0:00
What type of creative you’re seeing winning on on Meta right now?
0:04
Video ads. Ooh, talk about it. Why
0:07
video ads? If you want the secret juice, it’s video ads. And it’s not just on
0:14
Meta, it’s also on LinkedIn. But video ads, using those as prospecting, brand
0:20
awareness, pumping out quick 15-second, 30-second
0:25
video ads, talking about your product, talking about your software, talking
0:28
about your company, very engaging. It could be stuff like this where you clip
0:33
them. Um, get the user excited and learning a little bit more about your
0:37
product cuz we all know with B2B, it’s a long nurturing process. And what do they
0:42
always say? A picture is worth a thousand words. So video is 10 times
0:47
that. Oh,
0:49
I just made that up actually. I don’t know why I say that. But a picture,
0:52
thousand words and a video is always going to be 10
0:56
times that. So starting off with video at cheaper CPMs and then retargeting
1:03
at a cheaper cost gets your CPL down.
View Transcript
0:00
What type of creative you’re seeing winning on on Meta right now?
0:04
Video ads. Ooh, talk about it. Why
0:07
video ads? If you want the secret juice, it’s video ads. And it’s not just on
0:14
Meta, it’s also on LinkedIn. But video ads, using those as prospecting, brand
0:20
awareness, pumping out quick 15-second, 30-second
0:25
video ads, talking about your product, talking about your software, talking
0:28
about your company, very engaging. It could be stuff like this where you clip
0:33
them. Um, get the user excited and learning a little bit more about your
0:37
product cuz we all know with B2B, it’s a long nurturing process. And what do they
0:42
always say? A picture is worth a thousand words. So video is 10 times
0:47
that. Oh,
0:49
I just made that up actually. I don’t know why I say that. But a picture,
0:52
thousand words and a video is always going to be 10
0:56
times that. So starting off with video at cheaper CPMs and then retargeting
1:03
at a cheaper cost gets your CPL down.
