SAAS MARKETING AGENCY

We're the performance marketing
agency for SaaS that delivers what
others only promise..

Accepting challenges other agencies don’t understand.
Breaking growth barriers with results they can’t get.
Making you look like a genius for switching.

This is Directive.

This is Directive.

This is Directive.

Our Values

Our Values

Our Values

Values that align with your team, your goals, and the way you do business.

  • Proactively communicate with clarity and empathy.
  • People first.
  • Transparency is our default.
  • Ownership breeds excellence.
  • Embrace reality. Don’t manipulate it.
  • Balance is our choice.
  • Perception is reality.

Specialization.

Specialization.

Specialization.

Be understood. Then, be blown away.

A do-it-all agency will keep the lights on... but settling for "good enough" isn't in your job description. We're software industry experts. We specialize in lead generation. And we have one focus; filling your sales pipeline with hungry, qualified leads.

Ownership.

Ownership.

Ownership.

Stress less about the outcomes with leadership at every level.

We only hire high achievers who'd rather step up to the challenge and solve a problem than point fingers. Every team member takes ownership of the outcomes, so you can take pride in the results.

Communication.

Communication.

Communication.

Be proactive, prepared, and always ready to show numbers.

We've got your back in Slack. Spitball ideas between our weekly call-ins or get a number you need for a meeting in minutes. Never be out of the loop with fast, transparent communication between the whole team or one-on-one.

Results

Results

Results

Get more of the leads your sales team loves.

Your CMO doesn't care about keyword rankings and form fills. You have SQL numbers to hit and an entire sales team relying on you to hit them. That's why we have specialized processes for every lead generation channel, designed for one thing: making more revenue for your software business.

It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.

40% increase in SEO MQLs. 70% increase in same month sales from our SEO and paid search activity.

Jon Peacock

Director of Marketing Tech and Analytics, Procare
Say
Hello

Real people creating real growth in the most challenging software spaces.

Every face here has spent years making measurable impacts on software companies like yours. We look forward to meeting you—and you’ll look forward to every meeting.

