MEET OUR CUSTOMER GENERATION AGENCY

We're the Customer Generation agency for tech companies that delivers on our promise: results.

We use our Customer Generation methodology to build
marketing strategies that grow with your company.

We break through growth efficiency barriers to
bring you customers and users for life.

We use financial modeling to make sure you
reach the revenue goals you're after.

Our Values

Our Values

Our Values

Values that align with your team, your goals, and the way you do business in the tech space.

  • People first.
  • Perception is reality.
  • Embrace reality. Don’t manipulate it.
  • Transparency is our default.
  • Ownership breeds excellence.
  • We all own the iteration of our processes and products.
  • Diverse ideas and people drive innovation and growth.
  • Proactively communicate with clarity and empathy.
  • When in doubt, the client takes priority.
  • Balance is our choice.
  • Specialization.

    Specialization.

    Specialization.

    We're tech marketing experts that specialize in Customer Generation.

    We have one focus: ensure revenue growth through data-backed marketing strategies. We deliver growth efficiency that you can rely on in the ever-changing tech space.

    Ownership.

    Ownership.

    Ownership.

    We take ownership over everything we do. It's a key component to our success.

    Our team consists of high achievers that step up to each challenge and take ownership from day one. Every team member takes responsibility of the outcomes, so you can take pride in the results.

    Communication.

    Communication.

    Communication.

    We are proactive, prepared, and always ready to show numbers.

    Stay connected at all times with fast and transparent communication. We've got your back in Slack. We spitball ideas between our regular call-ins. We deliver results and next steps backed by data during meetings.

    Results

    Results

    Results

    We focus on your customer base so you can reach your revenue goals.

    You have a customer base to grow and retain. You have bottom-line goals to reach. You have promises to deliver on. That's why we have value-building processes for every stage of your customer lifecycle. They are designed for one thing: making more revenue for your business.

    It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.

    We had a 70% increase in sales from our SEO and paid search activity.

    Jon Peacock

    Director of Marketing Tech and Analytics, Procare
    Say
    Hello

    Real people creating real growth.

    Meet the Directive Team.

