Content Marketing Agency for B2B
Content that drives revenue? We've got you covered.
Directive is redefining B2B content by turning organic strategy into a revenue engine that drives pipeline, not just pageviews, while building trust with your target audience.
Hold organic content accountable to revenue growth.
Our Content Marketing methodology
We craft content powered by your data, driven by your voice, and built to deliver results that speak louder than words.
As the leading B2B content marketing agency with deep industry expertise, we blend strategic, data-driven insights and innovative design to create unique content that drives bookings. SEO and content strategy align with your ICP’s real motivations, fueling qualified demand and delivering revenue, not just rankings.
Sumo Logic partnered with Directive to boost its market presence in sub-industries like cloud security and cybersecurity. Directive’s strategy focused on increasing brand awareness and organic traffic through targeted content, including a comprehensive glossary for top-of-funnel audiences and application-based content for bottom-of-funnel buyers as part of a purposeful SEO strategy.
Organic growth meets storytelling and content marketing.
Built for scale, our content marketing model delivers end-to-end B2B strategy, execution, and production with speed, accuracy, and authority, while managing the entire creative process and content calendar.
Content
Creation
Performance content that drives revenue and nurtures leads through the sales funnel, using lead generation assets like ebooks, white papers, landing pages, long form content, and sales enablement materials.
Content
Strategic SEO content designed to capture high-intent BOFU traffic and convert it into pipeline. Every asset is optimized for search visibility, buyer relevance, and measurable business impact supporting your business goals.
Dedicated consulting experts who drive strategy, competitive analysis, audits, editorial planning, reporting, and product marketing support, collaborating closely with your in-house team.
Strategic Content Marketing Solutions for Revenue Excellence
Right-place, right-time performance content strategies
Align your content and AIO strategies with your ICP’s Jobs-to-be-Done at every stage of their buying journey, meeting them when and where they are searching. We know producing “just a blog post” isn’t a strategy— it’s about creating a comprehensive approach that maps to your buyers’ decision-making process.
Data insights that enable continuous campaign improvement
Our B2B content marketing solution is powered by advanced CRM integrations that track real-time pipeline growth. We track the NSMs that represent progress toward your revenue and organic search goals, giving us the visibility we need to optimize the performance of your content strategy.
Leveraging Salesforce and HubSpot CRM analytics, we ensure every content touchpoint is tracked from first interaction to closed deal, providing the transparency to justify content investments.
Sustainable growth comes from remarkable content and its strategic distribution.
Content Built for AIOs and LLMs
Search is shifting from rankings to visibility across AI platforms. With Google’s AI Overviews and tools like ChatGPT, Gemini, and Perplexity shaping how buyers research, content must be built for discovery in this new environment. At Directive, we have adapted our approach to meet this moment.
Every content brief now includes an AI Overview analysis that highlights who is getting cited, what formats are favored, and where your brand can stand out. We focus on bottom-funnel, product-driven content that earns placements in listicles and LLM summaries, helping clients influence buying decisions before a user even visits their site.
We also track AI visibility through custom dashboards, giving you insight into how your content performs across platforms like ChatGPT and Perplexity. Our goal is not just to drive traffic, but to drive meaningful engagement and conversions.
To break all this down, our Content Marketing team hosted a webinar on how AIOs and LLMs are reshaping search. Watch the full webinar here to see the strategies, examples, and reporting frameworks in action.
Supercharge your content marketing efforts
Content Marketing + CRO
Bundling these services together not only ensures that the content we produce is consistently evaluated for conversions, but also gives you unlimited access to a Performance Designer and monthly conversion campaign testing.
Full-funnel content production, strategy, implementation and insights
Content Marketing + Revenue Operations
Struggling to track off-page conversions, get detailed visibility into your CRM’s lead funnel and tie insights back to your organic strategy or lifecycle marketing? Blending our content marketing services with ongoing revenue operations and CRM support gives you the full organic picture your C-level team and decision-makers are craving.
Frequently Asked Questions About Cotent Marketing Services
What does a B2B content marketing agency like Directive do?
How is Directive’s approach to content marketing different?
What’s included in Directive’s B2B content marketing services?
How does Directive measure success in content marketing?
How can I tell if Directive is the right content marketing agency partner?
Dive Deeper
Learn more about content & SEO straight from the experiences of Directive consultants.
Many B2B teams make similar content marketing mistakes unintentionally. Most often, it’s...
If you’re running marketing for your B2B company or doing research on...
Most advice on “B2B content creation” optimizes for clicks instead of customers,...
You’re not trying to publish more content just for the sake of...
Most marketers still build content calendars by format and keyword. But real...
Interactive content is not a replacement for traditional content, but it is...
Last month, your content team published 12 blog posts. This month, they’ll...
Here’s what separates content programs that drive pipeline from those that just...
Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why...
LTV:CAC is the only lens sharp enough to show whether your marketing...
Directive’s recent webinar brought together a panel of SEO experts to unpack...
As marketers, it feels as if we’ve come to accept that driving...
The B2B SaaS marketplace is crowded with products and services touting how...
Let’s talk about our approach to content marketing for your business.