Garrett Mehrguth
CEO
Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion. Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The DigitalMarketer Podcast, Salesforce, Mixergy - Startup Stories with 1000+ entrepreneurs and businesses, The Growth TL;DR, Edge of the Web and more. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.
Tanner Shaffer
Managing Partner, Operations
Tanner Shaffer is the Managing Partner, Operations of Directive. Tanner, inspired by search marketing and its role on our society, has helped Directive reach new heights and even moved to Austin, Texas to build the agency’s presence there. Tanner is extremely driven and thrives off of hitting client goals. From SEO to PPC to account management, he has refined each deliverable to provide more value in an ever-changing industry. Currently, he leads a group of directors who are continually inspiring a team of talented marketers to innovate their craft. With a 300 percent year-over-year growth rate, he is fixated on filling the company with people who have integrity and aspire to be great. Tanner began his professional career by earning a bachelor's degree in marketing from Azusa Pacific University. When he is not in meetings and working through excel spreadsheets, he enjoys surfing, dirt-biking, and growing his relationship with God, his loving wife, and family.
Jesse Seilhan
SVP of Operations
Jesse Seilhan is the Senior Vice President of Operations at Directive. He wakes up every day to help his team grow, his clients succeed, and be home in time for dinner. Since joining the team in 2017, he has helped Directive expand, define, and perfect the definition of how to service an account at a digital agency, including recording 40+ lessons for Institute, Directive's learning management system. Jesse started down his digital marketing journey in 2014, running all SEO and PPC projects for a boutique digital agency in Orange County. He studied journalism at California State University-Chico and turned that passion into a project, as he regularly reviewed, photographed, and interviewed some of the top recording artists in the world. When he’s not working or at a concert, he’s watching the Philadelphia Flyers, playing video games, or taking a trip around the country with his wife.
Brady Cramm
Head of Strategic Engagements
Director of Strategy Brady Cramm began his journey at Directive over three years ago as the first and original PPC specialist. With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and now heads up the PPC department. By keeping a pulse on client competition and assisting his team in the art of crafting no-brainer CTAs, Brady has been able to add his personal touch to every client that enters Directive’s portfolio. Outside of work, you can find Brady reminding people that he wants to get a dog and drinking far too much nitro cold brew.
Andrew Choco
Sr. Director of Growth
Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients. After a few months he moved into a sales role, performing PPC and SEO audits for prospective clients. From there, he jumped straight into the account manager role, where he led strategy for enterprise clients including Cisco, Allstate, SentinelOne, and ClearCompany. After working directly on the client side, Andrew moved back into a sales position where he finds opportunities for growth in any enterprise brands he gets a chance to audit. When he’s not busy on discovery calls or building out proposals, Andrew loves discovering new music, following the downfall of all Seattle sports teams (are the MLB playoffs even a thing anymore?), and looking at pictures/videos of corgis.
Tucker Hassler
Director of Creative Operations
Tucker is an internationally-awarded Creative Director with a vision for bringing strategy together with integrated storytelling principles. His wealth of national and global brand experience spans notable enterprise accounts, such as Samsung, Giro, Harley Davidson, Norwegian Cruise Line, Daikin, American Airlines, and Florida’s Coalition Against Human Trafficking. With over 20 years of agency experience, he's skilled at turning insights into engaging stories and digital experiences that drive consumer behavior and action. Tucker heads up a dynamic group of videographers and digital designers across Directive’s international network, bringing SaaS brands to life in all mediums that matter. He attended University of Memphis on a full musical scholarship, and later attended Portfolio Center for advertising in Atlanta, Georgia, where he graduated with honors. Tucker now resides in Portland Oregon with his wife Julie and four children. As a past adrenalin junkie and avid skydiver, he now fulfills his inner thrill-seeker with traveling, scuba diving, skiing, hiking, golfing, and as much beach Frisbee as time allows.
Alex Slade
Creative Project Manager
Alex Slade is a Creative Project Manager at Directive, hailing from San Diego, CA. Her creative career began in live production as a Lead Producer and, what the crew would lovingly call her, ‘set mom’. While slightly different than set life, her role still consists of managing all things video production logistics, client collaboration, and timeline management. When she’s not managing video production, she’s likely spending time at home watching Seinfeld with her boyfriend, playing fetch with her hyperactive dog, going out for brunch, or traveling.
