8 SaaS Pricing Page Strategies to Boost Conversion Rates

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Category: CRO

8 SaaS Pricing Page Strategies to Boost Conversion Rates

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]

Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

Imagine the possibilities you can unlock if you could read your customers’ minds and deliver tailored experiences. While brain-reading technologies are still in the works, monitoring user behavior through heatmaps is a viable alternative for brands. User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. By […]

Lizzie Daveyin
April 22, 2022

SaaS Design: The Guide to Creating a Meaningful Saas Experience

10 years ago, if someone said, “I’m doing some SaaS design for a SaaS website,” you might wonder what they were talking about. Today, that’s a completely different story. The average number of software products a company buys is about 125 per company, and the SaaS industry has grown to an estimated $146 billion — […]

How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates

You’ve created the perfect landing page and have reached a product-market fit with your company’s main product. But now, it’s time to find more potential customers, increase revenue, and scale your business.  For that, you will need to optimize your SaaS CTA or call-to-action buttons so that you reach out to more visitors, increase revenue, […]

8 Reasons Your Landing Pages Aren’t Converting + How to Fix Them

Ahh… B2B SaaS landing page mistakes. See, websites function as an initial handshake in the digital age. Yet, time and time again, we find brands offering sweaty palms or too firm grasps to their potential leads (to continue the handshake metaphor).  These repeated errors result in a poor user experience and a missed opportunity to […]

Jess Browderin
February 1, 2022

3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize […]

15 Data-Driven Landing Pages Built to Convert

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. This either drives users to bounce off your site or entices them to take the […]

Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their […]

How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night staying for various amounts of time. However, a large portion of your patrons only stay five minutes, never order anything, and then leave. This same thing could be happening on your website. Your bounce rate […]

Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to draw a bath after a long day at work. You run the water at the perfect temperature and walk away for a bit while the tub fills up. You come back several minutes later, but the water has barely risen an inch. There’s a leak somewhere in the bathtub and you […]

Olivia Rossin
January 11, 2019

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