A Practical Go-To-Market Playbook for B2B Revenue Growth
A B2B go-to-market strategy is more than a launch plan. It’s the blueprint for who you serve, how you reach
Strategy
Building a Modern Account-Based Marketing Strategy for 2026
In 2026, Account-Based Marketing (ABM) has clearly evolved from what was once considered a tactical experiment to a foundational B2B
Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
How to Combine Content + SEO So Self-Serve Buyers Choose You
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.
Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
DIY: $3M in Revenue in 30 Days with a Reliable Paid Media Strategy
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Did you know 86% of software buyers use peer review sites when buying software? Directories are high-intent channels that will help your tech company find and convert more buyers. Is your brand discoverable? Find out how to leverage the power of directories.
Agency Partnership FAQ – 7 Things You Need to Know
The foundation of an agency partnership is a combination of marketing, sales, content, and events. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. New to agency partnerships? Here’s a complete guide.
Product Marketing Strategy vs. Customer-Led Marketing Strategy
The SaaS industry is booming right now, that makes it more competitive than ever before. Having the right marketing strategy
How To [Re]Write A Customer-Led Content Strategy Based On Your End Customers
We all want to milk the most value possible out of our content. But to create a truly valuable content
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total
Fresh Content Marketing Strategies That Turn Traffic into ROI
There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide
Yours in Marketing Episode 3 – ft. Tim Schmoyer
Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest
5 Things You Never Want To Hear From Your Account Manager (But You Should!)
It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call
Do You Have the Right Social Media Marketing Strategy?
As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we
Digital Content Marketing: The Art of Storytelling
Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time
The Importance of Branding and Positioning
If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure more budget and resources, and keep marketing focused on revenue-generating initiatives. Here’s why it’s important to have a singular metric for marketing and sales.
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon
There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing
On-Page SEO Checklist: Optimize Your Money Pages for Leads
Is There a Kink in My Funnel? | Optimizing for Your MOFU Keywords As SEO specialists, we often prioritize what
SEO + Content: A Checklist for 2019
Consistently creating content that readers love and search engines rank is no easy task. Many elements must be addressed for your voice
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors’ & your own content strategy).
Simple 8 Step Demand Generation Strategy [VIDEO]
] A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
Email Blast Examples: The B2B Guide to Email Marketing
These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment
Our Unique Approach to Content Marketing in 2017
You’ve probably read time after time that in order to build your company’s brand, the least you should have is an active blog and social media presence. While that is 100% true, a resource page can potentially be the true goldmine of your site.
8 B2B Marketing Conferences to Remember in 2017 (+7 Tactics to Make the Most of Them)
Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with
10 Necessities for Your B2B Marketing Strategy
In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers,
Why SEO Keyword Strategy is Important
When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic.
Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp
Most of us love it when our website and individual pages convert new site visitors into actual leads or sales.
B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search
B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs
Sturdy Site Architectures: Optimizing Your Internal Linking Strategy
The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards
Content
10 Ways to Write Content Consistently
Sometimes creating content is easier said than done. Business owners and bloggers get busy, and it’s all too easy to