Discoverability
Link building, content, and on-page strategies to optimize opportunities at every stage in your customer lifecycle.
SEO AGENCY FOR TECH COMPANIES
Start meeting your revenue goals with SEO strategies that were made for tech companies.
Craft SEO strategies that build your customer base and their lifetime value with our proprietary Customer Generation methodology.
SEO
SEO
SEO
SEO for the entire lifecycle of your customers and users—not just your sales funnel.
PAID MEDIA
SEO
STRATEGY
Customer-Led
REVENUE OPERATIONS
DESIGN
VIDEO
Discoverability
Link building, content, and on-page strategies to optimize opportunities at every stage in your customer lifecycle.
Technical Analysis
Ensure your website is crawlable, indexed, and discoverable to your customer base through ongoing technical analysis and optimization.
Content Strategy
Create a strategy mapped to your user journeys to provide the most value to your ideal audience.
Analytics and Reporting
Deeper, actionable insights from analytics and 3rd party tracking tools and user testing.
SEO A/B Testing
Constant iteration and experimentation on high-value pages through SEO A/B testing of titles, headings, meta tags, and content.
Site Acquisitions & Migrations
Maintain SEO equity when redesigning, migrating, or acquiring domains through content consolidation and technical support.
Digital PR Strategy & Execution
Digital PR strategy and execution to gain high-quality, 3rd party backlinks.
SEO
SEO
Customer Generation SEO delivers more than just keyword rankings.
Textbook SEO processes get textbook results: fluff metrics that do nothing for your bottom line.
Our Customer Generation frameworks were built for tech companies like yours. We help you connect the dots between marketing and overall customer lifetime value. Get more organic revenue by bringing value to your customer base before and after the sale.
Here’s what our approach to SEO did for
I am extremely satisfied with our account team. They've continued to step up to the plate and adapt to our brand’s evolving needs. I've already recommended Directive to other companies and will continue to do so.
181%
Increase in Conversion Rate
78%
Increase in Conversion Volume
54%
Decrease in Cost Per Lead (CPL)
Hit your most ambitious revenue goals with SEO.
Your company's success is measured by incoming revenue. Not rankings, not traffic. That's why we focus our SEO strategies on increasing your customer and user base, and their LTV, instead of empty numbers.
SEO based on customer and user insights.
We look at everything from competitors to rankings to links to page speed to indexation to big data, and more. But the most valuable data is insight from your customers and users.
Generate customers and users in hard-to-reach markets.
Low search volumes and non-existent categories won't stop you. Our software and tech SEO experts use creative strategies to capture good leads despite low awareness to ensure consistent revenue growth.
See short-term wins while driving long-term revenue growth.
SEO takes time, especially SEO in software & tech industries. But it shouldn't take forever. By prioritizing the highest-impact tasks, you can start proving concepts and seeing revenue growth faster.
FAQs
Frequently Asked Questions
Why do I need a tech SEO agency?
SEO is an important part of any tech inbound marketing strategy. In our experience, the organic channel is responsible for upwards of 50-60% of new business. As more and more tech businesses see the value SEO provides their bottom line, the competition will increase, leaving those who ignore SEO behind.
When looking for an SEO agency, you want to choose a partner that fits perfectly into your current workflow. We have experience working alongside web design, web development, and other digital marketing teams to ensure that we become a true partner in performance marketing.
As a dedicated tech SEO agency, we help our clients stay ahead of their competitors through continued optimization and fresh strategies. Our clients value an agency like ours because of our vast experience with businesses and audiences similar to their own. Directive has helped hundreds of tech companies dominate their space through innovative SEO strategies.
We understand the competitive environment and dynamic landscape that is tech. SEO for these industries is different from generic SEO practices other generic SEO agencies provide. Our clients expect their agency to keep up with their internal marketing team and lead SEO initiatives specific to their needs.
What brands does your agency work with?
Directive has been the tech SEO agency of choice for hundreds of brands. Some of the clients we have worked with include:
- Blackline
- Sumo Logic
- Procare
- Vyond
- WordPress
- New Relic
- Sendoso
What differentiates Directive from another SEO company?
Directive is the creator of the Customer Generation marketing methodology that is dedicated to delivering on the promise that demand generation forgot about. The truth is that your product isn’t for everyone (despite what your product team may want to tell you).
We use a customer-led approach to SEO to prioritize the right keywords and content that properly target your end buyers. We then create a customer keyword universe for these SERPs to create a specific action plan of how to dominate the mental real estate of the people that end up buying and using your product.
Directive’s team is filled with world-class marketers who specialize in SEO. We approach SEO with a customer-led focus as opposed to a product-led focus. We prioritize user experience, brand, and business goals in mind. Ensuring that you are completely unmissable at every stage of the marketing funnel is our goal.
How many people from Directive will be managing my SEO project?
Each of our accounts is supported by a dedicated SEO Account Strategist who manages the day-to-day communication, strategy, and execution. Each of our strategists is supported by an Associate Director who leads client strategy and frequently joins phone calls.
Additionally, each of our clients has direct access to the SEO Director and the VP of Client Strategy. This access is not just email and a phone number but includes Slack for quick responses to any issues or questions.
What platforms does Directive use for SEO research, analysis, and execution?
We have experience using a wide variety of tools for SEO. Our primary tools include SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Optimize, Moz, HotJar, and more. We have also worked with many CRMs and content management systems including WordPress, HubSpot, Salesforce, CraftCMS, and more. If you’re using another tool to track, reach, engage, or report on your customers, chances are we’ve seen it and have someone on the team with experience.
What do my first 30 days look like?
The first 30 days of a successful SEO campaign are crucial. Within your first 30 days, we work fast to understand two areas of focus. These are the key elements that make up a successful SEO campaign.
Understanding WHO you target.
Understanding your website.
We need to fully understand your audience and what they need. This research includes reviewing customer profiles, interviewing customers, reviewing customer job descriptions, and identifying their jobs to be done (JTBD).
We audit your website to understand any current weak points or areas of strength. We understand what content exists and how you are positioned in the market. We compare against competitors and identify quick wins for gaining traction.
Once we gather all of that information, we can bridge the gap between your website and the needs of your clients. At the end of your first 30 days, we will create a custom SEO strategy. Our SEO strategy will provide the overall direction of our work for your business.
What does communication look like with our team?
Our ongoing communication with clients can be broken down into three categories.
- Quarterly Business Reviews: Each quarter we prepare a detailed review of the work and results of the previous quarter and a fresh look ahead at tactics and strategies for the next quarter.
- Bi-Weekly Meetings: During our bi-weekly meetings, we dive into the details of our work and deliverables. We prepare details around the work we have completed and what’s next.
- Slack Messaging: In addition to emails, or the occasional ad-hoc calls, we leverage Slack for quick communication and collaboration. This ensures you never have to wait to exchange ideas, collaborate on a project, or get a few questions answered.
How long until I see results for my website?
At Directive, we believe that the SEO industry has been plagued with the idea that “SEO takes time”. Although this is true in many cases, it is a copout SEO agencies have used for years.
Many of our clients are seeing results within their first 90 days with us. This is because of our focus on quick wins and a prioritized list of work. Because we treat SEO like a performance channel, we can’t wait months or even years to see results. Our tech clients are competitive, and they need an SEO agency that can keep up.
