SaaS Marketing Resource Library
Your unfair advantage in performance marketing for SaaS.
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Marketing Ops for SaaS: The All-Encompassing Guide
Start delivering on the promises Demand Generation forgot about. Start crafting strategies aligned directly to Customer Generation.
Getting into Revenue and Marketing Operations
I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. But, many of these folks are missing the requisite job […]
What is RevOps? And Why Is It So Important For B2B SaaS?
Start delivering on the promises Demand Generation forgot about. Start crafting strategies aligned directly to Customer Generation.
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Glossary
Software-as-a-Service (SaaS)
Glossary
Marketing Operations (MOPs)
Glossary
Sales Qualified Lead (SQL)
Glossary
North Star Metric (NSM)
Glossary
Image Alternative Text
Glossary
Marketing Qualified Lead (MQL)
Glossary
Revenue Operations (RevOps)
Glossary
Account Based Marketing
Glossary
Ideal Customer Profile
Glossary
