Mark Kuykendall is the Associate Director of Revenue Operations at Directive, where he leads the optimization of systems, processes, and data infrastructure to support scalable revenue growth. With deep expertise in CRM management, sales enablement, and marketing automation, Mark ensures that go-to-market teams are empowered with the tools and insights they need to perform at their best. He is passionate about building efficient, aligned revenue engines and leveraging data to drive strategic decision-making. At Directive, Mark plays a key role in bridging the gap between marketing, sales, and operations to accelerate business outcomes.