Mike has over 13 years in Conversion Rate Optimization, beginning with Widerfunnel, where he learned from several of the original gurus in CRO, Chris Goward and Oli Gardner, and supported CRO Strategy for clients including Magento, 1-800-Flowers.com and DMV. He led B2B Web Growth at Hootsuite, before establishing CRO teams and processes at Strawhouse, one of Canada’s biggest Performance Agencies, as well as Absolute Software and Celtx. He has taught CRO at several colleges in Canada and is the author of 2 Linkedin Learning courses.
A proud Newfoundlander, Mike currently lives in Kelowna, BC, Canada with his wife and two small kids.
