Sour & Saas Episode 1: How to Win LinkedIn Video with Ads Ft. Ding Zheng – Co-Founder, EventShark

[Music] Yo yo what’s up Isaiah Studventent here,

video marketing manager with Directive. Uh something I’ve noticed is that there’s a lot of boring video content on

LinkedIn, boring podcast. And so we decided to we decided to resurrect a series from the directive graveyard that

I think did really well and it’s called sour and sass. And so on this platform,

instead of doing an hourong podcast, because you know, nobody wants to sit here and listen about B2B marketing for

over an hour. And so we’re going to make this a micro podcast. 15 20 minutes, get right to the questions you really want

to have answered, all while eating some of the most sour candies and things out

there and see if our guest can answer it. And I have the privilege and delight of a second round with bro um back to

back like we’re going to cover a lethal weapon. U I’m here with the the sales rapper Ding Zang. Bro, say what’s up.

It’s good to be here, man. Uh honored to to kick off this new show series with

you. Yeah, bro. I I think no better person to kick this off with than you. I mean, I’m video

marketing manager at Directive. I’m here to lead the way on video and you’re the dude leading the way in video marketing

on on LinkedIn, bro. Like, you literally have pioneered some of the craziest series, some of the coolest trends out

there in B2B and you’re still going, bro. Appreciate that, man. Yeah, bro. So, I mean, how it’s going to work. We going to just go ahead and rip

this bag open. Let’s do it. And I don’t recommend anybody doing this. I don’t know how healthy this is.

This is might be an actual health risk. Uh, but I’m only I should have brought my Tums, bro. I got Saratoga water.

So, I’m going let you pick. You take the first one. All right. So, what we got here? We got some uh sour grapes, freshly frozen

grapes, splashed with lemon juice, and a sour candy coating. All right. Here goes nothing. Oh, this looks crazy.

Go ahead. It’s stuck together. I’m going just do all three.

Yeah. Let me see first question. Oh my god.

Okay, so let’s start with the big one, bro. You’ve built No, let him see my face.

Hold on. Oh my gosh. So, you’ve made a brand of yourself of

doing something that most B2B marketers don’t want to do, which is put their face on camera. Um, why do you think

most companies and marketers are so afraid of video? And what’s the actual cost of that fear in terms of pipeline

and and revenue? The reason that marketers are afraid to do video boils down to two reasons. One

is fear of the unknown and two is fear of if and two is fear of failure. So

part one, most marketers do not come from a broadcast background, a YouTuber,

a creator, a video professional background, right? In the the evolution

of a B2B marketer, uh all the roles and the the job functions that they touch.

Historically, video has not been a part of that conversation. There’s a lot of B2B marketers that are good at writing

blog articles, at creating research reports, at SEO, website copy, etc.

Right? The traditional skills uh of which video unfortunately just hasn’t been a big component of it. And and more

specifically, not just uh creating video for the company, but actually being on

camera, right? So because it’s so unknown for a lot of these marketers,

they don’t know what to expect going in and that creates resistance. Uh the second piece is because they don’t know.

Um I I think there’s a a trend in B2B marketing where there’s a prove it out and prove it out quickly or you’re

you’re gone, right? uh and more traditional channels or or strategies in

B2B marketing because it’s been historically pro proven marketers feel more psychological comfort and safety in

in doing those uh those methods. Um, and

you know, it’s scary. You take a risk, you invest, and you commit budget to creating video and it I don’t even want

to say it flops immediately. Even if it might take six months, it might take a year to really get the flywheel going.

And and most marketers are afraid to commit to that. And and a lot of it

might not be their fault, right? because that’s just how the industry has has set up expectations. Uh yeah.

So would you say that’s the biggest objection that you hear when you tell when you come in and you’re talking to

some of these marketers or some of these companies and you’re telling them, hey, you need to do LinkedIn content, you need to do video content. Like what are

some of the biggest objections that you’re hearing from these marketers?

