaan Bhardwaj

Senior Revenue Operations Strategist

Ishaan is a Senior Revenue Operations Strategist. They have overall more than 10 plus years of experience working with b2b SaaS technology and consulting companies. Ishaan has a deep understanding of revenue operations, digital marketing, marketing automation, and account-based marketing. They have Masters degrees in Economics, and English along with an MBA from India’s foremost management school. In their free time, Ishaan enjoys nature walks, watching movies, and reading books. Ishaan also runs a charity to teach underprivileged children in India.

Alan Campos

Marketing Operations Manager

Alan Campos is the Marketing Operations Manager of Directive. Alan has a major in Communication Sciences and started his professional career as a sports journalist in 2010, shifting to marketing a couple years later with a focus on sports marketing. Throughout the last decade Alan has worked for different industries like industrial real estate, healthcare, tourism, IT as well as agencies. He is very passionate about sports, a passion which he has taken to his professional life to achieve success.

Alejandro Ramos

Account Specialist, SEO

Alejandro or Alex, an SEO specialist, is renowned for his exceptional website development skills that have resulted in outstanding organic traffic growth for his clients. His unparalleled ability to identify and leverage the latest trends and best practices in digital marketing has enabled him to achieve remarkable success in the field. As a passionate marketer, Alex is dedicated to staying at the forefront of the industry, continuously learning and growing his knowledge base. He is equally passionate about business and technology, keeping a keen eye on the latest advancements in these fields to stay ahead of the curve. A true team player, Alex believes that collaboration is the key to achieving success. He values working alongside his colleagues, sharing knowledge, and contributing to a positive team environment. In his free time, Alex enjoys indulging his personal interests. He is an avid gamer and is particularly drawn to electronic music and jazz. His passion for meeting new people has led him to develop a diverse network of connections from all walks of life.

Alejandro Gabuardi

Account Specialist, SEO

The only SEO Specialist fueled entirely by pretzels. He is a very passionate individual and is keen to learn about everything.

Alex Mendizábal

Account Strategist, Paid Media

Alejandro has a 12 year career working in the digital marketing industry. He has worked with retail, B2B, CRM and traditional marketing accounts. He enjoys time with family, especially with his son and is a driven and passionate achiever.

Alexis Waggott

Account Director

Alexis is an Account Director on the integrated Accounts team. She brings 12 years of media and marketing experience with a background in paid media. Based in Vancouver, BC she has a passion for travel, food and everything outdoors!

Aman Shetty

EMEA Marketing Strategy Manager

Aman joins to establish Directive further in the EMEA region. With experience developing global multilingual campaigns for the SaaS, Tech, and Education verticals with enterprise-grade clients, he can deliver best-in-class international marketing strategies for our customers while ensuring essential needs are met for scalable and efficient growth. With a passion for navigating the nuanced and intricate layers specific to B2B marketing and his expertise in delivering localized messaging with specificity in targeting in order to meet consumer needs, Aman has a substantial track record in supporting start-ups and mid-market clients in their business journey.

Andrea Garcia

Digital Designer

Andrea is a highly skilled Digital Designer with a strong background in branding, corporate design, and project management. With a proven track record of delivering exceptional results, she is a goal-oriented, team player, and responsible professional who is always focused on the details and finding creative solutions to any problem that may arise. In her free time, you can find Andrea indulging in her passion for ballet dancing, or enjoying a cup of coffee while catching up on the latest design trends. She also prioritizes spending time with her family and friends, and is always available to lend a helping hand.

Andrea Vázquez

Account Strategist, Paid Media

Previously, she worked as CEO of a high-performance marketing agency in Mexico, proving to be a true leader in the industry. With over 4 years of experience, she has seen firsthand the transformative power of high performance and is passionate about creating lasting change. But for Andrea, it's not just about professional achievements. It's the thrill of working alongside a team of passionate and high-performing individuals who share her vision of excellence. Outside of work, Andrea's passions and values extend beyond the digital realm. She finds joy in traveling, spending time with her family, taking care of herself physically, mentally, and spiritually. For Andrea, there's nothing more rewarding than working hard, having passion for what she does, achieving goals, and making a difference in her environment and the world.