    Garrett Mehrguth
    CEO
    Garrett Mehrguth is the co-founder and Chief Executive Officer of Directive, a search marketing agency for enterprise brands headquartered in Irvine, California. Mehrguth, fascinated by the role search marketing plays in empowering companies and people to connect, has dedicated the past five years toward that passion. Since its establishment in 2014, Mehrguth has led Directive in its expansion of five new locations in Los Angeles, San Francisco, New York City, Austin, Texas; and London. Directive’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25 percent of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The DigitalMarketer Podcast, Salesforce, Mixergy - Startup Stories with 1000+ entrepreneurs and businesses, The Growth TL;DR, Edge of the Web and more. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife.
    Tanner Shaffer
    Managing Partner, Operations
    Tanner Shaffer is the Managing Partner, Operations of Directive. Tanner, inspired by search marketing and its role on our society, has helped Directive reach new heights and even moved to Austin, Texas to build the agency’s presence there. Tanner is extremely driven and thrives off of hitting client goals. From SEO to PPC to account management, he has refined each deliverable to provide more value in an ever-changing industry. Currently, he leads a group of directors who are continually inspiring a team of talented marketers to innovate their craft. With a 300 percent year-over-year growth rate, he is fixated on filling the company with people who have integrity and aspire to be great. Tanner began his professional career by earning a bachelor's degree in marketing from Azusa Pacific University. When he is not in meetings and working through excel spreadsheets, he enjoys surfing, dirt-biking, and growing his relationship with God, his loving wife, and family.
    Caitie Collins
    COO
    Caitie is the Chief Operating Officer at Directive. She has had a multi-faceted career, starting in Financial Technology, moving into the DTC global advertising space, and now her proven track record of leadership and operational excellence has followed her to Directive. Caitie loves efficiency and facilitating processes, management strategies, and methodologies for business optimization. She brings leading-edge innovation to operational best practices and constantly challenges herself to find a better way. Caitie began her professional career by earning a bachelor's degree in operational communications and journalism from the University of Connecticut. When she is not in meetings and working through communication strategies, she enjoys her Peloton, going for long runs and unwinding with Bravo.
    Sean Dooley
    VP of Finance
    At his core, Sean is a builder and collaborator with a proven track record of stewarding the financial health and growth of leading global organizations. He oversees all aspects of Directive’s Accounting, Finance, Legal, Risk, Corp Dev, and Treasury functions, always with an eye toward long-term financial health and sustainable growth. Sean’s education background of dual BBAs in Finance and Marketing from Texas A&M University is a perfect fit for where he is today. He began his career as a Financial Analyst for a global leader in aerospace and defense technology before pivoting to a successful financial leadership with a hyper-growth technology startup where he was the third employee. After work, he enjoys mixed martial arts and has been training in Brazilian jiu-jitsu, boxing, and Muay Thai since 2017.
    Derek Gerber
    VP of Growth
    Derek is an accomplished, growth-focused leader with +15 years of success in creating bottom-line impact through targeted marketing and sales initiatives aligned with emergent business strategies. Forbes, HubSpot, and others have featured his work as best practices. His contagious leadership and results are why organizations trust Derek to deliver solutions that grow revenue, build brand awareness, and create engaging content. He has maintained a track record of establishing and directing various marketing campaigns and sales programs to elevate brand awareness and reach. Derek's unique expertise in generating demand for offered products and services by employing digital, social, affiliate, and influencer marketing initiatives sets him apart. Derek loves analyzing new markets, trends, and consumer needs to develop and employ competitive marketing strategies and campaigns that accelerate business growth and expand footprints. Employers recognize Derek for his skills in building, training, and mentoring cross-functional teams worldwide that accomplish performance goals. He is an articulate communicator with a credible history of cultivating positive business partnerships with colleagues, management peers, and key global stakeholders to realize strategic business goals. Derek's background includes being interviewed on live TV, being featured as a host speaker for large audiences, and building campaigns with the NFL LA Chargers, NHL Anaheim Ducks, MLS LA Galaxy, and the PGA TOUR.
    Larissa Williams
    VP, Performance Marketing
    Larissa joined Directive in 2022 and went on to be promoted to VP, Performance Marketing. Larissa’s leadership career has spanned all aspects of owned and earned media, including driving successful strategy with some of the largest brands In the world across finance, insurance, social media, and of course, household names in B2B SaaS. Larissa’s research background has informed her data-driven approach to digital marketing. Larissa gets her energy from driving client success and forming lasting partnerships, as well as championing fresh faces in SEO. Larissa studied Journalism at the Walter Cronkite School of Journalism and obtained her Masters from the University of Texas at Austin, where her work focused on audiences, objectivity, and branding in media credibility research. In her free time, you’ll find Larissa baking up a storm from vintage cookbooks or watching the latest horror movie.
    Mel Dale
    Head of People Operations
