Content Marketing Agency for B2B Tech SaaS

Content that drives revenue? We've got you covered.

Directive creates content for revenue-driven SaaS leaders in the B2B tech industry

Hold organic content accountable to revenue growth.

Our Content Marketing methodology

We create content that tells a story that only you can tell, with the data only you have – and the results speak for themselves.

We create content that tells a story that only you can tell, with the data you have – and the results speak for themselves.

We blend strategic, data-driven insights and innovative design to create unique brand content that drives bookings. At Directive, we’re a performance-based agency, so we don’t just care about rankings and driving brand equity – we are obsesses with driving revenue for our clients.

We take the Customer Generation approach to SaaS content and SEO, building your content strategy around the motivations, buying signals, and research needs of your ICP.

Content marketing is a significant investment, so if your content doesn’t result in an increase in demo requests, your funnel getting filled with quality leads, or let’s face it – new customers, you’re doing it wrong.

38%

Increase of 4.3 million impressions from Q3 to Q4

Sumo Logic partnered with Directive to boost its market presence in sub-industries like cloud security and cybersecurity. Directive’s strategy focused on increasing brand awareness and organic traffic through targeted content, including a comprehensive glossary for top-of-funnel audiences and application-based content for bottom-of-funnel buyers.

Read the Case Study

Organic growth meets storytelling and content marketing.

OUR process & impact

The impact of our campaign concepts, production, strategic guidance and execution is unmatched, and we do it all without being reliant upon and key client dependencies. We have reframed how the B2B tech SaaS industry thinks about content and its impact on customer generation.

All this sounds great. But what does it actually look like?

Content that is aligned to your product roadmap
Content that is technically accurate and speaks with expertise and authority across all disciplines
Content that is unique and creative
Content that is designed to drive customer generation, not just rankings

We tackle the hardest parts of producing high-value B2B tech SaaS content that drives customer generation.

Sounds easier than done? Don’t underestimate us.
Here’s how we do it

We remove roadblocks and bottlenecks through a process that isn’t reliant on client dependencies.
We only use industry-specific, micro-segmented, and specialized writers and editors that are deeply knowledgable about your ICP’s JTBD, challenges, hopes and dreams.
We produce content assets that build trust and engagement, not just to fill gaps in your marketing funnel (but we can do that, too).

We don’t produce useless marketing collateral. We create experience-driven, unique content assets that SMEs actually want to read and share.
We produce content that drives demos, not eye rolls.

Sustainable growth comes from remarkable content and its strategic distribution.

Our SaaS Content Marketing Services

Your content will do more than just rank. It will deliver a level of style, depth, and value that turns readers into customers, and customers into advocates. No more cookie-cutter content. We product content that works so well, it will put your salesforce to shame, and you’ll forget we aren’t in-house. (We’re nothing if not competitive.)

Content Creation

Expertly written, researched and edited content produced at scale without client dependency and bottlenecks.

Product Marketing

Knowledge Base Articles
Resource Guides
Case Studies
Video Scripts
Glossaries & Product Pages
Functional Content Libraries

Customer Generation

Our entire content strategy is formed around producing actionable, performance content that drives new revenue. Our production expertise extends to lead generation content.

Ebooks & White Papers
Landing Pages
Sales Enablement Materials

Technical SEO

The #1 issue that clients have when they come to us is that they haven’t seen the value of SEO with previous agencies. The issues are either tied to broken reporting, ineffective or reactive strategy, or a backlog of technical SEO optimizations they can’t get implemented. We solve all that for you.

Internal linking implementation
Site speed improvements
Mobile optimization
Site audit error code fixes
Meta data optimization
International SEO
Site migrations and merges

Strategy &
Consulting

We hire strategic consulting unicorns that bring unparalleled content marketing experience in the B2B tech SaaS space who become part of your team.

Competitive Analysis
Strategic Planning
CRO & UX
Content & Tech Audits
Editorial Calendars
Reporting & Analytics
Product Marketing Guidance & Deliverables

Amplification &
Distribution

We take a data-driven approach to promoting and amplifying your content, which means exploring all distribution channels - not just traditional organic SEO.

AIO (AI Overviews, ChatGPT, Gemini, Propensity, etc.)
Social Copy & Campaigns
Email Copywriting
Digital PR & Link Building
Video

Expertly written, researched and edited content produced at scale without client dependency and bottlenecks.

