Uma Natarajan

Uma Natarajan is an Associate Director at Directive, bringing over 17 years of experience across paid media, e-commerce, and digital strategy. She specializes in simplifying complex digital ecosystems to help businesses focus on high-impact performance and sustainable growth.
Uma has led marketing initiatives across retail, finance, healthcare, and B2B sectors, managing multi-million dollar budgets and delivering measurable results through data-driven campaigns. Having lived and worked across three countries, she brings a global perspective to her work, with hands-on experience running campaigns across Asia, the Middle East, North America, and Europe.
Outside of work, Uma enjoys road trips (despite being directionally challenged), gardening, and spending time in nature with her family. She’s also the author of Unfinished You, a self-help book for those redefining success—not through constant hustle, but through clarity, intention, and the courage to start on their own terms.