    Mel Dale is the Head of People Operations at Directive. His experience ranges from leading teams at one of the largest and most respected companies in the world, to building departments at a bootstrapped SaaS startup. Either way, he is deeply committed to ensuring everyone he serves receives the fairness, equity, and justice they deserve. Mel currently lives in Austin, TX, and spends his time away from work playing silly games with his toddler, exploring coffee shops with his wife, and reading way too many comic books.
    Jesse Seilhan
    SVP of Operations
    Jesse Seilhan is the Senior Vice President of Operations at Directive. He wakes up every day to help his team grow, his clients succeed, and be home in time for dinner. Since joining the team in 2017, he has helped Directive expand, define, and perfect the definition of how to service an account at a digital agency, including recording 40+ lessons for Institute, Directive's learning management system.
    Jesse started down his digital marketing journey in 2014, running all SEO and PPC projects for a boutique digital agency in Orange County. He studied journalism at California State University-Chico and turned that passion into a project, as he regularly reviewed, photographed, and interviewed some of the top recording artists in the world. When he’s not working or at a concert, he’s watching the Philadelphia Flyers, playing video games, or taking a trip around the country with his wife.
    Scarlett Aiello
    Executive Assistant to CEO
    Scarlett has been a C-Level Executive Assistant for six years now and is extremely dedicated to her work. She loves spending time with family and is an avid pilates girl. She is a dedicated dog mama and any chance she gets, she will be by the beach.
    Jessica Cogswell
    VP of Creative Strategy
    Jess is the Vice President of Creative Strategy and an innovative, culture-oriented Design leader with over a decade and a half of experience building teams, creating brands, and crafting emotional experiences. Working with creatives is her passion. She has worked leading advertising efforts for some of the world's largest brands like Coke, Nintendo, and TikTok and highly regarded gaming IP's like Call of Duty and Fortnite. Gaming continues to be her passion, along with her efforts to save the lives of domesticated rabbits. She lives in Boston, MA with her rescue bunny, Chicken, and her boyfriend and animal activist, Pete. She has learned one of the Japanese alphabets, Hiragana, knows a little of many other languages, and loves playing video games. She believes kindness can change the world and plans on giving a TedTalk one day.
    Paulina Fernandez
    VP Operations LATAM
    Paulina is the VP of Operations for LATAM at Directive. She has had a disruptive career working in different global advertising agencies for more than 15 years, managing and building teams for different types of clients, business models, and regions. She considers herself a mentor and coach. Her passion is to inspire and motivate her teams to become the very best versions of themselves. Her mantras are teamwork, innovation, processes, and strategic thinking. She lives in Mexico City with her daughter and two dogs. She is a Certificated Pilates teacher and believes in the power of energy and intention. She lives in the present and tries to make every day count. One of her dreams is to write a book about her life.
    Brady Cramm
    VP of Strategic Engagements
    Brady Cramm began his journey at Directive over seven years ago as the first and original paid media specialist. With a previous background in paid advertisement in the medical device space, he was able to hit the ground running with innovative campaigns. After wearing many hats in the agency, Brady has come full circle and is now VP of Strategic Engagement. By keeping a pulse on client strategy as well as industry trends, Brady plays a strategic role in the sales and onboarding of new clients. Outside of work, Brady enjoys traveling with his wife, landscape photography, and playing golf whenever he can.
    Drew Choco
    Sr. Director of Sales
    Andrew Choco began his career at Directive as a paid social specialist running campaign promotions and advertising for multiple clients. After a few months he moved into a sales role, performing PPC and SEO audits for prospective clients. From there, he jumped straight into the account manager role, where he led strategy for enterprise clients including Cisco, Allstate, SentinelOne, and ClearCompany. After working directly on the client side, Andrew moved back into a sales position where he finds opportunities for growth in any enterprise brands he gets a chance to audit. When he’s not busy on discovery calls or building out proposals, Andrew loves discovering new music, following the downfall of all Seattle sports teams (are the MLB playoffs even a thing anymore?), and looking at pictures/videos of corgis.
    Jordan Matsunaga
    Director of Accounts
    Jordan started his journey with Directive in 2016 and has worn many hats at the organization starting as a paid media specialist, to strategic roles focusing on enterprise accounts, to launching the L&D department, and now settling into his current role as the Director of Accounts where he focuses on providing an exceptional experience and driving results for Directive’s largest accounts. Outside the virtual office, you can find Jordan playing hockey, improving his cooking skills, or hanging out with his two Shiba Inus Miki and Kitt.
    Kristy Kuntz
    Director of SEO
    Kristy joined Directive in 2022 and was promoted to Director of SEO. Her leadership experience spans a wide array of industries and teams. Her specialty areas include consulting, analytics, and content strategy. She loves geeking out on new and innovative solutions to meet client needs. Kristy graduated with degrees in psychology and journalism from the University of Missouri. She is currently located in the Seattle area after living out much of her professional career in Southern California. She enjoys yoga, health/wellness, and being outdoors.
    Amanda Lopez
    Senior Account Strategist, Paid Media
    Amanda is a Senior Account Strategist in our Paid Media Department. She has over 9 years of experience ranging from paid search/social marketing, affiliate marketing, and data analysis. Amanda graduated from Seton Hall University and is based out of New Jersey.
