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Category: Demand Generation
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The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]
The Pillars of Demand Generation for SaaS Companies
Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies are all leaders in demand generation. Discoverability at every step of the buyer’s journey improves brand awareness. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Be able to communicate your […]
