Directive Consulting logo
See Our Work
Explore Partnership
Unlock My Audit
The AI Search Playbook for B2B: 7 Tactics to Future-Proof Your Discoverability. Join our next webinar on July 29.
Register
Register

Resources

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • Data Analytics
Complex B2B Marketing Attribution Made Simple: 10 Models That Don’t Lie (Much)
  • Content Marketing
How to Measure the True ROI of B2B Content Marketing Efforts
  • SaaS
The 2026 Blueprint for Scalable B2B SaaS Marketing
  • GEO
A Guide to Generative Engine Optimization (GEO) Best Practices
  • Programmatic
The Top 5 Programmatic Platforms Leading the Way in 2026
  • Buyer's Guides, Startups
22 Top Marketing Agencies for Startups Ready to Scale Fast
  • B2B Lead Generation
Top 4 B2B Lead Generation Tools to Grow Your Pipeline in 2026
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Stratos: Stop Building Reports Manually. Let AI Do It.
Richard Uruchurtu walks through how Stratos's Paid Media Assistant turns five-hour reporting cycles into 20-minute strategy sessions — and generates on-brand ad copy
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Arthur Castillo, Head of Community and Customer Marketing at Storylane, breaks down why most B2B companies underlever their customer base and how to
Sour & SaaS Episode 12: Scaling B2B SaaS from $2M to $20M ARR w/ Madhav Bhandari, Marketing at Storylane
Madhav Bhandari, Head of Marketing at Storylane, breaks down the pattern interrupt framework he's used to scale four companies to category leadership in

Top Blog Articles

  • Google Shopping Ads
What Are Google Shopping Ads (PLAs)? A B2B Guide For Manufacturers
Google shopping ads are visual product ads that can show a product...
See more blogs
  • SaaS
The Ultimate Guide to Building a B2B SaaS Go-to-Market Strategy
A hybrid GTM motion is often the most realistic path for B2B...
  • Paid Search
Google Ads for B2B in 2026: Performance Statistics and Benchmarks
Google Ads can become expensive quickly, especially when using broad keywords, having...
  • Buyer's Guides
The 16 Best Tech PR Agencies for B2B, SaaS, and AI Brands in 2026
In B2B tech, the brand that owns the conversation wins the deal...
  • LinkedIn Ads
LinkedIn Ads Management: Building a Better B2B Growth Engine
Most conversations about LinkedIn ads management focus on the work happening inside...
See more blogs

Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • Google Shopping Ads
What Are Google Shopping Ads (PLAs)? A B2B Guide For Manufacturers
Google shopping ads are visual product ads that can show a product...
  • SaaS
The Ultimate Guide to Building a B2B SaaS Go-to-Market Strategy
A hybrid GTM motion is often the most realistic path for B2B...
  • Paid Search
Google Ads for B2B in 2026: Performance Statistics and Benchmarks
Google Ads can become expensive quickly, especially when using broad keywords, having...
  • Buyer's Guides
The 16 Best Tech PR Agencies for B2B, SaaS, and AI Brands in 2026
In B2B tech, the brand that owns the conversation wins the deal...
  • LinkedIn Ads
LinkedIn Ads Management: Building a Better B2B Growth Engine
Most conversations about LinkedIn ads management focus on the work happening inside...
  • Communications, Influencer
What Does a B2B Thought Leadership Agency Do? An Executive Guide
B2B thought leadership agencies identify where market perception needs to move, build...
  • YouTube Ads
How YouTube Ads Earn Their Place in a B2B Media Budget

Key Takeaways YouTube earns budget when it changes the questions buyers bring...

Explore our Library
Our Latest Articles
  • Google Shopping Ads
What Are Google Shopping Ads (PLAs)? A B2B Guide For Manufacturers
Google shopping ads are visual product ads that can show a product...
What Are Google Shopping Ads (PLAs)? A B2B Guide For Manufacturers
The Ultimate Guide to Building a B2B SaaS Go-to-Market Strategy
Google Ads for B2B in 2026: Performance Statistics and Benchmarks
The 16 Best Tech PR Agencies for B2B, SaaS, and AI Brands in 2026
LinkedIn Ads Management: Building a Better B2B Growth Engine
What Does a B2B Thought Leadership Agency Do? An Executive Guide
How YouTube Ads Earn Their Place in a B2B Media Budget

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.