    Alex Slade
    Creative Project Manager
    Alex Slade is a Creative Project Manager at Directive, hailing from San Diego, CA. Her creative career began in live production as a Lead Producer and, what the crew would lovingly call her, ‘set mom’. While slightly different than set life, her role still consists of managing all things video production logistics, client collaboration, and timeline management. When she’s not managing video production, she’s likely spending time at home watching Seinfeld with her boyfriend, playing fetch with her hyperactive dog, going out for brunch, or traveling.
    Amber Pierce
    Accounting Manager
    Amber is the Accounting Manager and in-house CPA at Directive. She received both her bachelor's in accounting and MBA from Oklahoma State University, and has worked in the energy and managed IT industries over the past seven years. She currently lives in Edmond, Oklahoma with her husband and two pitbulls. In her free time, she likes to play with her dogs, read, rescue any stray animal she finds, and go to 80's rock concerts with her mom.
    Amanda Krause
    Director of Project Management
    Amanda Krause brings over 19 years’ digital marketing and paid advertising experience to the Directive team with 8 years of specialized B2B experience in paid search, digital marketing, programmatic and ABM strategies for enterprises with complex sales cycles.
    Jacob Henderson
    Operations Resourcing Manager
    Introducing your Operation Resourcing Manager, Jacob Henderson. He is your typical Tampa marketer daydreaming of a galaxy far, far away and attempting to take over the world one website at a time. His goal in life, both through work and play, is to challenge popular beliefs and push the limits of what's possible. The web developer in him geeks out over a beautiful and fast site. While the account manager in him loves organization and a well-prepared strategy.
    Josh Nelson
    Innovation Manager
    Josh Nelson is the Innovation Manager at Directive. Since joining the team in 2016 as a paid media specialist, his obsession with efficiency and process grew beyond managing ad campaigns and led him to his role today. In his role, he enjoys working with department heads to shape the quality of Directive’s deliverables and streamline efficiency with the use of technology. Outside of work, Josh enjoys dirt biking, the outdoors, playing video games, and spending time with his dog, Serena.
    Robert James
    Senior Client Partner
    Robert joined Directive as a Senior Client Partner in 2021, bringing over a decade of experience successfully building lasting client relationships as a key account manager and sales executive in the beverage supply industry. Robert is the key to unlocking growth potential with each partnership he supports, ensuring Directive delivers on the brand promise of reaching opportunities that other agencies miss. Robert’s unique background, both from his Bachelor of Science in Kinesiology and his early days as a veterinary assistant, bring both energy and empathy to every relationship at Directive. In his free time, Robert enjoys spending time with his family and his two Rhodesian Ridgeback dogs.
    Kristina Brown
    Associate Director, Lifecycle Marketing
    Kristina is the Associate Director of Lifecycle Marketing. Throughout her career, she has always been data-driven, process-focused, and intrigued by all business operations. Kristina brings a diverse background of experience to Directive, working within and leading teams in both sales and marketing. She is focused on providing Revenue Operations excellence across our client base. Kristina lives in Canada and loves nature, animals, and outdoor activities. She spends her spare time fostering dogs and taking her dog on walks and on the ski hill (hiking in the summer and skiing in the winter!).
    Katie Knoll
    SEO Operations Lead
    Katie Knoll has over ten years of experience across multiple industries in the digital marketing space. After graduating from Chapman University with a degree in Business Administration in 2010, Katie embarked on a career in search engine marketing. With a passion for life-long learning and growth, Katie believes that almost anything is attainable with the right attitude and a bit of luck. At Directive, she helps businesses reach their marketing goals through proven strategies and a wealth of technical SEO knowledge. When she's not devoting time in the office, you can find Katie in a variety of yoga positions, watching live music, or 20 ft in the air on a rock climbing wall.
    Kylie Fahey
    Associate Director, SEO
    With nearly ten years of experience in the marketing field, Kylie is known for providing advisement, education, and support to clients as she develops strategic marketing plans that drive results. With an agency background, she's worked in various industries including healthcare, higher education, consumer goods, and commercial real estate. She considers herself a life-long learner and is always continuing to research the ever-changing digital landscape. Outside of work, she enjoys traveling and exploring the local foodie scene with her family and Frenchie pup, Rigby.
    Michael Beitcher
    Associate Director, SEO
    Mike is a digital marketing professional with a decade of experience helping clients grow their online audience, develop unique messaging that engages and excites, and generate revenue growth results. Throughout his career, he has had opportunities to apply his skills and experience in a wide variety of industries including legal, transportation, tech, education, and more. Outside of work, Mike is a husband and father who is passionate about the outdoors, food, music, movies, and travel.
    Macy Myhill
    Associate Director, SEO
    Macy Myhill started Directive as a Senior Account Strategist in our SEO Department and quickly rose to an Associate Director of SEO. With nearly 4 years of experience in digital marketing and SEO, Macy got her start in Orlando as link builder. She has worked both in-house and on the agency side and has experience in several different fields including healthcare, legal, and Real Estate. Originally from the Austin area, she graduated from Texas Tech (Wreck Em’ Tech!) with a BBA in Marketing. When Macy isn’t working you can find her taking hikes with her family and Golden Retriever or checking out the local food and craft beer scene. Fun fact: She also worked at Disney World post-grad.
