Service:Pay Per Click, Search Engine Optimization
Industry:CyberSecurity
SentinelOne was founded in 2013 by an elite group of cybersecurity and defense experts who share a strong passion for disruption, and a clear vision for a path forward in a post-antivirus era. Building on their experiences learned at Check Point Software Technologies, IBM, Intel Security, Palo Alto Networks, and White Hat Security, the team is committed to the mission of defeating advanced cyber threats and instilling confidence in our digital way of life.

Marketing Goals

“We were seeking overall organization of and visibility into our investment in PPC, paid social, and SEO. We wanted to drive leads and awareness.”

Directive Approach

Directive Consulting performed a technical SEO audit of the website in the first 30 days. After the project, they have since been performing PPC, SEO, content marketing, and some social advertising on a monthly basis. With PPC, they manage our AdWords, Bing, and Capterra accounts. With SEO, they have been focusing on backlinks, optimizing content, technical issues, and tactics.

Results

Directive began their engagement with us in June. Since that time, we went from ranking for 8 keywords in the top 10 positions to ranking for 51 keywords, according to data we receive from SEMrush. When comparing organic users from Q3 and Q4 of 2016 to Q3 and Q4 of 2015, we saw a 128% increase with 51,707 users compared to 22,647. Comparison data for leads for PPC and SEO is unavailable because tracking was set up during the Directive project in June.

     

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