Yeah, it’s getting to you know. Oh yeah. Oh, this is a strong one. What’s interesting is

as we’ve gotten deeper into our niche, it it kind of comes back and gets there.

They are very good though. It’s I um I think the culpness, the the frozen

grape, it adds like a cool texture to it. But wow, that is a spicy coating or a sour coating.

Um sorry, where was I going with this? Um, the biggest the biggest objection you

hear from Maku. Yeah. Oh, I just got more of an uh No, the biggest objection I hear is not

it’s not any anyone that is at the point of having a conversation with us. They

understand the power of video um and they have some semblance of strategy of

how they want to deploy it. So, as we’ve gotten deeper, I hear objections less and less because we’re self- selecting,

you know, for the segment of the market that is uh aware and and addressing the

need to do video. But I I think a big objection uh an objection I I hear a lot or I

think is prevalent is that uh you know, we don’t have the budget to do

everything, right? uh you know because because I I think there’s this pressure

that marketers place on themselves where they they see different types of video being deployed right and and that’s I

think the ultimate culprit is you need some uh some marketers be like okay we

got to do this podcast and then we have to have product videos and then we got to do uh you we got to interview thought

leaders in our space. Oh what about testimonial videos? What about uh you know what recorded webinars? Are we

clipping those? Short form content, long form content, website content, social media content. I think video,

when you just say video, I think it’s a bad way to think about it. Uh because

all of these different types of video, they serve a different function. Uh and and they all cost money. Uh, and there’s

a different order of priorities on, you know, if you don’t have good customer testimonial videos. Uh, you know, may

maybe it doesn’t make sense to overinvest in high budget brand videos because what’s the goal of a brand video? Okay, it’s to drive awareness for

your brand u category, your problem, what what have you. And then and then you capture, you know, it’s like Russian

nesting dolls, right? uh different videos serve different

purposes to different uh people at different stages of the buyer journey. And I think the the biggest mistake or

objection I see is that oh we can’t do this concept because we have to do this

other other uh type of video. So it’s not really uh companies aren’t doing

video. I think every company now is doing some form of video. But the real

important question is what kind of video are they doing right now? Is it right for where they are as a company?

Thousand%. At what stage of the funnel or where in the buyer journey are you seeing the

biggest opportunity and gap in video? Is it there’s not enough top ofunnel video? Not enough middlefunnel for consideration, not enough bottom of

funnel with customer testimonials. Where are you seeing like the biggest gap in where people need to start plugging

videos and putting focuses on? Yeah. So there’s there’s I think there’s a different answer depending on the type

of company. Uh so for a more mature company, I think the biggest gap in the

the lowest hanging fruit area of opportunity is to do brand video very well. Uh I

think some good examples out there, you look at a company like Air, they just got Bonnie Blue in a campaign. They got

the Rizzler in multiple campaigns, right? Actually, every B2B company has the Rizzler in a commercial, it seems,

in 2025. Um, but the the reason I say that for larger brands is that they have a

budgetary moat, right? What is uh because you have a smaller brand, an

upstart, let’s say, going into a category, they’re competitive because they could charge less, right? They’re

oftentimes either winning on price or they’re winning on a stronger implementation, right? More hands-on

onboarding. Maybe you’re building custom features for your customers at when you

have a larger company at scale and a and a mature re revenue organization. Uh

that’s harder to do across every single account. You you’ll still do that at the enterprise level, right? For for your

big logos, the companies are buying, you know, the most amount of seats. That makes sense. Uh but for the average, you

know, your your mid-market deals, your SMB deals, that’s not happening. So, how do you how do you win is you win on

brand, right? And because there’s so few companies in B2B that are making high

production value, memorable, high creative effort videos, that’s the lowhanging fruit. On the other hand, if