    Max Serrato
    Associate Director, Strategy
    It all began in 92’. Though curious since birth, Max Serrato found his passion in marketing at Cal State University – Fullerton, and was driven to find new ways to reach the right audience, with the right message, at the right time. After getting experience in the digital world running an E-commerce business and dipping his toes in marketing at an ad agency in the foodservice industry, he began his work at Directive in 2018. There, he works hard to discover creative, out-of-the-box strategies to increase lead volume and slash CPA, overall exceeding client goals. In his free time, Max enjoys watching the San Jose Sharks (not so much these days), listening to music, playing guitar, and trying to calm his incredibly hyper and needy dog down.
    Ashleigh Kuniski
    Senior Associate Director, Paid Media
    With over 8 years of experience in paid media, Ashleigh has become a specialist in all paid media platforms, including social, search, programmatic, influencer, audio etc. She has a proven track record of improving revenue for B2B SaaS clients with her specialization and background in growth marketing. She prides herself on her ability to lead, mentor and scale paid media teams. In her spare time, she can be found spoiling her Bernese Mountain Dog, Wallace.
    Sam Calhoun
    Associate Director, Paid Media
    Sam is a Senior Account Strategist based in Colorado Springs, CO and is passionate about helping clients achieve their goals. He carries this same passion over into his part-time role as a CrossFit coach at his local box. He enjoys hiking, reading, working out, cooking, and podcasting.
    Dragos Marcia
    Associate Director, Paid Media
    I'm an Associate Director of Paid Media, located in London, UK. I've worked with esteemed clients like the UK Government and Google, specializing in biddable media. I excel in data analysis, strategic consulting, and innovative paid media procedures. Outside work, I enjoy long cycling trips off the beaten path, exploring new landscapes. I also find solace in delving into statistics and finding insights from complex data sets. To unwind, I cherish a cozy cup of tea, finding it the perfect companion for relaxation.
    Shelley Stone
    Associate Director, Paid Media
    Shelley Stone is the Associate Director of Paid Media and has been in the digital space since 2011. Her mission is to inspire and motivate others to view Programmatic as a craft, not a job. Media Buying is an Art and Science and tapping into both is the most rewarding career in AdTech. In 2021, she made the short list of Exchange Wire’s Rising Star which was a huge accomplishment for her and everyone who believed in Shelley. She values curiosity, contributions, empathy and blazing paths! Shelley's personal life includes enjoying her four beloved cats, reading, Formula1, cooking and weekends at the beach in Ocean City, Maryland.
    Andrew Finkenbinder
    Director of Strategy
    Andrew is the Director of Strategy and sets out to blend creative, data, and business goals into cohesive plans teams can understand and achieve. He loves spreadsheets, tennis, mountains, and unhealthy amounts of coffee.
    Shakila Liyanage
    Associate Director Paid Media
    Shakila Liyanage is an Associate Director on the Paid Media team. She comes from a diverse background in digital media having exposure in SEO, SEM & Social Media Marketing. She has over 8+ years of experience on the digital marketing agency side of the business, managing People & Projects, leading full funnel integrated strategies for high end clients, specialized in DTC, E-Com & Retail. She is passionate about building high performance teams and believes that empathy & trust goes along way in ensuring Project & People success. She lives in Vancouver, BC with her Husband & Son. During her spare time she loves practicing Yoga or HIIT, reading a good book on the couch or cooking & baking yummy recipes for her family.
    Ashlee Sinnott
    Account Strategist, SEO
    Ashlee is an Account Strategist in our SEO Department. She has three years of digital marketing experience working across various industries, including insurance, language translation, technology consulting, and manufacturing. Previously coming from an agency where she wore many different hats, she focuses on building close relationships with her clients. With a passion for growing her client's business and helping them reach their goals, Ashlee makes sure her clients feel like she is truly an extension of their marketing team.
    Mike Matta
    Senior Account Strategist, Paid Media
    Mike is a Senior Paid Media Strategist with a background focused on performance marketing. Outside of work, Mike is often found at the race track or spending time with his partner & two beagles (Oscar & Eugene).
    Eliza Miller
    Account Director, Paid Media
    Despite earning a degree in finance, Eliza fell into her career in digital marketing immediately after graduating and hasn't looked back. She started working in the B2C space but has since shifted into B2B and loves the pace, accounts, and people that she has gotten to work with as a result. She began with Directive as a Senior Paid Media Strategist and has worked her way up to Account Director in the Paid department, taking on a more strategic role on her accounts. Outside of Directive, Eliza loves to read (with cat in lap), cook delicious meals, and spend time outdoors with her husband and dog.
    Rafik Farag
    Senior Account Strategist, Paid Media
    Rafik is a Senior Paid Media Strategist with an impressive track history of wow-ing clients right when they start working with him. He has pursued post graduate degrees and his MBA while managing to compete for multiple football championship awards. He has a passion for crafting the art of storytelling with data-driven strategies. In his personal time, you can find him playing football, playing tunes on his guitar, travelling and creating content for mens' fashion. Rafik's expertise in marketing strategy combined with his creative flair makes him an invaluable asset to any organization.
