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Sour & SaaS Episode 10: The Sponsorship Playbook with Anna Vermillion, Marketing Manager at Exit Five
Anna Vermillion, Marketing Manager at Exit Five, breaks down the sponsorship playbook behind 20+ annual partners and a 400-person conference
  • Video
Stratos: Run All Your Paid Campaigns From One Dashboard
Jesse Seilhan walks through Stratos's Performance Center — a command center that consolidates real-time campaign data across all accounts and
  • Video
The Witness: We Merged 3 Referral Programs and Pipeline Jumped 49%
Directive collapsed three separate referral programs into one unified process and watched referrals become 5x more likely to close than
  • Video
Stratos: Stop Losing Account Momentum To Agency PTO
Jesse Seilhan walks through how Stratos eliminates tribal knowledge risk by analyzing the last 3 to 4 Gong calls and
  • Video
Sour & SaaS Episode 9: Leading Marketing at a Category-Defining Company Marcy Comer, CMO at EagleView
Marcy Comer, CMO at EagleView, breaks down what category creation, team building, and board-level marketing leadership actually look like in
  • Video
The Witness: How 11 Sub-Service Pages Unlocked BOFU Traffic
Directive broke its service pages into focused sub-service pages mapped to how buyers actually search — and captured dozens of
  • Video
Stratos: How to Forecast 6 Months of Pipeline in Minutes (Not Spreadsheets)
Jesse Seilhan walks through how Stratos turns fragmented marketing data into a predictive forecasting engine — so budget planning is
  • Video
Sour & SaaS Episode 8: Demand Gen That Drives Growth with Brian Bui Demand Gen Director at Jellyfish
Brian Bui, Director of Demand Generation at Jellyfish and the original creator of Sour & SaaS, breaks down the campaigns,
  • Video
Stratos: How To Calculate LTV:CAC in 5 Minutes (Without Spreadsheets)
Jesse Seilhan walks through how Stratos calculates LTV:CAC in real time — with channel-level breakdowns that show exactly which campaigns
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Sour & SaaS Episode 7: The Vibe Coding Revolution with Brandon Smith, Director of RevOps at QuotaPath
Brandon Smith, Director of Rev Ops & AI Strategy at QuotaPath, breaks down how RevOps is evolving from Salesforce admin

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