Connect. Share. Grow.    Join our private network for B2B marketing leaders today.
Connect. Share. Grow.
Join our private network for B2B marketing leaders today.
Request Access
Request Access
Directive Consulting
See Our Work
Book Intro Call

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • Data Analytics
A Roadmap for Building a Data-Driven B2B Sales Strategy with Analytics
Picture of Stephen Porritt
Stephen Porritt
  • Data Analytics
A Practical Strategy for Turning B2B Google Analytics Data Into Revenue Insights
Picture of Stephen Porritt
Stephen Porritt
  • Revenue Operations
Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects
Picture of Courtney Lill
Courtney Lill
  • GTM
A Practical Go-To-Market Playbook for B2B Revenue Growth
Picture of Graysen Christopher
Graysen Christopher
  • Buyer's Guides, GEO
25 Best GEO Agencies Powering Global B2B Growth
Picture of Graysen Christopher
Graysen Christopher

Latest articles

A Roadmap for Building a Data-Driven B2B Sales Strategy with Analytics

Sales as a business discipline can occasionally feel like it’s only about...

A Practical Strategy for Turning B2B Google Analytics Data Into Revenue Insights

If there’s a foundational truism in B2B analytics and business intelligence, it’s...

Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects

Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage...

Browse through our complete collection of articles.

Filters

Yours in Marketing Thumbnail
Yours in Marketing – Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bal‪i‬
Graphic showing how to rank on Google.
  • Perspectives, SEO, Videos
Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging...

Yours in Marketing Thumbnail
Yours in Marketing – AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Succes‪s‬
B2B Marketing Challenges
  • Perspectives, Videos
Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is...

Graphic representing what to look for from an SEO agency.
  • SEO
What Should In-house Marketers Look For When Hiring an SEO Agency?
You’re reading this because you’re interested in hiring a top SEO agency...
Yours in Marketing Thumbnail
Yours in Marketing – Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talen‪t‬
Yours in Marketing Thumbnail
Yours in Marketing – Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapor‪e‬
Journalists reporting on B2B digital marketing.
  • Perspectives
15 Journalists to Follow to Stay on Top of Digital Marketing Trends

In today’s changing media landscape, it can be challenging for B2B marketers...

Yours in Marketing Thumbnail
Yours in Marketing – Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industr‪y‬
Graphic showing the importance of blog promotion for your content strategy.
  • Content, Perspectives
The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring...

Yours in Marketing Thumbnail
Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬
Yours in Marketing - B2B Search Marketing Podcast
  • B2B, Perspectives, Podcast
Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and...

Yours in Marketing Thumbnail
Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬
Yours in Marketing Thumbnail
Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬
Graphic showing the battle of SEO vs PPC.
  • PPC, SEO, Videos
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search...

Yours in Marketing Thumbnail
Yours in Marketing, a B2B Podcas‪t‬
  • B2B, Content
B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your...

Celebrating women in marketing for International Women's Day.
  • Perspectives
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women...

Directive graphic showing top women in marketing.
  • Perspectives
30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women...

Clutch Top B2B Companies Los Angeles 2019
  • B2B, Media & Press, News
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been...

A screenshot showing how to use Serp for an informational intent keyword
  • Perspectives, PPC
Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where...

  • B2B, Perspectives, PPC
Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives...

Directive, a leading b2b and enterprise search marketing agency, opens fifth location in Austin, Texas.
  • Media & Press
Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and international successes and takes search marketing skills...

Graphic showing important things you should be hearing from an account manager.
  • Perspectives
5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week,...

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call