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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
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Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
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Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
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Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
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Mackenzie Griffin
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill

Browse through our complete collection of articles.

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landing page copywriting icon
6 Best Ways to Improve Your Landing Page Copywriting

The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page
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6 Top PPC Tools You Need

The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
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10 Ways to Improve Your Website Copy

Your website copy is the main text of your website that communicates to your visitors about your brand and the
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How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time
phrase match vs broad match
Phrase Match vs. Broad Match: Key Differences

As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
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Keyword Match Types: Everything You Need To Know

Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
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Squeeze Page vs Landing Page: What’s the Real Difference?

Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source
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What is Modified Broad Match? Essential Guide

Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
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SaaS Marketing Makeover for Slack SERIES PREMIERE – With Lucidpress Head of Marketing Garrett Jestic‪e‬
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6 Components of an Effective Digital Marketing Plan

A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an
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6 Top Digital Campaigns to Inspire You in 2020

As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy
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10 Best Ways to Gain Real Digital Marketing Experience

Are you searching for the best way to get real digital marketing experience that can prepare you for a career
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Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple
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Sour & SaaS Ep 5 – With Unbounce’s VP of Strategic Growth Tamara Grominsk‪y‬
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How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of
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Digital Marketing Certification: Do You Really Need One?

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose
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The Importance of Digital Marketing

If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to
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10 Essential SEO Skills You Need To Succeed

Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand
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CRO Certification: Should You Get One?
If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could
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10 Best Digital Marketing Skills You Should Know

There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to
keyword targeting
What is Keyword Targeting? Essential Guide

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
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Website Button Designs: 7 Examples that Convert

Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a
testimonial pages
8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial
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5 PPC Certifications You Need & How to Pass Them

Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital
Buyer’s Guides
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20 Best HubSpot Agencies for Powering B2B Ops
Videos
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Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive

Solving tough challenges for ambitious tech businesses since 2013.

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