0:00
Is LinkedIn more expensive than Meta Ads? On paper, yes. You got to take it a
0:06
little step further. So, what you should be doing is running some financial
0:10
modeling against both platforms, and that’s the LTV CAC analysis. So, if
0:15
you’re not doing that, that’s what you should be doing next. So, not looking at
0:18
the surface level CPL numbers, but you want to look a little bit deeper of how
0:23
are they progressing throughout the funnel? Are they going to your proposal
0:26
stage? Are you actually getting bookings? what’s your um ROI return on
0:32
that particular channel. So, I think that’s really important when you’re
0:36
trying to measure accurately measure out a channel if it’s successful enough. Is
0:40
it actually cheaper? You need to be looking at that level. And I think a lot
0:44
of people get stuck on the surface level of what is the CPO of it?
0:49
Is that worth it? Well, what is your CAC?
0:52
Because what you care about at at the end of the day is is this making me
0:57
money? That’s what matters. This is true.
View Transcript
0:00
Is LinkedIn more expensive than Meta Ads? On paper, yes. You got to take it a
0:06
little step further. So, what you should be doing is running some financial
0:10
modeling against both platforms, and that’s the LTV CAC analysis. So, if
0:15
you’re not doing that, that’s what you should be doing next. So, not looking at
0:18
the surface level CPL numbers, but you want to look a little bit deeper of how
0:23
are they progressing throughout the funnel? Are they going to your proposal
0:26
stage? Are you actually getting bookings? what’s your um ROI return on
0:32
that particular channel. So, I think that’s really important when you’re
0:36
trying to measure accurately measure out a channel if it’s successful enough. Is
0:40
it actually cheaper? You need to be looking at that level. And I think a lot
0:44
of people get stuck on the surface level of what is the CPO of it?
0:49
Is that worth it? Well, what is your CAC?
0:52
Because what you care about at at the end of the day is is this making me
0:57
money? That’s what matters. This is true.
