Mackenzie Griffin joins the Directive team as Senior Paid Media Strategist. A Texas-based Growth Marketing professional, she thrives on building layered, full-scale campaign strategies and has extensive experience in B2B SaaS / Robotics and FinTech. She loves testing creative ideas against concrete performance benchmarks, and takes pride in being able to drive meaningful business impact for her clients. Beyond work, she finds joy in home-cooked meals, baseball games, and the Wild West that is reality TV.
- Services
- Customer GenerationSee how it works
Startups PackageCustomer Generation for startups Content MarketingAchieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.Conversion Optimization & Performance DesignIncrease conversions through a data-driven optimization program and create impactful designs that stand out from the competition.
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- Resources
- Get The Verdict ReportGet SaaS insights and benchmarks backed by $55M in ad spend.Download the Verdict WE CAN HELP YOU
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