Paid Social Marketing Agency for B2B

Paid Social Marketing Built for Revenue, Not Vanity Metrics

Directive’s paid social experts turn LinkedIn and Meta into revenue-driving channels with paid social campaigns built specifically for B2B. With over $150M in ad spend under management, we build full-funnel social media strategies that move real metrics, not just impressions.

Struggling to justify your social ad spend? You’re not alone.

OUR PAID SOCIAL MARKETING METHODOLOGY

Most social media advertising agencies optimize for engagement, we optimize for revenue. As a specialized B2B paid social agency, Directive reduces waste, drives performance, and proves impact across social media platforms like LinkedIn and Meta.

251%

Increase in Digital Leads Achieved Through a Full-Funnel Paid Social Strategy

SentinelOne, a cybersecurity leader, partnered with Directive Consulting to revamp its Meta advertising strategy. By deploying full-funnel creative, advanced audience segmentation targeting the right decision makers, and platform optimization, the campaign generated a 251% increase in digital leads—showcasing the power of coordinated execution and B2B-focused paid social.

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Paid Social Services Engineered for B2B Pipeline Growth.

Precision Audience Targeting

Support complex B2B sales cycles with full-funnel social media campaigns across LinkedIn and Facebook. From ABM outreach to mid-funnel engagement, we tailor every touchpoint for conversion.

Full-Funnel Ad Strategy

Shared KPIs, CRM integration, and coordinated messaging that unify your sales and marketing teams, aligning every effort around the right accounts and real pipeline goals.

Attribution & ROI Visibility

Generic agencies track clicks. We track revenue. Real-time dashboards connect effort to pipeline, giving you clear insight into what’s working and where to optimize.

CRM + Platform Integration

From Salesforce to HubSpot and beyond, our campaigns plug into your full martech stack. Expect seamless alignment across platforms and teams, with paid social built to support real business goals.

Advanced Attribution Modeling

We implement multi-touch attribution to uncover how each ad influences the buyer journey, enabling smarter decision-making and more accountable social media campaign reporting.

Predictive Budget Allocation

Our marketing strategists leverage forecasting and historical performance data to guide ad spend, maximizing efficiency while scaling what works.

Full Creative & Campaign Ownership

From concept to execution, we own the entire process. Our in-house team handles creative development, testing, and iteration without relying on external approvals.

Platform-Agnostic Execution

Whether it’s LinkedIn, Meta, X (formerly Twitter), YouTube, or Reddit, we meet your target audience wherever they engage, with channel-specific strategies that convert.

Sales & Marketing Alignment

Our campaigns are built in partnership with your sales org. We ensure shared KPIs, unified messaging, and integrated workflows that drive results across the sales funnel.

Real ROI from Paid Social Media.

921%

Increase in LinkedIn Conversions YoY

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$130K

in Pipeline in 30 Days from LinkedIn

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90%

Decrease in Lead Opportunity Time on LinkedIn

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I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.”

Shaun Black Director of Global Marketing at Aegis

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward

Jose Bormey, Head of Digital MarketingManta (previous role)

Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.

Lawrence Gross, Director of Digital MarketingEden Health

Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.

Kelly Pugh, Director of Demand GenZapproved

Why Most Social Media Advertising Companies Fail in B2B

Unclear or incomplete performance metrics

Most agencies stop at impressions and CTRs. Directive connects every ad to pipeline so you always know what’s actually driving revenue.

Wasted budget due to overly broad targeting

We cut spend on non-buyers by using firmographic, technographic, and intent data to zero in on real decision-makers, not random followers.

Agencies optimizing for engagement instead of revenue

Vanity metrics don’t close deals—we optimize targeted campaigns for quality leads, opportunity creation, and booked revenue, not likes and comments.

Pressure to prove ROI without data you trust

We give you CRM-integrated dashboards with multi-touch attribution, so you can prove ROI in the boardroom with confidence, not guesswork.

Turn Paid Social into a Revenue-Driving Engine

Your Strategic B2B Paid Social Partner

As a focused B2B paid social media agency managing over $150 million in ad spend annually, we help you move beyond vanity KPIs and into measurable revenue impact.

Unlike a general ads agency, we don’t just launch campaigns. We build growth engines. With over 100 marketing strategists globally, Directive’s specialized team acts as your B2B LinkedIn ads agency, Meta ads agency, and strategic partner all in one.

Frequently Asked Questions on Paid Social Advertising

Paid Social Advertising FAQ

How is Directive different from other B2B paid social agencies?

Directive is a specialized B2B paid social agency built for SaaS and other B2B companies, not a general social media marketing agency. Our paid social campaigns on LinkedIn and Meta are engineered to drive pipeline, qualified leads, and revenue, not just impressions or clicks. With over $150M in ad spend under management and a proven track record, our marketing strategists connect your social media advertising directly to real business goals.

How can paid social with Directive support your ABM and full-funnel marketing strategy?

Directive builds targeted campaigns that align with account based marketing and your broader B2B marketing strategy. We structure social media campaigns to support the full funnel, from creating awareness with your target audience to driving lead generation and customer acquisition among high-value accounts and key decision makers. That means tailored strategies, value-driven content, and retargeting across social media platforms that move prospects from initial engagement to opportunity and revenue.

What role do analytics and reporting play in your B2B social media approach?

B2B social media analytics and reporting are at the core of how we measure success and optimize ad spend. We turn complex social media metrics into actionable insights, giving you data driven insights into audience behavior, engagement rates, conversion rates, and brand sentiment across social platforms. Regular reporting connects paid social performance to your pipeline and website traffic so you can gain valuable insights, refine your social media strategy, and improve future campaigns based on what actually drives results.

How do you make sure our paid social reaches the right target audience and decision makers?

Directive uses firmographic targeting, ICP definitions, and platform signals to reach the right target market, not random followers. On social media channels like LinkedIn, that means targeted campaigns built around company size, industry, role, and other attributes so your paid ads are seen by key decision makers at high-value accounts. We complement this with retargeting, audience lookalikes, and creative testing to help you attract potential clients and nurture niche audiences who match your ideal customer profile.

How does Directive work with our internal marketing teams or social media person?

Directive’s team is fully capable of plugging into your existing efforts, instead of replacing everything you are already doing. We partner closely with your internal marketing teams and any in-house social media person to align on messaging, brand guidelines, and business goals. Our team focuses on the performance side of paid social while your team can continue to own organic traffic, content creation, and broader social media management, freeing you to focus on core business initiatives while we scale your social campaign performance.

Dive Deeper into Paid Social Marketing.

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The Performance-Driven Strategy for LinkedIn Personalized Ads

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The B2B Marketer’s Guide to Maximizing LinkedIn Message Ads Performance

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How to Turn LinkedIn Video Ads Into An Efficient Growth Channel

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Partnering for Growth

Directive is built for B2B SaaS and technology companies ready to scale with a paid social ad agency. We’re the right partner if you’re looking for a LinkedIn advertising agency that aligns with your ABM strategy, or if you’re a growth-stage or enterprise marketer under pressure to prove ROI.

Our clients are brands that prioritize data-driven decision-making and demand more than just impressions, they want revenue.

Let’s elevate your Paid Social strategy.

Tired of paying for paid social leads that don’t convert? We’ll run a custom audit to uncover wasted spend, sharpen your targeting, and drive meaningful pipeline growth. Let’s align your campaigns to what matters—pipeline, revenue, and real business impact.

Paid Social Marketing Agency for B2B

Paid Social Marketing Built for Revenue, Not Vanity Metrics

Struggling to justify your social ad spend? You’re not alone.