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There are multiple reasons why a multi-touch lens for attribution matters now more than ever. Ultimately, it comes down to consistent industry shifts that add more complexity to the buying journey.
Many B2B marketing teams are struggling with one of two scenarios: They are trying to run enterprise demand generation with
In complex B2B environments, buying decisions rarely happen because of a single campaign or a single stakeholder. Enterprise deals involve multiple personas, competing priorities, budget scrutiny, and extended research and discovery timeframes.
Scaling revenue through email requires more than just a regular cadence of campaigns. Successful marketing teams create messaging aligned with
RevOps is what comes about when you get tired of arguing about whose number is wrong and start fixing why
If you’re part of a B2B marketing team that has built an attribution model focused on last-touch, you’re in very
Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage marketing as a percentage of revenue. Instead of
When GrowLink, a leading agricultural technology provider, redesigned their HubSpot workflows and lead nurturing processes, they discovered how much revenue
When your best SDR walks out the door, your pipeline shouldn’t walk with them. Yet for most high-turnover B2B GTM
