In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Once a client is familiar with your company and products, they will be more likely to purchase products and services […]
What is a Target Audience?
A target audience is the demographic of people determined internally to be interested in your products or services. Businesses use their target audience to create “personas” that guide their sales and marketing processes.
Discovering your target audience means determining who is interested in your product or service, which means looking at demographic information like gender, age, industry, location, and more.
In order to connect with your potential customers or clients, it’s necessary to create a sense of comfortability with your company. This can be through a variety of channels: paid ads, blog content, thought leadership pieces, and more.
Your target audience can be broad or narrow depending on your company’s ability or your product’s ability to sell. Ultimately, your target audience is determined by consumer behavior, and the ability to understand that consumer behavior provides you the ability to make money for your business.