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The Witness: Why Million Dollar B2B Campaigns Fail Before Launch
Every campaign starts with three things locked in before we write a single ad. One, the funnel stage. Are we
  • Video
Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark
By tightening how your content is structured, you make it simple for Google and LLMs to understand what you offer
  • Video
The Witness: Stop Over-Optimizing Your LinkedIn Ads
Learn why over-optimizing paid social campaigns hurts B2B performance and how focusing on qualified pipeline beats chasing perfect CPL or
  • Video
The Witness: Lead Generation vs Demand Generation vs Customer Generation
Learn why customer generation beats lead gen and demand gen, and how B2B marketers can drive real pipeline, qualified leads,
  • Guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
More customer-led marketing strategies into your SaaS demand generation campaigns will allow you to better understand the value of each
  • Guides
SaaS Demo Best Practices
Your demo is your make it or break it moment - let's make it.
  • Reports
March ’22 Pulseline SEO Market Report: Automotive Marketing Software
  • Thought Leadership
5 [Non-Writing] Content Marketing Bottlenecks Slowing Down Your Publication Without Your Attention
  • Reports
January ’22 Pulseline PPC Market Report: HR Onboarding Software
  • Guides
11 Proven SaaS Marketing Strategies And How To Create Your Own

Solving tough challenges for ambitious tech businesses since 2013.

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