Alex Reyes
Senior Account Executive
Alex Reyes is a Senior Account Executive and brings over 7+ years of experience in Sales Leadership, Enterprise SaaS Sales, and Strategic Relationship Development. Alex prides himself on his ability to build lasting, meaningful relationships with our customers, making Directive an invaluable asset to their company. Outside of work, he enjoys playing golf, going camping, and spending time with his family.
Helena Esparza
Account Strategist, Paid Media
Helena Esparza is an Account Strategist on our Paid Media team. She received her BS and MS in Digital Marketing and Analytics at St. Edward's University. She is currently pursuing her Post-Graduate Degree in Data Science at the University of Texas at Austin. Outside of work and school, Helena loves to go hiking with her dog, Layla, read English literature novels and eat good tacos.
Abe Escarda
Account Strategist, Paid Media
Abe lives in the Milwaukee area and serves as an Account Strategist in the Paid Media department. When he is not working, he enjoys spending time with his family and coaching lacrosse with his former college team.
Gabby Gurrister
Account Strategist, SEO
Macy Myhill
Senior Account Strategist, SEO
Macy Myhill is a Senior Account Strategist in our SEO Department. With nearly 4 years of experience in digital marketing and SEO, Macy got her start in Orlando as link builder. She has worked both in-house and on the agency side and has experience in several different fields including healthcare, legal, and Real Estate. Originally from the Austin area, she graduated from Texas Tech (Wreck Em’ Tech!) with a BBA in Marketing. When Macy isn’t working you can find her taking hikes with her family and Golden Retriever or checking out the local food and craft beer scene. Fun fact: She also worked at Disney World post-grad.
Matt Morran
Senior Account Strategist, Paid Media
Matt Morran is a Senior Account Strategist in our Paid Media Department. Matt lives in Pittsburgh, PA and has over 10 years of experience in different verticles of Digital Marketing, including B2B PPC and SEO in the music, retail, and apparel industries. He earned his undergrad from Liberty University with a focus in Graphic Communications. Outside of work, Matt spends his free time with his family and friends, and enjoys being outside and attending sports & music events. He also enjoys gaming/streaming and is an avid movie watcher who writes movie reviews.
Kyle Brink
Account Strategist, Paid Media
As a “Swiss army knife” digital marketer, Kyle has 4+ years’ worth of experience working with a wide variety of clientele covering nearly all industries by strategizing, implementing, and optimizing campaigns for optimal success. He received a BA in Business Administration with an emphasis in Marketing from the Leeds School of Business at the University of Colorado Boulder. He has working knowledge and experience in email marketing, social media, SEO, CRO, marketing automation, CRM, website development, and paid media. Kyle is happiest when experiencing the world as an endless opportunity for learning, discovery, and truth-seeking, which translates nicely into his digital marketing “best-practice” strategies. In his spare time, Kyle enjoys spending time with his friends and family, going to amusement parks, and anything with a thrill. He has a passion for competitive cheerleading with 13+ years of experience where he’s earned himself many national titles, as well as both Silver and Gold World championship titles.
Amber Fletcher
Senior Recruiter
Amber is based in Austin Texas and is a Senior Recruiter at Directive. With a background in Social Listening and Research and over 6 years of agency recruiting, she now focuses on finding the perfect candidates for creative and marketing roles. Not a big fan of the outdoors, Amber spends most of her free time to sitting in the dark, watching Tales from the Darkside reruns and lying to others about her active social life.
Jessica Rolnick
Account Strategist, Paid Media
Jessica Rolnick is an Account Strategist in our Paid Media Department. She received her BS in Marketing from Florida State University and her MBA from Florida State University (Go Noles!). Outside of her passion for the marketing industry, Jessica is an avid photographer and foodie and loves spending time with friends and family.
McKenzie Stinson
Account Strategist, Paid Media
McKenzie is an Account Strategist in our Paid Media Department. She received her BA in Hospitality from Auburn University and is currently obtaining her Professional Master's in Business Administration from the University of Oklahoma. McKenzie currently lives in Austin, Texas, and is known to take her dog Barkley with her everywhere she goes.
Ben Sottek
Senior Account Strategist, Paid Media
