Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]
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How to Optimize Your Google Ads Budget From KPI Metrics
How much should your department be spending on Google Ads? There’s more that goes into the budget-planning process than simply choosing a number or accepting what the board or the executive team assigns. Being able to attribute pipeline impact back to a specific Google Ads campaign is vital. This allows you to see which […]
Foundational Elements of a Successful Digital Marketing Strategy
Are you focused on the foundational elements of marketing success? Some of the previous “best” digital marketing ideas have started to obtain diminishing returns over the last two years. It’s essential to continuously assess what you’re working toward in your current digital marketing strategy.
Get the Best Proposal You’ve Ever Seen
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads […]