Justin Tagieff

Justin Tagieff is the AI Innovation Manager at Directive, where he leads the exploration and implementation of AI-driven solutions that enhance performance marketing for B2B brands. With a deep understanding of emerging technologies and a passion for operational efficiency, Justin bridges the gap between innovation and execution—identifying opportunities to streamline workflows, scale personalization, and drive smarter decision-making through automation. At Directive, he plays a pivotal role in shaping the agency’s AI strategy, enabling teams to work faster, think bigger, and deliver measurable impact through cutting-edge tools and processes.