Ben is a Nashville native and current resident. After graduating from the University of Tennessee with a degree in Business Analytics and a minor in Marketing, he found that digital marketing is a great blend of the two disciplines. Ben has led paid media efforts in-house, in a consulting capacity, and in agencies for a wide list of verticals for the last 5 years. He takes the approach of a data-driven people person - prioritizing innovative growth and a valuable customer and client experience.
Clara Metcalf
Associate Director, SEO
Clara brings with her a decade-worth of agency experience, spanning many roles. Through numerous algorithm changes and years of troubleshooting an array of SEO needs and in a wide variety of industries, Clara has established herself as an SEO wizard of sorts, backed with time-tested methods and a dash of magic. Clara is passionate about building trusting and meaningful relationships with clients, which allows her to work as an integral part of their team.
Tyler Thompson
Associate Director, SEO
Tyler Thompson is an Associate Director in our SEO Department. He is a dedicated Digital Marketer with a demonstrated history of success working in the online marketing and web development industry. His passion is growing businesses and brands through effective marketing and storytelling, and leading projects and teams to success. He graduated with a B.S in Business Administration from the University of North Florida. Over his 6 year career, he has partnered with a variety of notable names including Premier Thermal, Rulon International Inc., The Tom Coughlin Jay Fund, All Pro Dad, Habitat for Humanity and Striplings General Store. Outside of work, you can find Tyler playing golf or basketball, working his tech blog, walking his dog, Rudy, and following his favorite sports teams (IU Hoosiers, Indianapolis Colts, Indiana Pacers).
Scarlett Aiello
Executive Assistant to CEO
Nate Ramirez
Account Strategist, SEO
Laurent Matson
VP of Client Strategy
Mike Fortunato
Motion Graphics Designer
Ashlee Sinnott
Account Strategist, SEO
Ashlee is an Account Strategist in our SEO Department. She has three years of digital marketing experience working across various industries, including insurance, language translation, technology consulting, and manufacturing. Previously coming from an agency where she wore many different hats, she focuses on building close relationships with her clients. With a passion for growing her client's business and helping them reach their goals, Ashlee makes sure her clients feel like she is truly an extension of their marketing team.
Katie Knoll
Strategy Phase Manager, SEO
Katie Knoll is the Strategy Phase Manager for our SEO Department. She has over 8 years of experience across multiple industries in the digital marketing space. Graduating from Chapman University with a degree in Business Administration in 2010, Katie embarked on a career in search engine marketing. With a passion for life-long learning and growth, Katie believes that almost anything is attainable with the right attitude and a bit of luck. At Directive, she helps businesses reach their marketing goals through proven strategies and a wealth of technical SEO knowledge. When she's not devoting time in the office, you can find Katie in a variety of yoga positions, watching live music, or 20 ft in the air on a rock climbing wall. Having picked up a handful of new hobbies after the Covid lockdowns, you can also find her crocheting, cross-stitching pixel art, or playing PC games with friends.
Katie Rossi
Associate Director, Paid Media
Jordan Matsunaga
Director of Learning & Development
Jordan began his digital marketing career as a paid search specialist, but his passion for constant improvement and guiding strategy led him down his next path as a senior account strategist, where he focused on building strong relationships with his clients and delivering even stronger results. When not in the office, you can find Jordan playing hockey, improving his cooking skills, or hanging out with his two dogs Miki and Kitt.
Max Serrato
Associate Director, Strategy
It all began in 92’. Though curious since birth, Max Serrato found his passion in marketing at Cal State University – Fullerton, and was driven to find new ways to reach the right audience, with the right message, at the right time. After getting experience in the digital world running an E-commerce business and dipping his toes in marketing at an ad agency in the foodservice industry, he began his work at Directive in 2018. There, he works hard to discover creative, out-of-the-box strategies to increase lead volume and slash CPA, overall exceeding client goals. In his free time, Max enjoys watching the San Jose Sharks (not so much these days), listening to music, playing guitar, and trying to calm his incredibly hyper and needy dog down.
Eliza Miller
Senior Account Strategist, Paid Media
David Dorudiani
Strategy Manager, Programmatic
Natasha DeAlmeida-Atwal
Intern Program Manager
