Cybersecurity

The World Needs Cybersecurity.
The World Needs You.

Protecting the world is a full-time job. You build the products to safeguard the people. We’ll build the marketing strategies to make sure everybody knows about you.

We helped these trusted cybersecurity companies to drive qualified pipeline growth.

Tackling Cybersecurity Software marketing challenges.

How We Do It

Cybersecurity Software marketing comes with unique challenges: building trust and credibility, creating technical content, regulatory compliance, ever-changing security threats, and market saturation, to name a few.

At Directive, we understand these nuanced pain points, and answer with competitive GTM strategies, customer-led performance marketing, and data-backed capital allocation to ensure you own your market. Whether launching a new product or building brand awareness for your Cybersecurity brand, we have you covered at every step.

Why
Choose Us.

We are Directive: The Cybersecurity industry’s top choice for proven marketing solutions and revenue generation.

No One-Size-Fits-All Strategies

We’ve taken the time to understand the nuances of the cybersecurity industry, from compliance to aligning with customer pain points.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Arctic Wolf, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Build credibility, rise above the competition, and turn customers into advocates with the right marketing solutions.

Our Services

In the evolving world of cybersecurity, marketing leaders face challenges that require tailored solutions. As threats evolve, so do the strategies needed to market and sell cybersecurity services effectively. Our strategic marketing approach ensures you’re ready for any challenge.

Paid Media

Content & SEO

CRO & Performance Design

Marketing Ops

Go-to-market Strategy

Eliminate wasted ad spend with high-performing paid media. Our approach to paid media generates and captures high-intent buyers with deep TAM and persona modeling, data-backed capital allocation, and iterative performance design.

Paid Search
Paid Social
Account Based Marketing
Programmatic
Retargeting
Performance Reporting

The Internet is evolving. It’s time your SEO did, too. Content and SEO strategies for SaaS that drive revenue, not just page visits.

On-Page SEO
Content Marketing
CRO
Technical SEO
Content Production

CRO & Performance design that drives conversions and brand advocacy. Pair our paid media service with unlimited CRO and performance design, so you can quickly launch any ad or landing page campaign without relying on an in-house team.

CRO
Performance Analytics
Image Ads
Split Testing
Landing Pages
Social Motion & Static Ad Sets

Predictable revenue starts with sophisticated marketing operations. Align your organization around processes and tech that improve the performance of your day-to-day marketing.

MAP Audit & Optimization
Lifecycle Visualization
Offline Conversion Tracking & Reporting
Lead Scoring & Lead Routing
Integrations & ABM
Pipeline Nurture & Email Campaigns

Go-to-market strategies that grow your market share. Take a bigger slice of your TAM with go-to-market strategies built on Directive’s proven Customer Generation methodology.

Competitor Assessments
1st-Party Data Collection
TAM Identification
Financial Modeling
Persona Development
Deliverable Strategies