Archive
Category: Content Marketing
Breaking Through Barriers: Make B2B Tech Marketing Fun Again
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Don’t let anyone tell you that you can’t have fun with it!
5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
What is Content Syndication and Why Is It Important for SaaS?
There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. Whitepapers. Solution Briefs. E-books. Videos. You name it, they’ve created it. And now they want it promoted – ALL OF IT – and […]
Creating SaaS Content That Impacts SEO
Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that speaks to nagging questions and pain points in alignment with your target customer base – optimizing this content for search is what increases the visibility of content. Can you have content that speaks to customers […]
Link Building for SaaS: 7 Actionable White-Hat Strategies
Link building strategies have been around as long as Google has been around. However, like most things in SEO, they have undergone massive change and have been the subject of more than one Google algorithm update in an attempt to level the playing field and create the optimal user experience. There are many ways to […]
The Importance of Video to Marketing Teams
Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a critical visual connection to messaging, video content is an essential aspect of marketing for most businesses. From the development of commercials to creating live video content, recording videos often requires specialized equipment and other resources. […]
How to Reduce Bounce Rate and Make it Last
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website. Your bounce rate […]
Digital Content Marketing: The Art of Storytelling
Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time to invest more effort into crafting your digital content into attention-grabbing masterpieces that resonate with your audience. Why? Storytelling is a critical component of creating content that stands out and builds long-lasting relationships between you […]
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey
In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content marketing isn’t a matter of writing a 300-word blog post a few times a week or posting an occasional press release. If that’s all your current strategy consists of, it’s time to change things up! […]