Natasha DeAlmeida-Atwal is the Intern Program Manager here at Directive. Natasha has over 8+ years of experience in higher education workforce and career development. A Bay Area native, Natasha received her Master's Degree in Educational Leadership from Mills College along with her Bachelor's Degree from the University of California, Berkeley. Outside of work, Natasha enjoys spending time at home working on an HGTV-inspired home project, finding new restaurants, watching movies, or traveling with her touring musician husband and energetic border collie Charlie.
Andrew Finkenbinder
Associate Director, Paid Media
Abbie Niderberg
Senior Recruiter
Kylie Fahey
Associate Director, SEO
With nearly ten years of experience in the marketing field, Kylie is known for providing advisement, education, and support to clients as she develops strategic marketing plans that drive results. With an agency background, she's worked in various industries including healthcare, higher education, consumer goods, and commercial real estate. She considers herself a life-long learner and is always continuing to research the ever-changing digital landscape. Outside of work, she enjoys traveling and exploring the local foodie scene with her family and Frenchie pup, Rigby.
Josh Nelson
Innovation Manager
Josh Nelson is the Innovation Manager at Directive. His interest in marketing began in college where he became fascinated with the intersection of human psychology and marketing. Josh started his digital marketing career as a social media administrator at one of the world's leading wine and spirits companies where he worked with iconic beer brands like Corona Extra, Modelo, and Pacifico. Josh took his talents to Directive, doing both SEO and PPC, but eventually gravitated towards doing just PPC because the blend of creativity and analytics was a perfect fit for him. As a lead PPC, Josh enjoys overseeing PPC strategy process for clients, from the initial planning stages all the way to evaluating campaign performance. He also works closely with the director of PPC to improve processes and efficiency of the department. When Josh is not optimizing everything around him, you can find him playing video games, enjoying a craft beer, or spending time outdoors hiking or camping.
Jess Browder
Director of Design
Jess began their career at Directive as a design intern, quickly falling in love with creative strategy and working with a variety of clients. They've since worked their way to the role of Director of Design where their main focuses now include mentoring other designers, building out clear design processes, and diving into creative strategy with clients. Before receiving their BFA in Communication Design from Texas State University, Jess worked at a local animal rescue for several years where they perfected the art of herding cats, both literal and figurative. Currently, Jess lives in their hometown of Austin, TX with their wife and four terrible cats. When not at work, they can be found hiking the greenbelts, reading sci-fi and fantasy novels, or making way too many peach preserves/cookies/biscuits than two adults can reasonably eat.
Shannon Dwyer
Portfolio Account Executive
Shannon Dwyer is a Portfolio Account Executive. She started with Directive as an Account Strategist in our Paid Media Department, and brings with her digital marketing experience with in-house teams and agencies (both smaller and larger teams).  Shannon enjoys building strong working relationships to fully understand the companies she works with to attend to their needs and help grow their business. In her spare time, Shannon enjoys time with her husband and their fur baby, Gus, snowboarding, and anything sports-related.
Dominique Barbagallo
Senior Account Strategist, Paid Media
Dominique is an enthusiastic, hard-working senior level marketing professional who's been in the game for 7 years now. She comes to Directive with a hefty portfolio of marketing experience across many verticals and within various industries. Graduating with a BA in Communications from SUNY New Paltz & boasting a 3.6 GPA, Dominique became passionate about marketing from the 1st day of her very 1st marketing class after not knowing what she wanted to pursue after college. Born and raised in NY, Dominique moved to sunny Nashville, TN just over 3 years ago now and is loving every minute of it.
Haley Killion
Director of Talent Acquisition
Erika Braeger
Account Strategist, SEO
Erika is an Account Strategist in our SEO Department. She has been in the digital marketing world for over five years, with diverse experiences across copywriting, content strategy, and SEO. She has helped clients across B2B and B2C industries elevate their online presence and achieve their growth goals through her detail-oriented approach to research and project management. Erika is passionate about crafting SEO strategies that exceed expectations and create a buzz beyond the digital space. Based in the Tampa Bay area, you might spot Erika zipping around the sunny trails on her bicycle.
Mike Shaw
Senior Account Strategist, SEO
With 7+ years of SEO experience, Mike is a capable SEO Strategist who has helped over 30 clients across a variety of verticals grow their online organic presence. After graduating from Suffolk University's MBA program in 2013, he got his start as an SEO working in the Boston Ad Agency scene where he quickly developed a reputation for his client communication and problem-solving skills. Now living and working in San Diego, Mike continues to devote himself to excellence in crafting and implementing SEO strategies.
