Category: Revenue Operations
Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. And with all of these new investments in podcasts, marketing and business leaders are going to want to start understanding how podcasts are generating ROI. And therein, lies a problem. “Podcasts […]
The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. With large […]
Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company and drive actionable insights. Google Data Studio is a powerful platform that allows businesses to create stunning data visualizations, but creating reports from scratch can be time-consuming and challenging. Fortunately, there are many free templates available that can help you get started quickly and easily.
Unlocking the true potential of Google's data visualization platform can be a daunting task for tech marketers. That's why we believe that exploring Google Data Studio examples is a fantastic way to kickstart your journey towards becoming a data visualization master. Just plug in your own data and start using these dashboards to develop performance insights for your own marketing campaigns.
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.