Angélica Ochoa

Recruiter

Angie is part of the Talent Acquisition team recruiting international and talented people to join our team. She has more than 4 years of experience, has an MBA, speaks 4 languages, and has always known she wanted to focus on a people role. For her, recruiting is an opportunity to help other people find their life path and every day she feels blessed for that. Angie loves reading, traveling, video games, anime, and listening to comedy stand-ups! She currently lives in Mexico and is very proud of her culture. Whenever she's not working, she's discovering new cafes in her town or being a tacos picker.

Aniela Rodriguez

Account Specialist, Paid Media

Aniela is a Paid Media Specialist for Directive based in Guadalajara, México. She's a persuasive and results-driven team player, always eager to keep learning. Throughout her career Aniela has worked for different industries like organic consumer products, retail, security and safety, and now SaaS. Besides digital marketing, yoga and wellness are her passions, she enjoys balancing her day to day with ashtanga practice and soundhealing sessions. In her free time she loves traveling, discovering new cafes/restaurants in her town, and going out dancing.

Anisha Chaudhari

Sr. Account Strategist, SEO

Anisha Chaudhari is a Growth marketing expert with 8+ years of experience with organic, paid and data driven experiments to accelerate growth and improve lead generation success for clients and agencies. Her key focus areas include Digital Marketing, Branding, Team Management, SEO & SEM optimization, Data analytics, Off-Page Link Building, Digital PR, User Experience, Branding, Project Management, Digital Strategy and framework building. On her days off she loves to travel and explore new destinations. She loves scuba diving and surfing, hiking and biking, doing yoga and reading her favorite books.

Anita Fourzan

Account Specialist, Paid Media

Anita has a very positive attitude. She always has a smile on her face and likes to spread joy wherever she goes. She loves karaoke and dogs. She started working in the digital world in 2018 and fell in love with Digital Marketing. She knows the digital world is constantly evolving so she tries her best to keep up with all changes to be prepared for new challenges and new adventures.

Ashleigh Kuniski

Associate Director, Paid Media

With over 8 years of experience in paid media, Ashleigh has become a specialist in all paid media platforms, including social, search, programmatic, influencer, audio etc. She has a proven track record of improving revenue for B2B SaaS clients with her specialization and background in growth marketing. She prides herself on her ability to lead, mentor and scale paid media teams. In her spare time, she can be found spoiling her Bernese Mountain Dog, Wallace.

Arturo Silva

Multimedia Designer

Arturo Silva is a passionate motion graphics artist, with more than 8 years of experience creating content for highly competitive and leading companies. He aims to create motion elements that really translate into results and he puts a lot of attention to detail in every project that he works on.

Bárbara Gonzàlez

Account Strategist, Paid Media

Bárbara is a Paid Media Strategist based in México. She's a recent graduate of International Marketing and has spent the last two years of her career working in Paid Media primarily agency-side with industries like Education, Workspaces, Healthcare, and Tech. Throughout her career, Bárbara has worked creating strategies that generate leads across different platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and even Waze Ads. Bárbara is passionate about helping others and taking care of the environment so in her free time she spends time volunteering in different social and environmental organizations. She also loves traveling, meeting new people, and watching sports like Formula 1.

Bryan Ponce

Account Specialist, Paid Media

Bryan is a Digital Marketing Specialist passionate about Data. He wants to make sure every campaign and every client achieve their goals and finds ways to keep them growing. He's a Data Scientist, Marketer, Musician and Car Enthusiast.

Cristina Velasco

Account Specialist, SEO

Cristina is an SEO Specialist at Directive. She has a great passion for the world of fashion and digital marketing, as well as for surfing, music and dancing.

Daniel Riojas

Senior Account Strategist, SEO

Daniel is a Senior Account Strategist in our SEO department. Throughout his career, he has developed and executed successful digital marketing campaigns across paid media, SEO, and content marketing. Daniel earned an MBA from Duke University, where he honed his strategic thinking and leadership skills. Armed with both his marketing expertise and advanced business acumen, Daniel has since spent the past 10 years working as a digital marketing professional in industries ranging from healthcare to tech startups. In his free time, Daniel enjoys reading sci-fi novels, hiking in local nature trails and traveling to culturally rich destinations.

Cory Cervantes

Sales Development Manager

Cory has a lot of experience travelling and will recommend any book for any mood! On her serious side, she loves managing people and businesses, since some of her favourite things are mentoring and helping others to achieve their full potential. She also loves animals. She has 2, and looking for the third!

