Eliana Ruiz

Eliana Ruiz is a Marketing Operations Specialist at Directive, where she ensures the seamless execution of marketing programs through streamlined systems, automation, and data integrity. With expertise in marketing platforms, CRM management, and campaign operations, Eliana plays a vital role in aligning strategy with execution to support pipeline growth and revenue impact. She is passionate about optimizing processes, enhancing team efficiency, and enabling data-driven decisions. At Directive, Eliana helps power the marketing engine behind high-performing B2B campaigns.