A Roadmap for Building a Data-Driven B2B Sales Strategy with Analytics
Sales as a business discipline can occasionally feel like it’s only about people. Making connections, building relationships, and finding ways
Stephen Porritt is an experienced content writer focused on producing narrative-rich, data-grounded content for growth-minded brands. He brings a versatile writing skillset across blogs, thought leadership, and storytelling assets. With a passion for precision and creativity, Stephen helps organizations communicate ideas that stand out and stick.
Sales as a business discipline can occasionally feel like it’s only about people. Making connections, building relationships, and finding ways
If there’s a foundational truism in B2B analytics and business intelligence, it’s that your analytics is only as good as
There are two major hurdles that marketing teams commonly face when trying to prove their value to the larger organization.