you’re a smaller company, you might not have the budget to go and spend 30,

50,000 on a single video, right? And because of the affformentioned

advantages, you can have a more hands-on customer experience. Uh you can be more

customized in your product offering and move quicker, right, than a than a larger organization. That’s the

advantage there. Um and that’s a different story than let’s just purely win on brand because if you have a small

company like I I think a lot of people remember peak zer era uh funded SAS,

right? prei everyone was spending a ton on influencers on you know brand

activations sending people to chain smokers concerts etc right and then born

from that was the phenomenon oh I’ve heard your brand everywhere we’ve seen your logo everywhere we don’t know what

the hell you guys do right and that’s a big mistake that’s that’s how marketers get fired so for a

smaller company I’d say uh focus less on the high concept brand videos and get

your customer stories out because I would wager that the larger company because they have a more mature

marketing organization. Some of those pieces are already there. If you don’t have good uh user case studies or

customer testimonials uh and you’re spending on brand videos, that might be

less effective, right? Because you’re you’re diverting those eyeballs and the traffic somewhere, but then you’re not

set up to capture and convert. Mhm. So it so it really depends on how robust is your existing marketing uh channels

uh and and existing video library on what is the best video for you. That was a long-winded answer. I

I think it was a great answer nonetheless. I’m going to bust out this Saratoga sponsored by Ashton Hall. Um so

that that brings up a follow-up question because you mentioned something really cool and this is embarrassing that I can’t open this on camera. Uh but you

mentioned something very important about um influencers. So, if you’re a marketer, let’s say a good size series B

series C company, you got a pretty good marketing team, but none of them want to be on video or none of them are

videogenic, I’ll call it. Yeah. And their first thought is, let’s go get an influencer to build our influence and

build our video. Like, is that a good play to start or or how would you like when should a company bring in an

influencer? I think there’s a there’s a couple of use cases that are good times to bring

in an influencer. The first one is

it also depends on are you bringing in one influencer over time or are you bringing in multiple influencers for a

specific moment, right? I think that’s a very important question to ask. Some good use cases I’ve seen are uh when a

company has a brand refresh or a company has a new product they just launched and trying to get awareness out and

adoption. Right? So um the influencer game’s also changed a bit in that two or

three years ago when this was still very new the the number one criteria that

companies evaluated influencers on was was follower count, right? And then that slowly moved to engagement uh

impressions, right? and some of your vanity metrics. But then companies are realizing, man, we’re paying these influencers all this money. Um, but the

campaign’s not set up super great. We’re sending some catchy BT generated canned copy and these creators are are putting

a hashtag brand partner, right? And it’s going out into the void. There’s not really a motion to to measure success.

Um, there’s not a not not a way to to capture, you know, activity. And don’t

even open the attribution can of worms, right? Um, so, so that’s that’s one format. And you

know, there there’s there’s some great companies out there right now, right, where that are, you know, shout out to

to AJ and Ven and and you know, the my bros, the creator folks, right, where where they’re coming in and

adding an an element of uh messaging support, right? Is uh it’s

not enough to just have here’s your talk track or your your standard company messaging through the mouth of the

influencer or through their post, right? you you have to relate it in context to who the influencer is, what their

personality is, and what their audience looks like. Um, because I I think the

average viewer is pretty savvy, right? Like you you know, when you’re scrolling on social media and you see something

that’s an ad, you can pretty easily tell when something’s an ad. Um, and that’s

that’s fine, right? Because I I think with influencers, uh, their audience has an understanding, okay, this person

creates content for a living. they got to pay the bills. So, sponsor post brand deals, that’s part of the game.

But I think there’s a difference between a low-level copy and paste versus, you know, higher effort like, hey, let’s

actually try and make this valuable and relevant to their audience. Thousand%. Okay. So,

man, you got my mind racing now. Oh, yeah. Let’s get some more of these these styles while I’m thinking

cuz you mentioned something something else about let’s not open up the attribution can of worms but I think I want to open up that can of worms. So

for you doing video for many of these companies. How are you justifying the

cost of video? How are you justifying putting effort into video? What are some of the signals that you’re looking for

to to communicate to marketers to say, “Hey, this is the early signals we’re seeing that marketing is or videos are

driving towards the specified northstar metric that we agreed on.

