Discoverability
Link building, content, and on-page strategies to optimize opportunities at every stage in your customer lifecycle.
Craft SEO strategies that build your customer base and their lifetime value with our proprietary Customer Generation methodology.
SEO for the entire lifecycle of your customers and users—not just your sales funnel.
Link building, content, and on-page strategies to optimize opportunities at every stage in your customer lifecycle.
Ensure your website is crawlable, indexed, and discoverable to your customer base through ongoing technical analysis and optimization.
Create a strategy mapped to your user journeys to provide the most value to your ideal audience.
Deeper, actionable insights from analytics and 3rd party tracking tools and user testing.
Constant iteration and experimentation on high-value pages through SEO A/B testing of titles, headings, meta tags, and content.
Maintain SEO equity when redesigning, migrating, or acquiring domains through content consolidation and technical support.
Digital PR strategy and execution to gain high-quality, 3rd party backlinks.
Our Customer Generation frameworks were built for tech companies like yours. We help you connect the dots between marketing and overall customer lifetime value. Get more organic revenue by bringing value to your customer base before and after the sale.
Your company's success is measured by incoming revenue. Not rankings, not traffic. That's why we focus our SEO strategies on increasing your customer and user base, and their LTV, instead of empty numbers.
We look at everything from competitors to rankings to links to page speed to indexation to big data, and more. But the most valuable data is insight from your customers and users.
Low search volumes and non-existent categories won't stop you. Our software and tech SEO experts use creative strategies to capture good leads despite low awareness to ensure consistent revenue growth.
SEO takes time, especially SEO in software & tech industries. But it shouldn't take forever. By prioritizing the highest-impact tasks, you can start proving concepts and seeing revenue growth faster.
SEO is an important part of any tech inbound marketing strategy. In our experience, the organic channel is responsible for upwards of 50-60% of new business. As more and more tech businesses see the value SEO provides their bottom line, the competition will increase, leaving those who ignore SEO behind.
When looking for an SEO agency, you want to choose a partner that fits perfectly into your current workflow. We have experience working alongside web design, web development, and other digital marketing teams to ensure that we become a true partner in performance marketing.
As a dedicated tech SEO agency, we help our clients stay ahead of their competitors through continued optimization and fresh strategies. Our clients value an agency like ours because of our vast experience with businesses and audiences similar to their own. Directive has helped hundreds of tech companies dominate their space through innovative SEO strategies.
We understand the competitive environment and dynamic landscape that is tech. SEO for these industries is different from generic SEO practices other generic SEO agencies provide. Our clients expect their agency to keep up with their internal marketing team and lead SEO initiatives specific to their needs.
Directive has been the tech SEO agency of choice for hundreds of brands. Some of the clients we have worked with include:
Directive is the creator of the Customer Generation marketing methodology that is dedicated to delivering on the promise that demand generation forgot about. The truth is that your product isn’t for everyone (despite what your product team may want to tell you).
We use a customer-led approach to SEO to prioritize the right keywords and content that properly target your end buyers. We then create a customer keyword universe for these SERPs to create a specific action plan of how to dominate the mental real estate of the people that end up buying and using your product.
Directive’s team is filled with world-class marketers who specialize in SEO. We approach SEO with a customer-led focus as opposed to a product-led focus. We prioritize user experience, brand, and business goals in mind. Ensuring that you are completely unmissable at every stage of the marketing funnel is our goal.
Each of our accounts is supported by a dedicated SEO Account Strategist who manages the day-to-day communication, strategy, and execution. Each of our strategists is supported by an Associate Director who leads client strategy and frequently joins phone calls.
Additionally, each of our clients has direct access to the SEO Director and the VP of Client Strategy. This access is not just email and a phone number but includes Slack for quick responses to any issues or questions.
The first 30 days of a successful SEO campaign are crucial. Within your first 30 days, we work fast to understand two areas of focus. These are the key elements that make up a successful SEO campaign.
Understanding WHO you target.
We need to fully understand your audience and what they need. This research includes reviewing customer profiles, interviewing customers, reviewing customer job descriptions, and identifying their jobs to be done (JTBD).
Understanding your website.
We audit your website to understand any current weak points or areas of strength. We understand what content exists and how you are positioned in the market. We compare against competitors and identify quick wins for gaining traction.
Once we gather all of that information, we can bridge the gap between your website and the needs of your clients. At the end of your first 30 days, we will create a custom SEO strategy. Our SEO strategy will provide the overall direction of our work for your business.
Our ongoing communication with clients can be broken down into three categories.
At Directive, we believe that the SEO industry has been plagued with the idea that “SEO takes time”. Although this is true in many cases, it is a copout SEO agencies have used for years.
Many of our clients are seeing results within their first 90 days with us. This is because of our focus on quick wins and a prioritized list of work. Because we treat SEO like a performance channel, we can’t wait months or even years to see results. Our tech clients are competitive, and they need an SEO agency that can keep up.