    McKenzie Stinson
    Account Strategist, Paid Media
    McKenzie is a Paid Media Strategist that started her journey as one of Directive's first interns almost 2 years ago. She earned her undergraduate degree from the Auburn University and recently received her Professional MBA through the University of Oklahoma. Outside the virtual office, you can find McKenzie traveling the country, skiing or fly fishing depending on the time of year, or hanging out with her Goldador, Ford.
    Kyle Brink
    Senior Account Strategist, Paid Media
    As a “Swiss army knife” digital marketer, Kyle has 4+ years’ worth of experience working with a wide variety of clientele covering nearly all industries by strategizing, implementing, and optimizing campaigns for optimal success. He received a BA in Business Administration with an emphasis in Marketing from the Leeds School of Business at the University of Colorado Boulder. He has working knowledge and experience in email marketing, social media, SEO, CRO, marketing automation, CRM, website development, and paid media. Kyle is happiest when experiencing the world as an endless opportunity for learning, discovery, and truth-seeking, which translates nicely into his digital marketing “best-practice” strategies. In his spare time, Kyle enjoys spending time with his friends and family, going to amusement parks, and anything with a thrill. He has a passion for competitive cheerleading with 13+ years of experience where he’s earned himself many national titles, as well as both Silver and Gold World championship titles.
    Helena Esparza
    Account Strategist, Paid Media
    Helena Esparza is an Account Strategist on our Paid Media team. She received her BS and MS in Digital Marketing and Analytics at St. Edwards University and her Post-Graduate degree in data science at UT Austin. Outside of work and school, Helena loves to go hiking with her dog, read English literature novels, eat good tacos, and plant vegetables.
    Cassey Deveau
    Senior Account Strategist, Paid Media
    Cassey is originally from Cape Breton Island but is currently living in Halifax, Nova Scotia. After graduating from the Public Relations degree at Mount Saint Vincent University with a focus on marketing, she found that digital was her passion. Quickly entranced by the fast-paced world of media, Cassey focused her experience on the Paid Media specialty, leading advertising efforts in global, national, and local agencies for the past 6 years. She believes in data-driven strategy, and loves to integrate cross-team collaboration to projects whenever possible. When not online, you can find her learning to knit, playing basketball, or making ridiculously specific Spotify playlists.
    Gabby Gurrister
    Senior Account Strategist, SEO
    Jon Taylor
    Senior Account Strategist, Paid Media
    Jon is a Senior Paid Media Strategist at Directive and comes with more than 12 years in the digital media space. He has managed accounts in various verticals from B2B SaaS, Healthcare, Education, and big box retailers. Jon is super passionate about partnering with companies and working hard to achieve their goals. His personal interests include being an amateur magician, rocking out with his cover band Jean Claude Van Jam, and playing epic games of hide-and-seek with his 3-year-old daughter.
    Jared Ray
    Account Director, SEO
    Jared is an experienced marketer with a proven track record in enterprise SEO strategy, content marketing, and technical SEO. He serves as an SEO Account Director, delivering successful outcomes from some of Directive's high-profile clients. He loves being a father of five, turning chaos into order, and arriving at the airport at least 2 hours early for flights.
    Jane Yang
    Senior Digital Designer
    Jane Yang is a Senior Digital Designer at Directive. She received her BA in Design and a minor in Marketing from the University of Southern California. She views design as a bridge that forms relationships and improves the connections between people and the products they use.
    Hien Quach
    Senior Digital Designer
    Hien Quach is a senior digital designer based out of Ontario, Canada. When it comes to his design philosophy, he finds the connection between creativity and strategy with intention coming together. Outside of work, you can find him watching sports and checking out bookstores.
    Andrea Garcia
    Digital Designer
    Andrea is a highly skilled Digital Designer with a strong background in branding, corporate design, and project management. With a proven track record of delivering exceptional results, she is a goal-oriented, team player, and responsible professional who is always focused on the details and finding creative solutions to any problem that may arise. In her free time, you can find Andrea indulging in her passion for ballet dancing, or enjoying a cup of coffee while catching up on the latest design trends. She also prioritizes spending time with her family and friends, and is always available to lend a helping hand.
    Sina Sabouri
    Demand Generation Manger
    Located in Toronto, Sina serves as the Demand Generation Manager at Directive, where he leverages over 7 years of digital marketing expertise to drive results through omni-channel strategies, SEO, and CRO. With a history of wearing many hats in previous roles, he prioritizes building close relationships with his clients, serving as an extension of their marketing teams to help them reach their goals.  Having optimized marketing strategies for more than 100 companies across a variety of sectors, he has adeptly managed budgets ranging from $2K to $3M. In his free time, Sina enjoys reading books, boxing, networking, traveling, and seeking new experiences.
    Sarah Goulet
    HR Generalist