Blake Smart
Account Executive
After becoming hooked on Season 1 of Mad Men, Blake Smart knew his career would take him to the world of marketing. Equipped with a degree in marketing along with an MBA from Cal Baptist University, Blake began his career at Directive in early 2018 as an SEO Specialist at the ripe age of 22. Since then, Blake has learned the ins and outs of the search engine and holds the title of senior account strategist. In this role, Blake is simultaneously guiding and executing strategies in order to get the best results possible, not just for his clients but for himself as well. Through successful communication, time management, and an assortment of “Dad Jokes,” Blake makes sure each client has a one-of-a-kind experience that exceeds their goals overall. Outside of work, you can find Blake running around Huntington Beach, trying new foods, and STILL talking about the Philadelphia Eagles miraculous 2017 Super Bowl run.
Mark Osuna Senn
Account Strategist, Paid Media
Mark is an Account Strategist in our Paid Media Department. Based out of Minneapolis, he is a seasoned, bilingual agency professional. As an expert in B2B, he is excited to put his expertise to use for SaaS growth strategy at Directive. When he's not putting the ""mark"" in marketing you can find him dancing to reggaeton in his living room."
Brandi LaDue
Employee and Client Experience Manager
Brandi Ladue is the Employee and Client Experience Manager at Directive. She has over 10 years of experience working in Marketing and Event Operations. She is excited to utilize her industry knowledge, detail-oriented approach, and customer service skills to create customized experiences with client satisfaction being the ultimate objective. Brandi lives in North Carolina with her husband and daughter. She loves spending time with friends and family, watching her daughter play volleyball, and spoiling her Aussiedoodle, Scout. She also enjoys sampling craft beer, traveling to the beach and mountains, and finding new items at HomeGoods!
Sara Miller
Associate Director, SEO
Sara comes an Associate Director in our SEO Department. She has extensive digital marketing experience across industries including destination marketing, software, gaming, and insurance. Following her time at the University of Nevada, Reno, Sara spent 6 years in Washington, D.C. working for the U.S. Senate Majority Leader, editing for PR Newswire, and later moved back to Reno to take on the role of Director of Marketing for a SaaS company. Outside of work, Sara enjoys hiking, traveling, working out, photography, and spending time outside with Toby, her soft-coated wheaten terrier.
Sara Nigro
Global Head of Partnerships
As the Global Head of Partnerships at Directive, Sara leads the growth and scale of our referral, software, and PE + VC partnerships. Her passion for the role comes from her 6+ years of experience managing agency and client relationships, while developing strategies for growth and project execution. Sara leaves no stone unturned when developing our strategic partner plans!
Jane Yang
Senior Digital Designer
Jane Yang is a Senior Digital Designer at Directive. She received her BA in Design and a minor in Marketing from the University of Southern California. She views design as a bridge that forms relationships and improves the connections between people and the products they use.
Amanda Lopez
Senior Account Strategist, Paid Media
Amanda is a Senior Account Strategist in our Paid Media Department. She has over 9 years of experience ranging from paid search/social marketing, affiliate marketing, and data analysis. Amanda graduated from Seton Hall University and is based out of New Jersey.
Sylvia Diep
Digital Designer
Sylvia Diep is a Digital Designer at Directive who joined the team right after graduating from the University of California, Irvine. After studying computer science for 3 years Sylvia decided to make the switch to Informatics and discovered UI/UX design--a field that was a perfect mesh of her academic skills and personal interests. When she's not designing, Sylvia loves traveling, cooking, and playing tennis.
Adrian Landrum
Director of Paid Media
Adrian Landrum is the Director of Paid Media at Directive. She has over 8 years of experience in the industry across a variety of verticals, including retail, hospitality, and B2B SaaS. She specializes in media strategy & full-funnel planning. She earned her undergraduate degree from the University of Virginia and her MS in Management from Wake Forest University. Adrian lives in Richmond, VA with her husband Andrew & their cat Panda.
Eric Haynie
Account Strategist, SEO
Eric Haynie is an Account Strategist in our SEO Department. He has 4+ years of experience working in SEO with clients across many verticals including retail, eCommerce, travel & hospitality, and software. Originally from Colorado, Eric moved to San Diego and received his undergraduate degree from Point Loma Nazarene University and his MBA from San Diego State. He now lives in Bend, Oregon, and spends his free time exploring the outdoors and playing golf.