Dragos Marcia

Associate Director, Paid Media

I'm an Associate Director of Paid Media, located in London, UK. I've worked with esteemed clients like the UK Government and Google, specializing in biddable media. I excel in data analysis, strategic consulting, and innovative paid media procedures. Outside work, I enjoy long cycling trips off the beaten path, exploring new landscapes. I also find solace in delving into statistics and finding insights from complex data sets. To unwind, I cherish a cozy cup of tea, finding it the perfect companion for relaxation.

Emma Colson

Senior Account Strategist, Paid Media

Emma is a Senior Paid Media Strategist with a Bachelor of Public Relations degree focused on marketing. With over a decade of experience in customer service, she developed a passion for marketing and has been in the B2B & Tech space internationally for the last 5 years. She specializes in developing and executing high-performing campaigns across various channels, including search, social, and programmatic advertising. Her initial background in customer service has fostered her importance of understanding the customer journey and leveraging data to inform strategic decisions. Emma brings a customer-centric approach to every project and strives to deliver impactful results that drive business growth.

Evan Ullman

Copywriter

Evan is a Copywriter here at Directive. He has experience creating content for many different companies across numerous industries and loves to put his creativity to work. Outside of the office, Evan likes to stay active in the gym, play tennis when it's warm outside, and sample all the delicious restaurants that Montreal has to offer!

Fatima Fazi

Senior Paid Media Strategist

Fatima is a versatile Marketing professional. She aims to combine her love of content and the fundamentals of marketing, with a strong focus on data-driven analytics. She has 7 years of versatile experience from the publishing sector, and agencies and has worked with clients from B2B and B2C retail sectors. She values community, collaboration, integrity, empathy, passion, and most of all, curiosity.

Federico De la Garza Lopez

SEO Strategist

Federico brings a unique blend of analytical and creative skills to help clients achieve their SEO goals. With a strong background in both digital agencies and leading in-house digital marketing teams, Federico has developed a keen sense for identifying and addressing everyday pain points to create fresh strategies that result in a better user experience. He also has over 8 years of experience in brand strategy and design, which complements his quantitative side perfectly. Federico's commitment to excellence is matched only by his passion for helping his clients achieve their KPIs. When he's off the clock, you can find Federico enjoying his weekends at music festivals or playing paddle.

Frida Garcia

Account Specialist, SEO

Frida Garcia, a Mexican SEO specialist, finds joy in balancing creativity and analytics to create effective solutions for her clients. She is grateful for the opportunity to work with amazing clients and colleagues at Directive Consulting, and considers herself fortunate to be able to pursue her passions in her career. Frida enjoys painting, dancing, and traveling in her free time.

Gustavo Gomes

Learning and Development Manager

Gustavo Gomes is our Learning & Development Manager. He has been supporting the launch of scaled training programs globally, at Directive and at MANG companies in the past. Food, art, and being with family and friends are some of his passions. During his free time, he likes cooking, going to the beach and traveling to hot weather places with family and friends.

Gustavo Lozano

Sales Development Representative

Gustavo is a Sales Development Rep who has a passion for learning and overcoming his obstacles. He values kindness, honesty, and loyalty. Soccer has been a very big part of his life and has played all over the pitch, loves watching TV shows, movies and anime (His Favorites are How I Met Your Mother, Guardians of the Galaxy and One Piece).

Ileana Suárez

Social Media Specialist

Ileana Suárez is Directive's social media specialist with over ten years' experience in Digital Marketing and Creative Marketing. As a professional, she has worked with national and international clients, including OPPO, Logitech, IBM, among others. Through her career, she has had the opportunity to work with people from around the world, which contributes to the ingenuity of her work. Watching films, cooking, and traveling are among Ileana's favorite pastimes.

Jasmine Preciado

Account Specialist, SEO

Jasmine Preciado is an Account Specialist in the SEO Department. She has two years of experience working in marketing and has become very passionate about SEO. She is also passionate about constantly learning new stuff and having new challenges. Jasmine lived in Florida when she was little and then moved to Mexico, and received her bachelor's degree in Marketing from The University of Guadalajara. She enjoys listening to music, and podcasts, and also spending time with the people she loves.