There’s a couple of metrics as I struggle with my taste buds right now.” Oh,

this is crazy. Um, again I I I think this sorry I’m giving

a lot of non-answers. Uh, but but it’s very nuanced, right? I think

it all goes back to the application of that specific video. There’s such a wide gamut of potential video types. Mhm.

Uh recall to me is very important

is uh you know and I I get this a lot in our business is when I’m on a sales call

with someone and someone references a video. You know what that tells me is

some part of that message resonated and it stuck and it influenced uh that our

offer to be top of mind and and it influenced them, you know, showing up on that call, right? I I think it’s it’s

helpful to think of video in terms of touch points uh in in sales and this is true for any

content, text post, um you know, a banger tweet, right? Uh carousel,

infographic, what have you, right? I think everything is a touch point. The the beauty of video though is that it’s

more immersive. When you have a text, someone might skim through it or they they’ll put in their

AI and AI will write a comment for them, right? Um video for it forces you to sit

there using multiple senses, right? Your eyes and your ears. Um this audio

component to it. Um, yeah, I’m trying to think like I didn’t

really answer that question. No, I mean that’s one of the big ones that I’m even looking for with video is one where are

the touch points at that we can track during the buying journey like what are the different touch points like did x

amount of videos deployed to that person and then does that affect sales cycle and second like

you said recall um because there’s going to be a lot of times when you open up the the sales log

you open up a gone call or you just look at the form field and it’s like hey that guy that does the videos for you like

cuz I’ve heard it before And it’s one of those things as a person who’s focused on video, it feels like you just won the

trophy. Like you just went back to back like Jordan 9697. Wo. And so for me, I’m

always looking at things like are are we getting mentioned in those gone calls? Are we getting mentioned in those like in those logs?

Um yeah, those are some things I would look for. Now somebody’s starting from scratch though, right? Yeah.

Let’s say cuz I don’t know people are like I’m not good on video but somehow

nobody in the company is good at video according to them. How would you build something from

scratch? Let’s say they have the resources, the people, but they have no proven

concept of making good video that either builds brand or builds pipeline. Where

would you start? Where is the most fundamental places you would start? Would you start with the high production or would you start to go low production

and kind of prove prove the concept? Like what are you seeing probably would be a great entry point right now?

Yeah. Before I I dive in the weeds, I want to challenge the concept of good on

video. I think it’s a big mistake that people overindex on wanting to be good

on video because it doesn’t necessarily translate to a good video. You can have someone that’s not traditionally good on

video. Maybe they don’t have a confident voice or they’re not highly dynamic and

bring energy. It could still be a good video. And what I mean by that is a lot of people

measure video as what’s a good YouTube video or what’s a good TV program,

right? But really what defines a good video is does this video accomplish its

goal and purpose. You could have very uncarismatic customers on u on case

study and testimonial videos. It doesn’t make it a bad video, right? And if they’re telling their their authentic

customer story, uh, espousing the problem, how your company came in and

brought a solution, it gets the job done, right? It accomplishes the goal. What makes a good video is does it

accomplish the goal that it was uh set out, you know, that you had in mind when you set out to make that video. That’s

the only criteria that you need. Uh, let’s, you know, let’s say uh you have a

very technical product explainer video, right? and and the the engineer that you want to be the face of that video,

they’re not a slick talker. They can’t drop bars midway, right? Make the uh the

viewer laugh. That’s okay. I I don’t think the person who’s watching that video to try and find out if that

product has this support for this API or what have you, they’re really looking to

be entertained in that moment. Right. In terms of where companies should start, I’d say I’d say this is

