Customer Generation
Unlock your next level of growth marketing with our proprietary Customer Generation methodology for tech companies.

Activate Your Brand AND Performance
In the face of mounting customer acquisition challenges, maximizing CLTV is crucial for success. With Customer Generation, your marketing becomes a dynamic force that supports the complete user lifecycle.
Customer Generation is powered by a deep understanding of your ideal customer segments, and leverages this knowledge to create a competitive advantage through marketing and product innovation.

Customer Generation is our approach to generating high-value customers across their full lifecycle.
Customer Generation delivers what tech teams really need.
- Brand vs Performance
- Channel Technicians
- Leads as NSM
- Linear Funnel
- Siloed Teams
- Static Data Warehouses
- Hard to Measure LTV
- Marketing Manager Focus
- Proven Tactics Only
- Brand AND Performance
- Multi-Channel Strategists
- CLTV as NSM
- Compounding Growth Loops
- Integrated Teams
- 1st-Party Data Put to Use
- Financial Modeling
- Agency That Speaks to the C-Suite
- Proven AND Innovative Tactics to Test
Principles
Principles
The 5 Principles of
Customer Generation
Innovative solutions that drive exponential growth.
Paid Media
- Paid Search
- Paid Social
- Programmatic
- Performance Creative
- Retargeting
Owned Media
- Search Engine Optimization
- Lifecycle Content
- Video Production
- Design & Landing Pages
- Social Proof Storytelling
Directive Strategy
- Global GTM Strategy
- TAM Development
- Reporting & Analytics
- Revenue Operations
- Conversion Rate Optimization

Customer Generation
Your World with
We create lasting partnerships dedicated to your success.
Zapproved
Working with Directive has been one of the best marketing decisions I've made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my role that need more focus and attention. Their partnership has been invaluable.
Kelly Pugh
Director of Demand Generation
Brooklyn Solar Works
We’ve worked with numerous agencies, and I can say without hesitation that Directive has been lightyears ahead of the rest. They are extremely competent and detailed in their approach. We’ve been referring them to others whenever the opportunity has come up.
Steve Nelson
VP of Sales & Marketing