Jeremy Honeyman

Revenue Operations Intern

Jeremy is currently a Revenue Operations Intern. He's worked in digital marketing and strategy since graduating University in 2020. He took a short break during Covid to start his own business while working at a local addictions center because he felt the need to give back. As Covid began to wind down, Jeremy started his job search again in an effort to begin building his career in marketing strategy. This lead him to Directive, where he works happily today. Jeremy is passionate about creativity and using our minds to bring new ideas to the world. He tries to live by this in his career and in his free time. He's a huge book and movie lover and has started to write his own screenplays and stories recently. Jeremy believes a story is the best way to share your unique understanding of the world and if we all shared stories we'd be a little bit closer.

Jorge Alberto Fuentes Zapata

Account Specialist, Paid Media

Jorge is a Paid Media Specialist at Directive whose journey in digital marketing began in 2014. He has worked as an in-house marketer, freelancer, entrepreneur, and agency marketer throughout his career, while gaining valuable experience and mastering a wide range of digital marketing platforms and tools. Within the past 2 years he's played a pivotal role in the development of performance marketing strategies for B2B & SaaS companies by leveraging paid media and marketing automation tools. He's a Meta Blueprint and Google Ads certified professional, a HubSpot Solutions Provider and is StackAdapt Platform Certified. He lives in Mérida, México with his wife Karla and is a huge dog-lover, soccer fan, enjoys playing chess, and his favorite drink is the Daiquiri Cocktail.

Juan Daniel Vélez Caro

Recruiter

Juan Daniel (Juanda) is a Mexican Recruiter for Directive, eager to bring the best of the talent to the company. He loves rooting for the Miami Dolphins and eating a good plate of boneless wings! In October 2022, he joined Directive and managed to obtain the Player of the Week recognition in less than 2 months. If any day you need help or be listened, you will always have his support.

Jubaer Prodhan

Sr. Account Strategist, SEO

Jubaer is an experienced SEO strategist who has been in the field for over 10 years. Originally from Bangladesh, he now resides in Saskatoon, Canada. Jubaer's passion for SEO stems from his desire to solve searchers' queries and connect them with the right products. Throughout his career, Jubaer has worked with a diverse range of companies in-house, including a SaaS company, an EdTech platform, and several other businesses as a freelancer. His expertise in SEO and a customer-first approach has helped these companies achieve their marketing goals and increase their online presence. When he's not busy optimizing websites, Jubaer enjoys playing chess in his free time. He also loves exploring the scenic beauty of Saskatoon and the surrounding areas.

Karen Lineth Pérez Jiménez

Account Specialist, SEO

Lineth Pérez is an organic marketing specialist with 4 years of experience, and a focus in the software development industry. She has always been drawn to order and efficiency which explains her affinity for anything that involves business process improvement or automating repetitive tasks with the use of AI. Her ultimate goal is to help SaaS companies achieve their marketing goals through innovation and customer experience optimization.

Karen Flores Vega

Account Specialist, Paid Media

Karen is a marketing lover, with experience in many areas from social media to email marketing, but her specialty is paid media. She has worked with clients of different industries: e-commerce, retail, fashion, automotive sector, and B2B. She is passionate about specialty coffee, and in her personal time, you can find her tasting coffee from Mexico, Colombia, Africa, and more.

Lichi Cuello

Digital Designer

Lichi is a Graphic Designer, branding specialized, born in Argentina and a Mexican resident by choice. He has experience working for companies in different industries and countries. His passion for the sea and the tropical heat led him to live in Mérida, where he enjoys nature, social life and food. He considers himself a great fan of photography, especially candid photography, where he can appreciate the essence in its purest form. Music is his great companion every day, teaching and allowing him to connect with the emotions of his most sensitive side. Geometric & Sayagata Dotwork Tattoo artist.

Luke Thompson

Account Strategist, Revenue Operations

Luke is a Revenue Operations Strategist with a strong background in Revenue and Marketing Operations. He lives and breathes Salesforce, HubSpot, and Pardot. Outside of work, Luke is either on the golf course or enjoying travelling and spending time with his wife and their dog, Lucy.

Manfred Birkner

Presentation Designer

Manfred is a graphic designer, specifically working as a presentation designer at Directive. He enjoys working on illustration and animation projects, and is passionate about painting and other art related fields. He enjoys watching and playing sports like basketball and football.

