Alana Kozlowsk

Alana Kozlowski is a Programmatic Strategist at Directive, where she builds and manages data-driven media campaigns that drive performance across the B2B buyer journey. With expertise in audience targeting, real-time bidding, and platform optimization, Alana develops programmatic strategies that deliver measurable outcomes at scale. She is passionate about using insights and automation to fine-tune performance and maximize media efficiency. At Directive, Alana plays a key role in ensuring programmatic efforts align with client goals and contribute meaningfully to pipeline growth.