    As an HR generalist, Sarah is adept at improving all aspects of the employee experience by reducing friction points related to policies and procedures while removing obstacles related to managing high-performing teams. Throughout her career, Sarah has championed an inclusive environment wherever she goes, grounded in her education background in Sociology. When she’s not taking care of all things people related at the workplace, Sarah enjoys traveling, the outdoors, and spending time with her friends/family and two dogs!
    Perla Carrizales Torrejón
    Senior Brand Designer
    Perla Carrizales is the Senior Brand Designer at Directive. After getting her Art and Design degree at UNAM in Mexico City, she started her career as an editorial designer working for magazines and editorials. Then she moved to digital marketing and has worked in the industry ever since. She has a true passion for visual communication and storytelling. Outside of work, Perla loves cooking, drawing, and spending time outdoors.
    Carson Crane
    Senior Account Strategist, SEO
    Born and raised an hour outside of Toronto and raised in a military family, I ranked my first website in...2004. I took up digital marketing as a career path in 2013 and, since then have ranked everything from local law firms to the oldest (and biggest) cybersecurity services provider in North America. When I'm not keeping the people behind Google up at night, you can find me lurking in the local library, your friendly neighbourhood boxing gyms, and the ski resorts with the shortest lineups. My mission: "Your subconscious mind is a search engine - use it". Over and out.
    Ishaan Bhardwaj
    Senior Revenue Operations Strategist
    Ishaan is a Senior Revenue Operations Strategist. They have overall more than 10 plus years of experience working with b2b SaaS technology and consulting companies. Ishaan has a deep understanding of revenue operations, digital marketing, marketing automation, and account-based marketing. They have Masters degrees in Economics, and English along with an MBA from India’s foremost management school. In their free time, Ishaan enjoys nature walks, watching movies, and reading books. Ishaan also runs a charity to teach underprivileged children in India.
    Alan Campos
    Marketing Operations Manager
    Alan Campos is the Marketing Operations Manager of Directive. Alan has a major in Communication Sciences and started his professional career as a sports journalist in 2010, shifting to marketing a couple years later with a focus on sports marketing. Throughout the last decade Alan has worked for different industries like industrial real estate, healthcare, tourism, IT as well as agencies. He is very passionate about sports, a passion which he has taken to his professional life to achieve success.
    Alexis Waggott
    Account Director
    Alexis is an Account Director on the integrated Accounts team. She brings 12 years of media and marketing experience with a background in paid media. Based in Vancouver, BC she has a passion for travel, food and everything outdoors!
    Amber Fletcher
    Senior Recruiter
    Amber is based in Austin Texas and is a Senior Recruiter at Directive. With a background in Social Listening and Research and over 6 years of agency recruiting, she now focuses on finding the perfect candidates for creative and marketing roles. Not a big fan of the outdoors, Amber spends most of her free time to sitting in the dark, watching Tales from the Darkside reruns and lying to others about her active social life.
    Angélica Ochoa
    Recruiter
    Angie is part of the Talent Acquisition team recruiting international and talented people to join our team. She has more than 4 years of experience, has an MBA, speaks 4 languages, and has always known she wanted to focus on a people role. For her, recruiting is an opportunity to help other people find their life path and every day she feels blessed for that. Angie loves reading, traveling, video games, anime, and listening to comedy stand-ups! She currently lives in Mexico and is very proud of her culture. Whenever she's not working, she's discovering new cafes in her town or being a tacos picker.
    Olivia Lathangue
    Project Manager
    Olivia is from Toronto, Ontario. She studied politics at school, loves to spin, do pilates, swim, hike and travel. This year, she checked traveling every continent off her list.
    Aniela Rodriguez
    Account Specialist, Paid Media
    Aniela is a Paid Media Specialist for Directive based in Guadalajara, México. She's a persuasive and results-driven team player, always eager to keep learning. Throughout her career Aniela has worked for different industries like organic consumer products, retail, security and safety, and now SaaS. Besides digital marketing, yoga and wellness are her passions, she enjoys balancing her day to day with ashtanga practice and soundhealing sessions. In her free time she loves traveling, discovering new cafes/restaurants in her town, and going out dancing.
    Bárbara Gonzàlez
    Account Strategist, Paid Media
    Bárbara is a Paid Media Strategist based in México. She's a recent graduate of International Marketing and has spent the last two years of her career working in Paid Media primarily agency-side with industries like Education, Workspaces, Healthcare, and Tech. Throughout her career, Bárbara has worked creating strategies that generate leads across different platforms like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and even Waze Ads. Bárbara is passionate about helping others and taking care of the environment so in her free time she spends time volunteering in different social and environmental organizations. She also loves traveling, meeting new people, and watching sports like Formula 1.
    Cristina Velasco
    Account Specialist, SEO
    Cristina is an SEO Specialist at Directive. She has a great passion for the world of fashion and digital marketing, as well as for surfing, music and dancing.
    Daniel Riojas
    Senior Account Strategist, SEO
    Daniel is a Senior Account Strategist in our SEO department. Throughout his career, he has developed and executed successful digital marketing campaigns across paid media, SEO, and content marketing. Daniel earned an MBA from Duke University, where he honed his strategic thinking and leadership skills. Armed with both his marketing expertise and advanced business acumen, Daniel has since spent the past 10 years working as a digital marketing professional in industries ranging from healthcare to tech startups. In his free time, Daniel enjoys reading sci-fi novels, hiking in local nature trails and traveling to culturally rich destinations.
