McKenzie is a Senior Paid Media Strategist at Directive, specializing in developing innovative tactics and strategies to drive client growth. Passionate about data analysis, McKenzie enjoys diving into pivot tables to uncover insights that optimize campaign performance. Her professional interests revolve around crafting full-funnel strategies that maximize revenue growth, and she has successfully applied these approaches to clients across various industries at Directive. When she isn’t driving performance for her clients, you can find McKenzie skiing in Colorado, flyfishing in Montana, or roadtripping in her Ford Bronco with her dog “Ford.”
- Services
- Customer GenerationSee how it works
Startups PackageCustomer Generation for startups Content MarketingAchieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.Conversion Optimization & Performance DesignIncrease conversions through a data-driven optimization program and create impactful designs that stand out from the competition.
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- Resources
- Get The Verdict ReportGet SaaS insights and benchmarks backed by $55M in ad spend.Download the Verdict WE CAN HELP YOU
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