universally true for any company that has paying customers that are happy testimonial videos. And the higher

production quality, the better. And the reason I say that, this was not true 3 years ago. Three years ago, you could

have someone on a Zoom call on a webcam and it look authentic. the but what’s changed since then is there’s seven

eight different great generative AI uh platforms out there a lot of them for free right and the the power of

lowquality lowfidelity video has gone down and will continue going down as we

see more generative AI because what’s one thing generative AI can’t do right now is it can’t fake high quality

lifelike 4K 8K video so in some ways that is

uh like a signifier of authenticity, right? Um you know, any anyone could

prompt, give me a CFO looking person saying good things about this brand,

prompt it in, upscale it, you know, and and you have something that looks better than a webcam video from three years

ago. But people can tell because of the uncanny valley feeling that that it’s

not genuine. But then you have multiple angles and you up the production quality and then you’re like this is I’m looking

at a real person. This is not AI. So there’s there’s believability I think has become very important and will

become more important in video going forward. So you’re telling me that because this is not AI generated, I should get like a

million views, right? [Applause]

I’m kidding. I would. Yeah, me too. Yeah. Let me just eat one of those now. I feel like you’re pleading the fifth on

that one. The fizzith. The fizzith.

These are terrible. Please don’t do this to yourself. Oh my god.

Okay. Oh,

Ashen Hall saved me. All right.

All right. All right. So for you, because you said something really, really I don’t know if they

caught it, but you were talking about all those brands

that were doing some of the influencer plays and it was like, man, we heard about you, but we don’t know what you do.

Yep. So, how do you recommend or how do you actually balance entertainment versus education? cuz

that’s even something I’m working through like trying to be the love child of education and and entertainment

because I feel like a bit of us wants to move towards entertainment because the algorithm right now on LinkedIn is like

it’s not valuing educational pieces and not getting as many views but at the end of the day it’s like you said a good

video is is it accomplishing the outcome so how do you balance entertainment education and videos?

You want to hear a hot take? I do. I don’t think you do. I don’t think you I don’t think you can universally say,

oh, if you uh a 6535 ratio is the golden ratio for entertainment and education

and every company needs to do that. I think it there’s a lot of factors at play, right? How playful is your brand?

uh for someone that’s that’s a little more tongue-in-cheek, you can have a higher percentage of education uh versus

uh or sorry, you can have a higher percentage of entertainment versus education. What is the persona and

temperament of your ICP? That will have some something to do do with it. If you

sell a SAS solution to creators, that’s going to look very different than

someone who sells cyber security to CISOs. tone is going to be completely

different, right? Your upper bound of how entertaining you could get with CISOs

uh might be uh the floor of how entertaining you can get when you sell

to creators. That’s a great answer. You’re really good at this. You’ve been on video. I

see you’ve been doing video for a while. So, I guess this is a big question for people who want to get into video now.

And I think the the best time to start doing video content was yesterday. The second best time is right now. So, for

those who want to like get on the game right now, um, how long did it take you

to start seeing the results from your video content for Event Shark and even

clients? Like what is that? And I know it’s a nuanced answer, but like what what are you seeing like from a time to value so people can at least have some

type of anticipation or at least feel comfortable because they’re thinking they have to get results in a month, but it’s like, well, on average, we’re

seeing X, Y, and Z. Kind of give them some comfort.

