Customer Generation
Customer Generation is the new B2B marketing playbook.
Data. Financial Modeling. Brand. Performance.
How?
With Customer Generation, your marketing becomes more than lead generation — it becomes a dynamic and agile force that maximizes CLTV.
This is Customer Generation. We use a deep understanding of your customer segments, informed by data and attribution forecasting, to create a marketing engine that aligns teams around revenue growth.
Unlocking growth: Map our Customer Generation Model onto your lifecycle.
Customer Generation realizes the full potential of your marketing engine.
Customer Generation
From manually verifying accounts to cross-channel performance, this is the Directive approach to B2B marketing.
More of a DIYer? Learn everything you need to drive pipeline and revenue.
Now you can learn step-by-step how to implement the Customer Generation methodology used by our seasoned consultants to drive pipeline and revenue for their B2B clients.
Your World with Customer Generation
CUSTOMER GENERATION
Growth is not just a goal, but a confident reality.
From awareness to retention, optimize the moments that matter.
Future-proof your campaigns to grow with confidence.
Every touchpoint is a chance to win a customer for life.
Identify your most impactful levers to unlock scale.
This is the Directive experience.
Whenever you’re ready, your success story is waiting.
