Dana Gabat

Dana Gabat is a Demand Generation Manager at Directive, where she drives full-funnel marketing strategies to fuel growth for B2B brands. With a strong foundation in performance marketing, campaign execution, and lead nurturing, Dana builds data-informed programs that convert interest into pipeline. Her expertise spans paid media, email marketing, and marketing automation—empowering revenue teams with scalable, ROI-driven campaigns. At Directive, Dana plays a critical role in connecting brand engagement with business impact through strategic demand generation.