Amanda Krause
Associate Director, Paid Media
Amanda Krause brings over 19 years’ digital marketing and paid advertising experience to the Directive team with 8 years of specialized B2B experience in paid search, digital marketing, programmatic and ABM strategies for enterprises with complex sales cycles.
Tim Davidson
Senior Director of Performance Marketing & Brand
Tim went to school for Zoology, while there he started investing $1,000 of his own money in Google Ads to sell vintage toys and caught the marketing bug. Since then he has shaken that sour taste to drive quality leads for B2B companies with search, social, ABM, and more. Outside of work, he stills has his ebay store where he sells Nerf Guns and Pokemon cards. You can also find him trying out the latest bio hack so he live to 150 years old. Funny thing is, we won't know if he gets there or not.
Ryan Young
Associate Director, Video
Ryan has a passion for producing engaging visuals through motion graphics and animation. Armed with a business degree from Baylor University and a portfolio of both live-action and motion graphics, Ryan now helps bring Directive and its clients high-quality creative. He loves seeing well-strategized design and motion translate into tangible business results. Whether it's an infographic or a brand video, Ryan puts the same creative effort and attention to detail into every project he's a part of. Even though he'll tell you he adores all types of videos equally, he's especially fond of the projects that get customers pumped. He likes to think of himself as a hype man for SaaS brands. If he's not pushing keyframes, you'll most likely find him at a taco truck, playing guitar, or watching a good TV show.
Jared Ray
Account Director, SEO
Jared is an experiened digital marketer with a knack for SEO who has worked with and for entities of all sizes and shapes. Over the course of his 10+ year career, he has experienced the SEO world from a variety of perspectives, which give him empathy and clarity of thought. When complex challenges arise, he loves being part of the solution. Outside of work, Jared will probably be found in his garage building something. He dabbles with the guitar, but doesn't feel worthy of the title "musician" and is an avid sports enthusiast. If you ever want to see his competitive side, just say the words "Super Smash Brothers."
Rhett Hartsfield
Account Director, Paid Media
Rhett Hartsfield is a data-driven digital marketing professional with over eight years of experience defining strategies that generate leads, build online awareness, and increase conversions. Over time, Rhett has gained valuable experience working with ad agencies, startups, and Fortune 500 companies alike. Prior to fully diving into digital marketing, Rhett worked for various sports broadcast networks including ESPN, Fox Sports, MLB Network, and NFL Network, to produce live televised events for California sports teams (NFL Chargers, NBA Lakers, NBA Clippers, MLB Dodgers, NHL Kings). Previously, Rhett received his BA in advertising from California State University - Fullerton in 2010. When Rhett isn’t immersed in analytics, optimizing conversions, or crafting digital strategies with his team, you can find him exploring Southern California, flying drones, and spending time with family and friends.
Ryan Allen
Strategy Phase Lead, Paid Media
Ryan Allen is the Strategy Phase Lead for our Paid Media Department. After graduating with a master’s degree in English, Ryan moved to Austin, Texas, where he worked in state government for five years before pivoting to a rewarding career in digital marketing. Over the ensuing years, Ryan managed paid media in-house at a number of businesses, developing effective growth marketing, customer retention, and lead generation strategies for B2B, B2C, SaaS, and e-commerce companies. Today, he uses that portfolio of proven tactics to help Directive’s clients reach their marketing goals and grow their businesses. Ryan spends his leisure time going to see live music and theatre, exploring the local food scene, watching sports, and playing video and board games. In all his endeavors, he enjoys the love and support of his wife and two dogs.
Melissa Mergenthaler
Senior Account Executive
Evan Kurland
Associate Director, Paid Media
Evan Kurland is an Associate Director in our Paid Media Department. He is a veteran marketing strategist who specializes in seeing the big picture of growing a client's business. He enjoys all the details that connect a business to a consumer and focuses on creative ways to deliver high-quality consumer experiences. Outside of work, you can find Evan trying to learn everything A-Z about basketball strategy and figuring out how we can give forever homes to all the dogs who need them.

Make your SQL targets unmissable with performance marketing that keeps your goals in focus.

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