The first thing I want to say is it can be helpful to delineate between

when you start seeing results from video versus when you’re great at video. Those

are two different things, right? Some people think that I have to get to where our video is uh program is great so we

can start seeing results. That’s not true. You can start seeing results off of one video, right? It’s just um

that’s where there’s a lot of uncontrollable variables. Yep. Right. Um

and I think people set themselves up for for failure uh when when they conflate

the two is okay we’re suddenly going to get good at video. Um that takes time,

right? That’s guaranteed to take time and

it’s also a forcing function. If if you’re not great at video, you’re not going to consistently see results from

video. Uh seeing results from video, that

that’s a bit more foggy of a timeline, right? That’s that’s where I would, you

know, I sell video. I would love to sit here and be like, 18 days,

That’s when you see that’s when you’ll see the results, right? But but it doesn’t work like that. Um and and also

I I think too is you know you uh you

made this point earlier when you were filming your video um is that

define your success metric before you you implement the strategy before you

commit the budget before you start executing on the play. So I think if I’m gonna wrap up a really

big question that might help somebody. So, if someone’s watching this and they’ve posted 10 videos and have zero

engagement for you, what’s the diagnosis? Where are they going wrong?

Where are they posting these videos? Let’s say LinkedIn. LinkedIn. Let’s say they’re Let’s say they’re head

of marketing at a $30 million AR B2B SAS company with Siri C funding.

Okay. And are they posting these on personal accounts or are they posting them on company pages? let’s say

personal because they heard some LinkedIn false prophet talk about this stuff and so they’re like I need to post on my on my uh I need to become the next

LinkedIn guru. Yeah. So my answer started with my follow-up questions, right? And and I think this is the point

the point if the viewer walks away with one thing is that if you want to be good

at video the most important thing is you have to learn the different contexts and you

because the conditions are different every time. Let’s say a video doesn’t perform well on LinkedIn. It’s on the

company page. Well, chances are is that LinkedIn the the platform algorithm has moved towards

a lot more of a paytoplay method, right? So, if if they’re not getting results off their company page, chances are that

maybe the ad spend is off, maybe the the targeting is wrong, right? And if you’re

targeting the wrong people with your LinkedIn ads, you can’t expect to get great conversion uh on those uh videos.

If you’re not getting views on on the page, maybe you just haven’t been posting videos long enough on the page. People

don’t uh expect that you’re a media brand yet,

right? So, so maybe you’re not even showing up. And then that’s where it can be helpful to to think about paid, think

about influencer, uh distribution strategies. Uh because if you just post content on on LinkedIn company pages,

you know, most more often than not, it’s not going to get views. And and it’s not because the videos are bad. Uh but it’s

just you got to think about the whole the whole picture. A lot of people, they get stuck on how can we make the best

individual video asset and they get a great output and then there’s no thought put behind the distribution of the

content. Same thing with YouTube, right? If your video is not doing well on YouTube, it’s it’s a different reason

than LinkedIn. could be your your thumbnail is not optimized. Your title and packaging, your description, the

keywords that you’re tagging aren’t optimized, right? Your video itself,

do you have a good hook in the video? Uh are you giving a uh viewer a

compelling reason to keep watching? There’s a lot of questions that that you can answer and and all of these affect the performance of a video,

unfortunately. Yeah, of course. Yeah. Okay. Okay. Well, I’m going to put you on a lightning round. You got to eat

one per question. Let’s do it. And you only get 30 seconds. Let’s do it. Let’s do it. Uh let’s start off with the first one.

Best tool or app for creating B2B video content on a budget.

No tap. No tap. The the the best tool is the easiest way

for you to get ideas down on a paper. As most people think, oh, I want to make

a video. Oh, shoot. What should I make a video on? But as you’re going through life, taking a walk, taking a shower,

going to the gym, you have ideas pop in your brain all the time. Write those down and then when you’re ready to make

a video, you have a whole list. No tap. I love it. Second question. Get another one. So, one video trend on

LinkedIn that needs to die. Jake’s gonna kill me. Day in the life

videos. [Music]

Yo, Cook his own co-founder is crazy. Third one. Let’s go. Vertical video or

horizontal video for LinkedIn. Does it even matter? Horizontal. Horizontal. Horizontal. Really? Over vertical?