Marco Morás

Account Specialist, Paid Media

Marco is Paid Media Specialist at Directive. He always loves learning new things, especially if they are digital marketing, so he ventured into the world of marketing. He has 4 years of experience in digital agencies, managing campaigns in different digital media for national and international companies. He loves to help everyone and if it is within his possibilities, rest assured that it will also help you. 😉

Maria Pirvu

Senior Paid Media Strategist

Maria is a paid media specialist passionate about marketing and all things digital. She has 8 years of marketing experience and has developed a particular interest in B2B marketing. When she's not reading the latest digital marketing news or watching YouTube, she's hanging out with friends in London, UK.

Mariana Franco

Account Strategist, SEO

Mariana is an SEO strategist (and SEO geek!) focused on helping Directive’s clients reach their full organic marketing potential. She loves playing PS5, pop culture and cooking.

Marcela Ruiz

Account Strategist, SEO

March is an SEO Strategist at Directive who is very detailed oriented and enjoys working with clients from different backgrounds. She has ample experience in KW research and has given a keynote on how to use SemRush for this process. Her passions include freediving, painting and spending time outside.

Matthew MacLeod

Senior Account Strategist, SEO

Matthew MacLeod is a Search Engine Optimization Specialist at Directive. He has experience in SEO, Paid Advertising, CRO, and Analytics and can connect the dots between platforms and how they work together. He has been in the industry for 8+ years and is continually learning to stay up to date on the field. Matthew lives in Brantford, Ontario (Canada) and spends his time watching sports, playing golf, listening to music and reading books.

Michael Beitcher

Senior Account Strategist, SEO

Mike is a digital marketing professional with a decade of experience helping clients grow their online audience, develop unique messaging that engages and excites, and generate revenue growth results. Throughout his career, he has had opportunities to apply his skills and experience in a wide variety of industries including legal, transportation, tech, education, and more. Outside of work, Mike is a husband and father who is passionate about the outdoors, food, music, movies, and travel.

Michel Ramírez Aguilar

Account Specialist, Paid Media

Paid media specialist Michel Ramirez Aguilar, who started a career in December 2022 with Directive, is always prepared to learn and help. He's worked with many different accounts, always gives outstanding results even with small budgets, and is passionate about marketing. He is a hard worker, never gives up, is a team player, and an amazing friend.

Moisés T. de la Peña Murillo

Account Specialist, Paid Media

Mo is a Paid Media Specialist, a ⚽️ striker & a taco lover. You can find him helping a client get high quality leads with pretty cool & functional ideas, or trying to break a personal record either at the pitch or the Taquería: 414 goals in a year, 31 tacos in a one-night stand. Want to join him in the challenge? He can go with Beer & Jazz as well if you prefer, or you can just hop on the car for a nice pet friendly 🐕 road trip to the beach!

Olivia Lathangue

Account Strategist, Revenue Operations

Olivia is a revenue operations strategist from Toronto, Ontario. She studied politics at school, loves to spin, do pilates, swim, hike and travel. This year, she checked travelling every continent off her list.

Paola Tamés

HR Generalist

Paola graduated from Tec de Monterrey with a Bachelor's Degree in Business Administration, then decided to specialize in human resources. Over the past 12 years she's been working to improve the employee experience and help others achieve their goals. When she is not at work, Paola enjoys spending time with her family/friends and traveling.

Peter Hardee

Video Producer

Peter is a Video Producer who is passionate about creating high quality videos. He loves watching Anime and playing Video games in his free time.

Rachel Cribby

Senior Account Strategist, SEO

Rachel Cribby is a Senior SEO Account Strategist at Directive. Rachel began her SEO career in the online publishing world back in 2016, working for an educational geography site where she proudly achieved the no. 1 spot for the query, "where do hamsters live in the wild?" A graduate of the Creative Writing program at Montreal's Concordia University, Rachel combines her wordsmith skills with a keen technical eye and love for big-picture thinking. Passionate about PM, Rachel received formal training in Digital Project Management from Louder Than Ten in 2020. She loves cats and the library.

Rafik Farag

Senior Account Strategist, Paid Media

Rafik is a Senior Paid Media Strategist with an impressive track history of wow-ing clients right when they start working with him. He has pursued post graduate degrees and his MBA while managing to compete for multiple football championship awards. He has a passion for crafting the art of storytelling with data-driven strategies. In his personal time, you can find him playing football, playing tunes on his guitar, travelling and creating content for mens' fashion. Rafik's expertise in marketing strategy combined with his creative flair makes him an invaluable asset to any organization.

