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Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would
  • Video
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces risk when in actuality it adds to it.
  • Video
Sour & SaaS: Measuring Channel Efficiency Beyond CPL Ft. Angie Glass-Liu, Paid Media Manager at Directive
Is LinkedIn more expensive than Meta Ads? On paper, yes. You got to take it a little step further. So,
  • Video
Sour & SaaS: Top Performing Creative on Meta For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
If you want the secret juice, it's video ads. And it's not just on Meta, it's also on LinkedIn. But
  • Video
The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during
  • Video
The Witness: You Don’t Need A Rebrand, You Need A Strategy
A marketing rebrand is often not the solution when pipelines stall and campaigns fail to convert. They state that a
  • Video
Sour & SaaS: All Things Meta Ads For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
Key takeaways: The best creative format on Meta for B2B right now is video. The most overrated Meta ads feature
  • Video
Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive
Meta vs. LinkedIn for B2B: Many B2B marketers believe Meta (Facebook/Instagram) is only for Business-to-Consumer (B2C) and e-commerce, while LinkedIn
  • Video
Sour & SaaS: What Makes A Good B2B Video? Ft. Ding Zheng – Co-Founder, EventShark
Learn how to build a B2B video creation strategy from scratch and create videos that drive brand awareness and pipeline
  • Video
The Witness: Why Million Dollar B2B Campaigns Fail Before Launch
Every campaign starts with three things locked in before we write a single ad. One, the funnel stage. Are we

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