Easily over vertical. Right now, as of November, early November 2025,

horizontal videos are massively outperforming vertical videos. And the reason for that is LinkedIn debuted the

video feed last year and and everyone was getting cheap million impressions on reels, right? Since then they’ve

restricted that format. So 99% of vertical videos going on LinkedIn are

just disappearing into the ether. And uh also people go on LinkedIn, they’re in a

business mindset. And when you have a horizontal video uh one, the watch time is longer. All right? Typically those

are longer videos. Uh there’s this term called dwell time. It’s how much time someone’s spending on that specific

section of the page. So horizontal videos promote more dwell time uh than vertical videos on average right now.

Okay. Okay. Yo, you’re really killing these. Next question. Advice for someone posting their first video on LinkedIn

tomorrow. What’s the one thing they need to get right?

I want extra. All right. Oh my god. Okay. someone posting a video on

LinkedIn for the first time tomorrow. If you’re posting it on your personal page,

make sure you’re not just I don’t know why that one was so sour.

Make sure you’re not just dropping the post and then they call it post and ghost. All right? Don’t just throw up

your video, upload it, and then disappear. LinkedIn incentivizes uh people to stay on your platform,

right? Stay on their platform, right? Because they sell ads, they sell recruiter solutions, they sell sales navigator. They make more money when

more people spend more time on their platform. You are the product, so spend some time on the platform. Go drop some comments on other people’s posts. Uh and

and then more importantly, make sure you have a follow-up video planned. If you if your video strategy

is let me drop one video on LinkedIn and then evaluate my entire plan on if that

video does well or not, you’re not going to get very far. I love it. Um, last thing. You don’t

have to do it. I don’t know if you No, I’m doing it. No, no, no, no. We got to play. We got We got to do it right, man. I can’t be making exceptions for

myself. Do you think you can rap with one of these? Yeah, of course I can rap. I mean, they they call you the sales

rapper for a reason. Do you think you can turn into a marketing rapper real quick? Let’s do it. How do you How you want How do we need to do this? That’s what I need to give

you. Give me a beat and give me five words. Five words. Okay. Okay. Uh, you get to

pick the beat. I I’ll do the five words. All right. Let’s see. Let’s do directive, of course.

Let’s do video. That’s what we were talking about today. Let’s do podcast.

Let’s do demand genen. And then just for a little little love, I got to show.

Let’s do Event Shark. All right. Yeah. All right. You’ll like this one. Let’s go.

Oh yeah. You turning into the marketing rapper right now. That’s right.

It’s rain and money Oklahoma City Thunder. The richest rapper 35 and under. Yeah.

Yeah. Uh

[Applause] yeah. Isaiah came in a podcast and he blessed it. Yeah. I’m on LinkedIn and

unread the message cuz I got to get the paid ads and follow all my directives. I

guess yeah, you’re not on the guest list. Um, but really though, sometimes I

just been cruising through the city slow. And if I get the viral impressions on my LinkedIn, then every single buyer

going to be watching all my videos. They like, “Ding, you got to stop that. Why you on this podcast? Why you and Isaiah

in these chairs trying to talk trash?” Yeah. You think you all that? Of course we are. Yeah, I give you marketing

lyrics. These are more than bars. I used to do the sales rap. I used to do real rap. That’s something that I failed at.

It’s okay. Yeah, cuz I’m on the wagon. It happened. And I tapped in. Went from sales to demand gen. You had to do it.

Yeah, man. I’m too stupid. I might spit all my feelings out. I remain toothless. Um, that was way more than my 10th bar.

And if you want a good video production, hit up Event Shark. Yes, sir.

[Laughter] Let’s go. Let’s go. I don’t know what better way to kick off

a a video series than to have Sour Sash

and Bars from from Ding. That’s right, man. Yo, appreciate y’all for tuning in to

Sour and Sass episode one. We just resurrected it from the grave. Let’s go. Let’s go. Thanks for having me, man. And

if you’re watching this, as always, like, comment, subscribe, and go do your first video. Yeah,

we’ll catch you next time. [Music]