Foundational Content

Knowledge Base Articles
Resource Guides
Case Studies
Video Scripts
Glossaries & Product Pages
Functional Content Libraries

1st-Party Data Content

Survey Content Series
Thought-Leadership Pieces
Toolkits & enterprise Studies

Our entire content strategy is formed around producing actionable, performance content that drives new revenue. Our production expertise extends to lead generation content.

Ebooks & White Papers
Landing Pages
Sales Enablement Materials

Internal linking implementation
Site speed improvements
Mobile optimization
Site audit error code fixes
Meta data optimization
International SEO
Site migrations and merges

We hire strategic consulting unicorns that bring unparalleled content marketing experience in the B2B tech SaaS space who become part of your team.

Competitive Analysis
Strategic Planning
CRO & UX
Content & Tech Audits
Editorial Calendars
Reporting & Analytics
Product Marketing Guidance & Deliverables

We take a data-driven approach to promoting and amplifying your content, which means exploring all distribution channels - not just traditional organic SEO.

AIO (AI Overviews, ChatGPT, Gemini, Perplexity AI, etc.)
Social Copy & Campaigns
Email Copywriting
Digital PR & Link Building
Video

Content Creation

Expertly written, researched and edited content produced at scale without client dependency and bottlenecks.

Product Marketing

Knowledge Base Articles
Resource Guides
Case Studies
Video Scripts
Glossaries & Product Pages
Functional Content Libraries

Customer Generation

Our entire content strategy is formed around producing actionable, performance content that drives new revenue. Our production expertise extends to lead generation content.

Ebooks & White Papers
Landing Pages
Sales Enablement Materials

Technical SEO

Internal linking implementation
Site speed improvements
Mobile optimization
Site audit error code fixes
Meta data optimization
International SEO
Site migrations and merges

Strategy & Consulting

We hire strategic consulting unicorns that bring unparalleled content marketing experience in the B2B tech SaaS space who become part of your team.

Competitive Analysis
Strategic Planning
CRO & UX
Content & Tech Audits
Editorial Calendars
Reporting & Analytics
Product Marketing Guidance & Deliverables

Amplification & Distribution

We take a data-driven approach to promoting and amplifying your content, which means exploring all distribution channels – not just traditional organic SEO.

AIO (AI Overviews, ChatGPT, Gemini, Propensity, etc.)
Social Copy & Campaigns
Email Copywriting
Digital PR & Link Building
Video

Strategic Content Marketing Solutions for Revenue Excellence

AIO + Content Strategy for SaaS

Elevate your growth trajectory with our Share of SERP, LTV:CAC financial modeling, and performance-driven content strategies. Optimize your pipeline and customer satisfaction through data-driven decisions, keeping in mind that your ICP’s search habits are evolving. Developing a revenue-focused strategy means also considering how the role of AI and LLMs impact content visibility and approach.

Content marketing that’s ambitious about revenue, not traffic

With Share of SERP and LTV:CAC financial modeling, we take the focus off of traffic and put it on the impact your content is having on pipeline and revenue. Why? Because rankings and traffic without revenue is just vanity.

Right-place, right-time performance content strategies

Align your content and AIO strategies with your ICP’s Jobs-to-be-Done at every stage of their buying journey, meeting them when and where they are searching. We know producing “just a blog post” isn’t a strategy.

Data insights that enable continuous campaign improvement

We track the NSMs that represent progress toward your revenue and organic search goals, giving us the visibility we need to optimize the performance of your content strategy.

Supercharge your content marketing efforts

Content Marketing + CRO

Bundling these services together not only ensures that the content we produce is consistently evaluated for conversions, but also gives you unlimited access to a Performance Designer and monthly conversion campaign testing.

Full-funnel content production, strategy, implementation and insights

Content Marketing + MarketingOps

Struggling to track off-page conversions, get detailed visibility into your CRM’s lead funnel and tie insights back to your organic strategy or lifecycle marketing? Blending our content marketing services with ongoing marketing operations and CRM support gives you the full organic picture your C-level team is craving.

I loved our account team and Gabby was absolutely amazing. Directive helped us drive significant traffic growth over the last four years and has been a grade-A partner. Our decision to leave was primarily based on budget considerations (we had to reduce our agency budget) and, secondarily to get a fresh set of eyes on our strategy and tactics after a long engagement with Directive. You'll hear from me again and I highly recommend Directive to anyone who asks!

Owen RayInvoca