    Emma Colson
    Senior Account Strategist, Paid Media
    Emma is a Senior Paid Media Strategist with a Bachelor of Public Relations degree focused on marketing. With over a decade of experience in customer service, she developed a passion for marketing and has been in the B2B & Tech space internationally for the last 5 years. She specializes in developing and executing high-performing campaigns across various channels, including search, social, and programmatic advertising. Her initial background in customer service has fostered her importance of understanding the customer journey and leveraging data to inform strategic decisions. Emma brings a customer-centric approach to every project and strives to deliver impactful results that drive business growth.
    Federico De la Garza Lopez
    Account Strategist, SEO
    Federico brings a unique blend of analytical and creative skills to help clients achieve their SEO goals. With a strong background in both digital agencies and leading in-house digital marketing teams, Federico has developed a keen sense for identifying and addressing everyday pain points to create fresh strategies that result in a better user experience. He also has over 8 years of experience in brand strategy and design, which complements his quantitative side perfectly. Federico's commitment to excellence is matched only by his passion for helping his clients achieve their KPIs. When he's off the clock, you can find Federico enjoying his weekends at music festivals or playing paddle.
    Frida Garcia
    Account Specialist, SEO
    Frida Garcia, a Mexican SEO specialist, finds joy in balancing creativity and analytics to create effective solutions for her clients. She is grateful for the opportunity to work with amazing clients and colleagues at Directive Consulting, and considers herself fortunate to be able to pursue her passions in her career. Frida enjoys painting, dancing, and traveling in her free time.
    Jubaer Prodhan
    Senior Account Strategist, SEO
    Jubaer is an experienced SEO strategist who has been in the field for over 10 years. Originally from Bangladesh, he now resides in Saskatoon, Canada. Jubaer's passion for SEO stems from his desire to solve searchers' queries and connect them with the right products. Throughout his career, Jubaer has worked with a diverse range of companies in-house, including a SaaS company, an EdTech platform, and several other businesses as a freelancer. His expertise in SEO and a customer-first approach has helped these companies achieve their marketing goals and increase their online presence. When he's not busy optimizing websites, Jubaer enjoys playing chess in his free time. He also loves exploring the scenic beauty of Saskatoon and the surrounding areas.
    Lichi Cuello
    Digital Designer
    Lichi is a Graphic Designer, branding specialized, born in Argentina and a Mexican resident by choice. He has experience working for companies in different industries and countries. His passion for the sea and the tropical heat led him to live in Mérida, where he enjoys nature, social life and food. He considers himself a great fan of photography, especially candid photography, where he can appreciate the essence in its purest form. Music is his great companion every day, teaching and allowing him to connect with the emotions of his most sensitive side. Geometric & Sayagata Dotwork Tattoo artist.
    Mariana Franco
    Account Strategist, SEO
    Mariana is an SEO strategist (and SEO geek!) focused on helping Directive’s clients reach their full organic marketing potential. She loves playing PS5, pop culture and cooking.
    Marcela Ruiz
    Account Strategist, SEO
    March is an SEO Strategist at Directive who is very detailed oriented and enjoys working with clients from different backgrounds. She has ample experience in KW research and has given a keynote on how to use SemRush for this process. Her passions include freediving, painting and spending time outside.
    Rachel Cribby
    Senior Account Strategist, SEO
    Rachel Cribby is a Senior SEO Account Strategist at Directive. Rachel began her SEO career in the online publishing world back in 2016, working for an educational geography site where she proudly achieved the no. 1 spot for the query, "where do hamsters live in the wild?" A graduate of the Creative Writing program at Montreal's Concordia University, Rachel combines her wordsmith skills with a keen technical eye and love for big-picture thinking. Passionate about PM, Rachel received formal training in Digital Project Management from Louder Than Ten in 2020. She loves cats and the library.
    Saleem Barnard
    Senior Account Strategist, Paid Media
    24 years in Marketing & Tech. Web Designer👨‍🎨 turned Web Developer 👨‍💻 always Digital Strategist 🚀 I enjoy crafting stories and finding the best place to tell that story. Bridging the gap between - Video, Design, Product, Conversion, Copy, SEO -- you name it, I've done it! Former Marketing Director @ Venture-Funded B2B SaaS brands in YVR. Built Paid Meta Programs @ Bench Account & Clio accounting for 50%+ of MQLs. Love learning, podcasts, marketing (obvs), friends and the beach.
    Shane Murphy
    Senior Account Strategist, Paid Media
    Shane Murphy is a Senior Paid Media Strategist currently living in Toronto, Canada. He is originally from Ireland but made the move to Toronto in 2020. Shane has worked with clients from a wide range of industries, from SaaS to wineries, building strong, successful relationships throughout.
    Elim Chan
    Associate Director on the Demand Generation
    Elim is an Associate Director on the Demand Generation team who brings leadership experience in planning and executing growth marketing plans across all forms of media. He is based in Vancouver and has a passion for food, F1, and watches.

    Start generating revenue for your tech company with the Directive Team.

    Close