Directive Consulting
See Our Work
Book Intro Call
Are you ready for ChatGPT Ads?    Join our next webinar on Tuesday, March 31.
Connect. Share. Grow.
Are you ready for ChatGPT Ads? Join our next webinar on Tuesday, March 31.
Register
Register

Author name: Mackenzie Griffin

Mackenzie Griffin joins the Directive team as Senior Paid Media Strategist. A Texas-based Growth Marketing professional, she thrives on building layered, full-scale campaign strategies and has extensive experience in B2B SaaS / Robotics and FinTech. She loves testing creative ideas against concrete performance benchmarks, and takes pride in being able to drive meaningful business impact for her clients.

Mackenzie Griffin
SaaS

6 B2B Marketing Trends From Our Client Portfolio

/

These B2B marketing trends we’re about to cover are rooted in learnings across our client portfolio. They’re repeated patterns independent of industry tied to budget movement, channel performance, buying behavior, and how teams are being forced to measure impact.