B2B Search Engine Optimization

Grow Your Organic SERP Market Share

B2B Search Engine Optimization isn’t your everyday run-of-the-mill SEO Strategy. As opposed to "quick win" SEO campaigns like eCommerce and B2C products, B2B marketing requires building relationships within longer sales cycles. The goal is not to nail down an immediate conversion, but rather be included in the final consideration when the lead eventually does decide to convert. In B2B SEO, being found is only the beginning. Distinguishing yourself and your brand of expertise by ranking on page 1 is only the first step to taking up more market share for your most profitable search terms.

B2B Pay Per Click Advertising

Generate New Paid Leads For Your Business

As opposed to focusing all of our time and energy on improving vanity metrics and getting your ads onto page 1, we prioritize our paid strategies and decisions based on actual ROAS. For B2B search marketers, true success comes from making the most out of each dollar you spend on your campaigns. We don’t blindly optimize. Each of our decisions, from single keyword ad groups to dedicated landing pages, are deliberately made to maximize the return of your paid campaigns. We prioritize your business goals in our optimization to ensure that your campaigns are driving actual revenue and growth for your company.

B2B Content Marketing

Create Content That Answers Your Ideal Users' Questions

Especially when it comes to individualizing your brand’s unique value proposition, the content your visitors are reading will determine your success. In the B2B space, where similar companies are constantly competing with one another to distinguish themselves in the minds of their users, a strong content marketing strategy is a must. We help craft a unique strategy that helps build your brand as well as generate demand and leads for your growth campaigns. The best B2B content strategies will directly answer the actual queries your ideal user is asking - and we know how to find those queries. Whether they are a googlebot or a prospective lead, we know how to write what your readers want.

B2B Social Media Marketing

Social Media Lead Generation for B2B Leaders

Over the past few years social media has rapidly become a sales force within the digital marketing community. Regardless of your niche, identifying and interacting with your ideal customers via social media is the future of demand & lead generation strategies. For B2B companies looking to better engage and convert their social following, a targeted strategy is necessary. We know how to build custom audiences and target your promotional messages to the exact reader/user you want to engage. The more direct and personalized your social media marketing/advertise is - the more success you will see from your social engagements. Start leveraging your social profiles as the lead generating powerhouse they should be.

Let's Work Together

Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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