Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects
Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage marketing as a percentage of revenue. Instead of
With over a decade of experience in B2B SaaS, Courtney has built and scaled marketing operations functions that bring clarity, control, and confidence to fast-growing revenue teams. Her background spans demand generation, systems architecture, and attribution modeling with hands-on expertise in tools like HubSpot, Salesforce, and Chili Piper.
Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage marketing as a percentage of revenue. Instead of
When GrowLink, a leading agricultural technology provider, redesigned their HubSpot workflows and lead nurturing processes, they discovered how much revenue

