Generative Engine Optimization (GEO) Agency for b2b brands
Lead B2B Discovery with Generative Search
Directive is the top generative engine optimizationAI agency for B2B brands ready to lead. Our Generative Engine Optimization (GEO) servicesprograms position you inside ChatGPT, Gemini, large language models (LLMs), and AI-powered search engines to capture demand wherever your audience is looking.
What Is Generative Engine Optimization and Why It Matters for B2B
Both tTraditional SEO strategy and content marketing are is changing. Buyers no longer click; they skim summaries, read AI-generated answers, and rely on authoritative content presented above the fold.
As generative AI models like ChatGPT, Perplexity, Gemini, and Claude evolve how users search across both traditional search and AI search engines, B2B companies must optimize not just for search, but for answers. Our approach to generative engine optimization (GEO) is purpose-built to help you surface in AI-generated responses, source citations, and chat-based discovery experiences.
To stay ahead of shifting SERP behavior and AI-assisted search, Seagate partnered with Directive to evolve their organic strategy. By targeting zero-click features and optimizing long-tail keywords, schema, and topical authority, they saw a 75% MoM increase in organic traffic and a 50.6% boost in keyword visibility — securing high-value placements across Google and generative AI engines.
Directive’s Approach to Generative Engine Optimization
We combine traditional SEO best practices with generative search optimization principles to future-proof your brand’s visibility in AI-native environments.
AI Visibility Tactics: GEO, AIO, and AEO Explained
As AI reshapes how content is discovered and delivered, it’s critical to understand how these three strategies diverge. Each plays a unique role in driving visibility — from training data inclusion to real-time AI responses and search engine answers.
GEO (Generative Engine Optimization): Gets your brand and content into AI training data so it can be referenced by models like ChatGPT or Gemini. This includes building a presence on platforms like Reddit and third-party listicles, where AI algorithms look for trusted mentions.
AEO (Answer Engine Optimization): Optimizes content to be directly served in answer formats like SERP features, “People Also Ask” boxes, voice search, or image results.
AIO (AI Optimization): Optimizes your content to be used in AI-generated answers, such as those from ChatGPT or Google’s AI Overviews.
Our Generative AI Services for B2B Brands
Generative Engine Optimization (GEO)
Answer Engine Optimization (AEO)
AI-Enhanced Content Strategy
Generative Engine Optimization Services Maximizing Your Visibility in AI-Driven Search
Why Generative AI Optimization Is Now Mission-Critical for B2B
AI-driven search tools marks the biggest shift in buyer behavior since the dawn of Google. Today’s B2B prospects are asking complex, multi-layered questions in tools like ChatGPT and Perplexity and getting summarized answers without ever clicking a link.
If your content isn’t AI-discoverable, answer-relevant, and citation-worthy, you’re already losing visibility to competitors who are adapting faster.
As experts in generative engine optimization and large language model optimization, we help you:
- Increase visibility in zero-click and AI-summarized experiences
- Surface in enterprise-ready LLMs used by decision-makers
- Ensure your site structure, website development, and content speak to humans and AI alike
- Report on AI-driven engagement using custom metrics, marketing analytics, and dashboards
This isn’t just future-proofing—it’s pipeline protection in an AI-native buying journey. By implementing these strategies now, your brand earns trust with both AI systems and B2B buyers—and gains visibility where it matters most: above the fold, in the answers.
Generative AI Optimization FAQs
What’s the difference between SEO and GEO?
How does GEO help my business?
What platforms do you optimize for?
How do you track performance from AI engines?
Is this a standalone service or part of SEO?
It can be both—GEO builds on SEO fundamentals but uses additional tactics specifically designed for LLMs, AI-powered platforms, and AI-search engines.
Dive Deeper into Generative Engine Optimization
B2B buying research is getting compressed. Your prospects are asking questions in...
Google AI Overviews are changing what B2B buyers see before they ever...
As we have all seen in the last year, impressions and clicks...
For decades, B2B marketing was a game of fighting for real estate...
Search marketing has entered a new era and visibility now depends on...
Search has always been about connecting searchers with the information they need...
Key Takeaways Lead with answers: Start each piece with a clear, extractable...
Key takeaways AEO and GEO are basically two names for the same...
The shift to AI-powered search is reshaping how B2B buyers discover solutions....
Your SEO strategy is humming along nicely. Rankings are up, traffic is...
Ready to Win the AI-Driven Buyer Journey?
Directive helps you turn LLMs and AI engines into acquisition channels. Let’s build a generative engine optimization strategy that makes your brand answer-worthy.