Ramin Mirzaei

Senior Account Strategist, Paid Media

Ramin is a Sr. Account Strategist who has been working in paid media for 7 years. If he's not watching the leafs do a first round exit he's either cooking or spending time with friends.

Rebeca Rangel

Account Specialist, Paid Media

Rebeca is an eager learner, fast adapter and a goal-oriented professional who’s passionate about Marketing, the dance music industry, and travel. With an international perspective and a commitment to constant learning, she’ll always be thrilled to meet and connect with cool people from different backgrounds. Her goal is to stand out and build a long-term career within the digital space, while having fun in the process. Please reach out to her if you need help with anything, and if you ever find yourself in Mexico City, she'll be happy to show you around! 💃

Saleem Barnard

Senior Account Strategist, Paid Media

24 years in Marketing & Tech. Web Designer👨‍🎨 turned Web Developer 👨‍💻 always Digital Strategist 🚀 I enjoy crafting stories and finding the best place to tell that story. Bridging the gap between - Video, Design, Product, Conversion, Copy, SEO -- you name it, I've done it! Former Marketing Director @ Venture-Funded B2B SaaS brands in YVR. Built Paid Meta Programs @ Bench Account & Clio accounting for 50%+ of MQLs. Love learning, podcasts, marketing (obvs), friends and the beach.

Shakila Liyanage

Associate Director Paid Media

Shakila Liyanage is an Associate Director on the Paid Media team. She comes from a diverse background in digital media having exposure in SEO, SEM & Social Media Marketing. She has over 8+ years of experience on the digital marketing agency side of the business, managing People & Projects, leading full funnel integrated strategies for high end clients, specialized in DTC, E-Com & Retail. She is passionate about building high performance teams and believes that empathy & trust goes along way in ensuring Project & People success. She lives in Vancouver, BC with her Husband & Son. During her spare time she loves practicing Yoga or HIIT, reading a good book on the couch or cooking & baking yummy recipes for her family.

Shane Murphy

Senior Account Strategist, Paid Media

Shane Murphy is a Senior Paid Media Strategist currently living in Toronto, Canada. He is originally from Ireland but made the move to Toronto in 2020. Shane has worked with clients from a wide range of industries, from SaaS to wineries, building strong, successful relationships throughout.

Tom South

Senior SEO Strategist

Tom is a seasoned Senior SEO Strategist who thrives on pushing his limits and taking on new challenges. With a passion for digital marketing and an unwavering drive for success, he has achieved numerous personal and professional milestones throughout his career. Tom's extensive experience in the industry has allowed him to help countless brands achieve remarkable growth, scaling some by more than 2500% MoM. However, for Tom, his greatest accomplishment is being a dedicated father to his daughter Zaya. When he's not immersed in his work, you can find Tom spending quality time with his little girl, cherishing every moment they have together.

Tony Huerta

Senior Account Strategist, Paid Media

He's a paid media strategist. Some of his biggest achievements are: traveling, building a solid career in the digital marketing industry, and surviving as an adult so far. He's always willing to help and build professional relationships along the way. One of his core values is transparency and perseverance. His personal interests go from exercising to performing arts.

Yoselin Romero

Account Specialist, Paid Media

Yoselin is a paid media specialist who is always looking to contribute more in all the activities she does. She seeks to be on trend and proposes new things that can be implemented to improve the work. She is very respectful and friendly all the time, so you can count on her to work wonderfully as a team. She is also a fan of flag football so you will find her every weekend playing or training.

Everyone

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PERFORMANCE MARKETING AGENCY FOR TECH COMPANIES

We're the Customer Generation agency for tech companies that delivers on our promise: results.

Our Values

Our Values

Our Values

Specialization.

Specialization.

Specialization.

We're tech marketing experts that specialize in Customer Generation.

Ownership.

Ownership.

Ownership.

We take ownership over everything we do. It's a key component to our success.

Communication.

Communication.

Communication.

We are proactive, prepared, and always ready to show numbers.

Results

Results

Results

We focus on your customer base so you can reach your revenue goals.

It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.

We had a 70% increase in sales from our SEO and paid search activity.

Jon Peacock

Director of Marketing Tech and Analytics, Procare

Real people creating real growth.

Meet the Directive Team.

Start generating revenue for your tech company with the Directive Team.