Service:Pay Per Click, Search Engine Optimization
Industry:CyberSecurity
SentinelOne is shaping the future of endpoint security with an integrated platform that unifies the detection, prevention, and remediation of threats initiated by nation states, terrorists, and organized crime. The unique approach is based on the deep inspection of all system processes combined with innovative machine learning to isolate malicious behaviors quickly, protecting devices against advanced, targeted threats in real time.

Marketing Goals

SentinelOne was seeking overall organization and visibility into their investments in PPC, paid social, and SEO. They were looking to drive leads and awareness through their digital campaigns. 

Directive Approach

By targeting niche audiences via high-engagement blogs, we were able to identify their audience’s content expectations and back our way into developing a research driven content strategy. We built custom, individual landing pages for unique ad campaigns and leveraged their third party reports to drastically increase conversion rates. We developed a content strategy that targeted recent news events to generate  traffic related to new viruses, cyber threats, and other trending topics.

Results

"Directive began their engagement with us in June. Since that time, we went from ranking for 8 keywords in the top 10 positions to ranking for 51 keywords, according to data we receive from SEMrush. When comparing organic users from Q3 and Q4 of 2016 to Q3 and Q4 of 2015, we saw a 128% increase with 51,707 users compared to 22,647. Comparison data for leads for PPC and SEO is unavailable because tracking was set up during the Directive project in June." - Sarah Vanier, Sr. Director of Marketing

 

Let's Work Together

Directive is a comprehensive search marketing agency dedicated to running the most innovative search campaigns for ROI-driven B2B firms across a variety of industries.

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