INTRODUCING
Customer Generation
Directive’s proprietary Customer Generation methodology unlocks the next level of growth efficiency in software and tech companies.
Make a long-lasting impact on your business by connecting every piece of the marketing framework to your customer base.

Leads in your funnel don’t pay the bills. Customers do.
Our Customer Generation approach drives alignment between sales, marketing, and lifetime customer success. Generate more revenue by bringing more value to your customer base.

Deliver the results that actually matter.
We drive revenue, not legacy metrics like leads and traffic. To grow your customer base, we leverage 1st party data, detailed segmentation, and emotion. You can drive more happy users with an innovative marketing strategy powered by Customer Generation.
Principles
Principles
The 5 Principles of
Customer Generation
Demand Generationvs.
Customer Generation
Demand Generation
Customer Generation
3rd Party Data for Targeting
1st Party Data for Targeting
Product-Led Approach for Go-To-Market
Customer-Led Approach for Go-To-Market
“ROI” is the goal. No tracking req.
LTV:CAC ratio is the goal. Tracking req.
Indicator of marketing success: MQL
Indicator of revenue success: Happy Customers
Don’t Stand Out, We are B2B
Create Emotional Experiences: We are B2C

Customer Generation
Your World with
LET'S CONNECT
Book Your Intro Call
