How Does Product Marketing Support Business Success?
Product marketing plays an important role in driving product success and outcomes by supporting other key business functions.
Product marketing helps sales teams develop their understanding of the target customer. This is achieved through extensive customer research and market segment development, providing documentation and training to sales teams that describe the customer profile, constructing buyer personals, developing message and sale collateral and researching competitors.
Product marketing helps to establish a product-market fit, ensuring that customers are satisfied with the value they receive from their purchase. Product marketers perform validation testing to measure market fit, collect and analyze customer feedback and use the company’s platform to effectively position the product relative to its competitors. They may also communicate directly with customers about product updates and new features.
Finally, product marketing helps to ensure that sales teams are extraordinarily well-equipped to sell the product. This means providing effective marketing and sales collateral, training sales professionals on the messaging and branding for the product and effectively communicating with sales about product changes and updates.

Directive Consulting: Product Marketing Experts
Product marketing comes down to understanding your customer segments and serving them better than your competitors. At Directive Consulting, we’ve narrowed our focus to the enterprise market segment and developed expertise in helping our clients position their products, services, and organizations for success in the marketplace.
Our product marketing expertise drives genuine marketing results for our clients, resulting in increased lead volumes, high conversions, and more revenue. Our PPC and SEO consulting teams will do everything they can to grow your business.
Want to learn how we can help you? Let us create a custom proposal for you.